• Journal of the Korean Society of Costume
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• v.54 no.3
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• pp.73-85
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• 2004

The purpose of this study was to investigate the characteristic and sensibility of Japanism fashion designs which represented by Japanese designers and Western designers. The stimulus were 29 pictures of contemporary fashion designs which represented the Japanism style fashion designs from fashion collections. The data were analyzed by Cluster analysis, Factor analysis, Multidimensional Scaling Method and Regression Analysis. The specific objectives were as follows ; 1) As result of design analysis, Japanism fashion sensibility is unique and good-looking. 2) As result of the factor analysis. 4 factors which are Attractiveness, Attention, Maturity and Hardness and softness. 3) According to sensibility positioning, The Japanism fashion design was classified by Decorative-Simple, Hard-Soft. 4) As result of the Regression Analysis, The preference of Japanism fashion design was related to attractive factor. 5) As result of the Regression Analysis. The buying desirable of Japanism fashion design was related to attractive, attentive and mature factor.

• Fashion & Textile Research Journal
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• v.4 no.1
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• pp.11-18
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• 2002

The purpose of this study was to investigate the characteristic and composition factor of Japanese costume design. The stimulus were 25 contemporary costume design which represented the traditional image of Japanese. The main survey of questionary consisted of their evaluation of the Japanese costume image by 26 semantic differential bipolar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyzed by Factor analysis, Multidimensional Scaling Method and Regression Analysis. The major findings were as follows. As a result of design analysis, contemporary Japanese costume design which represented the traditional image had traditional form, color, texture, pattern, etc. Through factor analysis about Japanese costume image 7 factors were identified; Attractiveness, Attention, Cool and warm, Neatness, Activeness, Maturity, Classics. According to image positioning, Japanese costume design was classified by simple-decorative, soft-hard. As the result of regression analysis, The preference of Japanese costume image was related to attractive factor.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.01a
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• pp.133-134
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• 2020

본 논문에서는 낙후된 운전면허 학원 시스템 개선을 위한 운전면허 수험생 맞춤관리 어플리케이션을 제안한다. 제안하는 어플리케이션은 수강생 맞춤 가이드, 후기 서비스, 스케줄 조정, 채점표 제공 등의 다양하고 체계적인 서비스를 도입하여 기존의 시스템을 효과적으로 개선한다. 또한 기존에 개발되어 있는 운전면허 관련 어플리케이션과 달리 오프라인에서만 가능했던 부분까지 온라인 맞춤 관리로 포함하여 개발함으로서 사용자의 만족도를 향상시키도록 한다.

• Applied Chemistry for Engineering
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• v.18 no.4
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• pp.366-370
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• 2007

New product development requires information on customers' emotions such as vision, auditory, olfactory, gustatory, or tactile perceptions. In this study, tactile sense which has not been well studied compared to other senses, was measured and statistically analysed for different surface roughnesses of plastic samples. The emotional responses of 37 pairs of positive and negative adjectives describing tactile senses were collected and analysed through the questionnaire to find the correlation between adjectives and surface roughness. Frequency of the first preference for each adjective on four different roughness is obtained, and used for the statistical studies such as factor analysis, multidimensional scaling, or clustering.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.10
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• pp.139-158
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• 1999

This study is concerned with analysis of user satisfaction for travel behavior. It is aimed at investigating the socioeconomic characteristics, motivation, and use pattern of the visitors at tour. For tourists' perception and preference analysis, multi-dimensional scaling was used. It is left that this type of marketing analysis of tourism and travel offers great potentional for those concerned with the developement and management of tourist vacation areas. First, the study demanstrated clearly that different tourist and portential visitors to a tourist area seek different benefit bundles from their vacation in a particular tourist areas. Second, it demonstrated that a benefit segmentation approach to tourism and travel would be the most effective that the demographic segmentation approach usually pursued in the tourism and travel industry. Form a methodological viewpoint, it has demonstrated an application of multidimensional scaling techniques to marketing in an important industry.

• Fashion & Textile Research Journal
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• v.18 no.2
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• pp.167-175
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• 2016

Brand personality is the human-like traits of brands that consumers can use to identify brands. Despite the importance of brand personality, there has been limited research about it in Korea recently, especially for casual apparel brands. Considering the changes in lifestyle and the increasing popularity of leasure activities in Korea, it is important to analyze the brand personality of casual brands for understanding Korean consumers. This study aimed to analyze the brand personalities of eight well-known casual brands in Korea, and to investigate the relationship between the brand personalities and brand preference. Specifically, this study questioned whether the similarity in brand personalities leads to similar patterns of preference for the brands. The eight brands were carefully selected so that they can well represent the diversity in the dimensions of perceived brand personality, while also being well-known to the participants of the survey. Factor analysis of the data from the survey of Korean university students yielded five factors of brand personality: liveliness, high class, ordinariness, rationality, and reliability. The eight brands showed significant difference across the five factors. Multidimensional scaling analyses of the brands were conducted based on the similarity in brand personality and brand preference respectively. The result showed significant difference in the relative distribution of the eight brands in the two-dimensional space of the analyses.

• Journal of Korean Institute of Industrial Engineers
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• v.30 no.4
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• pp.338-345
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• 2004

Personal Digital Assistants (PDAs) have become ubiquitous and continued to gain popularity. Since PDAs have some special contexts such as mobility and limited screen size, icons are utilized frequently because icons allow us to do tasks more rapidly and effectively on PDAs like another information appliances. The study presents a cognitive approach to study human factors affecting icon design with multidimensional Scaling (MDS) analysis. In the experiment, a real PDA was used to investigate 29 attributes and2 preference ratings for 22 PDA icons by 20 Korean subjects. As a result, cognitive positioning about icons, attributes, and preference data were arranged on the two dimensional perceptual map. Attributes were grouped by simplicity, universality, activity, complexity, abstraction, static, and alphanumeric time. Subjects preferences were highly related with simplicity attributes group and positive to universality and activity attributes groups. It was also confirmed that there are some icons unfitted to the mental model of Korean. However, when icons are designed for PDAs or similar information appliances to Korean, it should be designed simply and actively with universal image fitted on target users mental model.

• Journal of The Korean Association For Science Education
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• v.22 no.4
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• pp.892-905
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• 2002

There are an increasing emphasis on affective domain, for example interest or belief, in science education. But decreasing interest on learning science and tendency to avoid science-related job are serious problems of secondary science education, especially in case of vocational high school students. However there are few researches for vocational high school students. In this study, preference for science is assumed to be a multidimensional property that reveals ones' behavioral volition and valuation as well as emotional response upon learning science. To investigate vocational high school students' preference for science and its causal factors, a Likert style questionnaire was developed through factor analysis. Students' preference for science was analyzed by 3 categories, and its causal factors are investigated by path analysis using structural equation model.

• Journal of the Ergonomics Society of Korea
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• v.23 no.4
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• pp.23-34
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• 2004

The importance of the industrial safety has been growing gradually as well as the prevention activities on industrial accidents. Industrial accident rates have been decreasing by the prevention activities. However, the fatal industrial accidents such as the death tend to increase and risk per accident has increased. The previous studies on the industrial accidents focus on the entire accidents. However, these studies are lacking for the fatal industrial accidents such as the death. The purpose of this paper is to analyze the characteristics and trend of death which occurred by industrial accident, based on the real data of deaths collected last 5 years from 1999 to 2003 in korea. This paper suggests a analysis method using MDS(MultiDimensional Scaling) that considers accidents variables and properties simultaneously. We evaluate MDPREF (Multidimensional Analysis of Preference Data), one of the MDS analysis, to know the relations between the type of industry and region as well as the type of industry and occupation. This paper finds the type of industry which has high possibilities of death by regional groups. In addition, we find the type of occupation which has high possibilities of death by the type of industry. These findings indicate that industrial classification should be differently controled according to type of occupation and region.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.2
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• pp.263-275
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• 1992

This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.