The brand-based online community recently plays an important roles for consumers to facilitates searching and sharing information among them. Firms often find such a brand community as a critical channel to gain collective intelligence for developing new ideas and products. As a new web platform such as web 2.0 has been introduced, consumers could more easily participate in the new social networks created by sharing mutual value and belief among themselves. Accordingly firms began to recognize potentials of online brand assets and pay attention to the importance of online brand community loyalty. Previous research related to online community tends to focus on identifying the antecedents of community loyalty and their subsequent impacts on brand. They, however, tend to neglect the importance of individual characteristics of online community users. As integrating the fragmented variables with an individual characteristics, therefore, this study reexamined the impacts of interactivity, information, reward, and personalization services provided by an online brand community on the sense of community, community loyalty, and brand attitude. Also, this study investigated how users' individual characteristics(need for cognition: NFC) can play moderating roles among the variables identified in the previous research. A field survey was administrated and 671 valid samples were collected. In order to test the hypothesis we conducted the multi-sample structural equation modeling(MSEM) between two groups(a group with high vs. a group with low level of NFC). Results show that previously identified variables such as interactivity, information, reward, and personalization services have significant effects on the sense of community as previous research demonstrated. Subsequently, the sense of community positively influences the community loyalty and brand attitude. However, when considering the NFC as a moderating variable, we found that the effect of interactivity and reward service on the sense of community was stronger for a group with a lower level of NFC compared to a group with a higher level, while the effect of information providing service on the sense of community was stronger for a group with a higher level of NFC compared to a group with a lower level. This research revealed that NFC can affect the degree of individual perception on the sense of community which has been considered as an important indicator for the community loyalty and brand attitude. Hence, when firms developing customer relation strategy through building an online brand community, they need to reflect customers' NFC and accordingly provide varying degree of interactivity, information, reward, and personalization services.
Space-borne Earth observation technique is one of the most cost effective and rapidly advancing Earth science research tools today and the potential field and micro-wave radar applications have been leading the discipline. The traditional optical imaging systems including the well known Landsat, NOAA - AVHRR, SPOT, and IKONOS have steadily improved spatial imaging resolution but increasing cloud covers have the major deterrent. The new Earth observation satellites ENVISAT (launched on March 1 2002, specifically for Earth environment observation), ALOS (planned for launching in 2004 - 2005 period and ALOS stands for Advanced Land Observation Satellite), and RADARSAT-II (planned for launching in 2005) all have synthetic aperture radar (SAR) onboard, which all have partial or fully polarimetric imaging capabilities. These new types of polarimetric imaging radars with repeat orbit interferometric capabilities are opening up completely new possibilities in Earth system science research, in addition to the radar altimeter and scatterometer. The main advantage of a SAR system is the all weather imaging capability without Sun light and the newly developed interferometric capabilities, utilizing the phase information in SAR data further extends the observation capabilities of directional surface covers and neotectonic surface displacements. In addition, if one can utilize the newly available multiple frequency polarimetric information, the new generation of space-borne SAR systems is the future research tool for Earth observation and global environmental change monitoring. The potential field strength decreases as a function of the inverse square of the distance between the source and the observation point and geophysicists have traditionally been reluctant to make the potential field observation from any space-borne platforms. However, there have recently been a number of potential field missions such as ASTRID-2, Orsted, CHAMP, GRACE, GOCE. Of course these satellite sensors are most effective for low spatial resolution applications. For similar objects, AMPERE and NPOESS are being planned by the United States and France. The Earth science disciplines which utilize space-borne platforms most are the astronomy and atmospheric science. However in this talk we will focus our discussion on the solid Earth and physical oceanographic applications. The geodynamic applications actively being investigated from various space-borne platforms geological mapping, earthquake and volcano .elated tectonic deformation, generation of p.ecise digital elevation model (DEM), development of multi-temporal differential cross-track SAR interferometry, sea surface wind measurement, tidal flat geomorphology, sea surface wave dynamics, internal waves and high latitude cryogenics including sea ice problems.
While the policy intervention of each country for the promotion of renewable energy is strengthened, Korea introduced Feed-in Tariff (FIT) in 2002 to directly support the development of renewable energy. But in 2012, the shift of policy instrument that from FIT to Renewable Portfolio Standard (RPS) is occurred. This is a unique background that is currently found only in Korea, and new answers that focus on the outcomes of the shift of policy instruments are needed in addition to the existing discussion of comparison of FIT and RPS. Therefore, this study analyzed the change of policy efficiency after the shift to RPS using Data Envelopment Analysis(DEA) and Malmquist Index. In the result of analysis, a difference in the improvement of policy efficiency after in shift to RPS is found among each renewable energy source. This result is because renewable energy companies voluntarily entered the market only for energy sources that have secured technology or price competitiveness, and this indicates that the performance of renewable energy after the RPS shift has been concentrated on specific energy sources. As a result of this study, considering that the goal of renewable energy policy is to expand distribution and to drive growth engines, multi-faceted analysis is required in consideration of technology and market in selecting policy instruments.
Journal of Satellite, Information and Communications
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v.3
no.1
/
pp.41-47
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2008
Line-of-sight communications cannot easily support korean armed forces because of mountainous terrain. ADD(Agency for Defense Development) introduced ANASIS(Army Navy Air-force Satellite Information System) to meet the Korean warfighter's operational needs. Currently, army's military satcom terminal is designed for either fixed site or on-the-pause operation. The US army is under development of multi-band integrated on-the-move satellite terminals to let the army's communication capability to keep pace with globally deployable Joint Task Force for network-centric application. In this paper we analyzed X-band and Ka-band link and subsystem requirement. Our focus here is to describe key technical issues. Especially, On the basis of 3dB beam width of 0.9m antenna, Tracking accuracy and disturbances compensation signal processing on-the-move of Antenna Tracking system is analyzed. Also, protocol is analyzed that minimize blockage on the move due to an obstacle. when the received signal blocked, it stop to transmit burst signal and retransmit when blockage removed through received synchronization signal monitoring. Analyzed specification will be used to make prototype terminal to analyze risk for mass production
Skyline Query processing is important to wireless sensor applications in order to process multi-dimensional data efficiently. Most skyline researches about sensor network focus on minimizing the energy consumption due to the battery powered constraints. In order to reduce energy consumption, Filtering Method is proposed. Most existing researches have assumed a snapshot skyline query processing and do not consider continuous queries and use data generated in ancestor node. In this paper, we propose an energy efficient method called Bottom up filtering tuple selection for continuous skyline query processing. Past skyline data generated in child nodes are stored in each sensor node and is used when choosing filtering tuple. We also extend the algorithms, called Support filtering tuple(SFT) that is used when we choose the additional filtering tuple. There is a temporal correlation between previous sensing data and recent sensing data. Thus, Based on past data, we estimate current data. By considering this point, we reduce the unnecessary communication cost. The experimental results show that our method outperforms the existing methods in terms of both data reduction rate(DRR) and total communication cost.
In the Republic of Korea, the LTE-based public safety (PS-LTE) network is being built for the 700 MHz frequency band. However, the same bands are also assigned to the LTE-based high-speed railway (LTE-R) network. Therefore, it is essential to utilize the co-channel interference management schemes for the coexistence of two LTE networks in order to increase the system throughput and to reduce the user outage probability. In this paper, we focus on the downlink (DL) system for the coexistence of PS-LTE and LTE-R networks by considering non radio access network (RAN) sharing and LTE-R RAN sharing by PS-LTE users (UEs) to analyze the UE throughput. Moreover, we also utilize the cooperative communications schemes, such as coordinated multipoint (CoMP) for the coexistence of PS-LTE and LTE-R networks in order to reduce the UE outage probability. We categorize the coexistence of PS-LTE and LTE-R networks into four different scenarios, and evaluate the performance of each scenario by the important performance indexes, such as UE average throughput and UE outage probability.
This study aimed at investigating the effects of sub-variables of elderly people's lifestyle health and leisure oriented pursuits, outdoor and challenge pursuits, security and material pursuits, family oriented pursuits, and peer oriented pursuits on what they perceive to be successful later years. The background of this study was that there has been few study on the older population in Korea with focus on their cultural and traditional norms. The objective of this study was to investigate the effects of elderly people's lifestyle on what they perceive to be successful later years, thereby identifying practical implications for better social welfare associated with successful later years. Analysis was carried out of self reported questionnaires and self-interviews with elderly people aged over 65 frequenting a welfare center for elders and a community center in a city in Korea. In order to examine the effects, a reliability test, a descriptive analysis, a correlation analysis, and a multi-regression analysis were performed. The results of the analysis for sub-variables of lifestyle showed that health and leisure oriented pursuits, outdoor and challenge pursuits, security and material pursuits, family oriented pursuits, and peer oriented pursuits had significant positive impact on successful later years. The two most influential were peer oriented and family oriented pursuits. Drawing on the results, this study suggests that what is needed for dejected and lonely elderly members in the society is to provide them with opportunities for developing and keeping good relationships with friends and family members and there is a need for a system where old people, as consumers of cultural capital, can have easy access to a variety of cultural resources and activities at a local and regional level.
Journal of the Institute of Electronics Engineers of Korea SP
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v.37
no.1
/
pp.1-15
/
2000
To reconstruct 3- D shape, It is a common strategy to acquire multiple range Images from different viewpoints and integrate them into a common coordinates In this paper, we particularly focus on the registration and integration processes for combining all range Images into one surface model. For the registration, we propose the 2-step registration algorithm, which consists of 2 steps the rough registration step using all data points and the fine registration step using the high-curved data points For the integration, we propose a new algorithm, referred to as ‘multi-registration’ technique, to alleviate the error accumulation problem, which occurs during applying the pair-wise registration to each range image sequentially, in order to transform them into a common reference frame Intensive experiments are performed on the various real range data In experiments, all range images were registered within 1 minutes on Pentium 150MHz PC The results show that the proposed algorithms registrate and integrate multiple range Images within a tolerable error bound in a reasonable computation time, and the total error between all range Images are equalized with our proposed algorithms.
New generation of tall and complex buildings systems are now introduced that are reflective of the latest development in materials, design, sustainability, construction, and IT technologies. While the complexity in design is being overcome by the availability and advances in structural analysis tools and readily advanced software, the design of these buildings are still reliant on minimum code requirements that yet to be validated in full scale. The involvement of the author in the design and construction planning of Burj Khalifa since its inception until its completion prompted the author to conceptually develop an extensive survey and real-time structural health monitoring program to validate all the fundamental assumptions mad for the design and construction planning of the tower. The Burj Khalifa Project is the tallest structure ever built by man; the tower is 828 meters tall and comprises of 162 floors above grade and 3 basement levels. Early integration of aerodynamic shaping and wind engineering played a major role in the architectural massing and design of this multi-use tower, where mitigating and taming the dynamic wind effects was one of the most important design criteria established at the onset of the project design. Understanding the structural and foundation system behaviors of the tower are the key fundamental drivers for the development and execution of a state-of-the-art survey and structural health monitoring (SHM) programs. Therefore, the focus of this paper is to discuss the execution of the survey and real-time structural health monitoring programs to confirm the structural behavioral response of the tower during construction stage and during its service life; the monitoring programs included 1) monitoring the tower's foundation system, 2) monitoring the foundation settlement, 3) measuring the strains of the tower vertical elements, 4) measuring the wall and column vertical shortening due to elastic, shrinkage and creep effects, 5) measuring the lateral displacement of the tower under its own gravity loads (including asymmetrical effects) resulting from immediate elastic and long term creep effects, 6) measuring the building lateral movements and dynamic characteristic in real time during construction, 7) measuring the building displacements, accelerations, dynamic characteristics, and structural behavior in real time under building permanent conditions, 8) and monitoring the Pinnacle dynamic behavior and fatigue characteristics. This extensive SHM program has resulted in extensive insight into the structural response of the tower, allowed control the construction process, allowed for the evaluation of the structural response in effective and immediate manner and it allowed for immediate correlation between the measured and the predicted behavior. The survey and SHM programs developed for Burj Khalifa will with no doubt pioneer the use of new survey techniques and the execution of new SHM program concepts as part of the fundamental design of building structures. Moreover, this survey and SHM programs will be benchmarked as a model for the development of future generation of SHM programs for all critical and essential facilities, however, but with much improved devices and technologies, which are now being considered by the author for another tall and complex building development, that is presently under construction.
This study attempts to shed additional light on the national diffusion process and interaction of welfare services for children and mothers. The central hypothesis examined is the following : In general, the implant of social welfare system is first considered on the characteristics of their own socio-economics , and diffusion prodess of welfare services tends to occur faster in countries with open sicieties than in countries where entry barriers are high and society ranking rigid. The scope of the study is limited in several ways. Attention is concentrated on the agency of woman in the belief that an in-depth case study of one field can yield more insight than a less detailed investigation embracing a number of social welfare systems. The angency of woman is selected for several reasons. a) It is important the agency of woman alone produce more effective than services affecting both the child welfare and women's libertion bradually. Moreover, these services will form the heart of mother's welfare. b) The services of women's agency is gradually wide spread, since a role of government is still negligible before a full realization of economic income. c) The services of women agency is a prime example of a social welfare. d) statistical data and other information are more readily available. One of major findings of our study is the existence of the barriers inhibiting child welfare form " motherhood cult". Despite all the distinct advantages for mother and child , social attitudes appear to be some resistant on child welfare system among men and women even the agenices of women. What is surprised is the extent of the awareness that strategies of women's agency to liberate woman and to increate activities of women involve the strategies to liberate child. The conviction that solving application problems for child welfare in line with the activities of agency by women offer greater freedom and more advantage to mother are not apparent on the data collected from 18 of multi-functional agencies in our country. there are little sign that such agencies cooperate toward attainment of common goals. The intensive early focus of the movement on consciousness raising is a necessary beginning and such efforts by women's organizations would help both in the continuous evolution of women and child. Some of the agencies offer a variety of services to women and children, others are specialized in that they offer fewer services or even only one. Social welfare agenices giving service to children and their families are identified by various names usually women service and child welfare from govern , mental agency and voluntary public agency to foreign aided. What is totally missing , however, is an integrated synthesis of child welfare program Through women's agency. Social changes to occur, but delineation of appropriate and comprehensive social policy is also necessary at this point at this point since efforts, social changes and polices must be well coordianted and focused, as well as mutually supprotive and reinforcing.
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