• Title/Summary/Keyword: Multi-Factor Analysis

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Attitude Transfer Model in Fashion Co-marketing Alliance: Controlling Product Tangibility/Intangibility

  • Ahn, Sook-Young
    • Journal of Fashion Business
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    • v.15 no.3
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    • pp.142-155
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    • 2011
  • By developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands.

Exploration of the Structure of Relational Self and Development of the Relational Self Scale among Korean Adults (한국 성인의 관계적 자기 구성요인 탐색 및 척도개발)

  • Heejeong Bang;Jinyoung Yun;Ahyoung Kim;Hyeja Cho;Sookja Cho;Hyun-jeong Kim
    • Korean Journal of Culture and Social Issue
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    • v.13 no.3
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    • pp.23-63
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    • 2007
  • The purpose of this study is to develop and verify the Relational Self Scale(RSS). Based on the theoretical assumptions which relational self is multi-dimensional and constructed in social contexts, 10 categories with 102 items were yielded. In the process of content analysis, item analysis, exploratory factor analysis and correlation analysis by administering 102 items to korean adults, 31 items with 7 factors are extracted. The 7 factors are consisted of 'avoidance of relation', 'consciousness of others', 'agency', 'instrumental relation', 'empathy-care', 'perceived support from relation' and 'over-dependency to relation'. Next, Confirmatory factor analysis was conducted with 649 korean adults aged from 20's to 60's. The results of confirmatory factor analysis showed the RSS as a valid scale. The 7 factors of the RSS fitted well with men and women. The internal consistency of the RSS was proved to be acceptable. The latent mean analysis indicated that the relational self was not significantly different between men and women at 7 factors. Correlation analysis showed that the construct of relational self was significantly related to relational self-construal, self-esteem and attachment to parent and intimacy person. This study has implication in that relational self is defined and assessed as multi-dimensional construct, and that by administering RSS it is possible to evaluate distinctive korean people's relational self.

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Latent Mean Analysis of Health Behavior between Adolescents with a Health Problem and Those without: Using the 2009 Korean Youth Health Behavior Survey

  • Park, Jeong-Mo;Kim, Mi-Won;Cho, Yoon Hee
    • Research in Community and Public Health Nursing
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    • v.24 no.4
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    • pp.488-497
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    • 2013
  • Purpose: The purpose of this study was to identify the construct equivalence of the general five factors of health behavior and to compare the latent means between adolescents with a health problem and those without in Korea. Methods: The 2009 KYRBS (Korean Youth Risk Behavior Survey) data were used for the analysis. Multi-group confirmatory factor analysis was performed to test whether the scale had configural, metric, and scalar invariances across the existence of health problems in adolescents. Results: Configural, metric, and factor invariances were satisfied for the latent mean analysis (LMA) between adolescents with health problem and those without. Adolescents with health problem and those without were not different in the LMA of all factors. Conclusion: Health providers should give more interest to the group of adolescents with health problems and consider prudential school life to the same group.

A Study on the Change of Slope Safety Factor according to the Anchor Construction Interval (앵커 시공 간격에 따른 비탈면 안전율 변화 연구)

  • Kim, Jinhwan;Lee, Jonghyun;Kwon, Oil;Kim, Wooseok
    • The Journal of Engineering Geology
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    • v.30 no.4
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    • pp.515-523
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    • 2020
  • If the safety factor does not secure the safety factor suggested in the design standard at the slope design stage, the safety factor is secured by installing an anchor. Stability analysis is used to verify the effect of reinforcing the slope of the anchor, but in this process, most of the anchor construction intervals are assumed to be equal and analyzed. For economical and effective slope reinforcement, stability analysis is required by adjusting the anchor construction interval. In this study, the effect of the anchor construction interval on the change of the safety factor of the slope was identified. Stability analysis was performed by setting a virtual slope with two berms and different anchor construction intervals. As a result of the analysis, the stability of the slope is secured when the anchor spacing of the lower surface is narrowed and the anchor gaps of the upper and middle surfaces are wider than when anchors are installed at the same intervals on the upper, middle, and lower surfaces of the slope. The result was a 15% reduction in the amount of anchors. This means that, rather than reinforcing anchors at the same intervals, it is economical and effective to have an economical and effective reinforcement effect to vary the anchor construction intervals according to the slope characteristics.

The Analysis on the Emotional Evaluation Methods of Environmental Design Elements Using the Eye Mark Recorder and the Repertory Grid Method

  • Jung, A-Young
    • International Journal of Contents
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    • v.7 no.4
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    • pp.77-83
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    • 2011
  • This paper is an inquiry into the human sensibility on view from high-rise housing in a viewpoint of architectural environment design that pay attention to multi-family high-rise housing which is becomes a trend in recent years. And this paper is the fundamental approach for applying this result to later architectural environmental plan of multi-family high-rise housing. In this paper, we used repertory grid method as a cognitive psychological way of analysis and eye mark recorder measurement experiments as a physiological way of examination. In the conclusions, examined human sensibilities on views-focused on the analysis result of eye mark recorder measurement experiments through repertory grid method that are carried on the main subject-and described problems after this and possibilities in the same time.

Numerical Analysis on Passenger Flow for the Model of Multi-storied Subway Station (복층 구조의 지하역사 모델에 대한 여객 유동 해석)

  • Nam, Seong-Won;Kwon, Hyeok-Bin;Cha, Chang-Hwan
    • Proceedings of the KSR Conference
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    • 2007.05a
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    • pp.1475-1480
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    • 2007
  • Numerical analysis has been conducted to simulate pedestrian flow in the model of two-storied subway station. Because almost all the subway stations are two or three storied structure, simulations are conducted for the passengers those who get off the train and pass the wicket. Passenger flow analysis is very important factor to design the station and also to manage the operation of subway system. In the subway station, pedestrians move to the horizontal directions as well as vertical ones. Therefore, to consider the movement of pedestrians is necessary for the guarantee of safety and conveniency. As the up and down floors are connected with step, escalator and elevator, the entire movements in the multi-storied station should be simulated as like a 3-dimensional flow. Numerical schemes for the directional sweeping are developed to prevent the dependency on physical structure of station and to determine primary direction and secondary one. By using the developed program, we compared the simulation results of the effects of the location and size of exit and elapsed time.

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Turning of Plastic Mold Steel(STAVAX) using Whisker Reinforced Ceramic (단침보강 세라믹 공구를 이용한 플라스틱 금형강(STAVAX)의 선삭가공)

  • Bae, Myung-Il;Lee, Yi-Seon
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.11 no.6
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    • pp.36-41
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    • 2012
  • In this study, we turning plastic mold steel (STAVAX) against cutting speed, depth of cut, feed rate using whisker reinforced ceramic tool (WA1). To predict cutting force, analyze principal, radial, feed force with multi-regression analysis. Results are follows: From the analysis of variance, affected factor to cutting force feed rate, depth of cut, cutting speed in order and cutting speed was very small affect to cutting force. From multi-regression analysis, we extracted regression equation and the coefficient of determination$(R^2)$ was 0.9, 0.88, 0.856 at principal, radial and feed force. It means regression equation is significant. From the experimental verification, it was confirmed that principal, radial and feed force was predictable by regression equation.

Characteristic Analysis of Multi-grounding System by Using a Scale Model Technique (축소모델기법을 이용한 다중접지계의 특성분석)

  • Lee, J.B.;Myung, S.H.;Chang, S.H.;Cho, Y.G.;Kim, J.S.;Kil, G.S.
    • Proceedings of the KIEE Conference
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    • 2003.07c
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    • pp.1738-1740
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    • 2003
  • This paper deals with the characteristic analysis of multi-grounding system. In order to assess the effectiveness of bonding two grounding systems, the scale model grounding simulation system and grid grounding conductors which were downsized as a scale factor of 100:1 were designed and fabricated. A profile of GPR(Grounding Potential Rise) of each case was measured. Also the measured results were compared with the analysis results.

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Design of Friction Dampers installed at a Multi-Story Building under Seismic Load (지진하중을 받는 다층 건물에 설치된 마찰감쇠기 설계)

  • Seong, Ji-Young;Min, Kyung-Won
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.24 no.4
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    • pp.457-462
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    • 2011
  • In this study, a simplified design procedure for friction dampers of a multi-story structure in order to reduce seismic response is proposed. To get insight for control effect of the structure with friction dampers is difficult, because of a nonlinear characteristic by a friction damper. Since a control force of a friction damper is influenced by coupling velocity between floors, adjoining modes are coupled. Thus structural response are derived by assuming steady-state response in resonance. As it is impossible that an exact solution is obtained for seismic load, first, a closed form solution can be achieved under harmonic vibration. Second, to convert a three-story building into a single-degree-of-freedom(SDOF) structure, modal analysis is performed. Third, an equivalent damping ratio is derived with utilizing closed form solution. And response reducing factor is proposed by it. Finally, friction force of a damper is designed for using response reducing factor, and then designed dampers are verified for seven seismic data. The nonlinear analysis results confirm the validity of the proposed procedure.

Consumer Acceptance of Cashierless Fashion Stores -Effect of Store Attributes and the Moderating Role of Consumer Technical Readiness- (무인패션점포 수용 - 점포속성의 영향과 소비자 기술준비도의 조절효과 -)

  • Soyun Park;Soo-kyoung Ahn
    • Fashion & Textile Research Journal
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    • v.25 no.1
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    • pp.11-23
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    • 2023
  • With the proliferation of the "Untact" culture (non-face-to-face society), advanced technologies have accelerated the cashierless systems in the retail context. Cashierless fashion stores are expected to grow rapidly in the same way automated convenience stores grew in popularity. Applying the extended technology acceptance theory, this study aims to investigate how the attributes of cashierless fashion store influence consumers' acceptance of it and to examine how consumer's technology readiness moderates the model. Two online surveys-preliminary and secondary-were conducted to collect data from consumers in their 20s and 30s who had experienced cashierless stores over the past year. To analyze a total of 423 responses, this study conducted a confirmatory factor analysis, a multi-group factor analysis, a multi-group structure equation modeling, and a descriptive analysis. The results demonstrate that convenience, trustworthiness, and price had a positive impact on perceived ease of use, while service quality had a negative one. Enjoyment, convenience, trustworthiness, and price positively influenced perceived usefulness. Both perceived ease of use and usefulness increased the intention to use. Furthermore, the multi-group comparison confirmed that the positive dimensions of consumer's technology readiness played a moderating role in the model. This study provides a research foundation for consumer acceptance of technologically advanced stores and offers practical implications to companies planning cashierless fashion stores.