• Journal of information and communication convergence engineering
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• v.2 no.3
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• pp.139-144
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• 2004

In order to transmit various types of multimedia data (i.e. voice, video, and data) over a wireless channel, the coding and modulation scheme needs to be flexible and capable of providing a variable quality of service, data rates, and latency. In this paper, we study a mobile multimedia COMA network combined with the concatenated Reed-Solomon/Rate Compatible Punctured Convolution code (RS/RCPC). Also, this paper propose the combination of concatenated RS/RCPC coder and COMA RAKE receiver for multimedia COMA traffic which can be sent over wireless channels. From the results, using a frequency selective Rayleigh fading channel model, it is shown that concatenated RS/RCPC coder at the wireless physical layer can be effective in providing reliable wireless multimedia CDMA network. And the proposed scheme that combine concatenated RS/RCPC coder and CDMA RAKE receiver provides a significant gain in the BER performance over multi-user interference and multipath frequency selective fading channels.

• Fashion & Textile Research Journal
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• v.18 no.6
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• pp.800-811
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• 2016

This study aims to extract the multi-channel attributes of Dongdaemun-based fashion brands and consider the effects of these attributes on customer equity, customer satisfaction and re-purchase intention. In total, 493 samples of those who have purchased Dongdaemun-based fashion brand products using multi-channels were collected for the final data analysis, which was performed using SPSS 21.0 and AMOS 18.0. The findings of study are as follows. Among the multi-channel attributes of Dongdaemun-based fashion brands, entertainment and informativeness had a significant effect on all customer equity drivers. In terms of the effects of customer equity drivers on customer satisfaction and re-purchase intention, all customer equity drivers significantly influenced customer satisfaction, while brand equity significantly influenced re-purchase intention. Also, customer satisfaction significantly affected re-purchase intention. In the effective relationship between customer equity drivers and CLV, brand equity causes a significant influence on CLV amongst the customer equity drivers. There were significant differences among groups following the multi-channel shopping orientation of consumers. This study is significant for its scientific focus on the distribution channels of Dongdaemun, and in terms of the practical aspect of identifying the multi-channel attributes considered to be important to consumers. Measuring customer equity will suggest implications about the long-term direction of the development of Dongdaemun-based fashion brands.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.10
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• pp.1379-1385
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• 2018

In the conventional multi-user superposition transmission, the power allocation coefficients of data symbols and the received signal processing of users are determined by the condition of instantaneous channel powers. However, the use of instantaneous channel powers can increase the system complexity. Hence, we consider fixed multi-user superposition transmission using average channel powers. The fixed multi-user superposition transmission can reduce the system complexity because it uses the condition of average channel powers that slowly change over time in order to decide the power allocation coefficients and the received signal processing. In this paper, we analyze the average symbol error rate for the fixed multi-user superposition transmission. In particular, an expression for the average symbol error rate of M-ary Quadrature Amplitude Modulation is derived assuming Rayleigh fading channels. In addition, through the numerical results, we show that the conventional and fixed multi-user superposition transmissions achieve the similar average symbol error rate performances at the user in the severe channel condition.

• Journal of Korea Multimedia Society
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• v.12 no.6
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• pp.824-832
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• 2009

Multi-radio multi-channel Wireless Mesh Network requires an effective management policy to control the assignment of channels to each radio. We concentrated our investigation on modeling method and solution to find a dynamic channel assignment scheme that is adapted to change of network traffic. Multi-path routing scheme was chosen to overwhelm the unreliability of wireless link. For a particular traffic state, our optimization model found a specific traffic distribution over multi-path and a channel assignment scheme that maximizes the overall network throughput. We developed a simple heuristic method for channel assignment by gradually removing clique load to obtain higher throughput. We also presented numerical examples and discussion of our models in comparison with existing research.

• Journal of Global Scholars of Marketing Science
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• v.18 no.3
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• pp.1-25
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• 2008

Ⅰ. Introduction Retailers in the 21st century are being told that future retailers are those who can execute seamless multi-channel access. The reason is that retailers should be where shoppers want them, when they want them anytime, anywhere and in multiple formats. Multi-channel access is considered one of the top 10 trends of all business in the next decade (Patricia T. Warrington, et al., 2007) And most firms use both direct and indirect channels in their markets. Given this trend, we need to evaluate a channel equity more systematically than before as this issue is expected to get more attention to consumers as well as to brand managers. Consumers are becoming very much confused concerning the choice of place where they shop for durable goods as there are at least 6-7 retail options. On the other hand, manufacturers have to deal with category killers, their dealers network, Internet shopping malls, and other avenue of distribution channels and they hope their retail channel behave like extensions of their own companies. They would like their products to be foremost in the retailer's mind-the first to be proposed and effectively communicated to potential customers. To enable this hope to come reality, they should know each channel's advantages and disadvantages from consumer perspectives. In addition, customer satisfaction is the key determinant of retail customer loyalty. However, there are only a few researches regarding the effects of shopping satisfaction and perceptions on consumers' channel choices and channels. The purpose of this study was to assess Korean consumers' channel choice and satisfaction towards channels they prefer to use in the case of electronic goods shopping. Korean electronic goods retail market is one of good example of multi-channel shopping environments. As the Korea retail market has been undergoing significant structural changes since it had opened to global retailers in 1996, new formats such as hypermarkets, Internet shopping malls and category killers have arrived for the last decade. Korean electronic goods shoppers have seven major channels : (1)category killers (2) hypermarket (3) manufacturer dealer shop (4) Internet shopping malls (5) department store (6) TV home-shopping (7) speciality shopping arcade. Korean retail sector has been modernized with amazing speed for the last decade. Overall summary of major retail channels is as follows: Hypermarket has been number 1 retailer type in sales volume from 2003 ; non-store retailing has been number 2 from 2007 ; department store is now number 3 ; small scale category killers are growing rapidly in the area of electronics and office products in particular. We try to evaluate each channel's equity using a consumer survey. The survey was done by telephone interview with 1000 housewife who lives nationwide. Sampling was done according to 2005 national census and average interview time was 10 to 15 minutes. Ⅱ. Research Summary We have found that seven major retail channels compete with each other within Korean consumers' minds in terms of price and service. Each channel seem to have its unique selling points. Department stores were perceived as the best electronic goods shopping destinations due to after service. Internet shopping malls were perceived as the convenient channel owing to price checking. Category killers and hypermarkets were more attractive in both price merits and location conveniences. On the other hand, manufacturers dealer networks were pulling customers mainly by location and after service. Category killers and hypermarkets were most beloved retail channel for Korean consumers. However category killers compete mainly with department stores and shopping arcades while hypermarkets tend to compete with Internet and TV home shopping channels. Regarding channel satisfaction, the top 3 channels were service-driven retailers: department stores (4.27); dealer shop (4.21); and Internet shopping malls (4.21). Speciality shopping arcade(3.98) were the least satisfied channels among Korean consumers. Ⅲ. Implications We try to identify the whole picture of multi-channel retail shopping environments and its implications in the context of Korean electronic goods. From manufacturers' perspectives, multi-channel may cause channel conflicts. Furthermore, inter-channel competition draws much more attention as hypermarkets and category killers have grown rapidly in recent years. At the same time, from consumers' perspectives, 'buy where' is becoming an important buying decision as it would decide the level of shopping satisfaction. We need to develop the concept of 'channel equity' to manage multi-channel distribution effectively. Firms should measure and monitor their prime channel equity in regular basis to maximize their channel potentials. Prototype channel equity positioning map has been developed as follows. We expect more studies to develop the concept of 'channel equity' in the future.

• Journal of Communications and Networks
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• v.10 no.1
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• pp.28-37
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• 2008

In this paper, we investigate the problem of minimizing the average transmission power of users while guaranteeing the average delay constraints in time-varying uplink channels. We design a scheduler that selects a user for transmission and determines the transmission rate of the selected user based on the channel and backlog information of users. Since it requires prohibitively high computation complexity to determine an optimal scheduler for multi-user systems, we propose a low-complexity scheduling scheme that can achieve near-optimal performance. In this scheme, we reduce the complexity by decomposing the multiuser problem into multiple individual user problems. We arrange the probability of selecting each user such that it can be determined only by the information of the corresponding user and then optimize the transmission rate of each user independently. We solve the user problem by using a dynamic programming approach and analyze the upper and lower bounds of average transmission power and average delay, respectively. In addition, we investigate the effects of the user selection algorithm on the performance for different channel models. We show that a channel-adaptive user selection algorithm can improve the energy efficiency under uncorrelated channels but the gain is obtainable only for loose delay requirements in the case of correlated channels. Based on this, we propose a user selection algorithm that adapts itself to both the channel condition and the backlog level, which turns out to be energy-efficient over wide range of delay requirement regardless of the channel model.

• Journal of Distribution Science
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• v.13 no.10
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• pp.57-63
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• 2015

Purpose - This study investigates the effects consumer perceptions of wine attributes have on repurchase intention. It examineshow wine purchase channels (online or offline) influence perceptions about wine attributes and repurchase intention. Research design, data, and methodology - A total of 390 responses from Florida residents over 21 were collected using online surveys. Responses were analyzed using exploratory factor analysis to identify the underlying wine attribute factors. Multiple regression and multi-group analysis were employed to test the hypotheses. Results - Results revealed that consumer perceptions of wine attributes (sensory, origin, reputation, and price point) significantly influence their repurchase intention. Additionally, the effects of wine attributes on repurchase intentions were found to be significantly different based on the channel used. Findings indicated that wine attributes pertaining to reputation and price point strongly influenced repurchase behavior of online consumers, while offline wine consumers were influenced more by sensory and origin attributes. Conclusions - Study findings provide useful information for wine industry sales channels for developing new marketing strategies to effectively attract wine consumers to repurchase wine.

• Journal of KIISE
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• v.44 no.9
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• pp.887-892
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• 2017

Brain-computer interface (BCI) is a technology that controls computer and transmits intention by measuring and analyzing electroencephalogram (EEG) signals generated in multi-channel during mental work. At this time, optimal EEG channel selection is necessary not only for convenience and speed of BCI but also for improvement in accuracy. The optimal channel is obtained by removing duplicate(redundant) channels or noisy channels. This paper propose a dual filter-based channel selection method to select the optimal EEG channel. The proposed method first removes duplicate channels using Spearman's rank correlation to eliminate redundancy between channels. Then, using F score, the relevance between channels and class labels is obtained, and only the top m channels are then selected. The proposed method can provide good classification accuracy by using features obtained from channels that are associated with class labels and have no duplicates. The proposed channel selection method greatly reduces the number of channels required while improving the average classification accuracy.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.30 no.4 s.247
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• pp.373-378
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• 2006

We present the design, fabrication, and characterization of a multi-chip microelectrofluidic bench, achieving both electrical and fluidic interconnections with a simple, low-loss and low-temperature electrofluidic interconnection method. We design 4-chip microelectrofluidic bench, having three electrical pads and two fluidic I/O ports. Each device chip, having three electrical interconnections and a pair of two fluidic I/O interconnections, can be assembled to the microelectofluidic bench with electrical and fluidic interconnections. In the fluidic and electrical characterization, we measure the average pressure drop of $13.6{\sim}125.4$ Pa/mm with the nonlinearity of 3.1 % for the flow-rates of $10{\sim}100{\mu}l/min$ in the fluidic line. The pressure drop per fluidic interconnection is measured as 0.19kPa. Experimentally, there are no significant differences in pressure drops between straight channels and elbow channels. The measured average electrical resistance is $0.26{\Omega}/mm$ in the electrical line. The electrical resistance per each electrical interconnection is measured as $0.64{\Omega}$. Mechanically, the maximum pressure, where the microelectrofluidic bench endures, reaches up to $115{\pm}11kPa$.

• Knowledge Management Research
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• v.17 no.3
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• pp.45-64
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• 2016

As the digital retail environement becomes prevalent, consumers are given greater opportunities to make purchases across physical and digital boundaries. Prior research emphasizes that the attractiveness of the digital or online channel is relatively determined by spatial specifics of physical locations. The overall market trend combined with prior research suggests that understanding spatial specifics becomes a key to managing both offline and online sales performance together. In this study, we focus on geographic variation in sales performance through offline and online channels and aim to investigate the channel-level sales difference between central and subsidiary areas. To this end, we obtain sales data of skincare and makeup products from a leading cosmetic company. Next, we examine spatial autocorrelations in data and then employ the spatial error models to study the effects of spatial specifics. The empirical findings are as follows. First, there are significant differences in category-specific and channel-level sales between central and subsidiary areas. Second, Moran's I statistics demonstrate the spatial autocorrelations of each variable. Third, spatial error models outperform simple regression models with lower AIC values. Finally, spatial specifics play a greater role in understanding online sales in subsidiary areas whereas they exert greater influence on offline sales in central areas. We believe our study advances the related theory and knowledge of multi-channel retailing and also contributes practically to location-dependent multi-channel strategies and sales data analytics.