• Archives of design research
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• v.11 no.3
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• pp.187-196
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• 1998

This study is intended to suggest the method of text arrangement in order to enhance visual perception which would help darify its communication. One hundred subjects without restriction of gender and profession participated in each experiment :their reading time was measured by the 0.01 second. The Analysis of Variance(two-way ANOVA without interaction) was performed for each experiment and the p value was 0.0001 which implies that there was a strong consistency among test results. Based on the first results, it is found that there is a consistent relationship between type size and text line length, and the following discovery was made ; the most effective ratio of type size to line length is approximately 1 :8. Judging from the Second and Third results, it seems that the vertical text arrangement is most efficient for reading regardless of text line length. So to make same rreading direction is more important than to narrow down the eye moving distance between column and column for efficient visual flow. This research supports the view that considering efficient eye movement on text, it is important to understand the mentioned variables that affect visual interpretation.