• Journal of Distribution Science
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• v.14 no.10
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• pp.147-152
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• 2016

Purpose - High quality films are affected by both the production stage and various variables such as the size of the movie investment and marketing that changes consumers' perceptions. Consumer preferences should be recognized first to ensure that the movie is successful. If a film is produced without pre-investigation and analysis of consumer demand and taste, the probability of success will be low. This study investigates the balance of production costs, marketing costs, and profits using game theory, suggesting an optimization strategy using the simplex method of linear programming. Research design, data, and methodology - Before the release of the movie, initial demand is assumed to be driven largely by marketing costs. In the next phase, demand is assumed to be driven purely by a movie's production cost and quality, which might also further determine consumer demand. Thus, it is essential to determine how to distribute pure production costs and other costs (marketing) in a limited movie production budget. Moreover, it should be taken into account how to optimally distribute under the assumption that the audience and production company's input resources are limited. This research simplifies the assumptions for large-scale and relatively small-scale movie investments and examines how movie distribution participant profits differ when each cost is invested differently. Results - When first movers or market leaders have to choose both quality and marketing, it has been proven that pursuing a strategy choosing only one is more likely than choosing both. In this situation, market leaders should maximize marketing costs under the premise that market leaders will not lag their quality behind the quality of second movers. Additionally, focusing on movie marketing that produces a quick effect while ceding creative activity to increase movie quality is a natural outcome in the movie distribution environment since a cooperative strategy between market competitors is not feasible. Conclusions - Government film development policy should ignore quality competition between movie production companies and focus on preventing marketing competition. If movie production companies focus on movie production quality improvement then a creative competition would ensue.

• The Korean Journal of Applied Statistics
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• v.35 no.2
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• pp.265-283
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• 2022

MovieLens data consists of recorded movie evaluations that was often used to measure the evaluation score in the recommendation system research field. In this paper, we provide additional information obtained by clustering user-specific genre preference information through movie evaluation data and movie genre data. Because the number of movie ratings per user is very low compared to the total number of movies, the missing rate in this data is very high. For this reason, there are limitations in applying the existing clustering methods. In this paper, we propose a convex clustering-based method using the pairwise fused penalty motivated by the analysis of MovieLens data. In particular, the proposed clustering method execute missing imputation, and at the same time uses movie evaluation and genre weights for each movie to cluster genre preference information possessed by each individual. We compute the proposed optimization using alternating direction method of multipliers algorithm. It is shown that the proposed clustering method is less sensitive to noise and outliers than the existing method through simulation and MovieLens data application.

• Journal of Korea Multimedia Society
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• v.18 no.9
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• pp.1068-1082
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• 2015

Due to the rapid advancement of the mobile technology, smart phones have been widely used in the current society. This lead to an easier way to retrieve video contents using web and mobile services. However, it is not a trivial problem to retrieve particular video contents based on users' specific preferences. The current movie recommendation system is based on the users' preference information. However, this system does not consider any emotional means or perspectives in each movie, which results in the dissatisfaction of user's emotional requirements. In order to address users' preferences and emotional requirements, this research proposes a movie recommendation technology to represent a movie's emotion and its associations. The proposed approach contains the development of emotion ontology by representing the relationship between the emotion and the concepts which cause emotional effects. Based on the current movie metadata ontology, this research also developed movie-emotion ontology based on the representation of the metadata related to the emotion. The proposed movie recommendation method recommends the movie by using movie-emotion ontology based on the emotion knowledge. Using this proposed approach, the user will be able to get the list of movies based on their preferences and emotional requirements.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.2 s.2
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• pp.25-30
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• 2005

This study is to research the symbolism of the Eastern and Western costumes' color in films. Therefore, I chose movies about colors, which are 'Trzy Kolory', a Western movie directed by Krzysztof Kieslowski and 'Hero', an Eastern movie directed by Zhang Yimou. The purpose of this study is to figure out the symbolism of the common colors shown in both movie which are red, blue and white. Also, by comparing the eastern and western color symbols I studied the ambivalence of colors. Therefore, the comparison of the eastern and western color symbolisms are as the followings. The color red symbols charity in the movie and jealous, hatless, lies, expansion, self esteem, resist, struggle and sadness in the movie . The color blue symbols freedom, lost, gloomy and sadness in the movie and sacrifice and sadness in the movie . The color white symbols equality and emptiness in the movie and true love, sadness and sacrificed love in the movie . Consequently, it appears that the colors symbolize differently in the East and the West. Three series of which is the West movie has more positive meanings than the Eastern movie. Therefore, the meanings of symbols of the costumes' color are different in the East and West as they have different cultures, and also they could be expressed differently by the directors intention.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.47-53
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• 2021

Purpose: The purpose of this study is to generate industrial insights for developing sports movie industry. Related studies are scare. Research design, data, and methodology: The study employed case study and selected typical case samples who seem informative about sport movie industry. The authors interviewed six experts who are experienced in sport movie and related academic sector. Interviews were audio-taped and the text were decoded by multiple reading. Through this process, the study categorized significant meanings and produced results. Interviewees reviewed again the final findings to confirm validity, which calls member check. Results: It was suggested that developmental factors of sports movie were the realization of realistic sports scenes by using technologies. Second, participants told that contents of sport movie need to reflect real stories and it should tell the stories. Regarding constraints of sport movies, movie producers feel difficulty to make scenes in that sports are inherently quickly performed. Another constraints are that production cost is expensive but audiences are barely attended. Conclusions: For promoting economic outcomes and developing sport movie industry, government needs to financially support related markets to support sport movie producers assisting them to concentrate their movie works. Future directions for related-studies were discussed.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.579-586
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• 2013

To see what the promotional movie of the same product, Each concept were respectively constructed for Optimized SNS marketing movie. There are two types of movies. One is the teaser of product design in the form of showing 'Feature Movie' and the other is the 'Viral Movie' presenting USP of the product in parody technique, which can be compared with each others. The two movies show on YouTube, then feedback from viewers were analyzed in detail. As a result, data for view and shares of viral movie showed relatively higher than the feature movie. It means that the viral movie is more effective for marketing since its various elements such as fun, story and visuals are sharable. It makes people more interested and immersed in these contents. Thus, viral movies for SNS marking are distributed to reflect the issue of the time, all the concepts are clear to show what the product is for, and most importantly it can trigger the attention of viewers.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.106-117
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• 2011

The purpose of this study is to examine factors that affect 3D stereoscopic movie audiences' satisfaction in Korea, and to provide strategic solutions to improve audiences' satisfaction. According to study about movie audiences' satisfaction, factors that affect movie audiences' satisfaction are separated to movie internal factors, movie environmental factors and movie audience factors. And leverage of movie internal factors is bigger than either. But 3D stereoscopic movie is different from ordinary movie in shooting, screening, seeing and recognizing method. So it is expected that movie environmental factors and audience factors' influence is bigger than internal factors. So this study carried out a survey targeting 3D stereoscopic audiences. Main result of this study are shown as follows. First, the method to reduce visual fatigue is necessary for satisfaction. Second, it is required that improvement method of seat arrangement to provide high quality 3D stereoscopic contents. Third, level of 3D stereoscopic movies' price need to adjust to valid level.

• The Research Journal of the Costume Culture
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• v.17 no.4
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• pp.583-599
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• 2009

The purpose of this study is to analyze movie costume of main character and find design characteristic and historical spirit focusing on the movie, in which Ishioka Eiko, Japanese movie costume designer constructing unique design world, participated. The study captured images of three movies such as , and with Digital Multimedia Converting System and analyzed them by focusing on the pictures showing designer's intention and design characteristic well among acquired 319 pictures. The costumes addressing movie costume designer's sense of values are recreated as future-oriented new works and are expressed as creative costumes by acquiring inspiration from past factors, dissolving them and applying up-to-date technology. Movie costume shall reflect historical spirit of our age as movie shows social cultural trend including fashion trend of manufactured age. Ishioka Eiko has searched for the design, which is proper for three principles such as 'be unique', 'be eternal' and 'be innovative' and from the result of analyzing movie costume, it is found that she showed characteristics of symbolism(transmission of the sensitivity), ornamentalism(effective representation as a decorative effect attention) and multiculturalism(harmony of time and culture) as well as uniqueness. The movie costume are different mutually and create new hybrid culture, in which different costume cultures are mixed with current costumes without the restriction to other culture. It is proper for the age of globalization and localization so it is expected that the multiculturalism will be enlarged more.

• Communications for Statistical Applications and Methods
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• v.28 no.3
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• pp.217-232
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• 2021

The Korea film industry has matured and the number of movie-watching per capita has reached the highest level in the world. Since then, movie industry growth rate is decreasing and even the total sales of movies per year slightly decreased in 2018. The number of moviegoers is the first factor of sales in movie industry and also an important factor influencing additional sales. Thus it is important to predict the number of movie audiences. In this study, we predict the cumulative number of audiences of films using stacking, an ensemble method. Stacking is a kind of ensemble method that combines all the algorithms used in the prediction. We use box office data from Korea Film Council and web comment data from Daum Movie (www.movie.daum.net). This paper describes the process of collecting and preprocessing of explanatory variables and explains regression models used in stacking. Final stacking model outperforms in the prediction of test set in terms of RMSE.

• Asia Marketing Journal
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• v.11 no.2
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• pp.53-72
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• 2009

In the summer of 2008, the movie Dachimawa Lee: Villain, Get on the Express to Hell is waiting for its first release. This movie is based on a short film which was tremendously popular when it was first introduced on the internet in 2000, and the director Ryu Seung Wahn is expecting a mega hit of the movie this summer. Showbox is one of the leading movie distributors in Korea. After a series of blockbuster hits such as Welcome to Dongmakgol, The Host, and The Chaser, Showbox is now in stagnation. Along with sluggish economy in Korea, most of recent movies distributed by them didn't even reach the breakeven. However, expectation on the upcoming movie, Dachimawa Lee, is higher than ever. Marketing department of Showbox has to decide what kind of media channel to choose and which marketing strategy to apply. It needs to make a decision about whether to target the so-called mania group or the general public of much bigger size. In this case study, the distinctiveness of the movie marketing and its process will be discussed. Moreover, the marketing strategies for Dachimawa Lee's success will be examined in the Showbox's point of view.