• Knowledge Management Research
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• v.21 no.1
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• pp.151-173
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• 2020

The purpose of this study is to identify the antecedents that impact on the individual knowledge sharing based on motivational perspectives. Specifically, the authors investigate the roles of general self-efficacy and popularity on knowledge sharing drawn on costly signaling theory and trait activation theory. Data from 227 pairs of employees and coworkers working in companies located in South Korea supported the model. General self-efficacy was positively related to knowledge sharing and popularity was positively associated to knowledge sharing. Also, by taking an interactional approach, our study demonstrated the moderating effect of popularity on the relationship between general self-efficacy and knowledge sharing. The positive relationship between general self-efficacy and knowledge sharing is significant when popularity is low, but not significant when popularity is high. Our findings suggest that the various motivation types including intrinsic and extrinsic motivations for knowledge sharing of individuals exist simultaneously and these motivations have an interactive effect on knowledge sharing.

• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.517-526
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• 2012

This study investigated the impact of individual differences in motivational reactivity on cognitive effort, memory strength (sensitivity) and decision making (criterion bias) in response to Internet ads with positive and negative content. Individual variation in trait motivational activation was measured using the Motivational Activation Measurement developed by A. Lang and her colleagues (A. Lang, Bradley, Sparks, & Lee, 2007). MAM indexes an individual's tendency to approach pleasant stimuli (ASA, Appetitive System Activation) and avoid unpleasant stimuli (DSA, Defensive System Activation). Results showed that individuals higher in ASA exert more cognitive effort during positive ads than individuals lower in ASA. Individuals higher in DSA exert more cognitive effort during negative ads compared to individuals lower in DSA. ASA did not predict recognition memory. However, individuals higher in DSA recognized ads better than those lower in DSA. The criterion bias data revealed participants higher in ASA had more conservative decision criterion, compared to participants lower in ASA. Individuals higher in DSA also showed more conservative decision criterion compared to individuals lower in DSA. The theoretical and practical implications are discussed.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.301-311
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• 2017

The current study investigated whether individual variation in motivational activation would predict the drug-use and interacts with discrete emotions to influence the responses to anti-drug advertisements. Motivational activation tendency indicates an individual's level to approach life-sustaining elements and defend life-threatening stimuli. Discrete emotion represents joy, sadness, and fear elicited by the advertisements. The experiment proceeded using both self-reports and physiological responses with 80 subjects. Results showed that approach motivation activation can be a target for anti-drug advertisements and in order to target individuals higher in approach activation, it is necessary to use the appeal type to elicit positive emotions such as joy.