• 한국콘텐츠학회논문지
• /
• 제11권4호
• /
• pp.321-337
• /
• 2011

본 논문에서는 지금까지 별로 소개된 바 없는 리더십발휘 동기라는 새로운 변수의 효용가치를 탐색적으로 살펴보았다. 한국에 소재하고 있는 기업의 구성원들을 대상으로 설문조사를 실시한 후 실증분석을 실시하였다. 리더십 발휘동기를 감성적 동기, 사회-규범적 동기, 그리고 비계산적 동기 등 세 차원으로 정의하 고 (Chen & Drasgow, 2001), 이들 동기 유형 각각이 어떤 리더십 스타일과 관계를 갖는지를 살펴보았다. 구체적으로, 변혁적 리더십, 거래적 리더십, 그리고 자기 희생적 리더십 행위와 리더십 발휘동기의 관계를 두 연구를 통하여 검증하였으며 최종 기준변인들에 대한 설명력도 회귀분석을 통하여 아울러 테스트하였다. 리더십 발휘동기의 세 차원은 변혁적, 거래적, 그리고 자기 희생적 리더십 유형 등 뿐 아니라 조직몰입, 신뢰 등의 최종변인들과도 다양한 형태의 관계를 갖는 것으로 밝혀졌다.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.1135-1146
• /
• 2021

The paper aims to examine the relationship between various types of motivation and satisfaction as well as turnover intentions of public university lecturers. Intrinsic motivation is found to affect both satisfaction and turnover, while for extrinsic motivation, only one type has a significant effect on satisfaction. The web-based questionnaire with convenience sampling was chosen to approach target respondents. Data was collected by sending a link of the questionnaire to the lecturers' email. There were 700 questionnaires collected. Of which 681 valid responses, after screening out unusual questionnaires. In order to fulfill these aims, the authors employed structural equation modeling with maximum likelihood method supported by AMOS software with 681 valid samples. The evidence confirms the high correlation between intrinsic motivation and satisfaction for university lecturers which has been shown in previous studies. With regard to extrinsic motivation, extrinsic regulation (material) is found to have a positive influence on satisfaction, meaning financial rewards and job security will lead to his contentment while introjected regulation is a source of dissatisfaction. The results also demonstrate that intrinsic motivation is negatively correlated with turnover intentions. A person who is interested in the job itself is less likely to leave his or her job due to a keen passion for it.

• 한국조리학회지
• /
• 제18권5호
• /
• pp.165-175
• /
• 2012

직원교육은 직원들의 직무 수행도를 높여 줄 뿐만 아니라, 직원 스스로 자기개발을 하도록 도와주며 기업에서는 장기적인 수익을 위한 투자가 될 수 있다. 따라서, 직원교육을 받은 직원들의 훈련동기요인은 무엇이며 교육만족도에 어떠한 영향을 미치고 교육만족도는 직무만족도에 어떤 영향이 있는지에 대한 실증적 연구가 필요하다. 따라서 본 연구는 외식업 종사자들의 인구통계학적인 특성에 따른 교육만족도의 차이를 알아보고, 훈련동기요인을 규명하며 교육만족도와 직무만족도 간의 관계를 규명하고자 수행되었다. 미 동남부 지역 15개의 레스토랑의 종사자들을 대상으로 설문조사를 실시하여, 192개의 유효한 데이터를 분석한 결과 훈련동기요인으로는 두 개의 'Intrinsic Motivation' 과 'Extrinsic Motivation'으로 추출되었으며, 이 두 개의 요인 모두 훈련만족도에 유의한 영향을 끼치며, 특히 Extrinsic Motivation이 교육만족도에 더 큰 영향을 끼침을 알 수 있었다. 이어 실시한 단순회귀분석 결과, 직원들의 교육만족도는 직무만족도에 긍정적 영향을 끼치고 있음을 알 수 있었다. 따라서 본 연구는 직원교육에 있어서 다양한 측면의 훈련 동기를 고려하고 직원 교육에 대한 만족이 직원들의 직무 만족에도 영향을 끼침을 고려하여 설계해야 함을 제안하였다.

• Human Ecology Research
• /
• 제55권3호
• /
• pp.221-232
• /
• 2017

This study analyzes the motivation for selecting child-care profession, job environment, director's transformational leadership associated with child-care center teacher's (lead teacher and head teacher) role performance. The subjects of this study were 336 teachers (lead teacher and head teacher) who worked in a child-care center located in Seoul and Gyeonggi-do. Data were collected through self-report questionnaires. Collected data were analyzed using the IBM SPSS Statistics ver. 23.0 program using t-test, F-test, analysis of variance, post-hoc analysis (Duncan), Pearson's correlation analysis, and multiple regression analysis. The results of the study are as follows. First, the study inquired on if the child-care center teacher's general characteristics (year) influence the child-care center teacher's role performance. Consequently, significant differences were not found in overall role performance according to teacher's career but not in the child-care center teacher's age, academic ability, and licensing. Second, the motivation for selecting profession (teaching aptitude, teacher's desire for social respect, and possibility of self-realization), job environment, and director's transformational leadership had a significant positive correlation with overall role performance. The motivation for selecting profession (without motives) had a significant negative correlation with overall role performance. Third, the strongest predictors of 'overall role performance' were teaching aptitude, variable of motivation for selecting child-care profession, and director's transformational leadership variable.

• 동아시아경상학회지
• /
• 제9권3호
• /
• pp.1-13
• /
• 2021

Purpose - For many Vietnamese students, the national high school graduation examination is one of the most important exams in their lives, transitioning from high school to tertiary education. Considering that the national examination is exceptionally important for admission of higher education, failure of management system and educational inequalities lead to serious academic concerns. By using the concept of justice and motivation, the current study aimed to explore the effects of justice dimensions and motivation on student satisfaction in the context of education, specifically focusing on the national examination for higher education. Research design, data and methodology - In this regard, this study proposed a conceptual model and conducted an online survey to test relevant hypotheses. Result - The empirical findings of the study found that procedural, distributive justice, and intrinsic motivation affected the level of student satisfaction. The results found that distributive and procedural justice and intrinsic motivation showed significant on satisfaction. Conclusion - The results of this study would be useful for policymakers to make more informed choices and also suggest further programs and projects of the Vietnamese government, aiming to develop the system of university admissions in the future. This study suggests that adoption of better management system and policies will significantly affect academic satisfaction and higher education environment.

• International Journal of Advanced Culture Technology
• /
• 제10권3호
• /
• pp.164-173
• /
• 2022

This study aimed to explore the themes and parameters of environmental health behaviors based on Rogers' protection motivation theory through a systematic mapping review. Using a systematic approach, a literature review was conducted of articles that adopted Rogers' protection motivation theory. A total of 11 articles on protection motivation theory using participants and environmental health as outcomes were identified in a search of CINAHL, Cochrane Library, EMBASE, Eric, PsycARTICLES, PubMed, and RISS between September 1 and September 8, 2021. Themes related to the environment and personal behaviors between 2002 and 2021 were extracted. The parameters based on protection motivation theory were identified through systematic mapping as fear appraisal, rewards of maladaptive response, severity, vulnerability, costs of adaptive response, response efficacy, self-efficacy, and intention. Self-efficacy and response efficacy considerably affected environmental health behaviors. Emotional fear appeal related to environmental hazards motivates an internal process that alters the threat appraisal and their coping appraisal. Environmental behavior perception and intention influenced on environmental health behaviors with small effect sizes. Therefore, a deeper understanding of the severity of environmental health issues could lead to the development of helpful, effective, and intensive interventions to promote healthcare among the vulnerable population.

• Nuclear Engineering and Technology
• /
• 제54권3호
• /
• pp.1115-1125
• /
• 2022

Nuclear power plant (NPP) is currently considered as one of the most reliable power sources. However, 182 of them are considered decommissioned and inactive including the one in Bataan, Philippines. The aim of this study was to investigate the acceptance of the reopening of Bataan Nuclear Power Plant (BNPP) by integrating the Theory of Planned Behavior and Protection Motivation Theory. A total of 815 Filipinos answered an online questionnaire which consisted of 37 questions. The Structural Equation Modeling (SEM) indicated that knowledge towards nuclear power plants was the key factor in determining people's acceptance towards NPP reopening. In addition, knowing the benefits would lead to positive perceived behavioral control (PBC) and attitude towards intention. Results showed that PBC and attitude are mediators towards the acceptance of people regarding the reopening of BNPP. If an individual's knowledge gravitates towards the perceived risk, then this can lead to the negative acceptance of the NPP reopening. On the other hand, if an individual's knowledge gravitates towards the perceived benefits, then this will lead to positive acceptance. This study is the first study that explored the acceptance of the reopening BNPP. Finally, the study's model construct would also be very beneficial for researchers, government, and even private sectors worldwide.

• Asia Marketing Journal
• /
• 제23권1호
• /
• pp.5-27
• /
• 2021

This paper seeks to suggest user satisfaction model of digital signage to see how new in-store technology can effectively lead to customers' shopping satisfaction in fashion retails. Authors in particular focus on technological complexity, which is expected to serve a subtle role in using digital signage. This study employed a scenario-based online survey. Interactive digital signage with virtual try-on and video-captures functions was used as stimuli. Data were collected from 320 respondents and 307 useable responses were analyzed to examine a proposed model. Research model compares dual paths of motivators: the extrinsic motivation route that leads from usefulness to shopping outcome satisfaction and intrinsic motivation route that leads from enjoyment to shopping process satisfaction. Technological complexity of digital signage indirectly and negatively influences shopping outcome and process satisfaction, mediated by usefulness and enjoyment, but directly and positively affects shopping process satisfaction. In omni-channel environments, the findings have implications for fashion retail managers in using digital signage to maximize customer satisfaction and to counterbalance the advantages and disadvantages of technological complexity.

• 한국식품조리과학회지
• /
• 제31권4호
• /
• pp.413-422
• /
• 2015

The purpose of this study was to examine the effects of a lifestyle consisting of a health oriented diet and personal motivation toward health improvement on an individual's desire to participate in condolence or "healing" -workshops and programs. In order to examine the influence of the "health diet" and motivation, the "health diet" lifestyle was classified into nutrition pursuit factors, psychological factors, food safety factors, and health conscious consumption factors. Personal motivation was categorized into perceived benefits, environmental factors and the individual's desire for happiness. Empirical analysis showed that nutrition pursuit factors had an impact on perceived benefits and the desire for happiness. Psychological aspect factors had a significant influence on perceived benefits, environmental factors and the desire for happiness. However, food safety factors and health conscious consumption factors did not have an effect on individual motivation to improve health. Regarding personal motivation toward health improvement on the desire for "healing", perceived benefits and environmental factors had significant influence. However, the individual's desire for happiness did not influence the demand for "healing". Regarding the effect of a "health diet" on the desire for "healing", only the psychological aspects of a "health diet" had any significant effects on the desire for "healing". The results from this study can help local organizations or service companies that provide "healing" programs with developing effective marketing strategies that could lead to greater customer satisfaction. Especially, the significant influence of psychological aspects of a "health diet" on the demand for "healing" is noteworthy in that this could play a key role in establishing a more effective marketing strategy to attract increasing numbers of consumers using health conscious diets.

• 한국도서관정보학회지
• /
• 제48권2호
• /
• pp.323-344
• /
• 2017

독서동기 유발요인과 도서선택 요인은 서로 밀접하게 연관되어 있다. 그럼에도 불구하고 이러한 요인들을 포괄적으로 식별한 연구는 거의 없는 편이다. 따라서 본 연구에서는 고등학생들의 독서동기 및 도서선택에 영향을 미칠 수 있는 요인을 통합적으로 식별하고자 하였다. 이를 위하여 인문계 고등학교에 재학 중인 고등학생 15명을 대상으로 심층 면담을 실시하였고, 이를 바탕으로 독서동기 및 도서선택에 미치는 요인들을 분석하였다. 연구결과, 고등학생들의 독서 행태에 영향을 주는 요인의 유형은 정보원의 특성, 개인적 요인, 가정환경 요인, 학교 및 학습환경 요인, 사회환경 요인으로 나타났다. 특히 이러한 요인들은 복합적으로 작용하여 독서동기나 도서선택에 영향을 줄 수 있음을 알 수 있었다. 더 나아가 독서동기는 도서선택의 선행조건임을 알 수 있었고, 독서동기의 유발이 도서선택을 보장하는 것은 아닌 것으로 나타났다. 본 연구에서 식별된 각 요인들은 고등학생들의 독서행태를 보다 깊이 이해하여 독서지도에 활용하고 새로운 프로그램을 개발하는데 도움이 될 것이다.