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Export Promotion Plan of Oriental Medicine Cosmetics

  • Seo, Min-Jun
    • Journal of Evidence-Based Herbal Medicine
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    • v.1 no.2
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    • pp.7-16
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    • 2008
  • The main purposes of this study investigate as a cultural brand Oriental Medicine Cosmetics which has identification what images building up and which brand strategies are enforced refer to brand images of market. Follow this purpose, we want to investigate a concept of "Oriental Medicine Treatment" can become a brand or not through the Cosmetics. According to this purpose, we want to investigate that a concept of "Oriental Medicine" will be able to be Brand through the cosmetics. The Brand is emphasized the cultural value more than price and quality of the product. In case of "Oriental Medicine Cosmetics", above-mentioned fact is more important. Because "Oriental Medicine Cosmetics" is hard to divide into it's physical property and cultural character. What we want to comprehend through this investigation is, point out limitations of traditional marketing and the strategy of brand marketing which is possible to apply both the character and the history of "Oriental Medicine Cosmetics". Most important facts for this model, first, search for intermediately meanings for identification of "Oriental Medicine Cosmetics". Second, make a detailed plans after included the strategy of marketing communication at the inner part of cultural meanings. Should have done that, brand strategy and public relation tactics are composed in order identifiably with cultural. Finally, brand selling is able to move through the dimensional class. But it is necessary powerful mega brand for making a different level exceeding it's class.

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The Relationship of Self-leadership, Job Satisfaction, and Perceived Outcome in Nurses (간호사의 셀프리더십과 직무만족, 개인성과간의 관계)

  • Seomun, Gyeong-Ae
    • Journal of Korean Academy of Nursing Administration
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    • v.11 no.1
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    • pp.45-58
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    • 2005
  • Purpose: The purpose of this study was to identify the relationship among self-leadership, job satisfaction, and perceived outcome in nurses. Method: The subjects of study were nurses as a population who were working for the 2 of university hospitals which have over 500 beds in Kyong Ki Province as well as who have been working for over 6 months. The data was collected by questionnaires from 217 nurses and analyzed using descriptive statistics, pearson correlation coefficient, and multiple regression on SPSS 10. 0 version. Results: The degree of Self-leadership was 3.38 out of 5 as a mean point. There was a significant difference in self-leadership according to age, level of education, working department, and position. There was a significant positive correlation between self-relationship and job satisfaction, self-relationship and perceived outcome, and job satisfaction and perceived outcome. The stepwise multiple regression analysis revealed that the most powerful predictor of job satisfaction and perceived outcome was constructive thinking. Conclusion: In conclusion, the result was obtained that self-leadership is much correlated with job-satisfaction of nurse and outcome of nursing practice. Therefore, as a way to promote efficiency of nursing organization, the constant study about self-leadership with the various aspects is needed focusing on self-management and inner motivation as a new leadership paradigm.

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A Study on the Comfort Properties of Aerobic Wear with Different Materials (시판 에어로빅복의 재료 특성에 따른 쾌적성능에 관한 연구)

  • Ryoo Sook Hee;Lee Soon Won
    • Journal of the Korean Society of Clothing and Textiles
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    • v.15 no.1
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    • pp.61-69
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    • 1991
  • In order to investigate the comfort properties of aerobic wear with different materials, the physiological responses, subjective wear sensation and microclimate were measured. The experimental garment were all-in·one type with half·length sleeves made of cotton/ polyurethane and nylon/ polyhrethane fabrics. The conditions of the experimental room were controlled to maintain two type of environ- ments, i.e. $25{\pm}1^{\circ}C$, $60{\pm}5\%$ R. H. and $30{\pm}1^{\circ}C$, $70{\pm}5\%$ R.H., Air velocity was maintained at 0.25 misec all the time. The results are as follows; 1) At $25^{\circ}C$, mean skin temperature and comfort sensation were not significantly different among 2 types of materials. 2) At $30^{\circ}C$, aerobic wear made of cotton/polyurethane fibers showed better pleasant tactile sensation than that of nylon/polyurethane fibers. 3) Under both environmental conditions, microclimate of two types of aerobic wear was not significantly different. 4) Among several aspects of wear sensations, tactile sensation was the most powerful factor to differenciate material differences of aerobic wear.

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A Study on Development Strategies of International Factoring as trade financing in Korea (우리나라에 있어서 중소기업에 대한 무역금융으로서 국제팩토링의 발전방안에 관한 연구)

  • Bae, Jung-Han
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.39
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    • pp.105-142
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    • 2008
  • For many companies, selling in an international market place is the ultimate challenge. One of the greatest problems facing exporters is the increasing insistence by importers that trade be conducted on open account terms. This often means that payment is received many weeks or even months after delivery. Unsurprisingly, many organisations find that giving buyers credit in this way can cause severe cash flow problems. Further problems can arise if the importer delays payment beyond originally agreed terms or makes no payment at all because of financial failure. In particular, many SMEs find it difficult to finance their production cycle, since after goods are delivered most buyers demand 30 to 90 days to pay. Therefore, International factoring for SME has been developing very rapidly in the world trade financing markets. Functions of international factoring as trade financing is a comprehensive financial service that includes credit protection, accounts receivable bookkeeping, collection services and financing. Factoring can be a powerful tool in providing financing to high-risk, informationally opaque sellers. International factoring is very helpful for international exporters to get competitiveness in the world markets. In Korea, a few banks are operating international factoring. But International factoring in Korea could not play a key roll as general trade supporting service. So, This study is to suggest importances of international factoring development for trade development and to investigate real operation situations and problems by way of interviews with operators in banks that are operating international factoring and suggest development strategies for international factoring in Korea.

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A Hybrid Adaptive Security Framework for IEEE 802.15.4-based Wireless Sensor Networks

  • Shon, Tae-Shik;Park, Yong-Suk
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.3 no.6
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    • pp.597-611
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    • 2009
  • With the advent of ubiquitous computing society, many advanced technologies have enabled wireless sensor networks which consist of small sensor nodes. However, the sensor nodes have limited computing resources such as small size memory, low battery life, short transmission range, and low computational capabilities. Thus, decreasing energy consumption is one of the most significant issues in wireless sensor networks. In addition, numerous applications for wireless sensor networks are recently spreading to various fields (health-care, surveillance, location tracking, unmanned monitoring, nuclear reactor control, crop harvesting control, u-city, building automation etc.). For many of them, supporting security functionalities is an indispensable feature. Especially in case wireless sensor networks should provide a sufficient variety of security functions, sensor nodes are required to have more powerful performance and more energy demanding features. In other words, simultaneously providing security features and saving energy faces a trade-off problem. This paper presents a novel energy-efficient security architecture in an IEEE 802.15.4-based wireless sensor network called the Hybrid Adaptive Security (HAS) framework in order to resolve the trade off issue between security and energy. Moreover, we present a performance analysis based on the experimental results and a real implementation model in order to verify the proposed approach.

Affecting Factors on Performance of Preceptors and Preceptees (프리셉터와 프리셉티의 간호 업무성과 영향요인)

  • Yang, Nan-Young;Yoo, In-Ja;Han, Sung-Suk
    • The Journal of Korean Academic Society of Nursing Education
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    • v.11 no.2
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    • pp.135-141
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    • 2005
  • Purpose: This study was to investigate the factors influencing performance of preceptors and preceptees. Method: The selectees were composed of 27 preceptors and 27 preceptees. The preceptors were given twenty six hours of education and training concerned with theory and practice and then the preceptors mentioned above gave the preceptees vis-a-vis education and training for four weeks. The data were collected through a questionnaire survey of general characteristics, performance, autonomy, empowerment, organizational commitment. The data were analyzed using t-test, ANOVA, Pearson's correlation coefficient, and the Stepwise multiple Regression. Results: The differences of performance, autonomy, organizational commitment and empowerment were found to have a significance between preceptors and preceptees in preceptorship. The performance was significantly correlated between autonomy, organizational commitment and empowerment of the preceptors and preceptees. Stepwise multiple Regression analysis for performance revealed that the most powerful predictor was empowerment. These variables accounted for 37.7%(preceptors) and 54.6%(preceptees) of variance of the performance. Conclusion: The findings above indicated that the preceptorship was significant as nursing management intervention to increase nurses' performance. Therefore it may be necessary further to develop and apply, such as performance, autonomy, empowerment, organizational commitment in preceptorship.

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A Design and Implementation of WAP Gateway/server Integration Structure based on Linux (LINUX 기반 WAP 게이트웨이/서버 통합구조의 설계 및 구현)

  • Song, Byung-Kwen;Oh, Tae-An
    • The KIPS Transactions:PartC
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    • v.10C no.2
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    • pp.209-216
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    • 2003
  • As the interest in the wireless internet services is increasing recently, the related technology development is in active progress. According to WAP (Wireless Application Protocol) specification which is currently considered as one of the most powerful international standardizations, mobile terminal and WAP server are supposed to communicate through WAP Gateway. This paper is about the design and implementation of IWAP platform where WAP Gateway and Server are integrated and supported based on Linux. The proposed WAP platform broadly consists of four modules like WAP Gateway, JAVA based Server development environment, WML Tool-Kit, and MUL (Management User Interface) and for bearer network, SMSC (Short Message Service Center) and CSD (Circuit Switched Data) router are considered.

The Relationship between the Justice of Compensation and the Intention of Turnover Perceived by Nurses (간호사가 지각한 보상 공정성과 이직의도간의 관계)

  • Lee, Mi-Aie
    • The Journal of Korean Academic Society of Nursing Education
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    • v.14 no.2
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    • pp.195-204
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    • 2008
  • Purpose: This study was performed to measure the justice of compensation (distributive justice, procedural justice) and the intention of turnover perceived by nurses, and to identify the relationship between these two variables. Method: This study was a cross-sectional survey. From May 26 to June 30, 2008, data were collected from the 300 nurses working at 6 general hospitals in 5 cities, Korea. Result: The score of compensatory justice was 2.47(distributive justice was 2.46, procedural justice was 2.48), and the score of turnover intention was 3.39. The Pearson Correlation Coefficient between these two variables was -.496. The perceived compensatory justice(distributive justice, procedural justice)by nurses, their age and working periods were the affecting factors on their turnover intention, and the power of explanation of these affecting factors was 43.4%. Conclusion: According to the results, procedural justice is the most powerful factor among these affecting factors. Therefore, it is concluded that to decrease nurses' turnover intention, nursing or hospital managers have to fairly operate their compensation system, especially procedural justice, in their organization.

A Long-Range Touch Interface for Interaction with Smart TVs

  • Lee, Jaeyeon;Kim, DoHyung;Kim, Jaehong;Cho, Jae-Il;Sohn, Joochan
    • ETRI Journal
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    • v.34 no.6
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    • pp.932-941
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    • 2012
  • A powerful interaction mechanism is one of the key elements for the success of smart TVs, which demand far more complex interactions than traditional TVs. This paper proposes a novel interface based on the famous touch interaction model but utilizes long-range bare hand tracking to emulate touch actions. To satisfy the essential requirements of high accuracy and immediate response, the proposed hand tracking algorithm adopts a fast color-based tracker but with modifications to avoid the problems inherent to those algorithms. By using online modeling and motion information, the sensitivity to the environment can be greatly decreased. Furthermore, several ideas to solve the problems often encountered by users interacting with smart TVs are proposed, resulting in a very robust hand tracking algorithm that works superbly, even for users with sleeveless clothing. In addition, the proposed algorithm runs at a very high speed of 82.73 Hz. The proposed interface is confirmed to comfortably support most touch operations, such as clicks, swipes, and drags, at a distance of three meters, which makes the proposed interface a good candidate for interaction with smart TVs.

Design and Analysis of Leader Election Algorithm in Wireless Network based on Fixed Stations (기지국 기반 무선 통신망에서 리더 선택 알고리즘의 설계 및 분석)

  • Park, Sung-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.7
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    • pp.4554-4561
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    • 2014
  • In recent years, several paradigms have been identified to simplify the design of fault-tolerant distributed applications in a conventional static system. Leader Election is among the most noticeable, particularly because it is closely related to group communication, which provides a powerful basis for implementing active replications among other uses. On the other hand, despite its usefulness, to our knowledge, no study has focused on this problem in a mobile computing environment. The aim of this paper was to propose an algorithm for the leader election protocol in a fixed station based wireless networks environment. The election algorithm is much more efficient than other election algorithms in terms of the fault tolerance.