• 유통과학연구
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• 제12권8호
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• pp.31-42
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• 2014

Purpose - Recently, a variety of activities for practicing the continuing management of domestic and foreign companies have been conducted and further, corporate social responsibility for maximizing the value of stakeholders such as customers, cooperative companies, and the local community emerges as a key business strategy. Accordingly, the issue of whether corporate image and customer value through corporate social responsibility activities positively affect customer loyalty and customer attitude is investigated in this study. Research design, data, and methodology - Corporate social responsibility activities are classified into legal and moral activities, environmental protection activities, economic activities, and community service activities; further, customer values are classified into emotional value, functional value, and social value, to determine the parameters. In addition, the strategic approach direction of social responsibility activities is justified as a strategy for effectively achieving the expected results that corporations seek by proving the effect of these parameters on customer loyalty. Results - The study results can be summarized as follows. First, legal and moral activities, environmental protection activities, economic activities, and community service activities are four types of CSR activities affecting meaningful improvements in corporate image. Second, legal and moral activities affect factors that meaningfully improve customer value, including factors such as emotional value, functional value, and social value, while environmental protection activities affect improvements in the factor of social value only. Third, corporate image affects meaningful improvements in customer value. Fourth, corporate image affects improvements in customer loyalty positively. Fifth, the three factors of customer value, that is, emotional value, functional value, and social value affect meaningful improvements in customer loyalty. Sixth, customer value acts to partly mediate the effect of companies' CSR activities on customer loyalty. As shown in the study results above, it was verified that CSR activities affect meaningful improvements in corporate image and customer value and, in turn, corporate image and customer value affect meaningful improvements in customer loyalty. In addition, it was verified that customer value acts to partly mediate the effects of companies' CSR activities on customer value. Conclusions - Accordingly, the results of this study suggests as follows. First, it was clearly verified that customers' recognition of CSR efforts has a positive effect on corporate image, customer value, and loyalty because CSR activities improve the relationships between customers and corporations by providing customers with value. Second, it was suggested that corporations implement social contribution activities strategically according to the theory that the higher the rate of CSR activities, the better the corporate image and repurchase intention would be, which is a theory verified through practical analysis. Corporations should do this by constructing positive relationships from the value perceived by customers. To summarize the study results in a brief manner, it is suggested by the results of the study that a corporation should conduct CSR more actively to make customers recognize the positive image of their products and services.

• 한국보건간호학회지
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• 제15권2호
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• pp.225-238
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• 2001

The purpose of this study is to examine public health nurses for their morale, test the effect of each factor on the morale, determine the variables affecting the morale, and thereby, provide for some basic data useful to the development of personnel affair administration for nurses. The survey on the nurses for public health centers was conducted for 10 days from April 23 to May 2, 2001; 96 nurses from Pusan, 101 from Kyonggi-do and 108 from Kangwon-do. The results of the study are as follows; 1. For the demographic variables, those aged between 31 and 39 accounted for the majority $(50.2\%)$ of the sample. $90.8\%$ was married, and $67.9\%$ of the sample graduated from junior colleges. $29.6\%$ of them had worked for 10-14 years and $62.5\%$ was of the seventh rank. $62.3\%$ of the nurses was recruited, and $59.4\%$ had chosen the public job for its guaranteed status. Half the nurses were working for the county population of which was more than 260 thousands, and $53\%$ of the nurses was serving the public health centers with 11-15 members. $47.3\%$ of them perceived that their living standard is middle or lower. 2. The degree of the moral was found as mean score. 2.65, which is interpreted as low. It has 11 factors. The rank of mean score of the factors is job satisfaction (3.36), sense of belonging (3.36), sense of recognition (3.30), stress due to supervision (3.13), degree of participation (3.05) and self-achievement (3.04), while those scoring lower points were assurance of status (2.58), pay level (2.53), working conditions (2.35) and promotion opportunity (2.31). 3. The degree of moral depending on the demographic variables was significantly affected by such variables as age. academic background, career, rank, employment method, motive for the job, size of the population served and living standards. 4. The result of the Stepwise multiple regression analysis for the morale factors, it was found that self-achievement accounted for $61\%$ of the total variance of the degree of morale, followed by stable status $(18\%)$, working conditions $(8\%)$, job requirements $(4\%)$ and promotion opportunities $(2\%)$; these five factors explained about $94.6\%$ of total variance of the degree of nurses' morale. On the other hand. age $(8\%)$ and academic background $(2\%)$ accounted for $10\%$ of the total variance of the degree of morale. 5. The factors affecting nurses' job life was economic need $(26.7\%)$, personnel management $(17.5\%)$, sense of recognition $(13.2\%)$, human relationship $(11.0\%)$, stable status and personal development in rank. On the other hand, the factors influencing on their possible resignation were children's bringing-up $(27.8\%)$, poor personnel management and promotion $(13.3\%)$, workload $(11.1\%)$ and little personal development $(8.9\%)$, Since such morale factors as promotion opportunity, working condition. pay level and stable status scored lower, it is required to reconsider those factors to improve nurses' morale.

• 한국의류학회지
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• 제38권1호
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• pp.59-72
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• 2014

This study investigated slow fashion consumers from a human desire viewpoint in order to examine the psychological aspects of slow fashion consumption. First, the concept of slow fashion was defined. Second, this study reviewed the concepts of desire found in Oriental philosophies and applied them to slow fashion consumption. This process identified the fundamental desire that motivates consumers of slow fashion. Lastly, the psychological aspects slow fashion consumers were examined through a comparison of fundamental desire and external reasons given by interviewees in regards to personal motivation to purchase slow fashion products. Data were collected through in-depth interviews with 10 unmarried women 25 to 37 years old with experience in buying slow fashion products. Exploratory data were classified into external reasons and fundamental reasons to derive the concept of slow fashion. First, slow fashion is defined as sustainable fashion that considers humans and nature. It also seeks to produce morally good products that transcend time and space. Second, we identified the following external reasons: social responsibility, pursuit of healthy products, and pursuit of beauty. Finally, we extracted four factors that reflected fundamental desire: Recognition Desire, Ostentation Desire, Sexual Appeal Desire, and Power Desire. Altruism was emphasized by respondents who expressed social responsibility among external reasons and the desire for recognition among fundamental reasons. However, this goodwill also originated from human desire due to the emotional healing they receive from helping others. Interviewees sought psychological benefits such as self-satisfaction and spiritual growth through slow fashion that implied an Association of slow fashion consumption with human desire. Slow fashion consumption was influenced by moral convictions as well as various desires; in addition, external reasons for slow fashion consumption could be explained by desire.

• 한국환경과학회지
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• 제13권2호
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• pp.117-127
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• 2004

The purpose of this study is to present the conditions and methods for keeping the sustainability of the landscape resources of the East Coast of Gangwon province, the Republic of Korea by investigating the landscape resources management in the area and pointing out its problems. The unit of analysis in this study is four cities and two counties located along the national road route seven in Gangwon province. The classification and characteristics of the landscape resources in this area was analyzed by a literature review, and we surveyed the tourists visiting the area and statistically analyzed the data in order to examine their satisfaction with the landscape resources management and make recommendations. The problems of the landscape resources management are: 1) the disturbance of the persistence of life by reclamation, the population reduction in the ecosystem due to the overload in environmental capacity, and the severance of space between land and water. 2) the reduction of the benefits from indirect experience by interfering with the conservation of fluxes --- the manipulation of horizontal arrangement of the landscape resource, the visual disturbance by the construction of high-storied buildings, and the disharmony between the color/image and the environment. The means for keeping sustainability of the landscape resources include the regulations of development and use, the change in the recognition of the value of landscape resources and the moral system, and the improvement of resource management skills.

• 한국환경과학회:학술대회논문집
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• 한국환경과학회 2003년도 International Symposium on Clean Environment
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• pp.192-197
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• 2003

The purpose of this study is to present the conditions and methods for keeping the sustainability of the landscape resources of the East Coast of Gangwon province, the republic of Korea by investigating the landscape resources management in the area and pointing out its problems. The problems of the landscape resources management are： 1) the disturbance of the persistence of life by reclamation, the population reduction in the ecosystem due to the overload in environmental capacity, and the severance of space between land and water. 2) the reduction of the benefits from indirect experience by interfering with the conservation of fluxes -- the manipulation of horizontal arrangement of the landscape resource, the visual disturbance by the construction of high-storied buildings, and the disharmony between the color/image and the environment. The means for keeping sustainability of the landscape resources include the regulations of development and use, the change in the recognition of the value of landscape resources and the moral system, and the improvement of resource management skills.

• 한국의류학회지
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• 제9권3호
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• pp.71-78
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• 1985

This research is designed to systemize the protection theory as well as to supplement the missing theory by organizing various studies on the protective functions of celothes by domestic and foreign scholers of clothing. Human environments is classified two standpoints : (1) Physical environments, and (2) man built psychological environments including socio-physical environments, socio-biological environments, behavioral environments, socio-psychological environments and institution environments. Clothes acting as a physical protection might be of (1) extreme air temperature: Parka; (2) high relative humidity: raincoat; (3) air movement: windbreaker; (4) radiation: space suit; (5) atmospheric pressure: deep sea diver suit; (6) mechanical agent: bullet proof vest; (7) physical agent: (8) chemical agent: (9) biological agent: surgeon's gown, cap, and mask. Also dresses act to support the body comfort, health and the well-being; corset for bad back patient, wrist band for people with weak wrist, bottom half of pressure suit for people with low blood pressure. Clothes acting as a psychological protection might be of (1) influence of magic and of spirits: (2) moral danger; (3) the general unfriendliness of the world as a whole; a reassurance against the lack of love. Clothes should provide the maximum of satisfaction in accordance with the full recognition of reality. The reality should aim at the formulation of general laws concerning the most pleasing forms, colors, and styles to suit. The complex physiological anatomical and psychological aspects of individual personalities.

• 한국프랜차이즈경영연구
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• 제9권1호
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• pp.7-15
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• 2018

Purpose - The purpose of this study was to establish self sustainable win-win growth model for Korea franchise corporate sustainability and to suggest theoretical and practical implications for franchise management. Research design, data, and methodology - This study is based on literature review methodology. Result - The study suggested the ways of self sustainable win-win growth model for Korea franchise corporate sustainability. First, franchiors should strengthen requisite & specify in the contract, share information & strengthen transparency, and establish win-win management support system for control & autonomy balance. Second, franchises should develop CEO management competency & employee work competency, and establish recognition for Intellectual Property Rights Use. Third, franchisors and franchises should implement contract sincerely, strengthen Organizational Citizenship Behavior, and solve moral laxity. Forth, franchisors and franchises should establish trust and value with communication to make Creating Social Value. Fifth, franchisors and franchises should realize self sustainable social value for corporation and social community. To make this, franchsors and franchise should establish self sustainable win-win growth ecosystem with people, system, culture, innovation. Conclusions - First, Franchisors and franchises should distribute 'Self sustainable win-win growth 2025 for Korea franchise corporate sustainability' and 'Self sustainable win-win growth model for Korea franchise corporate sustainability'. Second, Franchisors and franchises should change their perspective about franchise industry. Third, Franchisors and franchises should develop various training and development plans for franchise industry. Fourth, Franchisors and franchises should establish franchise performance certificate system.

• 한국산학기술학회논문지
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• 제19권8호
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• pp.433-440
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• 2018

정부 연구개발사업은 미래지향적 성장동력창출, 예산확대 등 중요성이 높아짐에 따라 R&D의 효율성 투자방향 전략 등 패러다임 전환을 통해 구체적으로 미래 비전을 제시하고 있다. 반면에 제재조치에 대한 연구와 관심은 저조함으로 본 논고를 통해 법적근거, 법령 비교분석, 국외사례 등을 검토해 국내에 적용하는 시사점을 도출하고 연구자들의 이해를 도와 실무에 활용하는데 본 연구의 목적이 있다. 또한 제도시행을 알지 못하거나, 소홀함으로 겪는 피해를 사전에 방지하는 효과 및 연구비 집행의 투명성 제고에 기여하고자 한다. 본 연구는 정부R&D의 특성과 제재조치에 대한 기준을 중소기업관련 R&D 투자 상위 3개 부처의 제재조치를 비교 분석하는 방식으로 수행되었다. 우리나라는 2001년 제재조치 도입을 시작으로 누적위반 중과제, 참여제한 기간의 확대, 삼진아웃제도의 도입 등을 통해 연구개발의 도덕적 해이를 방지하고, 재정 건전화를 위한 방향으로 강력히 추진하고 있다. 그럼에도 불구하고 사업비 부정사용은 지속적으로 적발되고 있다. 따라서 강력한 제도보다는 연구자율을 최대한 보장하고, 책임이 강화될 수 있도록 연구수행 주체자 들의 투명한 사업비 집행 의지, 공공재원에 대한 도덕적 접근, 기술개발에 대한 사명감 등 인식전환의 선행이 중요하다.

• 동아시아식생활학회지
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• 제13권5호
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• pp.353-361
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• 2003

본 연구는 우리 고유의 전통음식인 폐백음식이 더욱 더 계승$.$발전할 수 있는 방안을 마련하고자 대구지역 주부를 대상으로 하여 폐백음식의 조리법에 대한 인식과 전망에 대하여 조사한 것으로 그 결과는 다음과 같다. 1. 폐백음식을 본 경험은 “있다”가 94.2% 이었고, 본 장소로는 “예식장”이 62.5%로 가장 많았으며 폐백음식을 장만하는 이유로는 “옛날부터 전해 내려온 전통이라서”가 44.9%로 가장 높게 나타났다. 또한 폐백음식을 가정에서 직접 만들어 본 경험은 “있다”가 51.0%, “없다”가 49.0%이었고, 반면에 폐백음식 전문점에서 구입한 경험은 “있다”가 59.5%, “없다”가 40.5%로 나타났다. 폐백음식을 가정에서 직접 만드는 이유로는“정성이 많이 들어가므로”가 48.8%로 가장 많았고, 반면에 전문점에서 구입하는 이유로는 “편리하므로”가 38.7%로 가장 높았다. 2. 폐백음식의 조리법에 대한 견해는 “복잡하다”가 79.8%로 가장 많았고 폐백음식 조리방법에 대해 아는 정도는 5점 만점에 2.80점으로 대부분의 주부들이 폐백음식의 조리방법을 잘 모르고 있는 것으로 나타났으며 조리법의 전수자는 “친정어머니”가 31.3%로 가장 많았다. 3. 폐백음식에 대한 전망은 “일부분만 전해질 것이다”가 43.3%로 가장 높은 비율을 보였고 폐백음식을 계승$.$발전시키기 위한 방안으로는 “현대인의 감각에 맞는 다양한 폐백음식 개발”이 31.5%로 가장 높게 나타났고 폐백음식의 산업화 방안으로는 “폐백음식의 우수성에 대한 홍보와 교육이 이루어져야 한다”가 30.4%로 가장 많았다. 이상의 연구결과로 폐백음식의 조리법에 대한 낮은 인식을 극복하고 더욱 계승$.$발전시키기 위해서는 조리법에 대한 산$.$학$.$연 합동의 꾸준한 연구와 교육, 대중홍보 등을 통해 주변에서 많이 접할 수 있도록 하는 것이 중요하다고 여겨지며 나아가 폐백음식 전문점의 확충과 전문가 활성이 필요하다고 사료된다. 또한 전통성과 현대화가 부합되는 조리법을 발굴해 시대에 맞는 폐백음식의 조리법을 개선$.$보완해 나간다면 우리의 아름다운 폐백음식 문화의 전승은 계속 이어질 것으로 생각된다.

• 복식
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• 제56권7호
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• pp.69-78
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• 2006

In the early Joseon when royal authority was not still firmly established, King Taejong, or Lee Bang Won tried to make their political position guaranteed through relationships with Ming, making efforts to develop relations with the Chinese nation positively. This political orientation towards Ming by of the king Taejong was also clearly reflected in the settlement of official uniform in the early Joseon, which can be described as follows. Gaoming(誥命), Yinxin(印信) and Mianfu(冕服) granted by Ming for the first time since the foundation of Joseon suggested that the Chinese nation recognized the formal settlement of Joseon dynasty and the inauguration of King Taejong. presumedly, the grants played a critical role in the firm establishment by King Taejong of his royal authority under unstable political conditions. Under the reign of King Taejong, Joseon tried to abolish ancient regime and, instead, accept systems and institutions of Ming as it maintained smooth relations with the Chinese nation. King Taejong whose royal authority was locally deemed lack in legitimacy and morality wanted to receive the moral recognition of his reign. So the monarch tried to not only strengthen his authority, but also take in advanced culture and civilization through submissive diplomatic relations with Ming. This was a practical diplomatic strategy that was clearly discriminated from toadyism. It was a policy towards Ming, pursuing substantial national benefit. Therefore, official uniform system under the reign of King Taejong should be understood accordingly.