• The Journal of Asian Finance, Economics and Business
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• 제8권11호
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• pp.307-316
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• 2021

This research aims to investigate the relationship between moral deficiency and moral consumption. Consumers' moral values cannot be separated from their consumption activities. In other words, consumers' spending preferences may be an expression of their beliefs about what is right and wrong. A less explored concept within moral consumption behavior theory is 'moral deficiency'. To the best of our knowledge, this is the first research effort to integrate green purchasing and religious purchasing under the banner of moral consumption behavior. There are two studies: Study 1 aimed to measure the moral deficiency of participants through moral scenarios (implicit) and then test its relationship with the green purchase and religious purchase, two proxies of moral consumption. A total of 121 universities were chosen via the nonprobability sampling method. To improve the results of the prior study, Study 2 aimed to measure the moral deficiency of participants through moral deficiency self-report (explicit) and then test its effects on green purchase and religious purchase. A total of 208 participants from the general public were recruited via the nonprobability sampling method. The findings of the two studies suggest that participants with high moral deficiency showed more intention to engage in moral consumption behavior.

• 한국지역사회생활과학회지
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• 제12권2호
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• pp.1-14
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• 2001

This study was performed to explore the adolescents\` conception and practice of Hyo(filial piety). Fifteen teams of 500 adolescents were allowed to discuss about Hyo for two hours and the team leaders presented what they had discussed. The subjects were 330 elementary school students, 130 middle school students, and 40 high school students. The findings from the discussion and presentation were as follows: First, the adolescents\` conceptions of Hyo were different in the stages of schools. Elementary school students thought that they should do Hyo because they got lots of mercy from parents. Middle and high school students both thought that Hyo came from mutual(parent-children) understanding, but they showed somewhat different view about what disturbed the mutual understanding. Middle school students pointed the deficiency of parents'self-disclosure as a disturbing factor while high school students pointed the deficiency of adolescents'understanding of their parents. Second, the behavioral items that the subjects suggested as Hyo were analysed by the 12 Subvirtues of Adolescent's Hyo which was classified by Chung et al.(1996a). Adolescents could not propose any behavioral items for Thanks, Ancestor Worship, and Ecological Equilibrium, and some items for Advising Parents and Thrift. A lot of items were suggested for Moral Training, Supporting (Parents), Consorting (Parents), Respecting (Parents), Establishing Oneself, and Following Parents.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.321-346
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• 2019

인간의 생명은 죽음을 맞이하는 한정된 시간을 갖는다. 이러한 시간에서 어떻게 살 것인가에 대한 고민을 하지 않을 수 없다. 그러면서 인간 삶의 목적은 행복을 지향하고 있다. 행복을 위한 고민은 웰빙의 문화적 흐름을 낳았다. 웰빙은 일상적인 의미에서 잘 먹고, 잘 사는 것을 느끼면 개인이 하고 싶은 것을 하면서 지내는 것을 의미한다. 하지만 현대의 이러한 흐름들은 현재 살고 인간 삶이 더욱 어려워 졌다는 것을 의미한기도 한다. 여기에 진정한 웰빙이 무엇인지 고민하지 않을 수 없다. 무엇보다 웰빙이 행복을 위한 방법이라면 그 원인을 파악함으로써 가능할 것이다. 이에 논자는 욕망의 문제에 집중하여 살펴보았다. 욕망은 인간 삶의 결핍과 장애로서 극복되어지거나 제거되어야 하지만 다른 측면에서는 삶의 동력으로서 작용한다. 욕망의 조절을 통해 진정한 웰빙의 의미를 찾을 수 있으며 행복은 실현될 수 있는 것이다. 무엇보다도 진정한 웰빙은 욕망을 어떻게 조절하고 사용함으로 행복과 불행으로 나아갈 수 있으며, 여기에는 도덕적인 입장을 반영할 때 진정한 웰빙의 흐름이 문화적으로 지속되리라 본다. 결국 웰빙이라는 것은 행복의 목적을 지향한다. 이러한 웰빙은 목표를 이루고자 하는 도전의 과정을 통해 성취하고 만족하는 삶으로 나와 타인에 대해 도덕적 가치를 갖는 삶을 의미한다. 이를 위해서는 인간의 삶에서 나와 관계된 모든 것들과의 균형을 유지하고, 안분지족하는 삶이라고 하겠다.