• 한국IT서비스학회지
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• 제14권3호
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• pp.217-236
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• 2015

How does social interaction among investors affect decision-making in the online social lending platform? And what is the reason? In this study, in order to obtain the answer, we carried out case study research of Moneyauction and Popfunding, which are domestic online social lending platforms. We conducted interviews with managements of both social lending platforms and investors and analyzed statistical data including investment records, social interaction history between investors and lenders from both platforms. In addition, researchers performed direct participation and observation through the platforms as real investment members. As a result, we revealed that social interaction among investors has a material impact on the investment decision-making. Also we found that investors build trust by socially interacting with each other and this trust building leads to the investment decision making. Our findings confirm that social lending investors's decision-making process comply with the social embeddedness theory and imply that loan applicants must do their best efforts to display sincerity and truthfulness through their posting.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.537-550
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• 2020

This study attempts to identify gender and age discrimination by individual lenders in P2P lending markets by analyzing empirical transaction data from multiple platforms including Moneyauction, Popfunding, and 8percent. To do this, the study investigates the effects and importance of a borrower's gender and age on individual lenders' preferences and a borrower's actual repayment performance using multiple linear regression and relative weight analyses. As a result, no gender discrimination is found in the three Korean P2P lending markets, and such indiscrimination is rational, on the grounds that the borrower's gender does not have a statistically significant impact on the lenders' preferences as well as his/her actual repayment performance, and its relative importance is minimal. While, there marginally exists age discrimination against a borrower in the markets, and such ageism is likely to be irrational, on the grounds that the borrower's age has a partly significant and minimally important impact on the lenders' preferences, but has no significant and important impact on his/her repayment performance. For the first time, these findings help to clarify gender and age discrimination issues in the P2P lending market by identifying the rationality of individual lenders' preferences to the borrower's gender and age in the Korea.