• 패션비즈니스
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• 제13권5호
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• pp.135-148
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• 2009

The purpose of this research is to examine changes in Japanese fashion design through analysis of the background and characteristics of 'Japanesque Modern'. With the advent of globalization and pressures to enhance international competitiveness, key players in both Japanese government and industry feel an urgent need to establish a distinctive brand for its products. 'Japanesque Modern' was launched in January 2006 as a nationwide campaign through the support of the Japanese Ministry of International Trade and Industry (MITI). 'Japanesque Modern' strives to be a national movement, enhancing Japan's brand image while promoting continuous industrial innovation. 'Japanesque Modern' unites Japanese culture, design, and aesthetics with advanced technology, bringing traditional concepts to enrich contemporary life styles. In order to exemplify the 'Japanesque Modern' ideal, existing market products and content that reflect the concept were selected for the 'Japanesque Modern Collection' by the Japanesque Modern Council. In making these selections, the Council emphasized criteria based on three Japanese spiritual values: Craftsmanship; Manner; and Hospitality. As a result, three designs concepts have emerged in the 'Japanesque Modern Collection': the 'convergent method'; the 'conversion method'; and the 'emphasis method'. This research will explore these design concepts and their relationship to 'Japanesque Modern'.

• 디지털산업정보학회논문지
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• 제15권3호
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• pp.111-118
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• 2019

Chapter 1 and 2 of this study examined the methodology of modern storytelling using the hero narrative structure. This involved analyses of Joseph Campbell's monomyth structure, which is the prototype model of modern storytelling and Christopher Vogler's story structure in which the monomyth structure is classified into 3 Acts and 12 Stages. In addition, the movie 'Captain America' was analyzed based on Vogler's narrative structure theory. According to the analyses results, the hero of 'Captain America' fully follows Christopher Vogler's hero narrative structure but in some cases, he does not follow the existing hero narrative structure. It is interpreted that this is because heroes of modern tales have different birth backgrounds from mythical heroes. There is also a difference even in the stage where a hero completes all adventures and returns home between modern tales and myths due to different social backgrounds. Therefore, these findings provide a basis for modification and supplementation of a modern hero epic. Through this analysis, the modified modern hero narrative structure is evaluated to be appropriate as a basic model for modern storytelling. Further, it is expected that those who frame a film script can complete a new hero epic while following the structure of syntagmatic systems by selecting a level among Northrop Frye's paragmatic systems based on this structure and considering story themes and heroes' personality and characteristics.

• 산업경영시스템학회지
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• 제19권40호
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• pp.311-319
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• 1996

Cumulative trauma disorders (CTD) refer to a category of physical signs and symptoms due to chronic musculoskeletal injuries where the antecedents appear to be related to some aspect of repetitive work which can be found commonly in modern industries. This paper describes impacts of CTD on modern industry and summarizes recent resent research efforts and suggests an ergonomic program to prevent incident of CTD in hand-intensive industry.

• 복식문화연구
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• 제31권3호
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• pp.346-360
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• 2023

The pataphysics implemented by digital technology differs from the form of objects in the real world and is used throughout the cultural industry. This study aims to analyze the expression method of pataphysics as applied to modern fashion and derive its impact on the fashion industry. The research analyzes fashion images, shows, films, displays, and e-commerce, since 2016, when pataphysics began to be used in the fashion domain. Pataphysics, created by Alfred Zaire, appeared as an overlapping phenomenon that reflects physical phenomena in the virtual world. The expression method of pataphysics applied to modern fashion was divided into an augmented reality method based on immersion and interaction, a virtual platform-oriented metaverse, and a virtual model expressing a processed self. The influence of pataphysics applied to modern fashion is as follows. In the field of design, pataphysics affects the development of contemplative designs for innovation and creativity. Second, digital technology can expand the role of fashion at the intersection of art and fashion that takes a novel perspective through pataphysics. Third, e-commerce positively affects efficient production and consumption through virtual and economic models. In conclusion, this study's findings are expected to play a positive role in promoting creativity and innovation by introducing new perspectives and ideas into modern fashion through pataphysics.

• 복식
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• 제6권
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• pp.7-26
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• 1982

Investigation for industrial revolution has been recognized as an important issue of historical science, since industrial revolution itself was a historical moment in modern economic society and in the forming of modern capitalistic culture. If clothing culture had been developed in close relation to social culture. industrial revolution which gave a base for modern capitalistic culture, would be a birth of modern clothing as well as a moment for modernization of western clothing. As it takes for granted that industrial revolution, historical phenomenon is a developmental base of modern clothing culture. This study tried to enlighten the origin of modern clothing culture phenomenon with investigation of industrial revolution as a historical moment in modern clothing culture through documental study. Historian's point of view and method of studying are important when we investigate the clothing phenomenon. Although culture phenomenon of industrial revolution has been evaluated usually through socialogical aspect, studying for clothing culture phenomenon must be carried out on aethetical as well as well as sociological aspect, on account of dualism of clothing, as it is social and artistic nature. In 19th century, there were technical improvement, changing patterns of production, changing social relation and beginning of mass culture. At the same time clothing culture phenomenon was changed in relation to modern capitalistic society. The findings of the study could be summarized as follows. 1. Technical improvement in textile industry and fitting process brought about mechanization of clothing industry. 2. Appearance of popular clothing culture made it easy to spread to various classes of society. 3. Development of transportation system and communication channel made it internationalization of western clothing. 4. Recognition of importance in functional style of clothing. 5. The pursuit of modern aesthetics made rapid changing mode of clothing. Above distinctive features of modern clothing culture were derived from by-product of machinary culture, mass culture, internationalism, rapidly changing mode of various culture during industrial revolution. Industrial revolution was a change of the material world as well as in industry owing to machine advent, then the culture part that displayed directly these changes was the plastic arts of living that mould the material. The problem of clothing construction caused by industrial revolution was solved by pursuing the functional aesthetics. Clothing phenomenon as a process of value transfer participates mass culture in closs relation to general change of various culture caused by industrial revolution. Therefore western clothing gained the qualities of modern culture, condensed as function, and popularity in the process of modernization.

• 복식문화연구
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• 제30권2호
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• pp.208-225
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• 2022

The purpose of this study is to identify trends in modern Korean clothing design through investigation and analysis of the types and respective characteristics of silhouettes, colors, materials, patterns, and decorations present. To this end, research methods such as literature research and content analysis through case study research were used. The results of the wedding magazine data analysis were largely classified by design element and based on such, the conclusions are as follows. First, in the analysis of silhouettes, the appearance rate of traditional items decreased over the selected period and that of modified items increased. Second, among the same colors, adjacent colors, proximity complementary colors, contrast, and other harmonies, adjacent color harmonies showed the highest rate of appearance. Third, the cases where the same materials were used for the top and bottom elements showed a similar appearance rate as those where different materials were used. It was also concluded that traditional materials are being replaced by modern materials. Fourth, regarding the arrangement of patterns, the appearance rate of the absence of patterns gradually increases. Fifth, there were more case of decorations than those of none. This study made it possible to grasp the changes in trends of modern Korean clothing from 2011 to 2020 and provide basic data for the development of the Korean clothing market industry.

• 패션비즈니스
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• 제16권6호
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• pp.80-95
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• 2012

This study covers the literature of theoretical backgrounds of royal ceremonial hair styles during Chosun Dynasty and demonstrates reproduction works of those hair styles reinterpreted in modern methods. As for the Chosun royal hair styles for ceremonies, there are Daesoo, Gudoomi, and Euyoumi for a royal queen, royal concubines, and royal lady attendants of Nae Myung Boo, department of general affairs of the royal court. These hair styles represents well that Chosun Dynasty kept its own class symbols through hair styles, which is valuable cultural resources of Korean traditional beauties. This study compares the new reproduction works of Daesoo, Gudoomi, and Euyoumi with existing literature pieces and related photos for clear understanding of these traditional hair styles. This study aims to activate the relevant researches into Korean traditonal hair styles, their reproduction methods and applicable usages in Modern Korea as well as useful data for them.

• 한국의류산업학회지
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• 제4권4호
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• pp.347-357
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• 2002

In 1536, two Piedmontese merchants set up workshops in Lyons, and Henri IV encourged further development later in the 16th century. The development of Lyons as a centre of the silk weaving industry was helped by the perfection of drawloom weaving technique there in 1605 by Claude Dangon. In the 17th century, the French silk industry could finally compete with the dominance of the Italian silk trade. The French silk industry was promoted in the mid-17th century under Louis XIV's minister Colbert. In 1667, he published an ordinance creating La Grande Fabrique, a corporation for craftsmen within the silk industry, and Lyons became the undisputed French silk capital. Under Louis X IV, France was becoming the dominant force in Europe in matters of fashion and style. The major innovation of weaving was the Jacquard head attachment, which provided a mechanical means of raising warp threads by a series of punched cards. The are nouveau style did not have much impact on French silk design at the end of the century. Silk manufacturers began to collaborate with haute-couture designers such as the House of Worth. This collaboration with the burgeoning Paris haute-couture industry continued into the 20th century and safeguarded the future production of silk textiles in France.

• Asia Marketing Journal
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• 제16권1호
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• pp.215-228
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• 2014

The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."

• 한국의류산업학회지
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• 제19권2호
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• pp.134-139
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• 2017

This study proposes 3D printed shoe designs with patterns made by reinterpreting traditional Korean muntin patterns as customized designs that are unique to individual consumers and different from existing products. In the fashion industry, shoes with diverse designs grafted with 3D printing technology have been introduced. Artistic 3D printed shoes showcase the unique designs of designers. Functional and practical 3D printed shoes that can be worn during daily activities and during exercise have been actively developed. Traditional Korean pattern designs are also being recreated into designs reflecting the aesthetic sense of modern times with our own identity. The uniqueness of the traditional muntin patterns in geometric shapes, such as intersections of lines, rectangles, and octagons, are expressed in shoe designs with modern aesthetic senses by utilizing the traditional patterns that conform well to the modern geometric beauty of forms. This study was intended to develop 3D shoe designs that reinterpreted the motif of muntin patterns from among traditional Korean geometric patterns with a modern aesthetic sense. The octagonal patterns that express the scenery of spring can be seen through the muntins in traditional Korean-style houses were designed on the heels of shoes. Utilizing the Rhino CAD program and ProJet 660 Pro 3D printer, shoes were designed and printed. The processes for making shoes using 3D printing technology proposed in this study are significant because they represent the creation of designs in a new area. The results of this study might help in the development of 3D printed fashion products.