• Earthquakes and Structures
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• v.2 no.2
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• pp.109-126
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• 2011

The inelastic earthquake response of non-symmetric, braced steel buildings, designed according to the EC3 (steel structures) and EC8 (earthquake resistant design) codes, is investigated using 1, 3 and 5-story models, subjected to a set of 10, two-component, semi-artificial motions, generated to match the design spectrum. It is found that in these buildings, the so-called "flexible" edge frames exhibit higher ductility demands and interstory drifts than the "stiff" edge frames. We note that the same results were reported in an earlier study for reinforced concrete buildings and are the opposite of what was predicted in several other studies based on the over simplified, hence very popular, one-story, shear-beam type models. The substantial differences in such demands between the two sides suggest a need for reassessment of the pertinent code provisions. In a follow up paper, a design modification will be introduced that can lead to a more uniform distribution of ductility demands in the elements of all building edges. This investigation is another step towards more rational design of non-symmetric steel buildings.

• Transactions of the Korean Society of Mechanical Engineers B
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• v.34 no.6
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• pp.569-577
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• 2010

A multiscale particle simulation technique that can be applied to a multiphase fluid system has been developed. In the boundary region where the macroscopic- and microscopic-scale models overlap each other, three distinctive features are introduced in the simulation. First, a wall is set up between the gas and liquid phases to separate them and match the phases respectively to the macroscopic conditions stably. Secondly, the interfacial profile is obtained near the matching region and the wall translates and rotates to accommodate the change in the liquid-vapor interfacial position in the molecular model. The contact angle thus obtained can be sent to the macroscopic model. Finally, a state of mass and temperature in the region is maintained by inserting and deleting the particles. Good matching results are observed in the cases of the complete and partial wetting fluid systems.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.12C
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• pp.738-743
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• 2011

For the high quality 3-D broadcasting, depth maps are important data. Although commercially available depth cameras capture high-accuracy depth maps in real time, their resolutions are much smaller than those of the corresponding color images due to technical limitations. In this paper, we propose the depth map up-sampling method using a high-resolution color image and a low-resolution depth map. We define a random walk probability model in an operation unit which has nearest seed pixels. The proposed method is appropriate to match boundaries between the color image and the depth map. Experimental results show that our method enhances the depth map resolution successfully.

• Coupled systems mechanics
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• v.7 no.6
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• pp.731-753
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• 2018

The recent seismic events have led to concerns on safety and vulnerability of Reinforced Concrete Moment Resisting Frame "RC-MRF" buildings. The seismic design demands are greatly dependent on the computational tools, the inherent assumptions and approximations introduced in the modeling process. Thus, it is essential to assess the relative importance of implementing different modeling approaches and investigate the computed response sensitivity to the corresponding modeling assumptions. Many parameters and assumptions are to be justified for generation effective and accurate structural models of RC-MRF buildings to simulate the lateral response and evaluate seismic design demands. So, the present study aims to develop reliable finite element model through many refinements in modeling the various structural components. The effect of finite element modeling assumptions, analysis methods and code provisions on seismic response demands for the structural design of RC-MRF buildings are investigated. where, a series of three-dimensional finite element models were created to study various approaches to quantitatively improve the accuracy of FE models of symmetric buildings located in active seismic zones. It is shown from results of the comparative analyses that the use of a calibrated frame model which was made up of line elements featuring rigid offsets manages to provide estimates that match best with estimates obtained from a much more rigorous modeling approach involving the use of shell elements.

• Journal of Global Scholars of Marketing Science
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• v.17 no.3
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• pp.61-81
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• 2007

Recently, use of foreign models and foreign language in advertising is a general trend in Korea even though the effect has not been well-known..Most of the previous research shows rather an opposite effect claiming marketing communication is more effective when higher congruity between marketing communication and consumer's cultural values are achieved. However, the introduction of global culture due to the expansion of new media such as Internet or cable television makes the congruity not the best choice of marketing strategy. In addition, use of highly attractive models in advertising to increase the effect of advertising is general. However, recent studies show that targeted women audience tend to compare themselves to the highly attractive models and do experience negative sentiment. Bower (2001) proved the difference between 'comparer' and 'noncomparer' when women face highly attractive models. The results show that a comparer who has an intention to compare highly attractive model (HAM) with herself has a significantly negative effect on model expertise, product argument, product evaluation and buying intention. Therefore, HAM is not always a good choice and model attractiveness plays a role in the processing other cues or changing the advertising effect from result of processing other cues. The purpose of this study is to investigate the effect of the use of foreign language on the advertising response of the audience with regard of the model attractiveness. For the empirical study, the virtual advertising using foreign models (HAM, NAM), brand names and slogans(Korean, English) were used as stimuli. The respondents of each stimulus were 75('HAM-Korean'), 75('NAM-Korean'), 66('HAM-English') and 66 ('NAM-English') respectively. To establish the effect of marketing communication, the attitude for media(AM), the attitude for product(AP), targetedness(TD), overall quality(OQ), and purchase intention(PI) with 7 point likert scale were measured. The manipulation was verified to check the difference between HAM attractiveness assessment (m=3.27) and NAM attractiveness assessment (m=5.12). The mean difference was statiscally significant (p<.05). As a result, all consequences were significantly changed with model attractiveness, and overall quality evaluation(OQ) were significantly changed with language. The interaction effect from model attractiveness and language was significant on attitude toward the product(AP) and purchase intention(PI). To analyze the difference, the mean values and standard deviation of consequences were compared. The result was more positive when model attractiveness was high for all consequences. For language effect, the assessment was more positive when English was used for OQ. Considering model attractiveness and language simultaneously, HAM-Korean was more positive for AP and PI, and NAM-English was more positive for AP and PI. In other words, the interaction effect was confirmed by model attractiveness and language. As mentioned above, use of foreign models and foreign language in advertising was explained by cultural match up hypothesis (Leclerc et al. 1994) which claimed that culture of origin effect. In other words, in advertising, use of same cultural language with the foreign model could make positive assessment for OQ. But this effect was moderated by model attractiveness. When the model attractiveness was low, the use of English makes PI high because of the effect of foreign language which supported the cultural match up hypothesis. When the model attractiveness was low, the use of Korean made AP and PI high because the effect of foreign language was diluted. It was a general notion that the visual cues got processed before (Holbrook and Moore, 1981; Sholl et al, 1995) compared to linguistic cues. Therefore, when consumers were faced HAM, so much perception was already consumed at processing visual cues making their native language of Korean to strongly and positively connected with the advertising concept. On the contrary, when consumers were faced with NAM, less perception was consumed compared to HAM, making English to accompany cultural halo effect which affected more positively. Therefore, when foreign models were employed in advertising, the language must be carefully selected according to the level of model attractiveness.

• Wind and Structures
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• v.26 no.3
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• pp.147-161
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• 2018

For wind engineering applications downbursts are, presently, almost exclusively modeled, both experimentally and numerically, as transient impinging momentum jets (IJ), even though that model contains none of the physics of real events. As a result, there is no connection between the IJ-simulated downburst wind fields and the conditions of formation of the event. The cooling source (CS) model offers a significant improvement since it incorporates the negative buoyancy forcing and baroclinic vorticity generation that occurs in nature. The present work aims at using large-scale numerical simulation of downburst-producing thunderstorms to develop a simpler model that replicates some of the key physics whilst maintaining the relative simplicity of the IJ model. Using an example of such a simulated event it is found that the non-linear scaling of the velocity field, based on the peak potential temperature (and, hence, density) perturbation forcing immediately beneath the storm cloud, produces results for the radial location of the peak radial outflow wind speeds near the ground, the magnitude of that peak and the time at which the peak occurs that match well (typically within 5%) of those produced from a simple axi-symmetric constant-density dense source simulation. The evolution of the downdraft column within the simulated thunderstorm is significantly more complex than in any axi-symmetric model, with a sequence of downdraft winds that strengthen then weaken within a much longer period (>17 minutes) of consistently downwards winds over almost all heights up to at least 2,500 m.

• Geomechanics and Engineering
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• v.15 no.3
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• pp.851-859
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• 2018

There are two primary causes of the ground movement due to tunnelling in urban areas; firstly the lost ground and secondly the groundwater depression during construction. The groundwater depression was usually not considered as a cause of settlement in previous research works. The main purpose of this study is to analyze the combined effect of these two phenomena on the transverse settlement trough. Centrifuge model tests and numerical analysis were primarily selected as the methodology. The characteristics of settlement trough were analyzed by performing centrifuge model tests where acceleration reached up to 80g condition. Two different types of tunnel models of 180 mm diameter were prepared in order to match the prototype of a large tunnel of 14.4 m diameter. A volume loss model was made to simulate the excavation procedure at different volume loss and a drainage tunnel model was made to simulate the reduction in pore pressure distribution. Numerical analysis was performed using FLAC 2D program in order to analyze the effects of various groundwater depression values on the settlement trough. Unconfined fluid flow condition was selected to develop the phreatic surface and groundwater level on the surface. The settlement troughs obtained in the results were investigated according to the combined effect of excavation and groundwater depression. Subsequently, a new curve is suggested to consider elastic settlement in the modified Gaussian curve. The results show that the effects of groundwater depression are considerable as the settlement trough gets deeper and wider compared to the trough obtained only due to excavation. The relationships of maximum settlement and infection point with the reduced pore pressure at tunnel centerline are also suggested.

• Journal of Advanced Technology Convergence
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• v.2 no.3
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• pp.49-58
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• 2023

This study tried to verify the context effect in cosmetics advertisements by examining the cosmetics advertisement effect according to whether the brand image and the model image matched, and whether the brand image and the advertisement copy were harmoniously perceived. To this end, data were collected using the brand value type (3) × advertisement copy type (3) factorial design. The results are as follows. First, as a result of confirming the advertising effect according to the matching of the cosmetic brand image and the model image, it was found that both the advertising attitude and purchase intention were significantly high when the model image and the brand image matched. Second, it was confirmed whether there was a difference in the advertisement effect according to whether the cosmetic brand image and copy type matched. As a result, consumers who perceived that the cosmetic brand image and copy type matched had significantly higher advertising attitudes and purchase intentions than consumers who perceived that the copy type did not match. It is expected that it will provide validity as to whether the copy strategy should be established by incorporating the context effect when setting up a copy strategy for cosmetics advertisements in the future.

• Journal of Advanced Research in Ocean Engineering
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• v.4 no.3
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• pp.124-134
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• 2018

In this study, when the stability of the structure against the ocean wave is considered for designing the offshore structures in the Pacific, Indian ocean and Atlantic regions where the cyclone is largely generated, the ocean wave caused by the cyclone as well as the storm surge which called wind induced wave shall be predicted accurately for the purpose of judgment. The predicted wind induced wave was evaluated by comparing the outcome results the model test of Nobuhiro Matsunaga (1996) and Conventional Experiment forms such as Jonswap spectral forms(Carter, 1982), Simplified Donelan / Jonswap forms(Wilson 1965), Donelan spectral forms(Donelan 1980), Revised SPM forms(Schafer Lake 2005, 2007, 2008), SPM forms(CERC 1977), the CEM forms(Kazeminezhad et al., 2005), SMB forms(Sverdrup Munk and Bretschneider 1947,1954, 1970), and Revised Wilson forms(Wilson 1965, Goda 2003). Most of these conventional experiment forms confirmed a good match when the fetch length is less than 10 km. However, normal cyclone fetch length is more than 100km, With this fetch length, the comparison result is 10.4% of deviation when used Jonswap spectral forms(Carter, 1982) but the deviation of the other forms is around 74% due to boundary limit of fetch and wind duration. Therefore, in this study, we proposed the revised forms after comparing these results with the model results. We confirmed that the deviation range is around 10% based on revisited experiment forms. Since the model test was carried out in the small water tank, the scale up factor was applied to the mode test results in order to obtain similar results to the actual environment from revisited forms.

• Environmental and Resource Economics Review
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• v.29 no.2
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• pp.171-194
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• 2020

We revisit the impact of oil shocks on the Korean economy and examine how this impact varies depending on a business cycle. First, we estimate the probability of a recession through a logistic probability distribution, and correct the probability to match business cycles announced by the Korea National Statistical Office. We set up a STVAR model to analyze the response of macroeconomic variables to oil shocks according to business cycles. We find that oil shocks during the recession have a negative effect on GDP in the mid- and long-term, but during the expansion, GDP does not show a statistically significant response to oil shocks. We presume that this finding is associated with the factors of both the increase in demand for consumption and the increase in current account during the economic boom. Also, we find that the impact of oil shocks on the price level was also observed differently in terms of the persistence of inflation by business cycle. These results highlight the importance of an application of a regime switching model, which has been widely used in energy economics in recent years.