• Journal of Korea Technology Innovation Society
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• v.10 no.1
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• pp.73-97
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• 2007

R&D into future technologies should be conducted in conjunction with technological innovation strategies that are linked to corporate survival within a framework of information and knowledge-based competitiveness. As such, future technology strategies should be ensured through open R&D organizations. The development of future technologies should not be conducted simply on the basis of future forecasts, but should take into account customer needs in advance and reflect them in the development of the future technologies or services. This research aims to select as segmentation variables the customers' attitude towards accepting future telecommunication technologies and their value orientation in their everyday life, as these factors wilt have the greatest effect on the demand for future telecommunication services and thus segment the future telecom service market. Likewise, such research seeks to segment the market from the stage of technology R&D activities and employ the results to formulate technology development strategies. Based on the customer attitude towards accepting new technologies, two groups were induced, and a hierarchical customer segmentation model was provided to conduct secondary segmentation of the two groups on the basis of their respective customer value orientation. A survey was conducted in June 2006 on 800 consumers aged 15 to 69, residing in Seoul and five other major South Korean cities, through one-on-one interviews. The samples were divided into two sub-groups according to their level of acceptance of new technology; a sub-group demonstrating a high level of technology acceptance (39.4%) and another sub-group with a comparatively lower level of technology acceptance (60.6%). These two sub-groups were further divided each into 5 smaller sub-groups (10 total smaller sub-groups) through two rounds of segmentation. The ten sub-groups were then analyzed in their detailed characteristics, including general demographic characteristics, usage patterns in existing telecom services such as mobile service, broadband internet and wireless internet and the status of ownership of a computing or information device and the desire or intention to purchase one. Through these steps, we were able to statistically prove that each of these 10 sub-groups responded to telecom services as independent markets. We found that each segmented group responds as an independent individual market. Through correspondence analysis, the target segmentation groups were positioned in such a way as to facilitate the entry of future telecommunication services into the market, as well as their diffusion and transferability.

• Journal of the Korea Convergence Society
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• v.8 no.5
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• pp.29-35
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• 2017

Korea has been showing a high interest in convergence centered on information and communication technologies for the past 10 years. However, with successful convergence of broadcasting and telecommunication sectors, successful convergence cases such as IPTV have been excluded. In some fields, The performance that citizens can experience is limited. In addition, the combination of the Internet of things and the big data shows that infinite data in the natural and social environment surrounding service users can be created and utilized to create better services. However, the division between departments and departments, And the limitations of policies and systems that can promote convergence of information and communication technologies. Therefore, in order to create new industries through the fusion of the Internet of things and big data, it is necessary to investigate what kind of inhibitory enzymes are present, to investigate the problems, to solve the problems, to develop technologies for activating the Internet and big data, And suggests ways to utilize the policy to promote convergence of related technologies.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.30 no.8B
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• pp.569-580
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• 2005

In case of one of the next generation mobile telecommunication; WCDMA service, the relevant market growth is delayed by market uncertainty, lack of effective demands, rapid evolution of technology, non-existence of business strategy, lack of distinction with competitive services and killer applications. In this study we intended to analyze the influence factors of market diffusion and marketing strategy of WCDMA. For doing so, we obtained both promotion and hindrance factors for diffusing the market of WCDMA through expert survey. Also we acquired such categories as factor for adoption, willingness to pay, killer application, preferred terminal and pronising customer, which becomes the reason ifluencing on the decision of WCDMA service marketing strategy. On the basis of such results, this paper suggests the direction of deployment for marketing focusing on the strategies as customer, price, sewice, terminal provision, and positioning of WCDMA.

• Journal of the Korean Society for Railway
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• v.16 no.6
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• pp.540-550
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• 2013

The Future Wireless Railway Communication System(FWRCS) has attracted attention for the various advantages of such a system like efficient management, precise periodicity of operation and speedy travel. Related to it, the area of bandwidth requirement estimation for the FWRCS is being researched actively because there is a great need for accurate bandwidth distribution. In this paper, sophisticated bandwidth requirement estimation method for FWRCS is proposed by modifying ITU-R M.1390. With this method, the expected frequency requirements for the present, for five years from now, and for 10 years from now can be calculated by applying the data gathered from the actual field.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.589-597
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• 2014

The increasing demand for various mobile telecommunication services calls for more spectrum resource. Considering the scarcity of spectrum resource and the difficulties of development of higher frequency band, the unique way to meet the increasing demand is to maximize the utilization efficiency of the current spectrum resource. Under the circumstances, various spectrum sharing plans have been in recent studies to dissolve the excess spectrum demand. In addition, spectrum efficiency measurement methods become more important to verify the effectiveness of spectrum sharing and estimate the performance of various wireless systems. Our research addresses measurement methods to estimate spectrum utilization efficiency in a rational manner. Based on ITU-R recommendations, various measuring methods for spectrum utilization efficiency are reviewed. Then a queueing based approach is newly presented as alternatives to the current models. By using the proposed model, the spectrum efficiency increment with the adoption of spectrum sharing plans can be estimated more properly.

• Informatization Policy
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• v.18 no.1
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• pp.45-54
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• 2011

The purpose of this study is to analyze the selection behavior decision model of telecommunications service under the telecommunication environments with joining the WiBro and 3GPP LTE-Advanced service at the sam time. The research results are as follows. First, mobile telecommunication service selection behavior is correlated with each other between WiBro and 3GPP LTE-Advanced service. Second, in the bivariate probit model estimates such as age, income, expenditure and income variable are important decision variables of WiBro and 3GPP LTE-Advanced service selection behavior. Gender and service using years, however, are not an important variables. The single and bivariate probit estimate results show the same estimation results. Finally, the two service selecting predictions by using the bivariate probit estimated results, 28.6% of WiBro and 25.3% of 3GPP LTE-Advanced were expected. Also, chance to join the two telecommunications services simultaneously is 19.3%. Therefore, WiBro selection probability is a little higher than 3GPP LTE-Advanced. The implications of these results, the future telecommunications service selection will be determined by economic factors such as income and expenditure. Thus, to enable the WiBro, policy means for reducing the excessive telecommunications expenditure are needed in the future.

• Information Systems Review
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• v.14 no.2
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• pp.1-19
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• 2012

Recently due to the enhancement of education and lifestyle, the trend of healthcare services are changed to a more active and differentiated service in which a continuous self health care is possible. The Smart-Telemedicine system offers medical services by merging Blue-tooth and telecommunication modules to former blood pressure, blood sugar, heartbeat and temperature measuring devices. Moreover, it could analyze one's health pattern which would be helpful for the patient to prevent potential future illness. In addition, the easier accesses to various remote controllable medical check-up programs are offered to public as a number of available smart phone are rapidly escalating. The Smart-Telemedicine system provides the most ideal interactive medical service via accessible smart phones and mobile medical check-up devices at anywhere and anytime. It is very beneficial since it can save patients' time and money because people can reach to the service right at their home and be allowed to take charge of their health care process via longitudinal health data. Therefore, not only social costs that occur in elderly community would be saved, but also business in various forms of medical service field transactions could be possible. This paper will suggest the Smart-Telemedicine System for preventive medicine, its design and analysis of business models and the evaluation of those model.

• Journal of Broadcast Engineering
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• v.13 no.4
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• pp.501-515
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• 2008

Recently, as users' requests for high quality mobile multimedia services are rapidly increasing and additional bandwidth can be provided by adopting the hierarchical modulation transmission technology, the research on the Advanced Terrestrial DMB (AT-DMB) service using the SVC (Scalable Video Coding) scheme is being actively studied. But, in order to realize a compatible video service and to accelerate the successful standardization and commercialization, it is necessary to simplify the compatible encoder structure. In this parer, we propose a fast mode decision method by constraining the redundant coding modes in the spatial scalable encoder that keeps the current T-DMB video in base layer. The proposed method is based on the statistical characteristics of each coding mode at both base and enhancement layers, inter-layer predictions, which are derived by investigating macroblock-layer coding modes of the spatial scalable encoder's functional structure. Through computer simulations, it is shown that a simplified encoder model that reduces the heavy computational burden can be found, while keeping the objective visual quality very high.

• Broadcasting and Media Magazine
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• v.11 no.4
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• pp.104-117
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• 2006

In this Paper, we analyze the application of Interactive Data Broadcasting in DMB(Digital Multimedia Broadcasting) in the accordance with convergence of service and technology. With the acceleration of digital convergence in the Ubiquitous period substantial development of digital media technology and convergence of broadcasting and telecommunication industry are being witnessed. Consequently these results gave rise to newly combined-products such as DMB(Digital Multimedia Broadcasting), WCDMA(Wide-band code division multiple access), Wibro(Wireless Broadband Internet), IP-TV (Internet protocol TV) and HSDPA(High speed downlink packet access). The preparatory stage for the implementation of Interactive Data Broadcasting Service will be reached by the end of December, 2006. DMB is the first result of a successful convergence service between Broadcasting and Telecommunication in new media era. Multimedia technology and services are the core elements of DMB. The Data Broadcasting will not only offer various services of interactive information such News, Weather, Broadcasting Program etc, but also be linked with characteristic function of mobile phone such as calling and SMS(Short Message Service) via Return Channel.

• The KIPS Transactions:PartB
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• v.12B no.6 s.102
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• pp.679-684
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• 2005

There are a few representative wireless network access technologies used widely. WWAN is celluar based telecommunication networks supporting high mobility, WLAN ensures high data rate within hotspot coverage, and WDMB support both data and broadcasting services correspondingly. However, these technologies include some limitations especially on the mobility, data rate, transmission direction, and so on. In order to overvome these limitations, there are various studies have been proposed in terms of 'Vortical Handoff' that offers seamless connectivity by switching active connection to the appropriate interface which installed in the mobile devices. In this paper, we propose the interface selection algorithm and network architecture to maximize the life time of entire system by minimizing the unnecessary energy consumption of another interfaces such as WLAN, WDMB that are taken in the user equipment. In addition, by using the results of analyzing multiple types of traffic and managing user buffer as a metric for vertical handoff, we show that the energy efficiency of our scheme is $75\%$ and $34\%$ than typical WLAN for WDMB and WLAN preferred schemes, correspondingly.