• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.224-227
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• 2015

Data transmission via the car driver's tethered smart phone may have a volume-dependent billing in case car driver' phone transmits data in real-time to the remote data center. The on-board diagnosis data generated are temporary stored locally to mobile remote diagnosis application on the car driver's phone, and then transmit to the data center later when car driver connects to the Internet. To increase the easiest of using the remote vehicle application without blocking other tasks to be executing on the cloud, node.js stands as a suitable candidate for handling tasks of data storage on the cloud via mobile network. We demonstrate the effectiveness of the proposed architecture by simulating a preliminary case study of an android application responsible of real time analysis by using a vehicle-to- smart phones applications interface approach that considers the smart phones to act as a remote user which passes driver inputs and delivers output from external applications. In this paper, we propose a study on development of Remote Vehicle fault diagnostic system features web server architecture based event loop approach using node.js platform, and wireless communication to handle vehicle diagnostics data to a data center.

• Journal of Korea Multimedia Society
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• v.20 no.2
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• pp.336-343
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• 2017

We propose a real time personalized recommendation algorithm on the mobile device. We use a unified collaborative filtering with reduced data. We use Fuzzy C-means clustering to obtain the reduced data and Konohen SOM is applied to get initial values of the cluster centers. The proposed algorithm overcomes data sparsity since it extends data to the similar users and similar items. Also, it enables real time service on the mobile device since it reduces computing time by data clustering. Applying the suggested algorithm to the MovieLens data, we show that the suggested algorithm has reasonable performance in comparison with collaborative filtering. We developed Android-based smart-phone application, which recommends restaurants with coupons and restaurant information.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.10a
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• pp.133-164
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• 2005

Mobile games have emerged as the most innovative entertainment technology, adding new revenue streams, taking advantage of the potential of wireless applications and service offerings. Mobile games, like any other types of computer game, offer a unique value for users in providing an exciting digital experience in virtual worlds. Players can become empowered through the development of new characters and strategies within games to achieve rewarding successes against the computers and other players. The overall trend for mobile games is towards bigger, more colorful, more involving and exciting contents, which will build upon the developing capabilities of mobile phones and networks in order to bring new styles, concepts and experiences of game play to the users. In this paper, we attempt to investigate the demographic factors which play critical roles in determining the level of playing times; classify mobile gamers based on their motives for playing games; and empirically test differences in their demographic factors and mobile game usage. Statistical results show that significant differences in playing times exist, depending upon their age, gender, mobile device, mobile phone usage, mobile game experiences, and preferred games genres. Applying Factor analysis, we have identified Escape, Social interaction, Challenge and Competition, Fantasy, Diversion and Relaxation, Ease of Accessibility as key motivators for playing mobile games. Additional cluster analysis shows that the categorization of gamers, according to their usage habits and the key motivators for playing, can be made as follows: M-gamers, Multi-gamers and Communication-focused gamers. Further correlation of these grouping with socio-economic data shows the significant differences in gaming habits and patterns of mobile phone use.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.239-244
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• 2008

We lead a life in our community, beginning a new relationship with a stranger or maintaining or stopping existing relationships. Relationships with others are sustained through social activities based on communication. Generally speaking, by exchanging feelings and information through communication, relationships are formed and continued, and strengthened through active communication As a result of the development of technologies and information technology over the recent 10 years, a mobile phone has stood as a communication channel, and now it has become such a universal, and highly intimate and important means of communication that almost all the Koreans use more often than wired phones. Today, people have their communication channel available for others, by using a mobile phone at any time and anywhere. Like this, mobile phones have been playing a key role in helping people maintain, repair and strengthen their personal relationship, but from the perspective of personal relationship management, they still remain as an aid to help communication, failing to provide a positive help for actual relationship management. This study was designed to provide services supporting user's personal relationship management, focusing on the use of mobile phones as a major tool of communication, aiming to enable users to understand current state of their relationship and make relationship management efforts, or communication behaviors, by informing who needs communication, on the basis of data on mobile phone calls. To this end, the study established a method to extract intimacy between users and callers and develop a prototype of services supporting personal relationship management, using relationship characteristics in terms of mobile communication.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.834-840
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• 2009

This paper discusses about an empirical study to design a suitable experience monitoring and sampling system for mobile phone applications. We designed a new experience sampling method (ESM) research system iteratively. The research system is characterized by context-aware experience sampling, real-time data management, supporting data analyzing tools, and integrating ESM with ex-situ diary. From literature review, we derived initial design of the ESM research system. With the first system, we held the first experiment that evaluates three applications. From the experiment, we found that more functions are required, thus we improved the ESM system. Finally, we propose an ESM system design goal for the third iteration with experience of two experiments.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.267-273
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• 2013

Recently, coupons are distributed in various ways such as paper, Internet, and mobile phone, with the development of the information and communications technology. Coupon users benefit from the use of these coupons. For example, they can get a discount for the product that they wanted to buy and can be offered additional services. However, paper and Internet coupons have a risk of loss since users have to cut them out and keep them separately. Mobile coupons also don't provide users with user convenience, because coupon users first look for coupon data from their mobile phone and show it to the counterperson. To solve these problems, this study proposes a NFC-based mobile coupon system under which we can use coupon data only with mobile device access.

• Journal of Information Technology Applications and Management
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• v.14 no.1
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• pp.57-74
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• 2007

Since 1999, mobile internet service has been increasing rapidly. According to the Ministry of Information and Communication (MIC) of the Republic of Korea, the size of mobile service market is forecasted to be valued at approximately 10.5 trillion won in 2007. For this reason, many mobile service providers have adopted customer-centered strategy for the successful business in the mobile internet services. Thus, this research examines the rations of service quality, user satisfaction, and additional use intentions with 88 users (male and female) of mobile internet service using structural equation model (SEM). The result shows that there is a difference between male and female using mobile internet service regarding the quality factors of mobile internet service. This study provides some guidelines for the successful strategic planning of customer-centered mobile internet services in gender.

• Journal of the Korea Society of Computer and Information
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• v.21 no.12
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• pp.91-96
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• 2016

In this paper, we propose the CRM service model for analyzing and managing location based data collected by Wi-Fi and BLE. As mobile devices became personalized, enterprises became interested in individual location, and location based mobile marketing started to stand on spotlight. Location based proximity marketing is developing along with contactless data transmission technology, and payment system that uses NFC, Beacon that utilizes BLE, as well as advertisement via Wi-Fi are being serviced. We suggest the model that mobile devices can be detected and identified by MAC address with the need of being connected to Wi-FI or Bluetooth interface. MAC addresses are not associated with any specific user account or mobile phone number. The idea is to be able to measure the amount of people which are present in a certain point at a specific time, allowing the study of the evolution of data analysis and offers effective information for decision-makings.

• Journal of Satellite, Information and Communications
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• v.2 no.2
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• pp.53-58
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• 2007

The Satellite Mobile Communication System holds several advantages, such as wide coverage that guarantees the communication in a huge area. It is suitable in the ocean and forest and especially in emergency situation. However, the licensed frequency is not always occupied within all coverage and all the time. The actual utilization rate is relatively low compared to other wireless communications such as cellular systems. There are a large amount of white spaces in its coverage. Therefore, it is necessary to consider introducing additional services such as data communication, in order to increase the spectrum utilization as well as the revenue of the Satellite service provider. In this paper, we first analyze the possibility to implement new services in the licensed band of satellite mobile phone by its provider. Then we address the most significant issue for the implementation of current service, which is how to accurately detect the satellite mobile terminals. Finally, we suggest two new possible solutions namely, eigenvalue detection based methods to find out the existence of transmitted signal from the satellite mobile terminals.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.75-85
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• 2019

For the growing importance of mobile communication, this study sets out to investigate the factors that influencing mobile phone customer satisfaction behavior through a structural equation model. This study proposes six factors model as the key determinants of customer satisfaction. Furthermore, we examine the moderating effect of demographic factors. The study was conducted using a structured questionnaire, data collected from 386 active subscribers. Results confirm that brand name, social influence and after sales service are the three significant determinants of consumer satisfaction. This study finding also suggests that demographic attributes have important consequences on customer satisfaction. The study findings offer an extended theoretical understanding towards customers' mobile satisfaction in the emerging market perspective and for practitioners, potentially to other similar context.