• Title/Summary/Keyword: Mobile network operators

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The Impact of Service Quality, Satisfaction, Trust on Customer Loyalty for Mobile Operators in Nigeria

  • Clifford, Umunnakwe;Kim, Gyu-Bae
    • 동아시아경상학회지
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    • 제7권2호
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    • pp.31-41
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    • 2019
  • Purpose - This paper examines the major antecedents of customer loyalty for mobile operators in a developing country in Africa especially in Nigeria. This study tests 5 hypotheses about the relationships among service quality, customer satisfaction, trust, and customer loyalty. Research design and methodology - In order to collect the sample data, online survey was conducted via email and social media network. The samples were collected from 415 random respondents. The statistical analyses were done for both assessing the reliability and the validity and testing 5 hypotheses of this study. SPSS version 21 was used for empirical analysis. Results - Service quality has a significant effect on customer satisfaction and service quality has a significant effect on trust also. Customer satisfaction has a significant effect on trust and customer satisfaction has a significant effect on customer loyalty also. Trust has a significant effect on customer loyalty. All of 5 hypotheses were supported. Conclusions - The results of the study show that it is important for marketing managers to manage service quality, customer satisfaction, and trust for improving customer loyalty in mobile service industry. This study also provides some implications for mobile service managers about the importance of customer retention and customer loyalty.

단말기간 직접통신(Device-to-Device) 기반 4G 이동통신 서비스 발굴 및 비즈니스 모델 개발 방법론 (Development of Service Use Cases and Business Models for 4G Mobile Communications Based on Device-to-Device Communications)

  • 오슬기;류승완;박세권;신동천;김이강
    • 한국IT서비스학회지
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    • 제11권2호
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    • pp.339-353
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    • 2012
  • Mobile communication technology is advancing forward to deliver more connected devices and richer content and applications. The number of subscriptions continues to grow along with an explosive increase in the mobile data traffic demand. Thereby, it creates a significant network capacity shortage concerns for mobile network operators. In order to address this problem, it is essential to increase the network capacity at a low additional cost. The device-to-device (D2D) communication based proximity service is believed to have a promising future mobile communication technology that is capable to create new mobile service opportunities and offload traffic to the eNB. In addition, it is also required to develop new mobile communication services and its business models not only to accommodate the increasing mobile traffic demand but also to foster profitability of mobile business service providers such as the network providers, contents providers and platform providers. In this article, we first analyze current mobile business eco-system in the context of CPNT based value chain. Then, propose service development framework and business model creation methodologies for the device-to-device communication based services in the beyond LTE/LTE-Advanced systems.

MVNO 사업자의 경쟁력 강화를 위한 비즈니스 모델 연구 (A Study on Efficient Business Model for Mobile Virtual Network Operator)

  • 장희선;신현철;한성수;박광만
    • 융합보안논문지
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    • 제6권1호
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    • pp.65-74
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    • 2006
  • 본 논문에서는 국내 가상이동망 사업자(MVNO : Mobile Virtual Network Operator) 제도 도입에 대한 논의를 위해 MVNO의 개념, 국내외 사업자 현황, 규제 동향 및 제도 도입의 효과를 분석한다. 아울러 AHP(Analytical Hierarchy Process, 계층적 분석) 기법을 이용하여 정부의 정책개입에 따른 MVNO 사업자의 효율적인 비즈니스 모델을 도출한다. 이를 위하여 사업자의 주요평가기준으로 경쟁활성화, 투자요인증대 및 경제성을 선정하였으며 자율협상, 부분규제 및 전면 규제의 세 가지 대안을 상정하고 각각의 평가기준별 점수를 비교, 분석한다.

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인터넷을 이용한 자율운행로봇의 원격운용 (Internal Teleoperation of an Autonomous Mobile Robot)

  • 박태현;강근택;이원창
    • 제어로봇시스템학회:학술대회논문집
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    • 제어로봇시스템학회 2000년도 제15차 학술회의논문집
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    • pp.45-45
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    • 2000
  • This paper proposes a remote control system that combines computer network and an autonomous mobile robot. We control remotely an autonomous mobile robot with vision via the internet to guide it under unknown environments in the real time. The main feature of this system is that local operators need a World Wide Web browser and a computer connected to the internet communication network and so they can command the robot in a remote location through our Home Page. The hardware architecture of this system consists of an autonomous mobile robot, workstation, and local computers. The software architecture of this system includes the server part for communication between user and robot and the client part for the user interface and a robot control system. The server and client parts are developed using Java language which is suitable to internet application and supports multi-platform. Furthermore, this system offers an image compression method using motion JPEG concept which reduces large time delay that occurs in network during image transmission.

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Decision-Makings of CoPS Innovation Strategy, Power and Dominant Design - the Case of SKT and KTF

  • Kim, Jong-Seok;Miles, Ian;Flanagan, Kieron
    • 한국기술혁신학회:학술대회논문집
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    • 한국기술혁신학회 2017년도 춘계학술대회 논문집
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    • pp.219-219
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    • 2017
  • This study aims at examining each firm's decision-makings of complex product and system (hereafter CoPS) innovation strategy, so that it tries to reveal the nature and role of CoPS innovations strategy. And it designed a comparative case study along with qualitative methods, by having two mobile operators' digital rights management (hereafter DRM) innovation in South Korea's digital music service industry. Through literature review, this study formulated three research propositions: (i) Each firm's decision-makings of CoPS innovations strategy are analytical negotiation process among economic actors in an industry; (ii) Each firm's market power originated from its market share from the installed base through network effect and switching cost influence decision-makings of CoPS innovation strategies; (iii) Each firm's decision-makings of different CoPS innovation strategies are related to their intension of achieving better market power, consequently dominant design. Through empirical examination of two mobile operators' decision-makings of DRM innovation strategy, this study empirically verified three research propositions.

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차세대 이동통신 네트워크를 위한 무선 액세스 망 구조 및 가상화 시나리오 (Wireless Access Network Architecture and Virtualization Scenarios for Next-Generation Mobile Communication Networks)

  • 김명환;김수민;정방철;박연식
    • 한국정보통신학회논문지
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    • 제16권10호
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    • pp.2150-2162
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    • 2012
  • 차세대 모바일 인터넷의 진화에 따라 2G, 3G, 4G, B4G 이동통신 무선접속네트워크가 공존하게 되며, 기존의 통신 서비스 제공자들은 통합 서비스 제공자로 융합되고, 다수의 가상 서비스 제공자들이 발생하게 될 것으로 예상된다. 이러한 복잡한 미래의 융합 서비스를 제공하기 위해서 미래 인터넷에서는 무선 액세스 네트워크가 융합되고 다양한 서비스 제공자들에 의해 공유되는 무선 네트워크 가상화가 필수적이다. 따라서 본 논문에서는 미래 무선 액세스 네트워크 상에서 여러 서비스 제공자들의 다양한 무선 액세스 기술들이 유연하게 통합 운영될 수 있는 무선 액세스 네트워크 가상화를 위한 망 구조와 가상화 시나리오에 대해서 고찰한다. 본 논문에서 도출된 차세대 이동통신 네트워크를 위한 무선 액세스 망 구조 및 가상화 시나리오는 앞으로 무선 액세스 네트워크 가상화 알고리즘 개발을 위한 기틀 역할을 할 수 있을 것으로 기대된다.

Multi-criteria Evaluation of Mobile Network Sharing Policies in Korea

  • Song, Young-Keun;Zo, Hangjung;Ciganek, Andrew P.
    • ETRI Journal
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    • 제36권4호
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    • pp.572-580
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    • 2014
  • Mobile operators in saturated markets increasingly favor mobile network sharing (MNS) over facility-based competition. Previous research examining MNS primarily focused on its positive effects, while the negative effects were largely overlooked. This study proposes a decision-making model using an analytic hierarchy process technique to evaluate decision-making criteria among various types of MNS policies. The decision-making model was applied to Wireless Broadband services in Korea to determine the relative importance of both positive and negative evaluation criteria and preference among multiple types of MNS policies. Positive evaluation criteria (that is, efficiency) were far greater in importance than negative evaluation criteria (that is, competition harm). The preference for adopting MNS among five alternative approaches was also revealed. The study findings offer immediate policy insights in Korea and provide a decision-making framework for policy makers in other countries to utilize.

네트워크 공유 유형과 시사점 (The Types of Networks Sharing and Implications)

  • 김도관
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2017년도 추계학술대회
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    • pp.129-131
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    • 2017
  • '네트워크 커버리지를 확장할 때'와 '신규 네트워크 구축이 필요할 때'와 같은 특수한 상황에서는 MNO간의 네트워크 공유(Network Sharing)가 중복 투자비용을 감소시키는 등의 장점을 갖고 있다. 이에 본 연구에서는 네트워크 공유와 관련한 유형과 특징들을 고찰하고자 한다.

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H.263과 인터넷을 이용한 자율 이동 로봇의 원격 운용 (Teleoperation of an Autonomous Mobile Robot Based on H.263 and Internet)

  • 박복만;강근택;이원창
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2002년도 합동 추계학술대회 논문집 정보 및 제어부문
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    • pp.183-187
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    • 2002
  • This paper proposes a remote control system that combines computer network and an autonomous mobile robot. We control remotely an autonomous mobile robot with vision via the internet to guide it under unknown environments in the real time. The main feature of this system is that local operators need a World Wide Web browser and a computer connected to the internet communication network and so they can command the robot in a remote location through our Home Page. This system offers an image compression method using motion H.263 concept which reduces large time delay that occurs in network during image transmission.

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상황인식 기반의 모바일 맛집 관광정보 서비스 개발 (Development of Context Awareness Mobile Tour Information Service)

  • 홍창표;유종민;강경보;강동현;좌정우
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2006년도 추계 종합학술대회 논문집
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    • pp.355-359
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    • 2006
  • 이동통신망 고도화와 유비쿼터스 센서 네트워크 기술 개발에 따라 상황인지 기반 신규 서비스 모델이 개발되고 있다. 이동통신사업자는 셀 기반의 위치정보를 이용한 친구찾기 서비스 GPS 위치정보를 이용한 텔레매틱스 서비스 등을 제공하고 있다. 최근에는 셀 기반의 위치정보 서비스를 이용한 114 서비스를 제공하고 있다. 본 논문에서는 이동통신망에서 위치정보를 이용한 상황인지 기반의 모바일 맛집 관광 서비스를 개발하였다. 상황인지 기반의 모바일 맛집 관광 서비스는 이동통신망의 LBSP(Location Based Service Platform)로부터 사용자 위치정보, 유선 웹 서버로부터 계절, 시간, 기상 등의 상황정보, 데이터베이스에 저장된 개인 선호 정보 등을 이용하여 최적의 관광 정보를 제공한다. 모바일 맛집 관광 서비스는 WIPI 플랫폼을 이용하여 개발하였다.

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