• Title/Summary/Keyword: Mobile internet market

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A study on the Dynamics of Mobile Internet Market via System Dynamics Approach (SD모형을 이용한 무선인터넷 시장 동태성 연구)

  • 박상현;연승준;김상욱
    • Korean System Dynamics Review
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    • v.2 no.2
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    • pp.41-62
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    • 2001
  • Perhaps, one of the typical emerging markets drawing tremendous attention from not only business professionals but also policy-makers would be the mobile Internet services. In recent years many research institutes reported their predictions on the growth of the mobile Internet services market, announcing that the market would show explosive growth and replace the wired Internet service market rapidly. Unfortunately, however, the reality we are facing at present is quite different from their expectations. The realized share of the mobile services in Korea last year has turned out remaining only about one percent of the total network service revenue. What are the reasons for the gap between the prospects and the reality? Starting from this question, this paper attempts to explore the generic pitfalls of the traditional number-crunching methods adopted thus far for the forecast of newly emerging market trends, and present an alternative by introducing systems thinking to the mobile Internet service market as an example, followed by its rationale as a new tool for forecasting and some reasoning about why traditional methods are no longer appropriate.

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Regulatory Prospect of the VoIP Service in Wireless/Mobile Environment

  • Ha, Young-Wook;Cho, Byung-Sun;Yoon, Young-Seog
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.31 no.10B
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    • pp.929-935
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    • 2006
  • When the Internet phone service, generally PC-to-Phone, first entered into the telecommunications service market, no regulatory issues were arisen to manage the service within the regulatory framework because of it's low quality, no phone number assignment and etc. However, almost the same quality, more applications and cheaper price compared with the fixed telecommunications service, have changed the regulator's policy allowing Internet phone service within market mechanism. While incumbent fixed telecommunications service enterprises had given with tremendous duties to continue the job categorized 'facilities-based telecommunication service provider', and which can be unreasonable and unfair if Internet phone service enterprises are allowed to enter into the fixed telecommunications market without any regulation. Thus, new regulatory framework has worked for the Internet phone service named the VoIP service generally in the fixed telecommunications market. Recently, VoIP is provided not only in the fixed telecommunications market but also in the mobile market as Wi-Fi phone is feasible in the wireless LAN environment. Furthermore, bundled service of Wi-Fi and cellular phone service will be launched soon, and the next version will be the mobile VoIP service operating like a cellular phone service. Hence, we will meet similar situation when the VoIP sewice enters into the fixed telecommunications service market. And, in this paper, we prospect the regulatory issues arising when the wireless or mobile VoIP service enterprises enter the mobile market, by analyzing possible scenarios.

A Study on Competitive Advantages of Bundling of Mobile Telecommunication and Internet : Focusing on the Consumer-Utility (이동통신과 인터넷 결합상품의 경쟁력 연구 : 소비자 효용을 중심으로)

  • Lim, Yang Whan
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.1
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    • pp.159-167
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    • 2010
  • We research a competitive advantage of telecom bundling package of three mobile telecom company by figuring out utility that consumers perceived and focused on mobile telecom and high speed internet in one bundled package. As a method, conjoint analysis was applied. And in conclusion, consumers considered retaining mobile telecom company as the most important factor to them and branding as the following important one when one bundled package of telecom service is provided in total market. When the market is divided into two submarkets and the second largest submarket is analyzed personal bundled package was most important and three year agreement with a stipulated discount has the highest utility. As a result of this analysis, mobile telecom company managers need to organize bundled package after consideration of their current position and brand power in the market, and then devise proper market strategy

Analysis on Mobile Content Services of the Domestic Media Companies (국내 미디어 기업의 모바일 콘텐츠 서비스 사례 분석)

  • Park, Joo-Yeun;Chon, Bum-Soo
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.160-169
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    • 2010
  • The mobile internet service market is growing very rapidly in Korea. This study outlines the current state of mobile internet services and analyzes the mobile contents types of media companies, especially newspapers, broadcasters and internet portal firms. As a result of this study, media companies provide generally different types of news and information for free and they are eager to develop the new mobile business models to maintain their power in new media. But mobile content distribution is still in the early stages due to the lack of clear business models. To satisfy the consumer's needs and to maintain the competitive advantages, the media companies should develop new business models and cooperate with other market participants to reduce the barriers in the mobile internet service market.

Studying Business Strategies in a Total Payment Service Market through Mobilians Case (모바일 결제 서비스 시장의 성공요인 분석과 나아갈 방향 모색: [주]모빌리언스[Total Payment Service Provider]사례 중심으로)

  • An, Ji-Hyeon;Yun, Sang-Won;Lee, Mi-Yeong
    • Journal of Digital Convergence
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    • v.4 no.2
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    • pp.127-142
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    • 2006
  • This paper uses a Mobilans case based on software system to derive the results of our study. Recently, the mobile phone payment entered its matured stage and became most frequently used payment method in all internet sites. And, in order to prepare for the future ubiquitous market, every mobile phone payment methods has different speed of development, market status and target segments in the market. This paper also discusses about the background and current status of Korean mobile phone payment market using SMS(Short Message Service) to purchase items on internet which is growing sharply every year. Also, we try find the key factors to succeed in this growing market. In addition to safety, delayed payment and the immediateness for use of mobile phone, we also suggest that a highly developed hardware system is an additional factor under the increased demands for the convenience with various applications.

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An Analysis on the Needs for the Mobile Internet Service (휴대인터넷 서비스에 대한 니즈[Needs]분석)

  • Joo, Young-Jin;Lee, Kwang-Hee
    • Journal of Digital Convergence
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    • v.1 no.1
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    • pp.235-253
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    • 2003
  • In this research, we have developed a model that can explain the potential customer's needs for the potable Internet service, a concept with 'QoS guaranteed lower-price high speed mobile Internet service. Based on the developed model, we have also derived some empirical implications for the business firms interest in the potable Internet market. The developed model is incorporating a survey result, answering of potential customer's attitude for the portable Internet service, from the subscribers to the Internet service, wireless LAN service, and mobile Internet service. As a result, we have found that a very innovative group, such as wireless LAN users and 20's age group using mobile Internet service, could be the most attractive market segment. Moreover, the aspects of the service coverage and the price competitiveness at the service launching stage could be the most critical success factors for the portable Internet service.

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A Survey m Demand and Activation of Mobile Internet Business (무선인터넷 비즈니스 수요조사 및 활성화 방안)

  • 김철환;오광운
    • The Journal of Society for e-Business Studies
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    • v.7 no.3
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    • pp.1-19
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    • 2002
  • This research investigates several essential topics of m-business by conducting a questionnaire to the professional experts. The topics include the market structure and business, the demand for available m-business service and its development, the market size and market growth factors, the service fee, the core technologies and technology development prediction. This paper contributes to the development of m-business in that it provides criteria and policies for more active and efficient treatment of m-business market under IMT2000 environment and also offers guides and plans of m-business activation for both government and enterprise.

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Design and Implementation of Virtual Market System Using Mobile Agent (이동 에이전트를 이용한 가상 상점 환경의 설계와 구현)

  • 이명섭;김칠수;박창현
    • Proceedings of the CALSEC Conference
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    • 2001.08a
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    • pp.369-378
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    • 2001
  • Recently, according to the rapid development of Internet and IT, many applications and technologies related to Internet and IT have been studied and developed. The agent technology, which was an essential topic in early AI, is being researched with the combination of the recent network technologies. Mobile agent especially takes high interest of many researchers because of its mobility with which it can move around the internet and complete its goal. This paper presents a virtual market system using mobile agent, in which the transaction agents can do their transaction about some product with each other instead of real buyer and seller. The presented virtual market system consists of market agent, customer agent and database agent to provide the virtual market places for the effective completion of transactions.

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A Ration Analysis of Quality, Satisfaction, and Additional Use Intention on Mobile Internet Service in Gender : Focus on Mobile Phone Users (성별 특성에 따른 무선인터넷 서비스 품질, 만족도, 추가사용 의도의 관계 분석 :휴대폰 사용자를 중심으로)

  • Lim, Se-Hun
    • Journal of Information Technology Applications and Management
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    • v.14 no.1
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    • pp.57-74
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    • 2007
  • Since 1999, mobile internet service has been increasing rapidly. According to the Ministry of Information and Communication (MIC) of the Republic of Korea, the size of mobile service market is forecasted to be valued at approximately 10.5 trillion won in 2007. For this reason, many mobile service providers have adopted customer-centered strategy for the successful business in the mobile internet services. Thus, this research examines the rations of service quality, user satisfaction, and additional use intentions with 88 users (male and female) of mobile internet service using structural equation model (SEM). The result shows that there is a difference between male and female using mobile internet service regarding the quality factors of mobile internet service. This study provides some guidelines for the successful strategic planning of customer-centered mobile internet services in gender.

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Interconnection Pricing for Mobile Internet Network (무선인터넷 망 접속료 산정 방안)

  • Kim Tae-Sung;Kim Min-Jeong;Byun Jae-Ho
    • Journal of Korea Technology Innovation Society
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    • v.8 no.3
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    • pp.1139-1156
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    • 2005
  • The explosive growth in wireless networks and Internet services has created considerable demand for mobile Internet services based on the mobile phone. Mobile Internet has become the new business model in telecommunication market, therefore the open network policy for mobile Internet has been formulated and implemented by the government in Korea. In spite of the open network policy for mobile Internet, there has been no systematic analysis of the various interconnection issues, including pricing, in mobile Internet network. This paper aims to suggest the interconnection pricing methods for mobile Internet network by reviewing the current pricing models for various communications services, and adapting them to mobile Internet communications circumstances. Results of this paper can be used as a guideline for government policy directions and management decision making after the introduction of the open network policy for mobile Internet.

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