• Journal of Information Technology Applications and Management
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• 제28권1호
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• pp.111-121
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• 2021

The growth of online malls encourages the existing offline stores to manage their online stores or reinforce the purchasing service through related mobile applications (apps). This may seem to be the omni-channel strategy for connecting the existing customers to online shopping. This study, research on offline stores' acceptance of and satisfaction with smart phone apps, attempted to arrange some factors allowing consumers to be satisfied with such apps, and examine whether the satisfaction with the apps lead to that with the stores based on the EMTAM (Extended Mobile Technology Acceptance Model). In particular, the existing stores trying to enhance the omni-channel put on emphasis on the synergy between online and offline stores, rather than replace offline store with online ones. The results of an analysis showed that the factors influencing the satisfaction with apps included mobile usefulness (MU), mobile ease of use (MEOU) and mobile enjoyment (MEJ), and that the satisfaction with them had an effect on that with stores. On the basis of the findings, this study summarizes theoretical and practical suggestions.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.247-284
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• 2017

Purpose The first purpose of this study is to investigate factors that are likely to influence user's intention to adopt third-party mobile payment platform. A comprehensive study about mobile payment services have used various variables to explain user's use intention based on the theory of reasoned action (TRA) or the theory of planned behavior (TPB). Variables such as simplicity, security, costs, relative advantage, individual mobility, subjective norm, trust, satisfaction, attitude towards use, perceived usefulness, perceived ease of use and so on. Among these factors, we expect to find out the most influential factors effecting user's use intention of the third-party mobile payment services. Second, we also examine whether the most influential factors have the same influence to different third-party mobile payment services by conducting comparative study of Alipay and WeChat Pay. Design/methodology/approach Empirical data for this study were collected from Chinese who has the experience using or have used Alipay or WeChat Pay. Participants needed to be familiar with Alipay or WeChat Pay because such users may be more aware of both the advantages and disadvantages of Alipay and WeChat Pay. We conduct a pilot test using Smart PLS 2.0, which includes 50 Alipay users and 82 WeChat Pay users. The result indicates that all the measurement fit for the context. And then 980 questionnaires were mainly sent out to the college students and the e-mails users randomly. To encourage participation, we give the participants a small gift as a present. Finally, we received a total of 683 replied. Data from respondents who gave incomplete or invalid answers were excluded to assure the validity of the constructs. 79 questionnaires were rejected, finally the valid data are 604 (with 372 Alipay users and 232 WeChat Pay users). Findings The results suggest that users' intention is determined by their trust on third-party mobile payment service and perceived usefulness of use. Comparative study results also indicated that the factors have different influence on Alipay group and WeChat Pay group, which offers a new aspect for academic field, and provides useful information to mobile payment service providers in China.

• 산업융합연구
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• 제16권3호
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• pp.33-40
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• 2018

근거리 무선통신 (Near Field Communication: NFC) 기술을 이용한 서비스가 많이 소개되고 있다. 본 연구의 목적은 NFC 간편결제 채택의도에 영양을 미치는 요일을 찾기 위한 것이다. 이를 위해, 본 연구는 기술수용모델(Technology Acceptance Model: TAM)을 기반으로 한 연구모형을 제안하고자 한다. 인터넷 설문조사를 통해 NFC 간편결제 서비스를 사용하는 사용자 353명의 자료가 수집되었다. 분석결과 상대적 이점, 사회적 영향 및 기술 가용성이 인지된 유용성에 중요한 영향을 미친다는 것을 확인할 수 있었다. 그러나 사용 용이성에는 상대적인 이점과 사회적 영향만이 영향을 미치는 것으로 확인되었다. 인지된 사용 편의성은 인지된 유용성에 큰 영향을 미치며, 이들 모두 NFC 간편결제 채택의도에 큰 영향을 미치는 것으로 나타났다. 또한 분석결과, 개인 혁신성이 조절효과는 가지는 것으로 밝혀졌다.