• 한국멀티미디어학회논문지
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• 제19권1호
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• pp.96-103
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• 2016

Mobile electronic display applications represent a simple motion and express personal motions recently. In this context, we propose the Mobile Signage Application as against these existing applications. It provides the quality motions by multiplex editing and thus should share a kinetic typography with other people using Bluetooth. The Mobile Signage Application includes kinetic motions that are developed by HTML5 and JavaScript to attain variety effects. Furthermore, usability evaluation shows its sufficient availability and serviceability.

• 한국위성정보통신학회논문지
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• 제12권1호
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• pp.49-53
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• 2017

In this paper we present the combination of location based mobile advertisement services and dynamic digital signage markets has been developing recent days to provide consumer admired visual mobile advertisement on all kind transportation vehicles. In spite of that, the digital signage advertisement content management is still not that easy to manage the content dynamically as well operation is most time consuming to handle the contents dynamically in digital signage business. As location based services is most impactful service in shopping, the location responsive advertisement on vehicle signage will be most desirable mobile advertisement to help people migrate from one place to another place for travel or stay. This paper propose a mobile location responsive digital signage system for vehicles using the GPS and wireless infrastructure integrated with digital signage system. This proposed research use the centralized digital signage system architecture for the mobile advertisement application and this system can be expanded to different vehicles for digital advertisement including buses, trucks, train, air vehicle and any other form of mobile advertising vehicles. Also, this present an effective advertisement recommendation algorithm, by which the advertisement can be selected broadcasted for the right advertisement ventures more effectively as the service requested from advertiser. This paper present the emulated experimental result to evidence the proposed dynamic vehicle signage system performed better than compared with traditional signage random advertising. The emulated result proves that the advertisement recommendation algorithm can effectively works out the targeted key audiences in location responsive region the algorithm evaluated.

• 한국인터넷방송통신학회논문지
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• 제14권1호
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• pp.139-146
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• 2014

본 논문에서는 옥외 광고 매체로 성장하고 있는 디지털 사이니지와 스마트폰의 연동을 통한 개인 맞춤형 모바일 광고 서비스를 제안한다. 광고 콘텐츠 제공업체가 디지털 사이니지에 제공하는 광고 콘텐츠에 광고 메타데이터를 추가로 전송하면 디지털 사이니지 주변에 위치하는 스마트폰은 사용자가 선호하는 광고에 대한 메타테이터만을 수신할 수 있다. 스마트폰앱에서는 수신된 광고 메타데이터를 활용하여 개인 맞춤형 전자잡지를 자동 생성하게 된다. 사용자는 이 전자잡지를 통해 제품 정보를 검색하고, 내용 수정 및 공유할 수도 있다. 디지털 사이니지에서 제공되는 광고 도달 범위를 사용자의 스마트폰까지 확장함과 동시에 개인이 원하는 광고만을 제공할 수 있다는 측면에서 조만간 실용화가 가능할 것으로 예상된다.

• 한국통신학회논문지
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• 제38C권8호
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• pp.692-698
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• 2013

스마트폰 활성화에 따라 모바일 마케팅의 활용성이 점차 증가하여 QR 코드나 증강현실의 AR 마커를 이용한 스마트폰 응용 서비스가 많은 관심을 받고 있다. 더욱이 옥외 광고의 형태가 LED 전광판으로 전환되면서 가시광무선 통신 기술을 이용하여 모바일 마케팅 활용에 대한 시도가 이루어지고 있다. 이에 본 논문은 가시광 무선 통신 기술을 이용하여 LED 패널과 스마트폰 카메라를 이용하여 AR 마커 기반의 URL 연결 응용 서비스를 구현하였다. 이러한 구현 결과를 토대로 응용 서비스 실행을 위한 서비스 연결에 소요되는 시간 및 성공률에 대한 성능을 분석하였다.

• Journal of information and communication convergence engineering
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• 제18권2호
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• pp.115-122
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• 2020

Audiovisual (AV) facilities such as TVs and signage are installed in various public places. However, audio cannot be used to prevent noise and interference from individuals, which results in a loss of concentration and understanding of AV content. To address this problem, a total technique for remotely listening to audio from audiovisual facilities with clean sound quality while maintaining video and lip-syncing through personal smart mobile devices is proposed in this paper. Through the experimental results, the proposed scheme has been verified to reduce system power consumption by 8% to 16% and provide real-time processing with a low latency of 120 ms. The system described in this paper will contribute to the activation of audio telehearing services as it is possible to provide audio remote services in various places, such as express buses, trains, wide-area and intercity buses, public waiting rooms, and various application services.