• 한국의류산업학회지
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• 제20권3호
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• pp.293-303
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• 2018

Since 2009, consumers could access a new shopping channel called 'mobile shopping' with the generalization of smartphones. Mobile shopping (based on wireless communication technology), emphasizes convenience differentiated from internet shopping. A recent report introduced fashion products as powerful global drivers for mobile shopping sales. Korea and China have the highest percentage of consumer mobile shopping experiences compared to other countries. This study investigates the effects of cross-over shopping orientation, perception of app attributes, and flow on app loyalty that compared Korean and Chinese consumers. We obtained 652 usable questionnaires from two local college students; subsequently, data were analyzed by using factor analysis, Cronbach's alpha, and regression analysis using SPSS 21.0 Package. The study results showed that the cross-over shopping orientation affected perception of app attributes that included Review/Information, Design, Response and Product. Product only affected Flow, which reflected a high similarity between Korean and Chinese consumers. However, Korean and Chinese consumers showed remarkable differences in the factors related to app loyalty. Therefore, the results indicate that retailers of fashion products have developed strategies to improve mobile sales and increase the app loyalty of cross-over shopping orientation consumers.

• 지식경영연구
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• 제20권4호
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• pp.169-183
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• 2019

The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.

• 산경연구논집
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• 제14권12호
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• pp.11-21
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• 2023

Purpose: This study aims to investigate the impact of mobile shopping app components on shopping flow and the continuous usage intention of the shopping apps in the rapidly growing mobile market facilitated by advancements in the mobile environment. Research Methodology: A survey was conducted, targeting users aged 20 and older with experience in using mobile shopping apps. The responses of 456 participants were analyzed through frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling. Results: The study found that within the components of mobile shopping apps, enjoyment significantly impacted both shopping flow and the continuous usage intention of shopping apps. The diversity of product assortment had a significant effect only on shopping flow. The usefulness and ease of use influenced on the intention to continue using shopping apps. Conclusions: Based on the findings, it is recommended that shopping app operators try to identify essential components for stimulating user interest and engagement when developing or modifying apps. Additionally, a diverse range of products enhances the shopping experience and drives spontaneous purchases. Furthermore, providing an easy interface and minimizing the effort required, this experience can enhance user perception of its value and sustain consumers' continuous usage intention of the shopping app.

• 산경연구논집
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• 제11권1호
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• pp.49-57
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• 2020

Purpose : The purpose of this study is to examine the effect of the attributes of mobile shopping apps on the purchase intention of fashion products in the steadily growing mobile commerce market and analyze the mediation effect of shopping flow. Research design, data and methodology : In this study, a survey was conducted on users in their 20s to 50s who had experience of fashion products via mobile shopping apps. The questionnaire was analyzed on the final 507. The research issues were verified using Frequency analysis, Exploratory factor analysis, Reliability analysis, Confirmatory factor analysis, and Structural equation model. Results : Among the attributes of mobile shopping apps, reliability, enjoyment and ease of use were found to have a significant impact on shopping flow and fashion product purchase intention, while shopping flow had a significant impact on fashion product purchase intention. Product diversity and usefulness of shopping apps didn't show a significant effect. After examining the mediation effect, reliability, enjoyment, and ease of use were shown to have indirect effects by showing partial mediation effects. Conclusions : Studies show that consumers are not putting much emphasis on how diverse a product line is available and how useful a mobile shopping app is when they shop for fashion products on mobile devices. Factors that affect consumers' purchase intention are reliability, enjoyment and ease of use of shopping apps. These results shows that it is important to provide reliable information about fashion products, provide reliability to customers by setting up means for safe transactions, and provide a wider variety of services and information to make using the mobile shopping app enjoyable. In addition, there is a need to make it easy to find a fashion product that consumers like and make it easy to purchase when consumers find out fashion products that they like, and to configure how to use the app easily. Consequently, consumers become immersed in shopping which is also able to improve consumers' purchase intention on fashion products when a reliable, enjoyable and easy to use mobile shopping app is provided.

• 한국의상디자인학회지
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• 제22권3호
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• pp.139-153
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• 2020

Today, the proliferation of smart-phones and other mobile devices is bringing many changes to people's daily lives. Recently, the mobile shopping market has grown rapidly and has become a center of distribution. Furthermore, the consumer mobile fashion market is expected to expand and mobile fashion consumers' shopping tendencies will gradually become segmented. Differentiated marketing strategies for mobile fashion companies are to become essential. This study intends to understand the propensity of mobile fashion shopping and the importance of fashion app attributes, and their impact on mobile fashion shopping customer satisfaction and loyalty. The research aims to identify shopping trends and buying behaviors of mobile fashion consumers, find ways to increase mobile fashion shopping purchases, and help develop the mobile fashion market. The results of this study are summarized as follows. First, the compilation and the economics of the mobile fashion shopping propensity factors were shown to have a significant impact on product information, product reviews, and service quality, which are in turn important factors for fashion app attributes, whereas convenience only had a significant impact on service quality. Second, product information and service quality, which are also important factors for fashion app attributes, have a significant impact on mobile fashion shopping. Third, customer satisfaction concerning mobile fashion shopping has a significant impact on loyalty. Mobile fashion shopping customer satisfaction increases loyalty. Increasing the satisfaction and loyalty of mobile fashion shopping will lead to increased sales using mobile fashion shopping apps(Site) and become apparent in the results of mobile fashion companies. Therefore, various efforts by mobile fashion companies will be needed to satisfy their customers.

• 한국의류산업학회지
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• 제15권3호
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• pp.393-405
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• 2013

This study considers the effect of smartphone involvement for purchase intentions in fashion shopping malls based on mobile web apps and on PC web apps; in addition, it investigates the correlation between purchase intention in fashion shopping malls (based on activated PC web apps) and those of fashion shopping malls (based on newly created mobile web apps). The results of this study are: First, the analysis of smartphones factors showed that smartphones consist of 6 kinds of dimensions of 'appearance involvement', 'time and information search involvement', 'application involvement', 'entertainment involvement', 'communication involvement', and 'transaction involvement'. Second, the higher the entertainment and transaction involvement among descriptive variables for smartphone involvement were due to the positive responses displayed towards fashion shopping mall purchases based on mobile web apps. Third, a higher application and entertainment involvement in the descriptive variables for smartphones resulted in a positive response displayed for purchases in fashion shopping malls based on PC web apps shown in a regression analysis that verified the smartphone and purchase intention relationship in fashion shopping malls based on PC web apps. Fourth, consumers with high purchase intention in the existing PC web app based fashion shopping malls were shown to have a high purchase intention in mobile web app based fashion shopping malls due to the results of a correlation analysis that analyzed the relationship between purchase intention in PC web app based fashion shopping malls and mobile web app based fashion shopping malls.

• 서비스연구
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• 제14권2호
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• pp.101-116
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• 2024

스마트폰의 보급이 보편화되고 이용률이 높아진 만큼 모바일 쇼핑 시장 또한 그 규모가 커지고 관련 산업에 관한 기대도 증가하고 있다. 모바일 쇼핑 앱은 패션과 뷰티, 라이프 스타일 등 다양한 산업과 융합이 이루어지고 있으며 비대면의 활성화에 더불어 사용자 수를 늘리기 위한 기업의 경쟁이 더욱 치열해지고 있다. 이에 따라 본 연구에서는 모바일 쇼핑 앱의 지각된 가치와 사용의도에 관한 연구를 가치기반수용모델(VAM)을 기반으로 진행하였다. 본 연구의 가설을 검증하기 위하여 266명의 국내 기업에서 출시한 모바일 쇼핑 앱을 사용해 본 경험이 있는 사람들을 대상으로 설문을 진행하였고 이를 분석에 활용하였다. 결과를 살펴보면, 모바일 쇼핑 앱의 지각된 가치 중 유용성과 즐거움은 모두 지각된 가치에 정(+)의 영향을 미치는 것으로 확인되었다. 그러나 모바일 쇼핑 앱의 지각된 희생 중 기술적 특성과 지각된 위험은 지각된 가치에 유의미한 영향을 미치지 않는 것으로 나타났다. 마지막으로 모바일 쇼핑 앱의 지각된 가치는 사용의도에 정(+)의 영향을 미치는 것을 확인하였다. 본 연구를 통해서 모바일 기술과 시장의 급속한 성장과 더불어 점점 더 기업 간의 경쟁이 치열해지고 있는 모바일 쇼핑 앱 산업에서 지각된 가치와 사용의도에 영향을 미칠 수 있는 요인을 살펴보고 관련 기업과 관계자들이 모바일 쇼핑 앱 사용자를 더욱 늘리기 위한 효율적인 전략을 수립할 수 있도록 실무적 시사점을 제시하고자 한다.

• 복식문화연구
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• 제21권2호
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• pp.287-300
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• 2013

The aim of this study was to find typology of fashion-related mobile applications through exploratory investigation and to investigate differences in Korea and U.S. App stores. And then, through the qualitative evaluation about fashion mobile applications, this study proposes fashion mobile application's design and contents which can be preferred by users. By conducting keyword search in each store, 122 Korean applications and 150 US applications were analyzed. Empirical findings revealed that there were seven major types of fashion mobile applications: brand, magazine, information, SNS, game, shopping and coordination. Information type applications took up the largest portion, and SNS and game type applications showed higher ranking among customers. There were more game Apps in US and more shopping Apps in Korean stores. More free Apps were found in Korean App stores, whereas relatively more paid Apps were found in US App stores especially in game, magazine and information type applications. And as a result of usability evaluation of fashion mobile application, users prefer SNS and information category application to shopping and brand category. Also users want continuous improvement and new contents for fashion mobile application.

• International Journal of Contents
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• 제12권4호
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• pp.45-52
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• 2016

This study focuses on finding ways to stimulate the growth of agricultural sectors in m-businesses, by analyzing and comparing the factors that influence the purchasing behavior of consumers in the open market, social commerce, and integrated shopping malls. Consumers at various mobile shopping malls answered a survey. Among the nine factors considered, one important factor was the frequency of purchasing agrifoods. Regression analysis produced three results. First, in the open market, in addition to various other advantages, the brand image, reasonable pricing, simple payment system, and convenience of using an app were important factors that influenced the purchasing behavior of the individual consumer. Second, in social commerce, the major factors influencing purchase were the reasonable pricing, quick delivery service, and convenience of using an app. Third, in integrated shopping malls, the brand image, guaranteed after-sale service, the variety of products, quick delivery service, and convenience of using an app were the significant factors.

• 문화기술의 융합
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• 제10권1호
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• pp.143-152
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• 2024

코로나 19로 인해 국내 면세점산업은 큰 타격을 입었으며 언택트 시장이 확대되면서 모바일 면세점 쇼핑의 비중이 늘고 있다. 경쟁이 매우 치열한 면세점시장에서 차별화와 고객 지속사용 유도하기 위해 AR 기술을 투입하여 모바일 쇼핑뿐만 아니라 오프라인 점포 활성화에 기여할 수도 있다. 그러나 현재까지 모바일 면세점 AR 쇼핑은 활발하지 않으며, 관련 연구도 미미한 실증이다. 이에 우리는 AR 기술 투입된 모바일 면세점 쇼핑 앱의 활성화를 목적으로 외국인 사용자의 니즈를 연구하여 앱 개선방안을 제시하였다. 첫째, 모바일 면세점 앱에서 AR 쇼핑 인터페이스는 눈에 잘 띄는 위치에 있어야 열고 사용하기 편리하다. 둘째, 모든 사용자가 AR 쇼핑 인터페이스를 쉽게 인식할 수 있도록 위치와 기능에 대한 설명 또는 도움말이 있어야 한다. 셋째, AR 쇼핑 인터페이스에서 면세품을 착용하거나 관심상품 저장 및 장바구니에 추가 시 인터페이스는 간결하고 유연해야 해 사용 및 조작이 편리하다. 넷째, 오류 발생 방지를 위해 기술적 개선이 이루어져야 한다. 우리는 연구를 통해 AR 쇼핑 기술 및 국내 면세점 AR 쇼핑 기술 발전과 온·오프라인 면세점 활성화에 도움이 될 것으로 기대한다.