• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.100-106
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• 2023

Bundling has become a general promotion strategy in mobile shopping context. Previous research on bundling has mostly focused on bundle frame or price frame. Even though consumers are searching and purchasing the product in mobile channels, little research has investigated the effects of bundling in mobile shopping. The objectives of this study is to examine how different product image of bundle affects consumer's perception and purchase intention differently, and how brand familiarity moderate this influence. A sample of 140 subjects participated in a within-subjects experiment. A bundling composed of two different product image (a single product vs. bundled products) was evaluated by individuals. Brand familiarity (familiar brand vs. unfamiliar brand) were manipulated to test a set of hypotheses. We found that the effectiveness of bundling does not depend on the type of product image and brand familiarity. The findings of our study provide some implications for researchers and marketers. Although there have been studies on the effects of bundle framing on consumer behavior, we suggest new insights regarding bundling based on product image and mobile shopping context.

• Journal of Fashion Business
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• v.19 no.6
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• pp.82-100
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• 2015

Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.27 no.1B
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• pp.13-23
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• 2002

A mobile host is prone to failure due to lack of stable storage, low bandwidth of wireless channel, high mobility, and limited battery life on the wireless network. Many researchers have studied to overcome these problems. For high level Availability in the cellular networks, it is necessary to consider recovery from the failures of mobile support stations as well as mobile as mobile hosts. In this paper, we present modified trickle scheme for recovery from failures of Mobile Support Station based on checkpointing scheme and analyze and compare the performance. We propose and analyze the performance of two schemes : one is waiting recovery scheme for the mobile support station having the last checkpoint and the other is searching the new path to the another mobile support station having the checkpoint.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2005.05a
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• pp.283-291
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• 2005

The development of mobile applications is fast in recent years. However, nearly all applications are for messaging, financial, locating services based on simple interactions with mobile users because of the limited screen size, narrow network bandwidth, and low computing power. Processing an algorithm for supporting a group decision process on mobile devices becomes impossible. In this paper, we introduce the mobile-oriented simple interactive procedure for support a group decision making process. The interactive procedure is developed for multiple objective linear programming problems to help the group select a compromising solution in the mobile Internet environment. Our procedure lessens the burden of group decision makers, which is one of necessary conditions of the mobile environment. Only the partial weak order preferences of variables and objectives from group decision makers are enough for searching the best compromising solution. The methodology is designed to avoid any assumption about the shape or existence of the decision makers's utility function. For the purpose of the experimental study of the procedure, we developed a group decision support system in the mobile Internet environment, MOBIGSS　and applied to an allocation problem of investor assets.

• Journal of Institute of Control, Robotics and Systems
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• v.13 no.2
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• pp.114-120
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• 2007

This paper introduces a mobile robotic system being developed for urban search and rescue. In order to search human victims in narrow spaces, we developed two types of serially linked mobile robots, named KAEROT-Centipede and KAEROT-SnakeTV1, that can climb over large vertical steps or travel inside narrow vertical pipes. To send such mobile robots to the disaster areas coping with large obstacles, we also developed a assistant mobile robot, named KAEROT-QuadTrack, that has 4 articulated track modules. This paper describes the mechanical structure and control architecture of the serially linked mobile robots and the supporting configuration for torque reduction of the assistant mobile robot during spinning motion that usually requires large driving torque. The experimental results show that such robotic systems have good mobility over the various terrains in disaster areas.

• Journal of rehabilitation welfare engineering & assistive technology
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• v.6 no.1
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• pp.37-43
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• 2012

We conducted a user-centered usability testing on the Android-based Mobile Augmentative Alternative Communication(AAC) Software. In this paper, we examined functionality, satisfaction, and ease of information searching for a specific function using a task scenario, and we investigated appropriateness of development purposes, contents, instructional strategies, usability, functions of management mode, and user interface of the mobile AAC to the communication needs of children who are nonverbal. We also examined user requirements, preference, satisfaction, and other personal opinions for the mobile AAC using an open feedback. In addition, we investigated users' preference for the size of mobile devices using 4.3", 5.0", and 7.0" mobile devices.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.4
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• pp.317-334
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• 2015

This study aims to investigate information seeking behavior of mobile-based Web users, especially, college students. This study also evaluates mobile search services based on various criteria, and suggests how to improve portal's mobile search services. The results of this study show that the most urgent improvement is needed in the contents of mobile search services. Improvements are also required in the area of interface design followed by accessibility and mobile search functionalities. The results of this study can be applied to the portal's effective development of mobile search services.

• 제어로봇시스템학회:학술대회논문집
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• 2005.06a
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• pp.256-261
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• 2005

In this research, we propose a path-planning algorithm for an autonomous mobile robot using geographical information, under the condition that the robot moves in unknown environment. All image inputted by camera at every sampling time are analyzed and geographical elements are recognized, and the geographical information is embedded in environmental map. The geographical information was transformed into 1-dimensional evaluation value that expressed the difficulty of movement for the robot. The robot goes toward the goal searching for path that minimizes the evaluation value at every sampling time. Then, the path is updated by integrating the exploited information and the prediction on unexploited environment. We used a sensor fusion method for improving the mobile robot dead reckoning accuracy. The experiment results that confirm the effectiveness of the proposed algorithm on the robot's reaching the goal successfully using geographical information are presented.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.21 no.6
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• pp.1546-1553
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• 1996

The bit error probability of RS/trellis concatenated coded-modualtion system in the mobile radio channel is analyzed. A new upper bound to the symbol error probability of the inner TCM in the mobile radio channel is obtained by exploiting the unequal symbol error probability of the TCM. This bound is applied to the derivation of the upper bound to the bit error probability of the concatenated coded-modulation system. An efficient way of searching distance spectrum of the TCM in mobile radio channel is devised. Our new bounds are tighter than the earlier studied other bounds.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.3
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• pp.9-18
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• 2008

Mobile devices do not need the fixed network infrastructure in ad-hoc network, these devices communicate each other through the distributed control. Accordingly, mobile devices can discover several services using dynamic searching method and provide safely public ownership of these services. Ad-hoc network needs the distributed control and topology of dynamic network because the limited power for processing and network communication. This paper is devoted to provide the secure protocol that provides efficient services discovery using SDP(Service Discovery Protocol) and considers the security requirements. Proposed protocol provides the distributed control based on PKI without central server, the discovery of trusted service, secure telecommunication, the identification among mobile devices, and service access control by user authority.