• Asia pacific journal of information systems
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• v.23 no.4
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• pp.53-84
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• 2013

With rapid development of ICT (Information and Communications Technology), new services by the convergence of mobile network and application technology began to appear. Today, smart phone with new ICT convergence network capabilities is exceedingly popular and very useful as a new tool for the development of business opportunities. Previous studies based on Technology Acceptance Model (TAM) suggested critical factors, which should be considered for acquiring new customers and maintaining existing users in smart phone market. However, they had a limitation to focus on technology acceptance, not value based approach. Prior studies on customer's adoption of electronic utilities like smart phone product showed that the antecedents such as the perceived benefit and the perceived sacrifice could explain the causality between what is perceived and what is acquired over diverse contexts. So, this research conceptualizes perceived value as a trade-off between perceived benefit and perceived sacrifice, and we need to research the perceived value to grasp user's continuous intention to use of smart phone. The purpose of this study is to investigate the structured relationship between benefit (quality, usefulness, playfulness) and sacrifice (technicality, cost, security risk) of smart phone users, perceived value, and continuous intention to use. In addition, this study intends to analyze the differences between two subgroups of smart phone users by the degree of personal innovativeness. Personal innovativeness could help us to understand the moderating effect between how perceptions are formed and continuous intention to use smart phone. This study conducted survey through e-mail, direct mail, and interview with smart phone users. Empirical analysis based on 330 respondents was conducted in order to test the hypotheses. First, the result of hypotheses testing showed that perceived usefulness among three factors of perceived benefit has the highest positive impact on perceived value, and then followed by perceived playfulness and perceived quality. Second, the result of hypotheses testing showed that perceived cost among three factors of perceived sacrifice has significantly negative impact on perceived value, however, technicality and security risk have no significant impact on perceived value. Also, the result of hypotheses testing showed that perceived value has significant direct impact on continuous intention to use of smart phone. In this regard, marketing managers of smart phone company should pay more attention to improve task efficiency and performance of smart phone, including rate systems of smart phone. Additionally, to test the moderating effect of personal innovativeness, this research conducted multi-group analysis by the degree of personal innovativeness of smart phone users. In a group with high level of innovativeness, perceived usefulness has the highest positive influence on perceived value than other factors. Instead, the analysis for a group with low level of innovativeness showed that perceived playfulness was the highest positive factor to influence perceived value than others. This result of the group with high level of innovativeness explains that innovators and early adopters are able to cope with higher level of cost and risk, and they expect to develop more positive intentions toward higher performance through the use of an innovation. Also, hedonic behavior in the case of the group with low level of innovativeness aims to provide self-fulfilling value to the users, in contrast to utilitarian perspective, which aims to provide instrumental value to the users. However, with regard to perceived sacrifice, both groups in general showed negative impact on perceived value. Also, the group with high level of innovativeness had less overall negative impact on perceived value compared to the group with low level of innovativeness across all factors. In both group with high level of innovativeness and with low level of innovativeness, perceived cost has the highest negative influence on perceived value than other factors. Instead, the analysis for a group with high level of innovativeness showed that perceived technicality was the positive factor to influence perceived value than others. However, the analysis for a group with low level of innovativeness showed that perceived security risk was the second high negative factor to influence perceived value than others. Unlike previous studies, this study focuses on influencing factors on continuous intention to use of smart phone, rather than considering initial purchase and adoption of smart phone. First, perceived value, which was used to identify user's adoption behavior, has a mediating effect among perceived benefit, perceived sacrifice, and continuous intention to use smart phone. Second, perceived usefulness has the highest positive influence on perceived value, while perceived cost has significant negative influence on perceived value. Third, perceived value, like prior studies, has high level of positive influence on continuous intention to use smart phone. Fourth, in multi-group analysis by the degree of personal innovativeness of smart phone users, perceived usefulness, in a group with high level of innovativeness, has the highest positive influence on perceived value than other factors. Instead, perceived playfulness, in a group with low level of innovativeness, has the highest positive factor to influence perceived value than others. This result shows that early adopters intend to adopt smart phone as a tool to make their job useful, instead market followers intend to adopt smart phone as a tool to make their time enjoyable. In terms of marketing strategy for smart phone company, marketing managers should pay more attention to identify their customers' lifetime value by the phase of smart phone adoption, as well as to understand their behavior intention to accept the risk and uncertainty positively. The academic contribution of this study primarily is to employ the VAM (Value-based Adoption Model) as a conceptual foundation, compared to TAM (Technology Acceptance Model) used widely by previous studies. VAM is useful for understanding continuous intention to use smart phone in comparison with TAM as a new IT utility by individual adoption. Perceived value dominantly influences continuous intention to use smart phone. The results of this study justify our research model adoption on each antecedent of perceived value as a benefit and a sacrifice component. While TAM could be widely used in user acceptance of new technology, it has a limitation to explain the new IT adoption like smart phone, because of customer behavior intention to choose the value of the object. In terms of theoretical approach, this study provides theoretical contribution to the development, design, and marketing of smart phone. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategy formulation for acquiring and retaining long-term customers related to smart phone business. Since potential customers are interested in both benefit and sacrifice when evaluating the value of smart phone, marketing managers in smart phone company has to put more effort into creating customer's value of low sacrifice and high benefit so that customers will continuously have higher adoption on smart phone. Especially, this study shows that innovators and early adopters with high level of innovativeness have higher adoption than market followers with low level of innovativeness, in terms of perceived usefulness and perceived cost. To formulate marketing strategy for smart phone diffusion, marketing managers have to pay more attention to identify not only their customers' benefit and sacrifice components but also their customers' lifetime value to adopt smart phone.

• Science of Emotion and Sensibility
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• v.10 no.1
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• pp.13-21
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• 2007

Many companies launched convergence products that are merged with several functions. Mobile convergence has some advantages such as portable convenience, usability of use, economic advantage that takes parts of the common component among products in the aspects of the digital products. Even though a plenty of items launched by convergence boom in the market, not tons of convergence products succeeded in the market because One of the major reasons is that companies don't take consumer evaluations in the process of the product development. It is important to set up infrastructure and excellent quality of the products for lasting the lifecycle of the convergence items. But, above all, it is imperative to find out how consumers evaluate convergence products and what they are affected to meet their satisfaction. Nevertheless, there are few case studies about consumer evaluations in mobile convergence until now. This study is to find out how consumers evaluate convergence products and what is the factor. This study surveyed 158 subjects and used multi-regression analysis and ANOVA(analysis of variance). The results of this study show that factors such as relative advantages, complexity, observability, perceived convenience affect the attitude of consumers.

• Journal of Digital Contents Society
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• v.13 no.1
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• pp.53-60
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• 2012

While lots of new mobile applications are being developed, applications that provide positional information by using LBS (Location Based Service) have become popular. For instance, smart phones are able to find my location and a destination easily by using GPS, which installed in the instrument, and run the program. However, these existing positional information applications can find the location of only one user at a time. These programs are not able to find out accurate directions from current location to the destination. This paper suggests a case of system development which solved some of the problems in the implementation of existing applications using LBS. The suggested system to solve these issues, having multiple users to share positional information and showing directions, run by AR (Argument Reality). In daily use, this application would be very efficient for location people in the vicinity.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.43 no.2 s.308
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• pp.19-29
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• 2006

As the security of personal information is becoming more important in mobile phones, we are starting to apply iris recognition technology to these devices. In conventional iris recognition, magnified iris images are required. For that, it has been necessary to use large magnified zoom & focus lens camera to capture images, but due to the requirement about low size and cost of mobile phones, the zoom & focus lens are difficult to be used. However, with rapid developments and multimedia convergence trends in mobile phones, more and more companies have built mega-pixel cameras into their mobile phones. These devices make it possible to capture a magnified iris image without zoom & focus lens. Although facial images are captured far away from the user using a mega-pixel camera, the captured iris region possesses sufficient pixel information for iris recognition. However, in this case, the eye region should be detected for accurate iris recognition in facial images. So, we propose a new fast iris detection method, which is appropriate for mobile phones based on corneal specular reflection. To detect specular reflection robustly, we propose the theoretical background of estimating the size and brightness of specular reflection based on eye, camera and illuminator models. In addition, we use the successive On/Off scheme of the illuminator to detect the optical/motion blurring and sunlight effect on input image. Experimental results show that total processing time(detecting iris region) is on average 65ms on a Samsung SCH-S2300 (with 150MHz ARM 9 CPU) mobile phone. The rate of correct iris detection is 99% (about indoor images) and 98.5% (about outdoor images).

• Journal of the Korean Institute of Intelligent Systems
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• v.19 no.6
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• pp.814-820
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• 2009

The arrangement of the general 12-button cellular phone keypad is unified with one or two kind. In general, the several alphabets are arranged in one key. When inputting an English, countries which do not speak English use multi-tap method. We can input next alphabet by pressing key repeatedly. We address the problem of finding multi-tap-based keypad designs which minimize the number of key presses for various case. Genetic algorithms is proposed method for optimal keypad designs. We are to maintain the number of keys, which is ranged from 8 to 12. We also show experimental using non-alphabetically-constrained and alphabetically-constrained arrangement, respectively. Finally, we give improved keypad designs.

• Journal of Korea Society of Industrial Information Systems
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• v.12 no.5
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• pp.60-70
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• 2007

As Republic of Korea community nears to old age society rapidly, various kinds problem about old mans is risen. Can speak that item connected with medical treatment is more serious in the importance aspect among them Therefore, many-sided effort is consisting to ready countermeasure in reply, but economical method is not presented clearly as being realistic yet. Also, medical treatment service that more users through diffusion of fast internet are little more better effort that serve consist. But, in the case of old age, by difficulty of the use, restriction condition happens. In this paper proposed system that is prevailing already and user-friendly can cope curtly in old mans' emergency situation more rapidly and conveniently using mobile phone of CDMA way relatively.

• KIPS Transactions on Software and Data Engineering
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• v.5 no.5
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• pp.209-220
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• 2016

While the services of mobile devices like smart phone, tablet, and smart watch have been increased and varied, the software embedded into such devices has been also increased in size and functional complexity. Therefore, increasing operation time of mobile devices for serviceability became an important issue due to the limitation of battery power. Recent studies focus on the software development having efficient behavioral patterns because the energy consumption of mobile devices is caused by software behaviors which control the hardware operations. However, it is often difficult to develop the embedded software with considering energy-efficiency and behavior optimization due to the short development cycle of the mobile services in many cases. Therefore, this paper proposes the refactoring techniques for reducing energy consumption, and enables to fulfill the energy requirements during software development and maintenance. We defined energy bad smells with the code patterns that can excessively consume the energy, and our refactoring techniques are to remove these bad smells. We performed some case studies to verify the usefulness of our refactoring techniques.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.2
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• pp.834-841
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• 2012

In order to the mobile service uses the wireless terminal including the development of the wire wireless network and Smart phone, and etc. use including mobile office, which and etc. increases. Because in order that the u-Healthcare service using this appeared before the footlights and the existing quality measurement reference considered the speed, error rate, and etc. just, guarantees the stability of the u-Healthcare, the quality control by service are necessary. In this paper, the quality measurement reference by mobile service considering the radio environment as the method for satisfying the quality guarantee of the u-Healthcare mobile service user and user needs was presented. The WiBro u-Healthcare wireless data service quality based system in the end user perspective was established through the main performance index and entrepreneur case presented in the international standardization institute including 3GPP, WiMAX forum, GSMA, and etc. through the related research and the validity of the quality index establishment was presented according to each service.

• Journal of IKEEE
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• v.12 no.4
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• pp.185-195
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• 2008

In this paper, PIFA(Planar Inverted F Antenna) which operates in PCS(Personal Communication System) band is designed and characteristics are investigated. Designed PIFA was installed in three types of handsets, folder, bar, slide, and the performance was evaluated. Head and hand phantom were added to make the most similar environment to real condition of mobile phone use, and influences on antenna performance were analyzed. The simulation results confirm radiation patterns are greatly changed and antenna efficiency is decreased by the effect of human body. Performance variation of the mobile handset antenna was observed as changing the angle between mobile handset and head phantom from $0^{\circ}$ to $2^{\circ},\;4^{\circ}$ to confirm the variation caused by the relative position of mobile handset and head phantom. Directivity was decreased gradually as the antenna goes away from head phantom, and showed the trend of increasing efficiency. But in the case of bar type, where the position of antenna is relatively close to head phantom, that trend didn't show. It was confirmed that the shape of handset has a great effect on the performance.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.19 no.5
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• pp.151-166
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• 2009

To prove the integrity of digital evidence on the investigation procedure, the data which is using the MD 5(Message Digest 5) hash-function algorithm has to be discarded, if the integrity was damaged on the investigation. Even though a proof restoration of the deleted area is essential for securing the proof regarding a main phase of a case, it was difficult to secure the decisive evidence because of the damaged evidence data due to the difference between the overall hash value and the first value. From this viewpoint, this paper proposes the novel model for the mobile forensic procedure, named as "E-Finder(Evidence Finder)", to ,solve the existing problem. The E-Finder has 5 main phases and 15 procedures. We compared E-Finder with NIST(National Institute of Standards and Technology) and Tata Elxsi Security Group. This paper thus achieved the development and standardization of the investigation methodology for the mobile forensics.