• Title, Summary, Keyword: Mobile Penetration

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Penetration of celluar mobile telephone services (셀룰러 이동전화 보급의 영향 요인에 관한 연구)

  • 김진기
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • pp.333-336
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    • 1996
  • This paper is an exploratory study aimed at finding factors that influence the penetration of cellular mobile telecommunications which have seen rapid development since 1980s. The paper tries to find economy and policy variables to influence the penetration by means of the multiple regression analysis. This paper shows a model that explain the penetration ratio of cellular service. The model is based on data from 39 upper middle income and 39 high income countries. The result shows that GDP per capita and the service period of the cellular mobile telecommunication have influenced on the penetration ratio positively, and the tariff of the service negatively. But, it is the open area to study the impact of the telecommunications policy changes on penetration, and to set a model which could explain the nation-specific characteristics.

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Empirical Study on Factors Influencing Customer Loyalty in Mobile Games (모바일게임의 고객 충성도 영향요인에 관한 실증 연구)

  • Lee, Seok-In
    • The Journal of the Korea Contents Association
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    • v.6 no.10
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    • pp.99-106
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    • 2006
  • In recent years, the market for mobile games has become the most important part in the mobile content industry. The purpose of this study are to identify a causality between flow and customer loyalty in mobile games and to identify the factors by which flow is influenced. Mobile game players were surveyed and the data were statistically analyzed empirically. Empirical results indicate that four independent variables such as game design, challenge, skill and feedback have impacts on the flow. And customer loyalty is significantly influenced by the flow. Based upon the statistical results, some useful guidelines for mobile game development and market penetration strategies are also provided.

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A Study on a Forecasting the Demand for the Future Mobile Communication Service by Integrating the Mobile Communication Technology (이동통신기술과의 연관성을 고려한 차세대 이동통신서비스의 수요예측에 관한 연구)

  • 주영진;김선재
    • Journal of the Korean Operations Research and Management Science Society
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    • v.29 no.1
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    • pp.87-99
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    • 2004
  • In this paper, we have developed a technology-service relationship model which describes the diffusion process of a group of services and relevant technologies, and have applied the developed model to the prediction of the number of subscribers to the next generation mobile service. The technology-service relationship model developed in this paper incorporates the developing process of relevant technologies, a supply-side factor, into the diffusion process of specific services, while many diffusion models and multi-generation diffusion models in previous researches are mainly reflect the demand-side factors. So, the proposed model could effectively applied to the telecommunication services where the developing of the relevant technologies are very essential to the service Penetration. In our application, the Proposed model provides a competitive substitution between the next generation mobile service and the traditional mobile service.

유.무선 통합과 대체에 따른 규제 정립방향

  • 최병철
    • Proceedings of the Korea Technology Innovation Society Conference
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    • pp.41-58
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    • 2001
  • The growth of fixed telephony has been steady but unexceptional. The number of mobile telephone subscribers, however, has increased dramatically throughout the decade. The increasing prevalence of mobile communications, in conjunction with the relatively high penetration of fixed telephony, will cause the market for converged services to become significant in coming decade. The current fixed and mobile regulatory regimes are very different. Regulation of the fixed market tends to focus on monitoring the activities of incumbent operator and ensuring that other operators can compete on a fair basis. Mobile markets have historically been more competitive, and the asymmetric nature of regulation of these markets has not been as prevalent as for fixed communications. The purpose of this paper is to identify the fixed-mobile convergence and to suggest the future regulatory principles for fixed-mobile convergence.

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A study on a forecasting the demand for the future mobile communication service by integrating the mobile communication technology (이동통신기술과의 연관성을 고려한 차세대 이동통신서비스의 수요예측에 관한 연구)

  • 주영진;김선재
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • pp.74-78
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    • 2003
  • In this paper, we have developed a technology-service relationship model which describes the diffusion process of a group of services and relevant technologies, and have applied the developed model to the prediction of the number of subscribers to the next generation mobile service. The technology-service relationship model developed in this paper incorporates the developing process of relevant technologies, a supply-side factor, into the diffusion process of specific services, while many diffusion models and multi-generation diffusion models in previous researches are mainly reflect the demand-side factors. So, the proposed model could effectively applied to the telecommunication services where the developing of the relevant technologies are very essential to the service penetration. In our application, the proposed model provides a competitive substitution between the next generation mobile service and the traditional mobile service.

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Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea

  • Liu, Zi-Yang;Li, Hao;Chen, Yi
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.8
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    • pp.59-66
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    • 2018
  • In this paper we purposes to analyze the motivation of mobile payment adopters. In this study, with unified theory of acceptance and use of technology (UTAUT) model as the basis of research, we set up a structural equation model based on gender, age, experience and voluntary, collected data in the form of a questionnaire survey and analyzed drivers that affected mobile payers. In this study, The necessity of this paper is that the group of Korean students belongs to a special group with nearly 70,000 people. The penetration rate of mobile payment in China is 77%, ranking first in the world, but after the young people came to Korea. There are many obstacles and inconveniences when using mobile payment. We have proposed special subjects for special populations. the survey data were analyzed using SPSS22.0 and AMOS22.0 statistical software and the proposed model was modified. The results show that consumers' mobile payment is mainly motivated by social influence and performance expectancy. These results are of theoretical value and offer a new direction and implications to mobile payment developers. Besides, they also provide useful information and guidance for enterprises to aim at the market of Chinese oversea students in South Korea.

Construction and use of Measures of Mobile Devices a Linux-based Server (리눅스 기반의 모바일기기 서버구축 및 활용 방안)

  • Park, Sung-Hyun;Xun, Chu;Jeoung, Kyung-Mo;Hwang, Chul-Hyun;Jung, Hoe-Kyung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • pp.935-937
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    • 2013
  • Currently, depending on the penetration of the mobile device, age of one person one mobile device is open. It is a time when mobile equipment is located to the depths of human life that much. However, equipment for new mobile devices full of, was in the existing, tend to sleeping in the house or abandoned. It is determined that you build one server in a mobile device that individuals have, to be able to break out of the framework of the existing service Twitter and blogs, such as Facebook, and to create multiple Web services with a personality of their own. In this paper, we studied a scheme that can be instead of a simple fixed server, considering the characteristics of only the mobile device and take advantage.

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Evaluation Method of Mobile Commerce (모바일 커머스 시험 평가 방법)

  • Yang, Hae-Sool;Kang, Sang-Won
    • Journal of Digital Convergence
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    • v.13 no.2
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    • pp.141-151
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    • 2015
  • As smartphone penetration increases are mobile payments service are expanding. Mobile Commerce software market is trend that is soaring. Accordingly, high reliability Mobile Commerce request of high quality are enlarged. And The greater amount of data is going to be more mobile commerce market situation is also gradually increased. In this paper, I surveyed and analysed the general trend and test/certification trend of mobile commerce software, and developed the mobile commerce software quality evaluation metrics base on ISO/IEC 9126 and ISO/IEC 12119, the standard about the quality evaluation.

A Model of User Adoption of Mobile Games (모바일게임 플레이 의도의 영향요인 연구)

  • Han, Kwang-Hyun;Kim, Tae-Ung
    • Asia pacific journal of information systems
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    • v.16 no.2
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    • pp.123-141
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    • 2006
  • Mobile games have emerged as the most innovative entertainment technology, adding new revenue streams, taking advantage of the potential of wireless applications and service offerings. Mobile games, as well as PC games, Video games and online games, offer a unique value for users in providing an exciting digital experience in virtual worlds. The overall trend for mobile games is towards bigger, more colorful, more involving and exciting contents, which might build upon the developing capabilities of mobile phones and networks, in order to bring new styles, concepts and experiences of game play to the users. In this paper, we investigate the factors influencing the usage and acceptance of the mobile games, based on the extended version of the Technology Acceptance Model (TAM). Based on data collected from online survey, we show that perceived usefulness, ease of use are the major determinants for mobile game users to play games. Four factors, including ease of use, self-expressiveness, visibility, and innovativeness are empirically shown to determine the level of perceived usefulness; additionally, innovativeness and facilitating conditions are shown to directly affect ease of use. Based upon the statistical results, some useful guidelines for game development and market penetration strategies are also provided.

A Study on the Imporvement of Wireless Internet Service Tariff Scheme. (무선인터넷 데이터 서비스 과금 체계 개선 연구)

  • Min, Gyeong-Ju;Kim, Jeong-Ho;Park, Jin-Yang
    • Journal of the Korea Computer Industry Society
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    • v.5 no.9
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    • pp.1101-1110
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    • 2004
  • In the first quarter of 2004, there were about 1 billion 348 million mobile phone users worldwide with a penetration rate of only 29%. Korea ranks among the highest in the use of mobile communication, having over 36 million mobile phone subscribers with a mobile phone penetration rate of 75% as of May 2004. Since the introduction of wireless Internet service in May 1999, the number of subscribers rose to 34.5 million with 95.3% of the total mobile phone subscribers using wireless Internet services in May 2004, largely due to continued investments by telecommunication service providers, improvement of mobile handsets (color and digital camera phones) and implementation of policies on mobile number portability. In the Korean wireless Internet market, there are many user complaints since the service providers are competing with each other through TV commercial sales and phone discounts rather than improving their call quality, services and billing systems. therefore there is a growing need to improve the billing systems through means such as the implementation of reasonable payment plans according to consumer use, development of a wireless Internet billing system that can predict the number of users and establishment of pricing standards for controlled data (head, tail, etc...) as well as menu information by testing the texts. multimedia, video and other types of content provided by the three major mobile communication companies. The purpose of this study is to promote wireless Internet services and protect user rights by proposing a reasonable way to improve the billing systems for wireless Internet services after conducting a comparative analysis of file size and billing data of each of the service providers through a verification test on a packet billing system for wireless Internet services.

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