• 제목/요약/키워드: Mobile Finance

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Acceptance and Use of Mobile Banking in Central Asia: Evidence from Modified UTAUT Model

  • IVANOVA, Aisena;KIM, Ju Yeon
    • The Journal of Asian Finance, Economics and Business
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    • 제9권2호
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    • pp.217-227
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    • 2022
  • The main purpose of this study is to analyze the adoption and use of mobile banking by university students and its potential determining factors. This study comprises 259 completed questionnaires answered through an online survey method. The respondents are Mongolian university students who have experience in using mobile banking applications. Young adults rely heavily on technology and are more likely to adopt mobile banking applications; however, there is limited research on the acceptance and use of mobile banking applications among this cohort, particularly from the perspective of Central Asian developing economies. Through using the SmartPLS 3.3 software, confirmatory factor analysis was conducted to evaluate the construct and structural equation modeling. The main results indicate that performance expectancy, effort expectancy, social influence, and facilitating conditions are the main constructs related to mobile banking technology acceptance; perceived security positively impacts perceived trust. Moreover, perceived trust is the construct of the use of mobile banking technology by the university students who responded to the questionnaire. However, the relationship between perceived risk and use behavior was not accepted.

Design of a machine learning based mobile application with GPS, mobile sensors, public GIS: real time prediction on personal daily routes

  • Shin, Hyunkyung
    • International journal of advanced smart convergence
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    • 제7권4호
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    • pp.27-39
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    • 2018
  • Since the global positioning system (GPS) has been included in mobile devices (e.g., for car navigation, in smartphones, and in smart watches), the impact of personal GPS log data on daily life has been unprecedented. For example, such log data have been used to solve public problems, such as mass transit traffic patterns, finding optimum travelers' routes, and determining prospective business zones. However, a real-time analysis technique for GPS log data has been unattainable due to theoretical limitations. We introduced a machine learning model in order to resolve the limitation. In this paper presents a new, three-stage real-time prediction model for a person's daily route activity. In the first stage, a machine learning-based clustering algorithm is adopted for place detection. The training data set was a personal GPS tracking history. In the second stage, prediction of a new person's transient mode is studied. In the third stage, to represent the person's activity on those daily routes, inference rules are applied.

금융 보안에 최적화된 Fin-Tech 대응기술 연구 (A Study on the Countermeasure Technology for Fin-Tech Optimized Financial Security)

  • 김석훈;곽하민
    • 중소기업융합학회논문지
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    • 제5권4호
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    • pp.25-30
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    • 2015
  • 최근 고객의 편의성을 높이기 위해서 핀테크 금융 기술에 대한 관심이 증가하고 있다. 그러나 금융과 IT가 혼합된 핀테크 금융서비스는 보안에 노출되고 있다. 본 논문에서는 핀테크를 이용한 금융권의 보안문제를 해결하기 위한 대응 방안에 대한 방법을 제안한다. 제안 논문은 다양한 금융사업 영역을 통해 여러 기업들이 제공하고 있는 서비스의 문제점을 파악하고 보안 서비스를 원활하게 하는 방법을 기술하고 있다. 특히, 제안 논문은 보안 서비스의 안전성과 보안 피해를 최소화하기 위한 서비스 방안을 제시하고 있다. 또한, 제안 방법은 기존 핀테크 보안 서비스의 문제점을 분석하여 분석된 결과를 토대로 금융 서비스의 안정화하는 것이 가장 큰 목적이다.

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Resource Allocation Strategy of Internet of Vehicles Using Reinforcement Learning

  • Xi, Hongqi;Sun, Huijuan
    • Journal of Information Processing Systems
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    • 제18권3호
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    • pp.443-456
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    • 2022
  • An efficient and reasonable resource allocation strategy can greatly improve the service quality of Internet of Vehicles (IoV). However, most of the current allocation methods have overestimation problem, and it is difficult to provide high-performance IoV network services. To solve this problem, this paper proposes a network resource allocation strategy based on deep learning network model DDQN. Firstly, the method implements the refined modeling of IoV model, including communication model, user layer computing model, edge layer offloading model, mobile model, etc., similar to the actual complex IoV application scenario. Then, the DDQN network model is used to calculate and solve the mathematical model of resource allocation. By decoupling the selection of target Q value action and the calculation of target Q value, the phenomenon of overestimation is avoided. It can provide higher-quality network services and ensure superior computing and processing performance in actual complex scenarios. Finally, simulation results show that the proposed method can maintain the network delay within 65 ms and show excellent network performance in high concurrency and complex scenes with task data volume of 500 kbits.

A Security Reference Model for the Construction of Mobile Banking Services based on Smart Phones

  • Shin, Yong-Nyuo;Shin, Woo-Chang
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • 제11권4호
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    • pp.229-237
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    • 2011
  • As smart phones have become widely adopted, they have brought about changes in individual lifestyles, as well as significant changes in the industry. As the mobile technology of smart phones has become associated with all areas of industry, it is not only accelerating innovation in other industries such as shopping, healthcare service, education, and finance, but is also creating new markets and business opportunities. The preparation of thorough security measures for smart phones is increasing in demand. While offering excellent mobility and convenience, smart phones can be exposed to a range of violation threats. In particular, it is necessary to make efforts to develop a security system that can preemptively cope with potential security threats in the banking service area, which requires a high level of reliability. This paper suggests a security reference model that is considered for the smart phone-based joint mobile banking development project being undertaken by the Bank of Korea in 2010. The purpose of this study is to make a security reference model for a reliable smart phone-based mobile financial service, by recognizing the specific security threats directed toward smart phones, and providing countermeasures to these security threats. The proposed mobile banking security reference model is useful in improving system security by systematically analyzing information security threats to the mobile financial service, and by presenting the guideline for the preparation of countermeasures.

Factor Affecting Customers' Decision to Use Mobile Banking Service: A Case of Thanh Hoa Province, Vietnam

  • LE, Hoang Ba Huyen;NGO, Chi Thanh;TRINH, Thi Thu Huyen;NGUYEN, Thi Thu Phuong
    • The Journal of Asian Finance, Economics and Business
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    • 제7권2호
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    • pp.205-212
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    • 2020
  • The article aims to identify the main factors affecting customers' decision to use mobile banking service in Vietnam, a case study in Thanh Hoa province. Based on theoretical frameworks of the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), the study has been conducted with 370 questionnaires to consumers who have not yet used and are currently using mobile banking in Thanh Hoa province. The research results indicates that several factors have been evaluated to be more important than others, of which, the social influence is the strongest, the second is the compatibility and some others factors such as perceived ease of use, perceived trust, etc., all affecting the intention to use mobile banking in Thanh Hoa. Based on these important results, the article propose a number of recommendations: (i) Exploiting the advantages of social influence on the increase of intention to use; (ii) Increasing compatibility and minimizing costs for customers when they use Mobile Banking; (iii) Developing a strategy to increase the users' perceived ease of using banking services; (iv) Issuing a policy on increasing the security of Mobile Banking system to meet customers' needs; and (v) Developing an individual customer management system to improve service quality.

Causal Factors Affecting Mobile Banking Services Acceptance by Customers in Thailand

  • NAVAVONGSATHIAN, Ampol;VONGCHAVALITKUL, Busaya;LIMSARUN, Tanakorn
    • The Journal of Asian Finance, Economics and Business
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    • 제7권11호
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    • pp.421-428
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    • 2020
  • The study investigates the causal factors affecting mobile banking services acceptance by customers in Thailand. This study employs quantitative research methodology and non-probability sampling to draw 400 mobile banking users from the population who are the mobile banking users of commercial banks in Thailand. The online questionnaires were used as a research tool to collect data with the Cronbach's alpha coefficient as 0.931. By using the structural equation model to analyze data, the results have shown that service quality, perceived usefulness, perceived ease-of-use, safety in use, and social factors influenced mobile banking services acceptance by customers in Thailand.By checking the harmony with the statistics χ2 = 108.618, df. = 86, χ2/df. = 1.263, p-value = .050, CMIN/DF =1.263, GFI = .989, AGFI=.962, TLI= .962, CFI = .976, RMSEA = .037,along with testing the weight factor. In conclusion, the research model was found to be harmonious with the empirical data at the significance level 0.05. The findings of this study suggest that the commercial banks should apply this research to understand the acceptance behavior of mobile banking users, also to determining marketing strategies, identifying opportunities and creating a competitive advantage for their services in the future.

Understanding Consumer Purchase Intention via Mobile Shopping Applications: An Empirical Study from Vietnam

  • VO, Thi Huong Giang;LUONG, Duy Binh;LE, Khoa Huan
    • The Journal of Asian Finance, Economics and Business
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    • 제9권6호
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    • pp.287-295
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    • 2022
  • With the dramatic increase in mobile usage, more and more businesses see the potential of m-commerce. This study focuses on a subcategory of m-commerce, a mobile shopping application. To understand the purchase intention via m-commerce applications, this study is aimed to identify the main factors that are related to the applications and explore the influence of these factors on consumers' mobile shopping intention. This study uses quantitative research methods and selects Vietnam as its case study. The survey responses of 450 Vietnamese mobile shoppers were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicated that online reviews, e-service quality, and information quality are significant predictors of behavior intention, and perceived risk negatively influences consumer online purchase intention via the applications. The content enriches the combined research of detailed and possible models with quality dimensions and risk perception. Practitioners such as e-retailers and developers can enhance the quality of applications and determine strategies to reach potential users and maximize revenue. M-commerce providers should pay adequate attention to credible and influential online reviews since mobile shoppers heavily rely on reading reviews before buying a product.

사용자 입력 패턴 및 전자 금융 거래 패턴을 이용한 모바일 뱅킹 이상치 탐지 방법 (Outlier Detection Method for Mobile Banking with User Input Pattern and E-finance Transaction Pattern)

  • 민희연;박진형;이동훈;김인석
    • 인터넷정보학회논문지
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    • 제15권1호
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    • pp.157-170
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    • 2014
  • 모바일 뱅킹을 이용한 거래 증가세가 지속되면서 모바일 금융 보안 위협 또한 증가하고 있다. 모바일 뱅킹은 금융사가 제작한 전용 앱을 통해 금융거래를 수행하는 방식으로 인터넷 뱅킹에 준하는 대부분의 서비스를 제공하고 있다. 모바일 뱅킹 전용 앱에서 저장하고 있는 신용카드 번호와 같은 개인정보는 해커의 악의적인 공격이나 모바일 단말 분실로 인해 2차적인 공격에 이용될 수 있다. 따라서 본 논문에서는 이러한 개인정보 유출에 의한 모바일 금융사고 위협에 대응하기 위해 모바일 단말에서 뱅킹 서비스 이용시 사용자의 입력 패턴과 거래 패턴을 이용하여 올바른 사용자에 의한 거래 시도인지 여부를 판단할 수 있는 이상치 탐지 방법을 제안한다. 사용자의 입력 패턴과 거래 패턴 데이터에는 특정 사용자를 식별할 수 있는 정보들이 포함되어 있으며, 따라서 이를 적절히 이용할 경우 올바른 사용자에 의한 금융 거래와 비정상 거래를 구분하기 위한 자료로 사용할 수 있다. 본 논문에서는 실험을 위해 스마트 폰에서 직접 사용자 입력 패턴 정보를 수집하였고, 국내 모 금융사에서 이상치 탐지에 사용하는 실험 데이터를 획득하여 거래 패턴 정보로 활용하였다. 수집된 정보를 바탕으로 입력 패턴 및 거래 패턴 기반의 탐지 실험을 진행한 결과, 효율적으로 이상 거래를 탐지할 수 있음을 확인하였다.

The Impact of Service Quality and Loyalty on Adoption and Use of Mobile Banking Services: Empirical Evidence from Central Asian Context

  • IVANOVA, Aisena;NOH, Grimm
    • The Journal of Asian Finance, Economics and Business
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    • 제9권5호
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    • pp.75-86
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    • 2022
  • The service industry has been acknowledged as a critical part of mobile banking services in recent years. This study examines the impact of e-service quality and loyalty on the intention to use and use behavior of mobile banking services in Mongolia, a Central Asian country. As a result, based on past research, a conceptual model was suggested. This study comprises 209 completed questionnaires from young Mongolians who own a bank account and a smartphone. The data was collected based on convenience sampling, and it was analyzed with SmartPLS software using a partial least squares-structural equation modeling (PLS-SEM) technique. The findings indicate that system quality, interface design, and security assurance have a significant positive impact on service quality; service quality has a positive impact on loyalty. Moreover, the results reveal that service quality and loyalty have a significant influence on the intention to use mobile banking services. The findings of this study suggest that local or international banks and financial institutions in Mongolia should consider system quality, interface design, and security concerns as key successors to building perceived security quality to retain current mobile banking users and attract new customers.