• Journal of Information Technology Applications and Management
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• v.24 no.4
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• pp.93-115
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• 2017

The ability of smartphones to facilitate various services like mobile banking, e-commerce and mobile payments has made them part of consumers' lives. Conjoint analysis (CA) is a marketing research approach used to assess how consumers' preferences for products or services develop. The potential applications of CA are numerous in consumer electronics, banking and insurance services, job selection and workplace loyalty, consumer packaged goods, and travel and tourism. Choice-Based Conjoint (CBC) analysis is the most commonly used CA approach in marketing research. The purpose of this study is to utilise CBC analysis to investigate the relative importance of smartphone attributes that influence consumer smartphone preference. An experiment was designed using Sawtooth CBC Software. 326 students attempted the online survey. Utility values were derived by Hierarchical Bayes (HB) estimation and used to explain consumers' smartphone preferences. All the six attributes used for the study were found to significantly influence smartphone preference. Smartphone brand was the most important, followed by the price, camera, RAM, battery life, and storage. This study is one of the first to use Sawtooth CBC analysis to assess consumer smartphone preference based on the six attributes. We provide implications for the development of new smartphones based on attributes.

• Journal of Distribution Science
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• v.21 no.9
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• pp.13-22
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• 2023

Purpose: This study investigates the direct effect of service innovation and corporate image on distribution of behavioral intention and the mediating effect of customer satisfaction on these relationships. Research design, and methodology: The study was conducted through using a questionnaire as a research tool. The data were collected from 444 banking customers who used mobile banking services in Thailand. The data were analyzed through using the structural equation model (SEM). Results: The results demonstrated that service innovation and corporate image had a statistically significant effect on distribution of behavioral intention. Customer satisfaction did not mediate the relationship between service innovation and distribution of behavioral intention. On the other hand, it was found to mediate the link between corporate image and distribution of behavioral intention partially. Conclusions: These results emphasize the significance of strategic marketing practices in shaping customers' perceptions of organizational image, which can subsequently influence their satisfaction with the services. Furthermore, this study highlights the role of service innovation in creating perceived values for customers, leading to a positive attitude toward the services and a higher intention to use them.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.139-147
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• 2016

Korea is ahead of the launch of internet banking professional following to America, Europe and Japan. Internet banking is a professional non-store bank to conduct business such as deposits and loans on the internet and call centers. It is operating in a low-cost structure and minimizes the loans and deposits, various fees than traditional banks and obtains a profit. In order to be successful internet banking professional to develop a differentiated work with the existing banks should be competitive. In this paper, we explore and analyze the cases of Japan and the United States to present the future direction of domestic Internet banking professional future. Also it is expected to enable faster and more convenient one-stop financial services. Internet specialized bank is expected to continue to develop further by the inevitable competition with conventional banks as developing differentiated financial services. Deregulation of banks and industries and participation of various companies of security, insurance, telecommunications, and retail are expected to lead to the convergence among industries and development of new financial services.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.8B
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• pp.939-946
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• 2011

The Internet banking service provides convenience than the traditional offline services. However, it still causes a number of security problems including hacking. In order to strengthen security, the financial institutions have provided such authentication methods as the official authentication certificate, the security token, the security card and OTP. However, the incidents related to hacking have continuously occurred. Especially, various weak points have been suggested for the authentication methods in regard to such types of hacking as the memory hacking or the MITM attack. So I needed was a new authentication method. In this study, the two-channel authentication method which provide two-way authentication on the user's PC and mobile device when executing the electronic financial transactions in the Internet banking environment is suggested. Also, by analyzing it in comparison with other existing methods, it is possible to check that the prospects of safety and credibility are strengthened.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37 no.6C
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• pp.497-501
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• 2012

While increasing online services with developing e-businesses, finance, game companies and others have employed OTP(One-Time Password) to overcome vulnerabilities of static passwords. Existing OTP technology has inconvenience that customers always possess reserved token since requiring the token to generate OTP. In order to supplement the issue we propose mobile OTP generated by mobile devices such as smart phones. Our mobile OTP scheme generates OTP by using a non-linear function based on pairing to eject the collision problem of S/Key scheme universally used to design OTP schemes. Our scheme based on a non-linear function over pairing can complements the collision problem and widely applied to finance and various services to increase security level of the services.

• Journal of Korea Multimedia Society
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• v.19 no.1
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• pp.41-50
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• 2016

Moblie device based financial services are vulnerable to social engineering attacks because of the display screen of mobile devices. In other words, in the case of shoulder surfing, attackers can easily look over a user's shoulder and expose his/her password. To resolve this problem, a colour-based secure keyboard solution has been proposed. However, it is inconvenient for genuine users to verify their password using this method. Furthermore, password colours can be exposed because of fixed keyboard colours. Therefore, we propose a secure mobile authentication method to provide advanced functionality and strong privacy. Our authentication method is robust to social engineering attacks, especially keylogger and shoulder surfing attacks. According to the evaluation results, our method offers increased security and improved usability compared with existing methods.

• Management & Information Systems Review
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• v.36 no.3
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• pp.167-184
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• 2017

In this study, we investigated the effect of offline banking trust on smart banking trust. As influencing factors of smart banking trust, this study compared offline banking trust, smart banking's system quality, and information quality. For the empirical study, 186 questionnaire data were collected from smart banking users and the data were analyzed using Smart-PLS 2.0. As results, it was verified that there is trust transfer in FinTech service, by the significant effect of offline banking trust on smart banking trust. And it was proved that the effect of offline banking trust on smart banking trust is lower than that of smart banking itself. The contribution of this study can be seen in both academic and industrial aspects. First, it is the contribution of the academic aspect. Previous studies on banking were focused on either offline banking or smart banking. But this study, focus on the relationship between offline banking and online banking, proved that offline banking trust affects smart banking trust. Next, it is the industrial contribution. This study showed that offline banking characteristics of traditional commercial banks affect the trust of emerging smart banking service. This means that the emerging FinTech companies are not advantageous in the competition of trust building compared to traditional commercial banks. Unlike traditional commercial banks, the emerging FinTech is innovating the convenience of customers by arming them with new technologies such as mobile Internet, social network, cloud technology, and big data. However, these FinTech strengths alone can not guarantee sufficient trust needed for financial transactions, because banking customers do not change a habit or an inertia that they already have during using traditional banks. Therefore, emerging FinTech companies should strive to create destructive value that reflects the connection with various Internet services and the strength of online interaction such as social services, which have an advantage over customer contacts. And emerging FinTech companies should strive to build service trust, focused on young people with low resistance to new services.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.39-46
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• 2022

The article is devoted to clarifying current trends in the digitalization of financial services. To this end, the evolution of this process in the financial sector was studied and six stages of its development were identified. The components of successful implementation of digitalization in the field of financial services and its tasks are outlined. It was found that fintech companies, which work to achieve effective interaction between the financial sector and innovative technologies in the use of mobile applications in order to most fully and quickly meet the needs of customers with financial services, are of great importance for the formation and development of digitalization in financial services. Current trends in the digitalization of financial services in Ukraine based on the use of fintech in general and banking institutions in particular are presented.

• Journal of Digital Contents Society
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• v.15 no.1
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• pp.121-128
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• 2014

SSE-CMM for security engineering, engineering, assurance, risk is divided into three elements of the process maturity assessment model and the level of information security presented. Maturity measurement of privacy, vulnerability diagnosis and risk analysis methodologies is used in practical field for present a comprehensive conclusion. The common cyber services are internet banking, mobile banking, telephone banking and the like. Transaction structure, a kind of cyber-banking system, information security maturity of the existing measurement methodologies for research purposes, vulnerability diagnosis and risk analysis methodologies to be used in practical field present a comprehensive conclusion. To ensure safety and convenience for the user, convenient to deal with cyber environment is the key to the activation of cyber trading. Particularly by measuring the maturity of cyber banking system to ensure the safety of the practice field much effects are expected as a result.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.299-308
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• 2014

Today, a number of users using smartphone is very rapidly increasing by development of smartphone performance and providing various services. Also, they are using it for enjoying various services(cloud service, game, banking service, mobile office, etc.). today's mobile security solution is simply to detect malicious code or stay on the level of mobile device management. In particular, the services which use sensitive information, such as certificate, corporation document, personal credit card number, need the technology which are prevented from hacking and leaking it. Recently, interest of these mobile security problems are increasing, as the damage cases been occurred. To solve the problem, there is various security research such as mobile virtualization, ARM trustzone, GlobalPlatform for mobile device. Therefore, in this paper, I suggested efficient method that uses the mobile virtualization techniques of certification, security policy and access control, password/key management, safe storage, etc. and Trustzone of ARM for preventing information leakage and hacking.