• Asia pacific journal of information systems
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• v.12 no.3
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• pp.71-88
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• 2002

In this paper, intelligent marketing and merchandising methods utilizing data mining and Web mining techniques are proposed for online retailers to survive and succeed in gaining competitive advantage in a highly competitive environment. The first part of this paper explains the procedures of one-to-one marketing based on customer relationship management(CRM) techniques and personalized recommendation lists generation. The second part illustrates Web merchandising methods utilizing data mining techniques, such as association and sequential pattern mining. We expect that our Web marketing and merchandising methods will both provide a currently operating Internet shopping mall with more selling opportunities and give more useful product information to customers.

• Journal of the Korean Operations Research and Management Science Society
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• v.28 no.2
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• pp.105-127
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• 2003

In this paper, four different data mining techniques, two neural networks and two statistical modeling techniques, are compared in terms of prediction accuracy in the context of bankruptcy prediction. In business setting, how to accurately detect the condition of a firm has been an important event in the literature. In neural networks, Backpropagation (BP) network and the Kohonen self-organizing feature map, are selected and compared each other while in statistical modeling techniques, discriminant analysis and logistic regression are also performed to provide performance benchmarks for the neural network experiment. The findings suggest that the BP network is a better choice among the data mining tools compared. This paper also identified some distinctive characteristics of Kohonen self-organizing feature map.

• Communications for Statistical Applications and Methods
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• v.9 no.1
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• pp.271-280
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• 2002

Recently, many companies have applied data mining techniques to promote competitive power in the field of their business market. In this study, we address how data mining, that is a technique to enable to discover knowledge from a deluge of data, Is used in an executed project in order to support decision making of an enterprise. Also, we develope scoring model on customer attrition probability for automobile-insurance company using data mining techniques. The development of scoring model in domestic insurance is given as an example concretely.

• Journal of Korea Trade
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• v.24 no.8
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• pp.171-188
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• 2020

Purpose - This is an exploratory study that aims to apply text mining techniques, which computationally extracts words from the large-scale text data, to legal documents to quantify trade claim contents and enables statistical analysis. Design/methodology - This is designed to verify the validity of the application of text mining techniques as a quantitative methodology for trade claim studies, that have relied mainly on a qualitative approach. The subjects are 81 cases of arbitration and court judgments from China published on the website of the UNCITRAL where the CISG was applied. Validation is performed by comparing the manually analyzed result with the automatically analyzed result. The manual analysis result is the cluster analysis wherein the researcher reads and codes the case. The automatic analysis result is an analysis applying text mining techniques to the result of the cluster analysis. Topic modeling and semantic network analysis are applied for the statistical approach. Findings - Results show that the results of cluster analysis and text mining results are consistent with each other and the internal validity is confirmed. And the degree centrality of words that play a key role in the topic is high as the between centrality of words that are useful for grasping the topic and the eigenvector centrality of the important words in the topic is high. This indicates that text mining techniques can be applied to research on content analysis of trade claims for statistical analysis. Originality/value - Firstly, the validity of the text mining technique in the study of trade claim cases is confirmed. Prior studies on trade claims have relied on traditional approach. Secondly, this study has an originality in that it is an attempt to quantitatively study the trade claim cases, whereas prior trade claim cases were mainly studied via qualitative methods. Lastly, this study shows that the use of the text mining can lower the barrier for acquiring information from a large amount of digitalized text.

• Genomics & Informatics
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• v.2 no.2
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• pp.99-106
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• 2004

In this paper we introduce PubMiner, an intelligent machine learning based text mining system for mining biological information from the literature. PubMiner employs natural language processing techniques and machine learning based data mining techniques for mining useful biological information such as protein­protein interaction from the massive literature. The system recognizes biological terms such as gene, protein, and enzymes and extracts their interactions described in the document through natural language processing. The extracted interactions are further analyzed with a set of features of each entity that were collected from the related public databases to infer more interactions from the original interactions. An inferred interaction from the interaction analysis and native interaction are provided to the user with the link of literature sources. The performance of entity and interaction extraction was tested with selected MEDLINE abstracts. The evaluation of inference proceeded using the protein interaction data of S. cerevisiae (bakers yeast) from MIPS and SGD.

• Journal of Information Technology Services
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• v.19 no.3
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• pp.117-137
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• 2020

The development of information technology leads to changes in various industries. In particular, the health care industry is more influenced so that it is focused on. With the widening of the health care market, the market of smart device based personal health care also draws attention. Since a variety of fitness applications for smartphone based exercise were introduced, more interest has been in the health care industry. But although an amount of use of mobile fitness applications increase, it fails to lead to a sustained use. It is necessary to find and understand what matters for mobile fitness application users. Therefore, this study analyze the reviews of mobile fitness application users, to draw key factors, and thereby to propose detailed strategies for promoting mobile fitness applications. We utilize text mining techniques - LDA topic modeling, term frequency analysis, and keyword extraction - to draw and analyze the issues related to mobile fitness applications. In particular, the key factors drawn by text mining techniques are explained through the concept of user experience. This study is academically meaningful in the point that the key factors of mobile fitness applications are drawn by the user experience based text mining techniques, and practically this study proposes detailed strategies for promoting mobile fitness applications in the health care area.

• Journal of Intelligence and Information Systems
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• v.15 no.4
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• pp.99-121
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• 2009

Recently, there have been many studies that predict corporate bankruptcy using data mining techniques. Although various data mining techniques have been investigated, some researchers have tried to combine the results of each data mining technique in order to improve classification performance. In this study, we classify 4 types of data mining techniques via their characteristics and select representative techniques of each type then combine them using a genetic algorithm. The genetic algorithm may find optimal or near-optimal solution because it is a global optimization technique. This study compares the results of single models, typical combination models, and the proposed integration model using the genetic algorithm.

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.1
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• pp.8-17
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• 2014

In this research, we employed various data mining techniques to build predictive models for win-loss prediction in Korean professional baseball games. The historical data containing information about players and teams was obtained from the official materials that are provided by the KBO website. Using the collected raw data, we additionally prepared two more types of dataset, which are in ratio and binary format respectively. Dividing away-team's records by the records of the corresponding home-team generated the ratio dataset, while the binary dataset was obtained by comparing the record values. We applied seven classification techniques to three (raw, ratio, and binary) datasets. The employed data mining techniques are decision tree, random forest, logistic regression, neural network, support vector machine, linear discriminant analysis, and quadratic discriminant analysis. Among 21(= 3 datasets${\times}$7 techniques) prediction scenarios, the most accurate model was obtained from the random forest technique based on the binary dataset, which prediction accuracy was 84.14%. It was also observed that using the ratio and the binary dataset helped to build better prediction models than using the raw data. From the capability of variable selection in decision tree, random forest, and stepwise logistic regression, we found that annual salary, earned run, strikeout, pitcher's winning percentage, and four balls are important winning factors of a game. This research is distinct from existing studies in that we used three different types of data and various data mining techniques for win-loss prediction in Korean professional baseball games.

• Proceedings of the KSRS Conference
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• 2007.10a
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• pp.353-356
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• 2007

With advances in sensor technology, current researches on the pertinent techniques are actively directed toward the way which enables the USN computing service. For many applications using sensor networks, the incoming data are by nature characterized as high-speed, continuous, real-time and infinite. Due to such uniqueness of sensor data characteristics, for some instances a finite-sized buffer may not accommodate the entire incoming data, which leads to inevitable loss of data, and requirement for fast processing makes it impossible to conduct a thorough investigation of data. In addition to the potential problem of loss of data, incoming data in its raw form may exhibit high degree of complexity which evades simple query or alerting services for capturing and extracting useful information. Furthermore, as traditional mining techniques are developed to handle fixed, static historical data, they are not useful and directly applicable for analyzing the sensor data. In this paper, (1) describe how three mining techniques (sensor data outlier analysis, sensor pattern analysis, and sensor data prediction analysis) are appropriate for the USN middleware structure, with their application to the stream data in ocean environment. (2) Another proposal is a middleware structure based on USN environment adaptive to above mining techniques. This middleware structure includes sensor nodes, sensor network common interface, sensor data processor, sensor query processor, database, sensor data mining engine, user interface and so on.

• Journal of Information Technology Services
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• v.18 no.2
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• pp.123-141
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• 2019

The goal of this study is to review the major research trend on the convergence studies of AI and healthcare technologies. For the study, 15,260 English articles on AI and healthcare related topics were collected from Scopus for 55 years from 1963, and text mining techniques were conducted. As a result, seven key research topics were defined : "AI for Clinical Decision Support System (CDSS)", "AI for Medical Image", "Internet of Healthcare Things (IoHT)", "Big Data Analytics in Healthcare", "Medical Robotics", "Blockchain in Healthcare", and "Evidence Based Medicine (EBM)". The result of this study can be utilized to set up and develop the appropriate healthcare R&D strategies for the researchers and government. In this study, text mining techniques such as Text Analysis, Frequency Analysis, Topic Modeling on LDA (Latent Dirichlet Allocation), Word Cloud, and Ego Network Analysis were conducted.