• Journal of Digital Convergence
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• v.9 no.3
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• pp.95-104
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• 2011

This study explored how political figures build their image using twitters. To examine the research question, this study analyzed twitter messages in five political figures: Si-Min, Yu, Jung-hee, Lee, Mun-soo, Kim, and Young-gil, Song. The findings showed that except for Mrs. Lee, the other political figures presented more one-way messages than two-way messages in twitters. Even though twitter has benefits of communicating instantly and two-way communication between followers and followings, most messages in their twitters were limited to informative message. The study also classified the messages into social-oriented and individual-oriented in each politician' s twitter. The result presented that Mrs. Lee twitter included individual-oriented messages, but the other three political figures had more social-oriented messages.