• The Journal of Industrial Distribution & Business
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• v.11 no.2
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• pp.49-59
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• 2020

Purpose: Online and social media and mobile shopping are increasing and companies are required to provide personal information in order to supplement the non-invasive characteristics of the channels. With the increased provision of personal information, consumers' personal and social concerns about the prevention of personal information infringement are also increasing, and in response, personal or opt-in marketing has emerged to compensate for reckless information abuse. Despite the background of this emergence, the existing prior studies are limited to ignoring the negative feelings of consumers in the real world, including only the net function and positive effect of the opt-in mail. Research design, data and methodology: The research framework was intended to utilize the impact of human marketing activities on consumer attitudes combined with positive and negative factors. Factors that positively affect attitudes toward permation marketing were presented, such as informality, and perceived risks were presented as negative impact factors. Also, based on previous prior research, the prior factors of opt-in marketing were to present the effect on purchase intent through the medium of attitude toward opt-in marketing. Results: In this study, we used the framework of a two factor theory to address positive and negative factors as a leading factor in the customer attitude toward opt-in mail advertising, and as a result, functionality and personalization have a positive effect on customer attitude and perceived risk have a negative impact on customer attitude. In addition, it was confirmed that the customer attitude formed this way affects the intention to purchase again. Conclusions: This study suggests that we have demonstrated that marketing, an opt-in marketing that has been recognized as part of marketing that is deployed after obtaining customer consent, has been applied without any other marketing methodology. E-mail advertising at this point also provides practical implications that the system safeguards are in place under an opt-in protocol or system, and that even if an e-mail advertisement is carried out, customers will need to look at the level of awareness about the risks, and suggests that they need to consider the customer's journey that could lead to purchase at the content level.

• Information Systems Review
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• v.4 no.1
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• pp.89-110
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• 2002

Today, many universities are confronted with the changing education paradigm such as e-Learning, CBT(Computer-based Training), Virtual University. Particularly, the Virtual University is now in the countrys educational mainstream as a legitimate, potentially standards-setting educational environment. These streams are certainly a new opportunity or threat to our universities. To overcome this problem, we should think this as strategic, and should implement IT-based Virtual University System to which computer and network technology is main edge. So, we think that the Virtual University System is SIS(Strategic Information System) which support universitys future education strategies. We proposed a planning framework for the Virtual University System. The framework which is based on the IS planning methodology is composed of such as environment analysis, requirement analysis of the system, strategic roles and objectives setting, scenario analysis of budget and revenue. To define the strategic roles and objectives of the system, we surveyed it on the side of instructors. We proposed five factors, which are to (1) improve competitiveness (2) reduce cost and secure profit (3) enhance education services (4) change the future education model (5) decrease dysfunctions of virtual education model.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.690-699
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• 2011

Green Design is mostly discussed in the field of industry design on the concept basis, while less attention to environmental issues have been paid by neither designer nor manufacturer, which thereby adds to the necessity of the study on Green Design methods and process to a great extent. This article through the classification and analysis of DFX, researches on which kinds of designs in the Clock products market are invested with green design concept as piloted by the principle of DFMs, DFR, DFA and DFD. DFX means design for excellence, and also "design for X", where X is a variable with many values. Under the label Design for X, a wide collection of specific design guidelines are summarized. This article conducts DFX principle assessments on Clock by selecting 30 products of Clock market varieties as the samples, and conducts the field design practices centering on those materials of the least conformity with green design tenet amidst the Framework assessment results. In the course of field practices, DFMs principle is introduced, and embodies the significance of DFX method guidance by virtue of the ultimate results of conceptual designs conducted in the guidance of theoretical basis.

• Journal of Biomedical Engineering Research
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• v.16 no.4
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• pp.415-424
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• 1995

Combined models, specified by two or more modeling formalisms, can represent a wide variety of complex systems. This paper describes a methodology for the development of combined models in two model types of discrete event and continuous process. The methodology is based on transformation of continuous state space into discrete one to homomorphically represent dynamics of continuous processes in discrete events. This paper proposes a formal structure which can combine model of the DES and the CS within a framework. The structure employs the DEVS formalism for the DES models and differential or polynomial equations for the CS models. To employ the proposed structure to specify a DEVS/CS combined model, a modeler needs to take the following steps. First, a modeler should identify events in the CS and transform the states of the CS into the DES. Second, a modular employs the formalism to specify the system as the DES. Finally, a moduler developes sub-models for the CS and continguos states of the DES and establishs one-to-one correspondence between the sub-models and such states. The proposed formal structre has been applied to develop a DEVS/CS combined model for the human cardiovascular system. For this, the cardiac cycle is partitioned into a set of phases based on events identified through observation. For each phase, a CS model has been developed and associated with the phase. To validate the DEVS/CS combined model developed, then simulate the model in the DEVSIM + + environment, which is a model simulation results with the results obtained from the CS model simulation using SPICE. The comparison shows that the DEVS/CS combined model adequately represents dynamics of the human heart system at each phase of cardiac cycle.

• Smart Structures and Systems
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• v.17 no.1
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• pp.149-165
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• 2016

Floods have been known to be one of the main causes of bridge collapse. Contrary to earthquakes, flood events tend to occur repeatedly and more frequently in rainfall areas; flood-induced damage and collapse account for a significant portion of disasters in many countries. Nevertheless, in contrast to extensive research on the seismic fragility analysis for civil infrastructure, relatively little attention has been devoted to the flood-related fragility. The present study proposes a novel methodology for deriving flood fragility curves for bridges. Fragility curves are generally derived by means of structural reliability analysis, and structural failure modes are defined as excessive demands of the displacement ductility of a bridge under increased water pressure resulting from debris accumulation and structural deterioration, which are known to be the primary causes of bridge failures during flood events. Since these bridge failure modes need to be analyzed through sophisticated structural analysis, flood fragility curve derivation that would require repeated finite element analyses may take a long time. To calculate the probability of flood-induced failure of bridges efficiently, in the proposed framework, the first order reliability method (FORM) is employed for reducing the required number of finite element analyses. In addition, two software packages specialized for reliability analysis and finite element analysis, FERUM (Finite Element Reliability Using MATLAB) and ABAQUS, are coupled so that they can exchange their inputs and outputs during structural reliability analysis, and a Python-based interface for FERUM and ABAQUS is newly developed to effectively coordinate the fragility analysis. The proposed framework of flood fragility analysis is applied to an actual reinforced concrete bridge in South Korea to demonstrate the detailed procedure of the approach.

• Journal of the Korea Society for Simulation
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• v.20 no.4
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• pp.167-175
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• 2011

Concerning the effectiveness of command and control is increasing worldwide as future warfare is changing into Network Centric Warfare (NCW). Unlike the old attrition warfare that depends mainly on mobility and strike assets, the modern warfare is based on information and network which regards acquisition and circulation of information as important. Therefore, there's no room for rediscussion that C4ISR (Command, Control, Communications, Computers, Intelligence, Surveillance and Reconnaissance) system will play an important role in warfare. In spite of this fact, there isn't any way to explain clearly how to measure the effectiveness of command and control system in a battle and to reflect it systematically in a system effectiveness. In this study, we examined NCO-CF (Network Centric Operations-Conceptual Framework), developed by the Department of Defense (DOD), which can conceptually explain the increment of effectiveness of C4ISR system that is the basis of NCO. And we suggested methodology based on NCO-CF to establish the evaluation criteria for M&S analysis of command and control effectiveness. As a case study we derived the evaluation criteria for the command and control system in joint operations by applying the suggested methodology.

• Journal of the Korea Society of Computer and Information
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• v.29 no.1
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• pp.97-109
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• 2024

This research aims to investigate how major cities in Korea utilize smart city-related technologies, develop key performance indicators (KPIs) to measure the smartness and efficiency of cities, and propose a methodology for assessing and suggesting smart city policy directions based on Data Envelopment Analysis (DEA). Referring to the CITYkeys Smart City Performance Measurement Framework, 10 key performance indicators (KPIs) were derived. For each KPI, city statistical data were allocated to input and output variables, and 15 cities were assigned as Decision Making Units (DMUs). The DEA methodology was employed to evaluate the operational efficiency and scale profitability of cities, providing insights into the operational efficiency of each city. Finally, the operational efficiency among DMUs was ranked to propose smart city policy directions for each city.

• Proceedings of the Korea Society for Simulation Conference
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• 2001.10a
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• pp.50-59
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• 2001

Since 1998, government-led Korean venture business boom now proceeds into the stage of market-oriented venture business growth. At such a moment, this research is to clarify the relations between the Critical Success Factors of Korean venture businesses, based on domestic and foreign literature surveys and inquiry surveys over domestic venture capitalists. This research starts from the necessity to overcome the limits of the existing researches by uni-dimensional Korean venture businesses and to manifest the multi-dimensional relations between the success factors from the various viewpoints. And this research adopts System-Dynamics methodology to manifest and utilize relations among those factors, avoiding the existing metrical approaches. This research can be called a new approach to the current ecosystems of Korean venture in which whether venture businesses in Korea succeed is considered to depend on the list on the stock market. For this, this research implemented verification analysis through the simulations of each factor at various levels to build causality map which clarifies the causality of success factors of venture businesses through the System-Dynamics methodology and to utilize it as a way of support to decision-making of venture businesses. This research will be able to suggest the reactions depending on various internal and external situations. This research tried to manifest the causality map of each factor on the basis of inquiry surveys and literature surveys to clarify Feedback among each factor by the SD methodology and simulate it. This research will be a basis to establish the chance to bolster up the still fragile probing research into success factors of substructure of venture businesses through the suggestion of possibility as an efficient analysis framework via the verification of SD methodology and the utilization of results of this research.

• Korean System Dynamics Review
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• v.2 no.2
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• pp.119-134
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• 2001

Since 1998, government-led Korean venture business boom now proceeds into the stage of market-oriented venture business growth. At such a moment, this research is to clarify the relations between the success factors of Korean venture businesses, based on domestic and foreign documentary surveys and inquiry surveys over domestic venture businesses. This research starts from the necessity to overcome the limits of the existing researches by uni-dimensional probing research into success factors of Korean venture businesses and to manifest the multi-dimensional relations between the success factors from the various viewpoints. And this research adopts System-Dynamics methodology to manifest and utilize relations among those factors, avoiding the existing metrical approaches. This research can be called a new approach to the current ecosystems of Korean venture in which whether venture businesses success in Korea is considered to depend on the list on the stock market. For this, this research implemented verification analysis through the simulations of each factor at various levels to build causality map which clarifies the causality of success factors of venture businesses through the System-Dynamics methodology and to utilize it as a way of supporting tool for decision-making of venture businesses. This research will be able to suggest the reactions depending on various internal and external situations. This research tried to manifest the causality map of each factor on the basis of inquiry surveys and documentary surveys to verify feedback among each factor by the SD methodology. This research will be a basis bolster up the still fragile substructure of venture businesses through an efficient analysis framework using the verification of SD methodology and resulting outcomes from this research.

• Proceedings of the Korean System Dynamics Society
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• 2001.10a
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• pp.3-14
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• 2001

Since 1998, government-led Korean venture business boom now proceeds into the stage of market-oriented venture business growth. At such a moment, this research is to clarify the relations between the success factors of Korean venture businesses, based on domestic and foreign documentary surveys and inquiry surveys over domestic venture businesses. This research starts from the necessity to overcome the limits of the existing researches by uni-dimensional probing research into success factors of Korean venture businesses and to manifest the multi-dimensional relations between the success factors from the various viewpoints. And this research adopts System-Dynamics methodology to manifest and utilize relations among those factors, avoiding the existing metrical approaches. This research can be called a new approach to the current ecosystems of Korean venture in which whether venture businesses success in Korea is considered to depend on the list on the stock market. For this, this research implemented verification analysis through the simulations of each factor at various levels to build causality map which clarifies the causality of success factors of venture businesses through the System-Dynamics methodology and to utilize it as a way of supporting tool for decision-making of venture businesses. This research will be able to suggest the reactions depending on various internal and external situations. This research tried to manifest the causality map of each factor on the basis of inquiry surveys and documentary surveys to verify feedback among each factor by the SD methodology. This research will be a basis bolster up the still fragile substructure of venture businesses through an efficient analysis framework using the verification of SD methodology and resulting outcomes from this research.