• 문화기술의 융합
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• 제9권5호
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• pp.475-480
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• 2023

본 연구는 팬데믹 기간을 통해 디지털 패션쇼가 발전함에 따라 디지털 패션쇼에 대한 문헌을 분석하여 메타버스 패션쇼 공간 디자인을 위한 기초 자료를 제시하고자 하였다. 키워드 분석을 통해 연구의 흐름을 파악하였고 공간, 모델과 아바타, 조명, 커뮤니케이션에 대한 분석을 통해 메타버스 패션쇼 공간 디자인을 위한 시사점을 도출하였다. 키워드 분석을 통해서 팬데믹 상황에서 디지털 패션쇼 연구의 전환 과정을 파악할 수 있었다. 메타버스 패션쇼에는 현실 세계에서 불가능한 무대와 아바타 및 의상을 표현할 수 있지만 표현력을 고려한 설계가 요구된다. 메타버스 공간에서 커뮤니케이션은 디자이너의 가치 전달, 디지털 마케팅, 고객과의 소통 등으로 생각해 볼 수 있다.

• 문화기술의 융합
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• 제9권5호
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• pp.837-842
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• 2023

본 연구에서는 메타버스 활용 교육에 대한 디자인 전공생들의 인식과 실태를 알아보고자 하였다. D대학교 디자인 전공생 120명을 대상으로 2023년 5월 10일부터 23일까지 14일간 온라인 설문 조사를 실시하였다. 설문의 평가 방법은 명목 척도, 5점 척도로 하였고, 설문 결과에 대하여는 SPSS 29.0 통계 프로그램을 이용한 빈도 분석을 통해 분석하였다. 분석 결과, 첫째 메타버스 활용 교육에 대한 장점이 학생들과 충분히 공유될 필요가 있으며, 메타버스의 특성을 이해하고 수업 활동을 지원할 수 있는 기본 소양 프로그램이 제공되는 것도 필요하다고 보여진다. 둘째, 단순 정보 전달이나 이해 위주의 강의보다는 실기를 진행하는 스튜디오 수업 등에서 학생들의 호응이 높을 것으로 보여 진다. 셋째, 메타버스가 코로나19 시대에 일시적으로 유행했던 매체에 그치지 않고 디지털 전환 시대의 교육적 수단으로 자리 잡기 위해서는 메타버스의 특성을 반영한 구체적이고 체계적인 디자인 교육 프로그램이 지속적으로 연구되고 개발될 필요가 있다. 또한 교수자 역시 메타버스의 활용을 적극적으로 검토하여 메타버스의 다양한 활용 방안을 모색하는 것이 중요하다고 판단된다.

• 산경연구논집
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• 제15권2호
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• pp.1-10
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• 2024

Purpose: The aim of this study is to examine the factors influencing prospects toward for the metaverse in both the public and private sectors, focusing on the perspectives of millennials and generation Z that were rarely examined in previous studies. Research design, data and methodology: This study employed an online survey as its research methodology utilizing factor analysis, ANOVA, and regression analysis to test the formulated hypotheses. Results: The findings of this study reveal that factors such as citizen/customer relationship management, the application of metaverse in both in the public and private sectors. Moreover, the effect size of applying the metaverse to cities on prospects toward the Metaverse was notably higher in the public sector. The effect size of metaverse management for customer relationship management showed a greater impact in the private sector. Conclusions: The results carry significant managerial and policy implications. They shed light on how millennials and generation Z perceive the applications of the metaverse in relation to cities, products, and brands. Notably, the results suggest that application of the metaverse for cities and management of customer relationships for products and brands emerge as key factors influencing the prospect of the metaverse in the public and private sectors.

• 반도체디스플레이기술학회지
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• 제22권2호
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• pp.120-127
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• 2023

Recently, metaverse has attracted great attention worldwide with the development of related technologies and the demand for on-tact systems. The ideal metaverse should constitute a virtual world more similar to the realistic society with physical interactions. However, there are many constraints when we construct a virtual world using the existing commercialized metaverse platform. In this paper, we design and implement a university campus-based metaverse which minimizes the constraints, and create a virtual environment maps very similar to the real-world using Unity engine, Photon cloud and Playfab SDK for multi-user accessible to virtual world as a personal avatar. Also, this work includes attractive interaction based on exchange between users. Lastly, we illustrate our implemented metaverse works on Android phone, and it works without difficulty in terms of performance.

• 한국전자통신학회논문지
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• 제17권6호
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• pp.1157-1166
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• 2022

비대면 시대의 돌입 후 가상현실 플랫폼인 메타버스(Metaverse)에서 아바타를 활용한 새로운 유형의 디지털 성범죄가 발생하고 있다. 이러한 아바타의 성범죄는 현재, 법률 및 정책적 체계가 명확히 확립되지 않아 범죄자에 대한 처벌과 디지털 증거를 수집하는 방법에 어려움을 겪고 있다. 본 논문에서는 가상현실 공간인 메타버스에서 발생하는 디지털 성범죄를 중심으로 범죄예방을 원활하게 하고 디지털 증거를 수집할 수 있는 서비스·기술적 방법을 플랫폼 구축으로 제안하고자 한다. 연구 방법으로 메타버스에서 법률적 적용이 어려운 이유에 대하여 알아본 뒤, 메타버스 안에서 발생할 수 있는 디지털 성범죄의 형태를 파악하고 아바타의 범죄행위를 예방하기 위해 메타버스 플랫폼에서 어떠한 것을 활용할 수 있는지 제작 및 설계 단계부터 갖추어야 할 서비스 요소는 어떠한 것들이 있는지를 제안한다.

• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.334-345
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• 2024

With the advent of Metaverse, a promising new era for business on virtual reality (VR) platforms has dawned. In this rapidly expanding Metaverse platform, the potential for virtual fashion marketing through avatars is vast, with leading fashion brands already making strides by creating virtual fashion stores or hosting virtual fashion shows. However, the research on fashion-related industries in this newly emerging virtual world platform is still in its infancy. This study sought to identify the relationship between the characteristics of the Metaverse and the factors that influence how the perceived value of virtual fashion products affects purchase intention. A survey was conducted with three hundred Korean respondents, and the hypothesis was verified through analysis using the SPSS statistical program. Our analysis revealed that the sense of presence significantly influences the value of fashion products on the Metaverse platform. As a result, the sense of presence significantly influenced the emotional, visual authority, and economic value of the avatar virtual fashion perceived by users. Second, enjoyment, visual authority, and economic value influence users' intention to purchase virtual fashion items. In addition, all of these perceived value factors were confirmed to have a significant partial mediating effect on the impact of the presence of the Metaverse platform on the purchase intention. Through this study, we empirically analyzed the causal relationship between the characteristics of the Metaverse platform and the virtual fashion experience using avatars - a topic that has yet to be covered. We formed new insights into virtual fashion consumption, providing primary data for related research streams. Our survey respondents consisted only of those with recent Metaverse experience, so the research results were highly effective.

• 식품보건융합연구
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• 제8권2호
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• pp.1-6
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• 2022

Purpose: This study aims to examine the opportunities in the food industry in the context of non-fungible tokens (NFTs) and the metaverse. The metaverse expands offline experiences into a virtual space and provides users with the advantage of overcoming the limitations of physical space. Research design, data and methodology: With the development of various contents based on advanced technology, the metaverse is becoming popular among the MZ generation (comprising millennials and Gen Zs), who are skilled at navigating digital platforms. Moreover, the previously entertainment game focused service has expanded to the business field after COVID-19; activities on the metaverse are now making space for economic value creation. I examined the recent global trends in the context of NFTs and the metaverse as well as the existing cases in Korea. Results: Globally, gaming and performance platforms such as Roblox, Fortnite etc. are still concentrated in the entertainment industry. However, as shown by ZEPETO and ifland in Korea there are many opportunities in the retail and food industries. Conclusions: We analyzed the ecosystems of the retail and food and beverage sectors, where the metaverse will be useful in the future, and have suggested the implications of the opportunities provided by the metaverse.

• 한국의류산업학회지
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• 제25권5호
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• pp.578-592
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• 2023

This study identified and evaluated by deriving and categorizing concepts related to the user experience of metaverse fashion shows using grounded theory, which is a qualitative research method. Based on experiential marketing theory, in-depth interviews were conducted for 14 days with 14 males and females in their 20s and 30s. The research results and contents are as follows: The causal condition was the purpose of using metaverse fashion shows, and the action/interaction strategy caused by such a case was found to be establishing a system for metaverse fashion shows and promoting a positive brand image. The results included content evaluation of satisfaction, normal, or dissatisfaction. The contextual condition was a change in the form of consumption that emphasized experience, while the interventional condition was psychological distance. Based on this, the core category was defined as "consumption patterns that emphasized the purpose of use and experience affects the metaverse fashion shows and psychological distance appeared as a user experience evaluation through the establishment of a system of metaverse fashion shows and the promotion of a positive brand image". User types were classified as active or passive. Active users have the autonomy to select content according to their individual preferences, and accordingly, their experience preference tends to change. In contrast, passive users' preference for the technical quality of content is relatively low, but they have a high concentration of content diversity and audio-visual interest elements.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.396-402
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• 2022

Since the 21st century, the internet has been an essential existence due to the 4th industrial revolution and the development of IT technology, but the focus of the existing development direction has changed a lot over the past three years. COVID-19, also known as a pandemic, first occurred in 2020 escalating rapidly and cutting off society existing as an off-line form in every country. As non-face-to-face life continues, everyday technologies using online such as hybrid work have promptly developed, and an online virtual world called Metaverse excelled and became a phenomenal topic. In this study, theoretical considerations and the current status of the metaverse, which are being highlighted as global trend keywords, are examined, and the utility of the metaverse in the fashion industry was studied. Based on this study, it is expected that the work is recognized and brings helpful intuitions as a way to revitalize the shrinking fashion industry by using the metaverse, which is still in its infancy.

• 반도체디스플레이기술학회지
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• 제21권1호
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• pp.1-4
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• 2022

As computers can express and utilize information in a semantic dimension different from the real world, humans have opened the door to the digital world and have played a pivotal role in the transformation of the human habitual environment. Using metaverse, it can be possible to predict concepts such as virtual currency, artificial intelligence, and virtual reality, which have now become possible for practical systemic visualization. In order to implement the metaverse in the realm of technology, it requires not only a multifaceted discussion on the platform, but also research on an architect that can include the intrinsic complexity of the metaverse. In this paper, we discuss the architecture for an open metaverse platform based on convergence wrapping that can converge various contents into one space, and propose a comprehensive platform design.