• International Commerce and Information Review
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• v.7 no.2
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• pp.97-113
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• 2005

Korea has actively promoted the Comprehensive Plan for the e-Hub. The policies of Korean government could promote the e-business environment and market conditions in legal and infrastructure terms, but not much of business itself. The reason for this limited success in the e-Trade may result from the broken linkage between government policies and business strategies as well as the business and technical innovation. In this paper, we analyzes the more effective and economic solution for this recovery of broken link in terms of Metamediary. The most successful role of metamediary should compose of three functions - facilitator, collaborator and web service provider. Each of these function is clarified in more detail with the emphasis on the collaboration between the Universities and the government-supported corporations.

• International Commerce and Information Review
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• v.7 no.4
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• pp.271-285
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• 2005

Korean Government has been actively and aggressively promoted the global e-commerce (or e-trade). However, the global researches regard the Korea as the passive or retrogressive country in e-trade. The purpose of this study is to clarify the change of the policy paradigm on the e-trade of Korea and to search for new paradigm based on the total amendment (or inauguration) of the e-trade promotion law. The research concludes the current political paradigm on "the Designated total solution provider" should be separated from the e-trade infra or platform. More competitive and market-oriented paradigm of the promotion support on e-trade metamediary should be evaluated in terms of facilitator, service provider and collaborator.