• Asia pacific journal of information systems
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• v.25 no.4
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• pp.784-804
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• 2015

This study investigates the effects of a two-sided message on product attitude and purchase intention by using a message structure variable, such as attribute importance in the context of online consumer reviews (OCRs). Study 1 explains the previous inconsistent results of a two-side message by comparing a one-side message and a two-side message by using the attribute importance in negative reviews. Study 2 determines the reasons for the inconsistent results of a refutational two-sided message research by using the attribute importance in negative reviews and website trust. Two experiments are designed to test our hypotheses. The first experiment is a $2{\times}2$ factorial design with 84 participants. The second experiment uses a $2{\times}2{\times}2$ factorial design with 196 participants. In study 1, two-sided OCRs are more credible than one-sided OCRs, and two-sided OCRs that use low important attributes are more effective in making favorable product attitude/purchase intention. In study 2, refutational two-sided OCRs that use high attribute importance render positive effects on product attitudes in trustworthy websites. However, the refutation could negatively affect product attitude/purchase intention in low trustworthy websites.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.10 no.6
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• pp.53-62
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• 2011

Although the demand of Variable Message Sign(VMS) has become pervasive in fulfilling the ITS policy, there are still several unsolved problematic issues. The most critical ones of them are inequality and inefficiency of providing traffic information. This paper proposes the Infra-free Variable Message Sign in order to provide useful informations such as road condition, weather, and traffic of the area, where constructing the infrastructure of communication and power supply is relatively very hard. First of all, the characteristics of infra-free Variable Message Sign are studied and analyzed in deep because of differences between normal Variable Message Sign and Infra-free Variable Message Sign in the configuration and the operating method due to the nature of the Infra-free Variable Message Sign. Futhermore, for effective power management of operating Infra-free Variable Message Sign with limited power acquired through stand-alone PV system, new battery connection structure and dynamically variable power managements for the differently shown messages on Variable Message Sign are proposed. The proposed structure in this paper can be applied to not only power management for Infra-free Variable Message Sign but also power management for the various applications using parallel connection battery system.

• Journal of the Korean Institute of Intelligent Systems
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• v.15 no.6
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• pp.701-708
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• 2005

Structuring mechanism, important to serve messages in post-office box structure, is to construct the hierarchy of classes according to the contents of message objects. This Paper Proposes $\alpha$-cut based genealogy grouping method to cluster a lot of structured objects in application domain. The proposed method decides the relationship first by semantic similarity relation and fuzzy relation, and then performs the grouping by operations of search( ), insert() and hierarchy(). This hierarchy structure makes it easy to process group-related processing tasks such as answering queries, discriminating objects, finding similarities among objects, etc. The proposed post-office box structure may be efficiently used to serve and manage message objects by the creation of groups. The Proposed method is tested for 5500 message objects and compared with other methods such as non-grouping, BGM, RGM, OGM.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.380-390
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• 2010

This study analyzed the message structure of persuasive storytelling which are expressed in the official travel guide booklets of 2010 Great Chungchung visit year. The qualitative content analysis technique proposed by Creswell was used. The results were: First, travel guide booklets used '~haseyo', '~hapsida' styles to persuade the readers in friendly manners. Second, booklets used adjectives such as 'beautiful', 'delightful' to emphasize the attractiveness of tourism product and events. With those adjectives, the message sounds more subtle and emotional to the readers so that the readers will be easily persuaded. Third, booklets used the polite ways of speaking to the readers by using '~supnida', '~hapnida'. Fourth, English version of booklets lacked of storytelling structure in message.

• KIPS Transactions on Computer and Communication Systems
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• v.7 no.6
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• pp.145-154
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• 2018

A loosely coupled message broker system is a popular method for integrating distributed software components. Especially, a distributed broker structure with multiple brokers with active-standby or active-active message replicas are used to enhance availability as well as message processing performance. However, there are problems in both active-standby and active-active replica structure. The active-standby has relatively low processing performance and The active-active structure requires a high synchronization overhead. In this paper, we propose an active-active structure of replicas to increase the availability of the brokers without compromising its high fault-tolerancy. In the proposed structure, standby replicas process the requests of the active replicas so that load balancing is achieved without additional brokers, while the distributed coordinators are used for the synchronization process to decrease the overhead. We formulated the overhead incurred when synchronizing messages among replicas, and the formulation was used to support the experiment results. From the experiment, we observed that replicas of the active-active structure show better performance than the active stand-by structure with increasing number of users.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.10 no.9
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• pp.1700-1709
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• 2006

In this raper we researched on the development methods and design of the B-ISDN protocol embedded IP-PBX System with the computers interconnected by the Internet for the previous telephone exchange and communication. We designed the structure of the user terminal and exchange sewer of the IP-PBX System, defined message and data structure for call control, and designed call control state transition and call control message flows for user's communication. And we researched on the message flows for supplementary services and the call control for multiple calls.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38C no.11
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• pp.1029-1043
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• 2013

We introduce Approximate Message Passing (AMP) algorithm which is one of the efficient recovery algorithms in Compressive Sensing (CS) area. Recently, AMP algorithm has gained a lot of attention due to its good performance and yet simple structure. This paper provides not only a understanding of the AMP algorithm but its relationship with a classical (Sum-Product) Message Passing (MP) algorithm. Numerical experiments show that the AMP algorithm outperforms the classical MP algorithms in terms of time and phase transition.

• Journal of Advanced Navigation Technology
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• v.15 no.4
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• pp.517-522
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• 2011

Global Navagation Satellite System(GNSS) is divided into Local Area Differential GNSS and Wide Area Differential GNSS. Wide Area DGNSS has more complicated structure and massage type. And transfer rate is limited, so efficient message scheduling algorithm is needed to guarantee user's accuracy and integrity. There are about 30 message types in Wide Area DGNSS. Each message type has different update interval. In this paper, the performances of message scheduling algorithm for Wide Area Differential GNSS are investigated. For all message types, results show that max update time interval requirement is satisfied.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37 no.2C
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• pp.173-180
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• 2012

It is important to consider saving location of message structures, structure of parser and creating method of parser generator for adopting KVMF to increase interoperability among different weapon systems. Especially, it requires to design the message parser by analyzing performance and maintenance when we adopting KVMF to previously developed weapon systems. In this paper, we propose the method of concurrent dynamic message processing for KMVF message based on KVID to support the developed and next-developed weapon systems. We show message conversion accuracy and performance effectiveness by adopting proposed method to Batallion Tactical Combat System.

• Journal of Korea Multimedia Society
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• v.13 no.12
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• pp.1767-1777
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• 2010

In digital TV broadcasting, such as terrestrial, cable, satellite, and IPTV, the head-end of digital TV broadcasting has a more complicated transmission structure than that of analog TV broadcasting. Furthermore, digital TV broadcasting has a feature that supports multiplex models, such as Multiple Program Transport Stream (MPTS). Therefore, the purpose of our work was to design and examine a more efficient new system of emergency alert message transmission to support the digital TV broadcasting environments. Digital TV broadcasting is the IP generation or RF transmission of 8-VSB, QAM, and QPSK modulated through a multiplexer or re-multiplexer multiplexed stream as a MPEG-2 Transport Stream after content encoding. The new system proposed in this paper transmits an emergency alert message without scrambling after replacing the PID and payload of the -packet with the message prototype in the TS stream from the multiplexer. If we need to transmit an emergency alert message under digital TV broadcasting services, then the receiver first checks the PID of each packet in the TS stream for the emergency alert message. Next, if a packet is determined to be an emergency alert message, then the set-top box displays the message on the TV screen using its function of On Screen Display, or the PC based software displays the message on the monitor screen using its function of overlay with user interface if the packet is found to be an emergency alert message. We have designed an emergency alert message protocol and a system model. By experiments and analysis of the system, we concluded that the system achieved efficiency and the ability to send and receive emergency alert messages using the system under different digital TV broadcasting service environments.