• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1237-1246
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• 2009

This study was designed to identify and compare the consumption value and interest in appearance with regard to the comparison of men's cosmetics purchase decision factors. We conducted a survey among 259 men who have experienced the re-purchase of men's cosmetics. All data was analyzed with the SPSS Windows 17.0 program in terms of frequency, percentage, means, standard deviations, paired-t test, Cronbach $\alpha$, factor analyses, and multiple regression. In summary, three findings emerged from this study. First, men's cosmetics purchase decision factors included two subfactors: product quality factors (price, quality, skin compatibility, fragrance) and image factors (trend, brand image, consciousness of others, diversion). Second, a paired-t test revealed that the consideration toward the image factors of a first time purchase decision was lower than the re-purchase decision factors. However the consideration toward the product quality factors of a first time purchase decision was not different from the re-purchase decision factors. Third, the product quality factors were positively influenced by distinction factors of appearance and functional value. And social value, emotional value, and curiosity value were found to be effective in the image factors at the first time of purchase and re-purchase. Also, the product quality factors of re-purchase decisions were influenced by the satisfaction of the first time purchase. This study will contribute to provide some information for marketers in understanding men's cosmetics purchase decisions and to offer basic data for marketing strategies and product development.

• Journal of the Korean Home Economics Association
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• v.48 no.4
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• pp.43-55
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• 2010

With the sex role changes in the post-modern society, men are becoming increasingly interested in appearance and their bodies. Male muscles in particular, which also is a visual manifestation of masculine strengths, has become the focal interest for those men who care about appearance management. The purpose of this study was to identify the extent to which Korean culture emphasizes muscles in defining masculine body, and to understand Korean men's perception of muscle building and their bodies. For this purpose, a content analysis and a survey were conducted. The content analysis aimed at identifying the ideal masculine image represented in the ads featured in male fashion magazines. For the purpose of comparison, U.S. magazines were also examined. The result showed that male models' images shown in Korean magazines were not significantly different from the male images in American magazines in terms of the body size, muscularity, and the nudity of the models. A survey to 339 men aged between 20 to 50 living in Seoul area was conducted to explore the motives of muscle building, the criteria men use to evaluate muscled bodies, and the influence of muscle building on body satisfaction. Factor analysis and analyses of variances followed by Scheffe multiple comparisons were conducted for data analysis. The results showed that physical appearance improvement is one of the motives of muscle building especially for younger men. Muscle building in general is found to contribute positively to men's body satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.701-715
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• 2016

This research compared 3 types of jacket pattern design methods for men's wear (age range 25-35) in textbooks. We are to develop research pattern with problem solving based on an analysis of three jacket patterns. The comparative analysis revealed that loose-silhouette slopers A and B scored high in functional evaluation and low in appearance evaluation. However, the tight-silhouette slim-line sloper C received high points in appearance evaluation, but low scores in functional evaluation. All three slopers were evaluated low in the back appearance. The design characteristics of the development jacket sloper were: front width, ($1/10chest{\times}2$)+0.8cm; side width, 1/10 chest+5.5cm; back width, ($1/10chest{\times}2$)+1.5cm; armscye depth, 1/8 chest+11cm; waist back length, 1/2 jacket length+5cm; and hip length, 1/2 (jacket length-waist length)+1cm. The proportions against jacket length were applied to waist length, hip length, and the position of chest/waist pockets. In addition, the back part with low appearance estimation was adjusted as comfortable with the back curve line. Appearance evaluation and 3D clothes modeling system (CLO) showed an overall improvement in the developed jacket sloper when compared to the original jacket slopers.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.6
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• pp.678-686
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• 2011

Older people have increased interest and involvement in controlling their aging body through physical exercise and dieting. This study examined the relationship between body image and the participation of older people in exercise and dieting. Two measures of body image (appearance attitude and appearance orientation) were used to study their relationships to participation in exercise and dieting among older people. Data were collected via a mail survey of older married couples residing in three U.S. metropolitan areas of Florida. A total of 94 couples who were 60 years older participated in this study. Multiple regression was run separately for men and women. The results indicated that for both men and women, appearance attitude was inversely related to dieting and positively related with exercise (even though the relationship with exercise was weak for men). Appearance orientation was not significantly related to exercise or dieting for both men and women. A new scale development on body image for an aging population was suggested. Various activities performed by aging people to manage their aging body and appearance need to be studied as related to physical and psychological well-being that includes body image.

• Journal of Fashion Business
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• v.19 no.3
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• pp.88-100
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• 2015

In our increasingly aged society, the term centenarian, meaning people 100 years old or older, is used more and more frequently. Indeed, anticipating long life, middle-aged to advanced-age people have changed their lifestyles to purchase goods for themselves. In addition, as the social trend of careful grooming for positive appearance spreads within the Korean society, the demand for senior male cosmetic products is likely to grow as the society ages further. However, previous large studies on the market for senior male cosmetics are limited. Since information is lacking about senior male consumers' awareness of cosmetics, this study examined their use of cosmetic products, purchase behaviors, and demand for cosmetics in order to explore correlations among interest levels in appearance, cosmetic purchase behavior, and cosmetic demand levels through diverse factors related to multiple variables. The results of this study were as follows : First, the more senior men managed their practical appearance, the more frequent their functional and psychological purchase behaviors. Second, the higher their practical purchase behavior, the stronger their demand for reasonable cosmetic prices. Third, the higher their value-oriented purchase behavior, the stronger the demand for greater product diversity. This study investigated men aged 50 or older residing in Seoul. Therefore, generalizing the findings of this study will be limited. Relevant subsequent studies should examine men aged 50 or older in each Korean region and more clearly identify the correlations among interest in appearance, cosmetic product purchase behavior, and cosmetic product demand using various factors related to multiple variables.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.3 s.151
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• pp.436-446
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• 2006

The purpose of this study was to compare the influences of men's and women's sex role identities and sex role discrepancies on their appearance satisfaction and self esteem. Congruency theory, androgyny theory, masculinity theory and self discrepancy theory were used to explore the influence of sex roles on appearance satisfaction and self esteem. Theories suggest that the influence would be different by gender. Data were collected from a convenience sample of 125 men and 197 women aged between 20 and 40 years living in the Seoul metropolitan area. Structural equation modeling was employed to analyze the data. For men, both appearance satisfaction and self esteem were influenced only by their perceived masculinity. For women, however, perceived femininity, femininity discrepancy and masculinity discrepancy had an influence on appearance satisfaction. All the four sex role variables had an influence on women's self esteem. BMI had a negative effect on self esteem for women, but no effect for men. According to the results, unlike men, whose appearance satisfaction and self esteem are only determined by how masculine they are, the women's levels of appearance satisfaction and self esteem are influenced not only by how feminine they are, but also by how masculine and feminine they want to be. The results of this study have implications for body image counselors or practitioners who try to help young women increase their self esteem and satisfaction to their appearance.

• Journal of Fashion Business
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• v.24 no.4
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• pp.48-62
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• 2020

Originating in South Korea, Taekwondo has been globally popular among individuals who desire to improve their health in a unique fashion. The Taekwondo uniform, one of the essential factors within the sport, needs to possess both functionality and size suitability to support dynamic movements within Taekwondo. This study investigated the development of patterns in Taekwondo uniforms by suggesting patterns that reflect physical suitability derived from appearance tests and movement functionality tests of the uniforms. More specifically, we selected a sample uniform and conducted a dressing test, which considered both the aesthetics and the functionality of the garment. Then, we considered size suitability, which allowed us to design practical Taekwondo uniform patterns that encompassed more variation in body sizes of both men and women. The result of the dressing test was that women's uniforms typically required more factors compared to men's uniforms due to women's relatively smaller physiques. Based on this result, we revised the pattern to also encompass the minor differences in uniforms between men and women. In the end, the Taekwondo uniforms for women required more modifications than those for men.

• The Research Journal of the Costume Culture
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• v.31 no.6
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• pp.738-755
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• 2023

The purpose of this study is to provide basic data for the production of jackets with high fit by comparing and analyzing the adhesive and non-adhesive production methods of men's jackets. An analysis of the manufacturing method showcased differences between the adhesive and non-adhesive manufacturing methods in the cutting and wick attachment method, the shape and attachment method of the chest reinforcing wick, the sleeve attachment method, and the shoulder pad and sleeve reinforcing cloth attachment method. In evaluating the outfit, the overall fit of the shoulder, the fit of the chest, and the fit of the armpit were found to be high in the non-adhesive production method. In evaluating appearance evaluation, the front shoulder, chest, and sleeve overall appearance showed a high non-adhesive production method. Therefore, in order to increase the wearability of the shoulder pad and the the attachment method of the upper sleeve reinforcing cloth, the non-adhesive production method should be used, and in order to increase the overall wearability and armpit wear of the chest, the difference in the attachment method, and the reinforcement method of the armhole should be used. In addition, to increase the appearance of the jacket, non-adhesive production methods such as differences in wick attachment methods, shoulder pads, sleeve reinforcing cloth, and sleeve attachment methods should be used.

• Fashion & Textile Research Journal
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• v.18 no.5
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• pp.595-605
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• 2016

Importance of appearance as a means of self-expression and communication is increasing in modern society even for men. And appearance has become an significant factor affecting men's quality of life. The main objectives of this study were to develop an instrument measuring appearance related quality of life(ARQoL), and examine the body factors influencing ARQoL. The ARQoL instrument was developed from in-depth interviews, focus group interviews, and literature review, and were revised through two pre-tests. The final questionnaire was administered through on-line survey with 440 men. Quota sampling was used based on age and body size. The results indicated that high ARQoL group showed significantly higher satisfaction on body factors including face, weight, shape, body proportion, hair, and overall impression than low ARQoL group. There was no significant difference in terms of satisfaction on height between two groups. Factor analysis showed that ARQoL consists of four factors - physical, economic, psychological and social factors. Overall impression was the most important body factor affecting all four factors of ARQoL and has very strong influence especially on economic ARQoL. BMI was also a significant factor affecting physical, economic and social ARQoL except psychological factor of ARQoL. Face had significant influence only on economic and psychological aspects of ARQoL.

• Journal of Fashion Business
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• v.15 no.3
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• pp.156-165
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• 2011

The purpose of this study was to examine the influence of major variables and their relationship with the males' appearance consciousness that affect the men's cosmetic consumption. Also, the study also intended to verify the differences of men's cosmetic consumption between Chinese and Thai males. The samples consisted of 200 males who ranged in age from 18 to 35 years (M=24.64). One hundred participants were Thai and one hundred were Chinese. Based on literature review, six research questions were proposed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for this study. As the results, the sociocultural attitudes of consumers towards their appearance are positively relevant to the self-esteem and public self consciousness. Also, appearance consciousness such as appearance evaluation and appearance orientation led more cosmetic consumption. Chinese males revealed higher scores on public self-consciousness, appearance orientation, and sociocultural attitudes toward appearance than Thai males. Based on these results, some implications for global cosmetic markets would be suggested.