• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.10
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• pp.703-711
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• 2017

Today, men's appearance is an important part of the global fashion industry, including Korea, with such fashion concepts as the Metrosexual and Ubersexual. Domestic and overseas beauty and cosmetics related organizations are using this phenomenon for marketing and researching to improve the function of cosmetics. The purpose of this study was to investigate the effect of Prunus persica L. Batsch leaf extract on the skin condition after clinical application to male subjects with oily skin to determine the possibility of functional cosmetics utilizing this extract. The cleansing bars were prepared by the MP method and the cleansing packs were prepared using natural ingredients. After 8 weeks of application, moisture, oil, erythema, melanin, pH, elasticity and tactile sensation were measured using MPA5. The results showed that there was a statistically significant difference in T-zone moisture and T-zone oil after using the natural cleansing bar, but there was no significant difference between the two groups for other items. However, the statistically significant changes were found in the individual skin condition change items of the subjects in each group, and it was judged that the two kinds of formulations could be used at the same time to have a higher skin improvement effect. Thus, Prunus persica L. Batsch leaf extract demonstrates potential to be used as a functional cosmetics item.

• Journal of Fashion Business
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• v.1 no.2
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• pp.55-64
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• 1997

This study adapted OSL (Optimum Stimulation Level) to induce the customer's behavior, especially customer's fashion behavior. The purpose of the fashion advertisement was to accelerate the purchasing desire for the clothes by catching the customer's attention. OSL is one of the methods. OSL can satisfy customers' desires using the new stimulation that reveals a customer's individual characters. In general, women are more concern about fashion and sensitive to the clothes of new fashion than men. But nowadays, many of the men are also concern about their appearance and fashion. The differences between men and women in fashion behavior and in each factor, of OSL, especially a relationship between OSL factor and fashion behavior are researched in this study. Such differences analyzed to find the sources that can satisfy their various desires. This study was expected to provide good information to plan advertising strategy in unpredictable market situation. The subjects for this study were 308 male and female university students. Mehrabian and Russell (1974),s ASTS(Arousal Seeking Tendency Scale) was adapted to measure the OSL, and twenty questions regarding fashion leadership and clothing importance released by Kwon, Shin, Lee, are adapted to measure the fashion behavior. An ANOVA was used as statistical analyzing method to find out the difference between men and women in fashion behavior. The relationship between fashion behavior and difference between men and women in OSL factors were measured by MANOVA. Conclusions were as follows; 1. In consciousness degree of fashion leadership and clothing importance in the fashion behavior, women were higher than men. 2. There was a difference between men and women in OSL's each factors in "unusual stimuli" and "sensuality", but there is no significant statistical difference in factors of "change", "risk", "new environment". Therefore women are higher than men in the stimulation level of "unusual stimuli" and" sensuality". 3. Low element of OSL relating to fashion behavior is from "change" and "unusual stimuli". 4. For the relationship between OSL and fashion behavior, fashion leadership and clothing importance were recognized better in the group of higher level of "change" and "unusual stimuli" irrespective of sex. In the case of "change" which is one of OSL factors, High OSL groups were higher than low OSL groups in the consciousness level of the fashion leadership and clothing importance. In men's case, High OSL-Change groups were higher than Low OSL-Change groups in the fashion leadership, but there was no difference between two groups in the consciousness of the clothing importance. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no significant difference between two groups in the clothing importance. In women's case, High OSL-Change groups were superior to Low OSL-Change groups. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no difference between two groups in the clothing importance.

• The Research Journal of the Costume Culture
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• v.16 no.1
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• pp.1-21
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• 2008

The purpose of this study is to typify femininity and masculinity represented in mainstream women's and men's fashion magazines in Korea since 2000 and infer sexual ideology appearing in contemporary Korean society by content analysis with the view of plural sexuality. For the content analysis total 259 editorial fashion photography was analyzed. As the result, 5 femininities and 5 masculinities were typified, and then sexual discourse was inferred out of the frequency of each type and texts with the images. On the basis of previous studies and historical considerations of this topic, the types of sexuality represented in mainstream fashion magazines in Korea since 2000 were classified as follow.: in women's fashion magazines Traditional Femininity and Androgynous Femininity were almost similarily dominant sexuality, and Glamor Femininity, Babydoll Femininity, and Genderless sexuality were alternative. Meanwhile, in men's fashion magazines Traditional Masculinity formed clear dominant sexuality, and Macho Masculinity, Androgynous Masculinity, Adolescent Masculinity, and Genderless sexuality were alternatives. In addition, Androgynous Masculinity in women's fashion magazines occupied the highest frequency, while Glamor Femininity in men's fashion magazines did so. From this sexual discourses represented in mainstream fashion magazines in Korea since 2000 are as follow.: First, mainstream fashion in Korea sticks to the modern values preserving traditional sexual ideology even in this postmodern period of the former 21C. Second, Androgynous Femininity as another dominant femininity with Traditional Femininity connotes the change of conception of femininity in Korean society. Third, Androgynous Masculinity to females is preferred, while femininity to males is still regarded as fetish or adorned object. Fourth, the appearance of various alternative sexualities leads to pluralization of sexuality, and then fashion gradually codifies youthfulness and feminine values, such as body and sexual desire more than before.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.4
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• pp.549-561
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• 2019

This study investigated the impact of appearance pressure from celebrities' social media upon internalization of mesomorphic ideal and muscularity dissatisfaction and the moderating role of time spent on social media in the relationships among variables in a sample of young Korean men (N=247). Those men who regularly participate in physical activities more than three times a week were included in our sample. Structural equation modeling analysis revealed that celebrities' social media pressure directly influenced both internalization and muscularity dissatisfaction, and internalization predicted muscularity dissatisfaction. A significant mediating effect of internalization in the relationships between celebrities' social media pressure and muscularity dissatisfaction was found. However, the moderating effect of time spent on social media was not found. The present results highlight the significant and negative effects of celebrities' social media on male's body image perception. By comparing the results of this study to previous studies, we can anticipate that the effects of social media on users' body image concerns can differ between male and female in the matter of time spent on social media. Implications of the study results and suggestions for future studies are discussed.

• Journal of the Korea Society of Computer and Information
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• v.25 no.5
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• pp.117-126
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• 2020

In this study, a 3D simulation program was used to produce a bodice prototype of a middle-aged male in their 40s and 50s and then analyze the appearance evaluation and airgap, sectional view, color distribution through virtual wearing to compare and analyze the differences between patterns. Through this, it was intended to provide basic data necessary for pattern development to companies that manufacture and produce clothing for middle-aged men. As a result of analyzing, J pattern was analyzed as the most suitable body shape pattern for middle-aged men. E pattern was too tight and L pattern and N pattern had too much spaces. However, J patternt was analyzed that correction was necessary in setting center back and center front length. The aging phenomenon in which the back is slightly bent forward and shoulders are also inclined is expected to appear, so it is necessary to adjust the front-to-back length, shoulder angle, and shoulder length. It is considered that after developing the research pattern by modifying J pattern, it is necessary to develop a body shape prototype for middle-aged men through actual clothing experiments on middle-aged men.

• The Research Journal of the Costume Culture
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• v.4 no.3
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• pp.325-336
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• 1996

The main purpose of this study was to find the roles of sex related clothes. The result of the study showed that he effects of sex related clothes were vast and strong. 1. It appeared that sex related clothes affected the wearer's outside aspects and also inferred the wearer's inside characteristics. Subjects judged the wearer's sex by sex related clothes, and confidence in judgement about the wear's sex also appeared stronger when cue of sex related clothes is more clear than being ambiguous. Judging the model's impression when subjects evaluated other's appearance and personality ,clothes affected it and clothes also had a strong impact when subject inferred others's characteristics such as ability and activity. Among the three kinds of sex related cue like men's clothes, women's clothes and ambiguous clothes, when a model wore men's clothes, he mode's impression judged by the subjects was most favorable and positive. But respondents sex role identity appeared that it didn't affected the judgement of the wearer's sex, evaluation and inference of wearer's characteristics. But this result didn't match with the gender schema theory.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.565-573
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• 2013

This study focused on the cultural differences between South Korea and the U.S. in terms of male consumers' sex role attitude and its influence on grooming and apparel shopping behavior. Purposive samples of American and South Korean males aged between 20 and 40 years were surveyed. The sample sizes were 219 and 233 for American and South Korean consumers, respectively. The data were analyzed by structural equation modeling and ANOVA using SPSS 12.0 and AMOS 14.0. The results indicated that only grooming was influenced by the perceived femininity in the case of South Korean men; however, the model for American men indicated a significant positive influence of femininity on grooming and recreational apparel shopping behavior. In other words, American male consumers who perceive themselves feminine were more likely to be engaged in grooming and recreational apparel shopping behavior. On the other hand, for South Korean men, recreational apparel shopping behavior was not influenced by their sex role attitude, or whether they considered themselves feminine or masculine. This means that recreational apparel shopping behavior is a gender-specific behavior in the U.S., but not in South Korea. The findings of this study indicated that culture has influence on consumers' approach to shopping and appearance. South Korean male consumers were more likely to acknowledge themselves as being feminine, enjoy apparel shopping and grooming compared to American male consumers.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.596-608
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• 2006

The purpose of this study was to reveal the relationship between self confidence in fashion coordination and fashion information search of men. This study also examine the utility of services of fashion coordination in fashion store. A questionnaire was developed and data was collected from 248 male consumer in the age of $20{\sim}29$ living in Busan and it was analyzed by the statistical method of frequencies, factor analysis, analysis of variance and regression. The results of this study were as follows: First, information contents of fashion coordination include four dimension, such as fashion style information, knowledge about fashion item, way of putting-on for stylish appearance and beauty information. And degree of search fashion information was significant different among groups classified by consumer's level of self confidence in fashion coordination. Second, multiple regression analysis revealed that consumer's self confidence in fashion coordination could be predicted from the amount of search fashion information contents and information sources. In conclusion, fashion information search was important factor which influenced on self confidence in fashion coordination. and male consumers perceived fashion coordination services in fashion store will be useful information.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.569-578
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• 2015

With much changes in men's appearance style to pursue, beauty care activities, and pursuing value, it has been required to have researches on it. This study analyzed men's acceptance of information about beauty care and also the characteristics of each pursuing value. An online survey was conducted targeting about 500 male office workers in Seoul. In the results of the study, the pursuit of the practical value of five beauty care activities was the highest while the aesthetic value was very differently shown in accordance with the types of beauty care activities, compared to two other values. Contrary to other styles, especially, the acceptance of the skin care style was influenced by the sociocultural value, practical value, and aesthetic value. Especially, the passivity of the aesthetic value and the emphasis on the practical and sociocultural values were shown. The hair care was influenced by the practical value while the plastic surgery was influenced by the aesthetic value. In the care style area, the acceptance of skin care was only influenced by the pursuit of complex values. Regarding the marketing of each care style, the large-scale marketing campaign would be effective for the hair care while it would be necessary to seek for more aesthetic campaigns for the plastic surgery business.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.2
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• pp.35-47
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• 2004

Hair style is an expression of beauty for individuals and at the same time a clear social representation. It may be regarded as a means of knowing social recognition about social values and groups of the moment. The hair style clearly discriminated so-called the new woman, emerged during Chosun's modernization, and the old woman. Thus the purpose of this study is to examine changes in social recognition about the behavioral style of the new woman by relating them with women' s movements and with changes in female education policies. Results of the study can be described as follows. First, the new women in the 1920s were evaluated positive as those who were leading struggles against Japan and enlightenment campaigns. But between the 1920s and the 1930s, those women were thought to be negative in that they were appearance-oriented, extravagant and sticking themselves to reality. Second, how a variety of social figures recognized short-hair was determined here through reviewing the mass media of the 1920s. At that time, some men were positive about short-hair like feminists while others denied the convenience of the hair style in life and were negative about the new women's individualism and pursuance of luxurious appearance. Third, there were both positive and negative social recognitions about short-hair in the 1930s. which were supported by the mass media of that time.