• Information Systems Review
• /
• v.25 no.1
• /
• pp.1-26
• /
• 2023

Consumers tend to trust information provided by other consumers more than information provided by sellers. Therefore, while inducing consumers to write high-quality reviews is a very important task for companies, it is not easy to produce such high-quality reviews. Based on previous research on review writing and memory recall, we decided to develop a way to use digital nudge to help consumers naturally write high-quality reviews. Specifically, we designed an experiment to verify the effect of uploading a photo during the online review process on the quality of review of the review writer. We then recruited subjects and then divided them into groups that upload photos first and groups that do not. A task was assigned to each subject to write positive and negative reviews. As a result, it was confirmed that the behavior of uploading a photo first increases the review length. In addition, it was confirmed that when online users who upload photos first have extremely negative satisfaction with the product, the extent of two-sidedness of the review content increases.

• The Korean Journal of Nuclear Medicine
• /
• v.36 no.6
• /
• pp.317-324
• /
• 2002

Purpose: The use of statistical parametric mapping (SPM) program has increased for the analysis of brain PET and SPECT images. Montreal Neurological Institute (MNI) coordinate is used in SPM program as a standard anatomical framework. While the most researchers look up Talairach atlas to report the localization of the activations detected in SPM program, there is significant disparity between MNI templates and Talairach atlas. That disparity between Talairach and MNI coordinates makes the interpretation of SPM result time consuming, subjective and inaccurate. The purpose of this study was to develop a program to provide objective anatomical information of each x-y-z position in ICBM coordinate. Materials and Methods: Program was designed to provide the anatomical information for the given x-y-z position in MNI coordinate based on the Statistical Probabilistic Anatomical Map (SPAM) images of ICBM. When x-y-z position was given to the program, names of the anatomical structures with non-zero probability and the probabilities that the given position belongs to the structures were tabulated. The program was coded using IDL and JAVA language for 4he easy transplantation to any operating system or platform. Utility of this program was shown by comparing the results of this program to those of SPM program. Preliminary validation study was peformed by applying this program to the analysis of PET brain activation study of human memory in which the anatomical information on the activated areas are previously known. Results: Real time retrieval of probabilistic information with 1 mm spatial resolution was archived using the programs. Validation study showed the relevance of this program: probability that the activated area for memory belonged to hippocampal formation was more than 80%. Conclusion: These programs will be useful for the result interpretation of the image analysis peformed on MNI coordinate, as done in SPM program.