• Title/Summary/Keyword: Membership Analysis

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A Study on the Impulse Buying of Large Discount Store Consumers (대형할인매장 이용자의 충동구매에 관한 연구)

  • 김수영;유두련
    • Journal of Families and Better Life
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    • v.19 no.1
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    • pp.95-110
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    • 2001
  • Recently a number of large discount store and those of its users was increasing. The purpose of this study is to investigate the tendency of impulse buying and analyzes factors which influence impulse buying. The data had been collected from questionaries with 474 consumers who visit large discount store. The major statistical methods used for data analysis are frequency, percentile, mean, t-test, multiple regression analysis, one-way ANOVA, and Duncans multiple range test utilizing SPSS Win pc+program. The results of this study are as follows : 1. The four different kind of impulse buying is measured. The overall level of impulse buying is 2.76. Suggestion impulse buying(M=3.19) is the highest, and the lowest is pure impulse buying(M=2.66). 2. In the area of demographic variables is significantly different in the age of twenties and thirties(p<.05). A visit frequency and membership. In the area of in-store variables is significantly different by all factors at impulse buying except waiting time. Especially, point-of-purchase(POP) advertisement and discount sale are very important variables. A visit frequency and membership are significantly different in the area of consumer-related variables. 3. Waiting time, a visit frequency, a POP advertisement, and a discount sale have the positive effects on overall impulse buying. Pure impulse buying is influenced by shopping list, POP advertisement and a stores atmospher. Buying companion, membership, kind of store and waiting time have the effect on reminder impulse buying. Suggestion impulse buying is influenced by school career, shopping list and POP advertisement. Planned impulse buying is influenced by sex, POP advertisement, buying companion and discount sale.

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Study on Vitalization Strategy for 'Management of Technology Family Membership System': Case Study of Pukyong National University (기술경영가족회사제도의 활성화 방안 연구 : 부경대학교 기술경영전문대학원 사례)

  • Kim, Sook-Ja;Kim, Moo-Hyun;Bark, Pyeng-Mu;Shin, Seung-Jun;Byeon, Ju-Mi
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.08a
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    • pp.101-122
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    • 2017
  • As business paradigm shifts toward the convergence of technology and industry, so-called the fourth industrial revolution, research and development on enterprises is becoming the core capability of growth momentum for the future. Accordingly, Management of Technology (MOT) is being paid attention to construct systematical planning and operations on technological strategy, thereby increasing the importance of cooperative relationship in MOT-relevant domains. Due to this reason, academia manages the family membership system that enables mutual collaborations between academia and industry to achieve their win-win strategy and makes customized cooperative systems to share their human and property resources systematically. Particularly, it is vital to operate the family membership system effectively and efficiently in the MOT domain because family enterprises need to endeavor the establishment of value-toward technology strategy within the framework of those cooperative systems. For such the purpose, this paper presents the analysis of the state-of-the art of the family membership system managed by Graduate School of Management of Technology at Pukyong National University. This paper also proposes vitalization strategies of this membership system so that famliy enterprises located in the east-southern area in Republic of Korea can gain MOT-oriented innovative capability.

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Sizes of Union Membership at Sector- and Industry-Levels and Their Shifts in Korea: A Micro Socioeconomic Analysis (국내의 부문 및 산업별 조합원의 규모와 그 변화 : 미시적인 사회·경제적 관점의 분석)

  • Jeong, Jooyeon
    • Journal of Labour Economics
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    • v.29 no.2
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    • pp.117-143
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    • 2006
  • This paper illuminates the patterns of growth and declines in sizes of union membership in metal, chemical, financial, and auto transport sectors in three distinct periods during the last four decades from 1963 to 2003. This paper also calculates union densities in auto assembly, auto supply, and shipbuilding industries of the metal sector, cement, petroleum refining, and pharmaceutical industries of the chemical sector, private banking industry of the financial sector, and city bus industry of the auto transport sector. Such diversities in both sizes of union membership and union densities among sectors and industries turned out to be associated with attitudes and choices of employers and unions in interaction with sector- and industry-specific economic (growth stage and path), institutional (degrees of government intervention), and social (demographic features of employees and prevailing sizes of firms) environment. Such finding shows that theoretical reasonings on sizes of union membership and union densities across sectors and industries in advanced nations are also relevantly useful to analyze the Korean case.

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Design of the Adaptive Fuzzy Control Scheme and its Application on the Steering Control of the UCT (무인 컨테이너 운송 조향 제어의 적응 퍼지 제어와 응용)

  • 이규준;이영진;윤영진;이원구;김종식;이만형
    • Journal of Korean Port Research
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    • v.15 no.1
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    • pp.37-46
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    • 2001
  • Fuzzy logic control(FLC) is composed of three parts : fuzzy rule-bases, membership functions, and scaling factors. Well-defined fuzzy rule-base should contain proper physical intuition on the plant, so are needed lots of experiences of the skillful expert. When membership functions are considered, some parameters on the memberships function such as function shape, support, allocation density should be selected well. The rule of scaling factors is 'scaling'(amplifying or reducing) for both input and output signals of the FLC to fit in the membership function support and to operate the plant intentionally. To get a better performance of the FLC, it is necessary to adjust the parameters of the FLC. In general, the adaptation of the scaling factors is the most effective adjustment scheme, compared with that of the fuzzy rule-base or membership function parameters. This study proposes the adaptation scheme of the scaling factors. When the adaptation is performed on-line, the stability of the adaptive FLC should be guaranteed. The stable FLC system can be designed with stability analysis in the sense of Lyapunov stability. To adapt the scaling factors for the error signals, the concept of the conventional MRAC would be introduced into slightly modified form. A tracking accuracy of the control system would be enhanced by the modified shape and support of the membership function. The simulation is achieved on the pilot plant with the hydraulic steering control of a UCT(Unmanned Container Transporter) of which modeling dynamics have lots of severe uncertainties and modeling errors.

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Possible Ways to Make a Strategical Use of CRM for Facilitating Performing Arts (공연예술 활성화를 위한 CRM의 전략적 활용방안)

  • Kim, Chung-Eon
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.225-234
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    • 2012
  • The purpose of this study is to explore possible ways to make a strategical use of CRM(Customer Relationship Management) for facilitating performing arts. In order to satisfy the purpose, this study investigated actual cases of CRM, primarily focusing on LG Art Center, one of representative performance venues in South Korea, and CREDIA, a performing art planning agency in South Korea. Here, it was found that LG Art Center operated its independent TMS(Theater Management System) and thereby could afford to successfully plan performing art programs on the basis of customer-oriented convenient ticketing system as well as a pile of customer information. On the other hand, CREDIA introduced advanced performance management system and has successfully attracted larger membership than before. Moreover, it organized specialized personnel in membership management and thereby could manage membership in systematic manner. And it was found that based on web log analysis, CREDIA developed a variety of products to comply with customer needs and thereby could realize higher returns and better customer satisfaction through cross-selling activities as well as performance ticketing. However, it was found that CREDIA still operated its membership system and mileage point system in stereotypes manner. Thus, it is required to operate differentiated membership system based on membership grades and diversify practical ways to save and use mileage points, so that CRM can be strategically applied to develop new audience and maintain loyal customers.

Analysis of a cable-stayed bridge with uncertainties in Young's modulus and load - A fuzzy finite element approach

  • Rama Rao, M.V.;Ramesh Reddy, R.
    • Structural Engineering and Mechanics
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    • v.27 no.3
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    • pp.263-276
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    • 2007
  • This paper presents a fuzzy finite element model for the analysis of structures in the presence of multiple uncertainties. A new methodology to evaluate the cumulative effect of multiple uncertainties on structural response is developed in the present work. This is done by modifying Muhanna's approach for handling single uncertainty. Uncertainty in load and material properties is defined by triangular membership functions with equal spread about the crisp value. Structural response is obtained in terms of fuzzy interval displacements and rotations. The results are further post-processed to obtain interval values of bending moment, shear force and axial forces. Membership functions are constructed to depict the uncertainty in structural response. Sensitivity analysis is performed to evaluate the relative sensitivity of displacements and forces to uncertainty in structural parameters. The present work demonstrates the effectiveness of fuzzy finite element model in establishing sharp bounds to the uncertain structural response in the presence of multiple uncertainties.

Fuzzy multi-objective optimization of the laminated composite beam (복합재 적층 보의 퍼지 다목적 최적설계)

  • 이강희;구만회;이종호;홍영기;우호길
    • Proceedings of the Korean Society For Composite Materials Conference
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    • 2000.04a
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    • pp.143-148
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    • 2000
  • In this article, we presents multi-objective design optimization of laminated composite beam using Fuzzy programming method. At first, the two design objectives are minimizing the structural weight and maximizing the buckling load respectively. Fuzzy multi-optimization problem can be formulated based on results of single optimizations. Due to different relative importance of design objectives, membership functions are constructed by adding exponential parameters for different objective's weights. Finite element analysis of composite beam for buckling behavior are carried by Natural mode method proposed by J.Argyris and computational time of analysis can be reduced. With this scheme, a designer can conveniently obtain a compromise optimal solution of a multi-objective optimization problem only by providing some exponential parameters corresponding to the importance of the objective functions.

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Development of Fuzzy Controller for Electric Power Steering Considering Steering Feel (조향감을 고려한 자동차용 전동조향장치의 퍼지제어기의 개발)

  • Hahn, Chang-Su;Rhee, Meung-Ho;Park, Ho
    • Transactions of the Korean Society of Machine Tool Engineers
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    • v.11 no.2
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    • pp.50-58
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    • 2002
  • The test method using simulator to objectively measure the steering feel from several drivers was proposed. It has also described the ideas to analyse the principal factors affecting the steering feel of the driver using the correlation analysis of the measured data and the questionnaire. Proportional Derivative(PD) controller has been used to measure the steering feel, and the control parameters have been selected to obtain the optimal steering feel. Membership frictions of Sugeno fuzzy model are constructed from the assist torque values calculated from PD controller at each steering state. Moreover to verify the performance, this fuzzy controller has been compared with the another fuzzy controller of which membership frictions are derived from the knowledge of drivers. As a result it can be concluded that the proposed fuzzy controller improves the steering feel at each steering state more than any other conventional methods.

Automated Clinical best Result Analysis System - Application to liver function test - (퍼지이론을 이용한 임상검사 자동분석에 관한 연구 - 간기능검사 결과 자동분석시스템 -)

  • 차은종;이태수
    • Journal of Biomedical Engineering Research
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    • v.14 no.4
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    • pp.341-348
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    • 1993
  • Automated system to analyze liver function test results is presented based on fuzzy logic knowledge. Clinician's knowledge and experience was first expressed in linguistic terms fol- lowed by conversion to numerical values to create membership functions of disease possibility for each test item and liver disease. Membership functions were then compensated for different relative importances of test items. Liver diseases considered were acute viral hepatitis (AVH), chronic persistent hepatitis(CPH), chronic active hepatitis(CAH), and liver cirrhosis(LC), Liver function test results of alanine aminotransferase(ALT), aspartate amino- transferase(AST) , glutamate dehydrogenase(GDH), ornithine carbamyltransferase(OCT) , ALT/AST, and 10* GDH/ALT in 218 patients were analyzed by the present system, welch resulted in 80% accuracy. AVH and CAH showed the highest 93 % and the lowest 58% ac- curacies, respectively, which was similar to the clinician's expectation. The simple mathemat- ical formulation of the present system would enable an easy implementation in commercial analysis instruments. Also, the identical fuzzy logic can be applied to similar diagnostic envi- ronments in general.

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A Study on the Web Contents Analysis of Cultural Tourism Festivals (문화관광축제의 웹콘텐츠 분석에 관한 연구)

  • Chun Young-Chul
    • The Journal of the Korea Contents Association
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    • v.6 no.4
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    • pp.117-124
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    • 2006
  • This study was to analyze web contents of major cultural tourism festival. And suggest to contents development. Study method is contents analysis and comparative study by suggest data. According to the results, need for independent domain, provide to foreign language information, maintenance membership administration through membership e-mail service, provide to segmentation board, provide to dynamic information should be consideration to visitror's movement line.

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