• 제목/요약/키워드: Mediating Effect

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스포츠 산업의 직접 참여 확대를 위한 기술수용 방안 연구 (A Study on Technology Acceptance Plans to Expand Direct Participation in the Sports Industry)

  • 이상호;조광문
    • 사물인터넷융복합논문지
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    • 제9권1호
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    • pp.105-115
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    • 2023
  • 본 연구는 디지털 기술 수용을 통하여 이용자를 스포츠에 직접적인 참여 확대로 유도할 수 있는 방안을 모색하고자 한다. 2022년 7월 1일부터 8월 30일까지 사물인터넷(IoT)을 적용한 홈트레이닝 이용자를 대상으로 설문조사를 실시하였다. 설문 조사는 비대면 자기기입식 방법으로 129명이 참여하였다. 자료 처리는 IBM사의 SPSS 21.0 프로그램을 활용하여 빈도분석, 탐색적 요인 분석, 신뢰도 분석, 상관관계분석, 다중회귀분석, 3단계 매개회귀분석을 실시하였다. 연구 결과는 다음과 같다. 첫째, 홈트레이닝 PPM 모델과 스포츠 직접 참여의 관계에서 용이성은 매개효과가 나타났다. 불만족 요인에서 단순 기능성은 완전매개효과가 나타났고, 비효율성은 부분매개효과가 나타났다. 만족 요인에서 유희성과 경험 가능성은 완전매개효과가 나타났다. 계류 요인에서 개인 혁신성은 완전매개효과가 나타났다. 둘째, 홈트레이닝 PPM 모델과 스포츠 직접 참여의 관계에서 유용성은 매개효과가 나타났다. 불만족 요인에서 단순 기능성은 완전매개효과가 나타났고, 비효율성은 부분매개효과가 나타났다. 만족 요인에서 유희성과 경험 가능성은 완전매개효과가 나타났다. 계류 요인에서 개인 혁신성은 부분매개효과가 나타났다. 이러한 연구를 통하여 스포츠 산업이 NFT, 메타버스, 가상·증강현실 등 디지털 기술의 확대로 소비지출 확대와 경제성장에 기여하길 기대한다.

위 불쾌감, 학습된 음식 거부와 식욕이 음식 신공포증과 음식 거절의 관계에 미치는 매개효과 평가 (Mediating Effects of Nausea, Learned Food Aversion, and Appetite on the Relationship between Food Neophobia and Food Rejection)

  • 강종헌;고범석
    • 한국조리학회지
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    • 제13권2호
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    • pp.153-162
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    • 2007
  • The purpose of this study was to examine the mediating role of nausea, learned food aversion, and appetite on the relationship between food neophobia and food rejection. A total of 250(122 healthy males and 128 healthy females) questionnaires were completed. Path analytic model was used to measure the mediating effect. Results of the study demonstrated that the path analytic result for the data also indicated excellent model fit. Furthermore, the mediating analysis indicated that the influence of food neophobia was mediated by mediator. The effect of food neophobia on appetite was perfectly mediated by nausea and learned food aversion. In the contests of general food rejection, the effect of food neophobia on food rejection was perfectly mediated by appetite. It should be noted that the original model was modified and should, preferably, be validated in future research.

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성인의 스트레스와 우울 간의 관계에서 자아존중감과 삶의 의미의 매개효과 (The Mediating Effect of Self-esteem and Meaning of Life on the Relationship between Stress and Depression in Adults)

  • 박영례;박선아;전재희
    • 근관절건강학회지
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    • 제26권3호
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    • pp.214-222
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    • 2019
  • Purpose: The purpose of this study was to examine the mediating effects of self-esteem and meaning of life in the relationship between stress and depression in adults. Methods: The subjects of this study were 162 adults aged 19 to 64 who live in Jeollabuk-do and capital area. Data were collected from March to April 2018. The data were analyzed by independent t-test and one way ANOVA analysis. The mediating effects were verified by the Bootstrapping method using the PROCESS macro for SPSS. Results: The results showed that stress had a direct effect on self-esteem and depression, self-esteem had a direct effect on depression. Self-esteem had a mediating effect on the relationship between stress and depression. However, the meaning of life did not have any direct or mediating effects on depression. Conclusion: In order to reduce depression in adults, strategies for improving self-esteem are needed along with stress management. As for the effect of life meaning on depression, it is necessary to measure and apply the meaning of multidimensional life repeatedly.

정부 조직특성이 공무원 직무태도에 미치는 영향 : 신뢰의 매개효과를 중심으로 (The Study on the Impact of Organizational Characteristics on Job Attitudes of Public Sector : Focusing on the Mediating Effect of Trust)

  • 최윤정
    • 산업융합연구
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    • 제13권2호
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    • pp.39-44
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    • 2015
  • According to the result of this study, democracy, efficiency and consistency of governmental organizations gave the positive effect to public trust and private trust directly. But only democracy and efficiency affected to organizational commitment. As the analysis result of mediating effect, democracy and efficiency enhanced the total effect due to the mediating effect of public trust.

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라이브 커머스 특성이 구매 의도에 미치는 영향 : 신뢰와 몰입의 이중매개 효과를 중심으로 (Effect of Live Commerce Characteristics on Purchase Intention : Focusing on the Parallel Multiple Mediating Effect of Trust and Flow)

  • 김성종;정병규
    • 벤처혁신연구
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    • 제5권1호
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    • pp.59-73
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    • 2022
  • 코로나19로 인하여 언택트 마케팅이 활성화되고 있다. 그로 인하여 e 커머스 시장에서도 언택트 판매인 라이브 커머스가 활성화되고 있다. 이에 본 연구에서는 소비자들이 라이브 커머스를 통해 구매할 경우 어떠한 요인이 영향을 미치는지에 대해 알아보고자 했다. 특히 이제 막 활성화되고 있는 라이브 커머스 플랫폼과 제품에 대한 소비자의 신뢰가 중요하고 콘텐츠에 대한 소비자들의 몰입이 중요하므로 이들의 매개 효과를 분석하였다. 연구 모형은 선행 연구를 바탕으로 라이브 커머스 특성 중 공통 변인을 도출하여 설정하였다. 실증 분석을 위해 온라인 설문조사를 진행하였다. 라이브 커머스에서 1회 이상 구매한 사용자 200명을 분석 대상으로 삼았다. 연구 결과는 다음과 같다. 라이브 커머스 특성 중 오락성, 경제성, 전문성은 구매 의도에 정(+)의 영향을 미치는 것으로 나타났다. 반면, 사용 용이성은 구매 의도에 유의한 영향을 미치지 못했다. 영향력은 오락성, 전문성, 경제성 순으로 나타났다. 신뢰의 매개 효과는 오락성, 경제성, 전문성이 구매의도에 영향을 미침에 있어서 매개역할을 하는 것으로 나타났다. 반면 사용 용이성과 구매 의도간에는 유의한 매개효과가 검정되지 않았다. 몰입의 매개 효과는 오락성, 경제성이 구매의도에 영향을 미침에 있어서 몰입이 매개 역할을 하는 것으로 나타났다. 반면 사용 용이성과 경제성이 구매의도에 영향을 미침에 있어서 몰입의 매개효과는 검정되지 않았다. 몰입과 신뢰의 이중 매개효과는 오락이 구매의도에 영향을 미침에 있어서는 몰입의 매개효과가 신뢰의 매개효과 보다 강하게 나타났다. 전문성이 구매의도에 영향을 미침에 있어서도 역시 몰입의 매개효과가 신뢰의 매개효과 보다 강하게 나타났다. 반면, 경제성이 구매의도에 영향을 미침에 있어서는 신뢰만 매개효과가 있는 것으로 분석되었다. 이러한 연구 결과는 학술적으로 소비자들이 라이브 커머스를 이용함에 있어서 콘텐츠의 재미와 흥미 요소인 오락성이 가장 중요한 요인임을 실증적으로 검증한 점이다. 또한 신뢰와 몰입이 동시에 매개 역할을 하기도 하고 전혀 매개 역할을 못하는 경우등 다양한 결과를 도출한 점이다. 라이브 커머스 플랫폼 사업자와 판매업체들에게 소비자에게 다가가기 위해서 무엇에 우선 순위를 두어야하는지에 대한 단초를 제공하였다는 점에서 실무적인 시사점을 찾을수 있다.

주관적 규범과 불평행동 의도의 관계에 미치는 태도의 매개 효과 (Mediating Effect of the Attitude on the Relationship between Subjective Norms and Voice Intention)

  • 강종헌;표길택
    • 한국조리학회지
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    • 제13권2호
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    • pp.12-21
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    • 2007
  • The purpose of this study was to examine the effect of subjective norms on customers' intention to engage in voice of dissatisfaction responses, the effect of subjective norms on attitude, and the mediating effect of attitude on the relationships between subjective norms and customers' intention to engage in voice of dissatisfaction responses. The simple regression analysis is used in order to estimate the effects of subjective norms on customers' intention to engage in voice of dissatisfaction responses and attitude. The mediated regression analysis is used in order to estimate the mediating role of attitude of the effect of subjective norms on customers' intention to engage in voice of dissatisfaction responses. Results of the study demonstrated that the inclusion of perceived behavioral control did significantly improve the predictability of the voice of dissatisfaction response intentions. Furthermore, the mediating analysis indicated that the influence of subjective norms was mediated by mediator. In the contests of voice behavior, the effect of subjective norms on intention was mediated by attitude.

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결혼이민자의 안전교육 태도가 안전의식에 미치는 영향: 한국어능력의 매개효과를 중심으로 (Influence of Marriage Immigrants' Safety Education Attitude on Safety Awareness: Focusing on Mediating Effect of Korean Language Ability)

  • 박미정;박선아
    • 대한안전경영과학회지
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    • 제24권4호
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    • pp.9-14
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    • 2022
  • The purpose of this study is to verify the mediating effect of Korean language ability on the effect of marriage immigrants' safety education attitude on safety awareness. A survey was conducted on marriage immigrants living in the Daejeon and Chungcheong regions, and the responses of 109 people were used for the analysis. After controlling for gender, nationality, age, educational background, period of stay, region of residence, and presence or absence of safety accidents, the analysis was performed according to the step-by-step approach of Baron and Kenny(1986). In order to verify the statistical significance of the mediating effect of Korean proficiency, the Sobel test was conducted. As a result of the study, it was confirmed that marriage immigrants' safety education attitude had a significant positive (+) effect on safety awareness, and Korean language ability had a partial mediating effect on the relationship between marriage immigrants' safety education attitude and safety awareness.

다문화 청소년의 문화적응 스트레스가 삶의 만족도에 미치는 영향: 이중문화 수용태도, 자아존중감, 사회적 위축의 순차적 다중 매개효과 -2016년 다문화 청소년패널조사 이용- (Effect of Acculturative Stress on Multicultural Adolescents' Life Satisfaction: Sequential Multiple Mediating Effects of Bicultural Acceptance Attitude, Self-Esteem, and Social Withdrawal -Using the 2016 Multicultural Adolescents Panel Study-)

  • 김수미;김현옥
    • 대한간호학회지
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    • 제52권3호
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    • pp.324-340
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    • 2022
  • Purpose: This study determined acculturative stress' effect on the life satisfaction of multicultural adolescents based on Roy's Adaptation Model and some earlier studies. Further, it examined the sequential multiple mediating effects of bicultural acceptance attitude, self-esteem, and social withdrawal on life satisfaction. Methods: Participants included 1,163 multicultural adolescents who participated in the sixth Multicultural Adolescents Panel Study. A hypothesis test was conducted using Hayes' Process Macro Model 81. Results: Life satisfaction increased with a decline in acculturative stress. Each of bicultural acceptance attitude, self-esteem, and social withdrawal had a single mediating effect on the relationship between acculturative stress and life satisfaction in multicultural adolescents. The sequential multiple mediating effects of bicultural acceptance attitude and self-esteem were confirmed significant after their impact on the relationship between acculturative stress and life satisfaction was analyzed. Bicultural acceptance attitude and social withdrawal were found to have a significant sequential multiple mediating effect on the relationship, as well. Conclusion: This study's results demonstrate that acculturative stress reduction is critical to improving multicultural adolescents' life satisfaction. Bicultural acceptance attitude, self-esteem, and social withdrawal have a single mediating or sequential multiple mediating effect on the relationship between multicultural adolescents' acculturative stress and life satisfaction. The findings, which highlight mediating effects, indicate that by increasing bicultural acceptance attitude and self-esteem, and reducing social withdrawal, multicultural adolescents' life satisfaction can be improved.

심리적 안정감이 혁신행동에 미치는 영향: 잡 크래프팅(Job Crafting)의 매개효과를 중심으로 (The Effect of Psychological Safety on Innovation Behavior: Focus on Mediating Effect of Job Crafting)

  • 최수형;이정미
    • 아태비즈니스연구
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    • 제11권3호
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    • pp.79-93
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    • 2020
  • Purpose - The purpose of this study analyzes the effect of psychological safety on innovative behavior mediated by job crafting. Design/methodology/approach - This study collected 221 survey data from employees in Korea. Collected data were analyzed using SPSS 25.0 and Macro Process. The multiple regression analysis and bootstrap analysis were hired in order to analyze the data. Findings - First, psychological safety had a significant effect on innovation behavior. Second, job crafting proved a mediating effect in the relationship between psychological safety and innovation behavior. In other words, it has been demonstrated empirically that task crafting, cognitive crafting, and relational crafting, which are sub-elements of job crafting, play a mediating role in the relationship between psychological safety and innovative behavior. Research implications or Originality - This study expanded the study of Job Crafting in that it revealed the mediating role of Job Crafting in the relationship of psychological safety and innovative behavior. Second, this study has novelty in that it has established a sense of psychological safety as an independent variable that promotes innovative behavior, and that it has examined each other's structural relationship by adding a variable called Job Crafting.

노인의 교육참여가 인지기능에 미치는 영향: 자녀관계 만족도의 매개효과를 중심으로 (Effects of Participation in Adult Education on Cognitive Function: The Mediating Effect of Relationship with Children among Older Adults)

  • 이성은
    • 한국지역사회생활과학회지
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    • 제27권2호
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    • pp.221-231
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    • 2016
  • This study was conducted to investigate the effects of participation in adult education on cognitive function, and the mediating effects of relationships with children among older adults. This study employed data from the 2011 Elderly Survey, and a total of 8,668 older adults over 65-years old were used for analysis. Multiple linear regression analyses were used to examine the mediating effect of relationship with children based on the approach proposed by Baron & Kenny (1986). The results showed that participation in adult education increased cognitive function of older adults. Adult education participation also increased satisfaction with relationship with children, and relationship with children was found to have a mediating effect. These findings suggest that there is a need to recognize the importance of the relationship between older adults and children when developing education programs for older adults.