• 제목/요약/키워드: Media reach

검색결과 139건 처리시간 0.025초

인터뷰를 활용한 무용작품연구 (A Study of Dance Using Interview)

  • 조선영
    • 트랜스-
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    • 제7권
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    • pp.1-17
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    • 2019
  • 본 연구는 새로운 커뮤니케이션 미디어의 사회적 파급효과와 영향력이 매우 크다는 것을 인식하고'인터뷰'를 소재로 한 무용과 미디어의 접목을 시도한 현대무용작품들이 독자적인 방식으로 무용예술의 가치를 담아낼 수 있다는 가전제하에서 출발하고자 한다. 현재 많은 예술단체들과 안무가들은 관객에게 효과적으로 다가가기 위해 점진적으로 새로운 안무기법과 형식에 대해 깊이 고민하며 관객들의 관념을 일깨우고 있다. 이러한 변화는 기술 진전에 따른 다변화를 이끌어내고 21세기의 산업화와 무용관객을 개발해 무대를 확장시키고 무용예술을 향유할 콘텐츠로써 그 의미와 가치가 있다고 할 수 있겠다. 따라서 인터뷰를 활용한 국·내외 무용작품들을 문헌과 영상을 통해 분석하고 결론적으로 무용작품에서 인터뷰라는 소재가 어떠한 안무방식으로 활용되고 있는가를 살펴보고 그 효과성을 제시하는 탐구적 연구가 될 것이다.

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Fashion Blogging and Personal Style Bloggers: The Evolving Enterprise

  • Reddy, Shweta Linga
    • International Journal of Costume and Fashion
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    • 제13권1호
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    • pp.1-10
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    • 2013
  • This study examines existing literature and uses case studies to identify the scope of fashion blogging and the evolving role of the personal style bloggers in the fashion business. Information on six popular personal style bloggers has been gathered to demonstrate the evolving business of these bloggers and their scope of operations that are relevant to fashion. The case of these six bloggers were drawn from popular media publications such as CNN, Wall Street Journal (WSJ), Time, Women's Wear Daily (WWD) and The New York Times. The case study of these six bloggers reveals that these personal style bloggers have used their reach and influence on the blog audience to procure and access business opportunities to grow their enterprise. The findings indicate that affiliation, partnership or collaboration with brands or established designers adds more value to a personal style bloggers resume. However, the findings also indicate that the popular fashion bloggers provide a new opportunity for marketing and promoting fashion brands and products to the younger generation.

Designing Health Games for Anti-Smoking Advertising Targeting College Students: The Impact of Message Types and Voice-Over

  • Yoo, Seung-Chul;Eastin, Matthew S.
    • International Journal of Contents
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    • 제13권3호
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    • pp.17-24
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    • 2017
  • Video games are an alternative channel for public health authorities constantly striving to reach target audiences and make positive changes. The objective of this research is to address effectiveness of health games as a health promotion technology for anti-smoking communication. This study tested the impact of advertising message types and voice-over relative to anti-smoking persuasion. By using commercial-level custom-made first person shooter (FPS) games, two experimental studies demonstrated usefulness of applying health games to change a player's attitude towards smoking. In particular, an interactive in-game message with a persuasive voice over was the most effective method to change targets' attitude towards smoking. Findings of our research offer meaningful insight on health promotion research and provide possible directions for future anti-smoking communication using health games.

Core Factors Influencing the Perceptions of Adolescenses in Higher Education Relating to The Impact of Technological Innovations on Human Interaction

  • Gurola, Mehmet Ali;Ozgurb, Ergun
    • Journal of Information Technology Applications and Management
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    • 제21권1호
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    • pp.69-83
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    • 2014
  • This paper aims to reach the perceptions, ideas and intentions of the higher education adolescences on the effects of technological innovations over interrelation/communication between individuals. While advances in technology commonly works for the welfare and benefit of humankind, paradoxically in some instances could have negative outcomes on interrelations among individuals, minimizing face-to-face communication. The perceptions, so ideas of the individuals on the matter could differ depending on their age, gender, race and the culture beyond their relative intimacy and closeness to ICT tools. In order to penetrate the basic initiatives leading the perceptions of adolescents on the effects of technological improvements on human interrelations/ communication, a survey is conducted with 157 students in high education consisting of Asian, African, Cypriot, Turkish nationals. Results indicate that participants use technological tools for communication which lessens their face-to-face interaction. However they prefer social media more than face-to-face communication during conflict or undesirable situations.

Electro-osmotic pump in osteo-articular tissue engineering: A feasibility study

  • Lemonnier, Sarah;Naili, Salah;Lemaire, Thibault
    • Advances in biomechanics and applications
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    • 제1권4호
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    • pp.227-237
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    • 2014
  • The in vitro construction of osteo-articular large implants combining biomaterials and cells is of great interest since these tissues have limited regeneration capability. But the development of such organoids is particularly challenging, especially in the later time of the culture, when the extracellular matrix has almost filled the initial porous network. The fluid flow needed to efficiently perfuse the sample can then not be achieved using only the hydraulic driving force. In this paper, we investigate the interest of using an electric field to promote mass transport through the scaffold at the late stage of the culture. Based on the resolution of the electrokinetics equations, this study provides an estimation of the necessary electric driving force to reach a sufficient oxygen perfusion through the sample, thus analyzing the feasibility of this concept. The possible consequences of such electric fields on cellular activities are then discussed.

황산화 균주가 부착된 다공성 세라믹 biofilter를 이용한 $H_2S$ 제거 (Removal of Hydrogen Sulfide Using Porous Ceramic Biofilter Inoculated with Sulfur Oxidizing Bacteria)

  • 박상진;조경숙
    • 한국대기환경학회지
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    • 제15권5호
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    • pp.649-655
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    • 1999
  • Biofiltration of polluted gas streams contained $H_2S$ was studied. The experiments were performed in a laboratory-scale reactor with a porous ceramic media inoculated with sulfur oxidizing bacterium, TAS which was isolated from activiated sludge. The concentration of $H_2S$ in the inlet gas varied from 109 to 3,841 ppm, at the various space velocities(SV) of 50 $h^{-1}$ to 250 $h^{-1}$. Various tests have been conducted to evaluate the effects of such parameters as pH, concentration of sulfate ion and retention time on the pressure drop and maximum elimination capacity. The removal efficiency of $H_2S$ decreased as the $H_2S$ concentration or gas velocity increased in the inlet gas. Pressure drop was insignificant in this system. The maximum elimination capacity could reach up to 16.35g-S/kg-dry packing material/day.

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Effective in Vitro Propagation by Bulb Scale Segments Culture of Muscari comosum var. plumosum

  • Ko Jeong-Ae;Choi Jeong-Ran;Xudong He;Kim Hyun-Soon
    • 한국자원식물학회지
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    • 제19권3호
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    • pp.432-435
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    • 2006
  • A rapid and mass propagation method for multiple shoots and plant regeneration using bulb scales of Muscari comosum var. plumosum were developed. In vitro different parts of bulb scale as explants were cultured on 11 kinds of MS (1962) media supplemented with various plant growth regulators to induce shoot and callus. A combination of 2.0 mg/L 6-BA and 2.0 mg/L IBA on MS medium was the most favorable and induced the highest production (80%) of shoot formation after 30 days. We also found that the middle part of bulb scale was the best for mass propagation of Muscari comosum var. plumosum of which production could reach 64.4%.

로만 폴란스키의 <테스>: 육체와 자본의 미학 (Roman Polansky's Tess: Aesthetics of Human Body and Capital)

  • 김봉은
    • 영미문화
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    • 제9권1호
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    • pp.71-90
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    • 2009
  • David Harris argues that mass media suppress counter-hegemonic factors in order to reach audience. According to Harris's theory, the success of the film "Tess" depends on its effective adaptation from Thomas Hardy's novel Tess of the D'Urbervilles (1891). Tess (1979), directed by Roman Polansky, casting Nastassia Kinski for Tess, was acclaimed as a professional and commercial success, awarded with various prizes. Hardy's aim at criticizing Victorian English social and moral standard through Tess appears obscure in Polansky's film which focuses on the aesthetics of human body and capital. Polanski's Tess with urban white beauty does not emerge victimized by poverty, which the late twentieth century audience under the capitalist umbrella may abhor. To examine his use of music, sound effect, visual images by means of camera operation—angles, distances, close-ups and frequent movements—light and color, and mythic elements in the film, show Polansky's sharp perception of his contemporary audience's desire and conscientious work upon it.

Movie Marketing by Showbox: How to Promote Dachimawa Lee

  • Kim, Sang-Hoon
    • Asia Marketing Journal
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    • 제11권2호
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    • pp.53-72
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    • 2009
  • In the summer of 2008, the movie Dachimawa Lee: Villain, Get on the Express to Hell is waiting for its first release. This movie is based on a short film which was tremendously popular when it was first introduced on the internet in 2000, and the director Ryu Seung Wahn is expecting a mega hit of the movie this summer. Showbox is one of the leading movie distributors in Korea. After a series of blockbuster hits such as Welcome to Dongmakgol, The Host, and The Chaser, Showbox is now in stagnation. Along with sluggish economy in Korea, most of recent movies distributed by them didn't even reach the breakeven. However, expectation on the upcoming movie, Dachimawa Lee, is higher than ever. Marketing department of Showbox has to decide what kind of media channel to choose and which marketing strategy to apply. It needs to make a decision about whether to target the so-called mania group or the general public of much bigger size. In this case study, the distinctiveness of the movie marketing and its process will be discussed. Moreover, the marketing strategies for Dachimawa Lee's success will be examined in the Showbox's point of view.

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군(軍) 홍보활동이 장병 정신전력에 미치는 영향에 관한 연구 -국방일보 홍보사례 설문 분석을 중심으로- (A study on Public & Media activity's Impact on Enhancing Moral Strength in the Army -On the basis of a Daily Report of National Defense's Analysis on the Survey-)

  • 김기주;양종훈
    • 한국콘텐츠학회논문지
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    • 제17권3호
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    • pp.444-453
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    • 2017
  • 군에서 정신교육의 목적은 투철한 국가관, 안보관, 필승의 군인정신으로 무장된 싸우면 이기는 전사를 육성하는 것이다. 이를 위해 군에서는 신병교육, 병과 학교교육, 부대교육 등 대상과 기관에 따라 다양한 정신교육을 진행하고 있다. 또한, 정신교육의 효과를 높이기 위해 콘서트식 형식의 문화활동을 접목한 교육 등을 모색하고 있다. 하지만 현재 군에서 이루어지고 있는 정신교육은 대부분 국가관, 안보관 지식정보 전달위주의 교육으로 이뤄져 정신교육의 궁극적 목적인 자발적 전투의지를 가진 전사육성에는 한계점을 가지고 있다. 이에 각급 부대에서 실시하고 있는 다양한 부대홍보활동을 통해 정신교육이 가진 한계점에 대한 극복방안을 모색하게 되었다. 교육학에서 분류하고 있는 정서, 흥미, 태도, 성격, 가치관 등의 정의적 영역을 각급 부대에서 이뤄지고 있는 홍보활동으로 확대한다면 정신교육이 행동으로 표출되는데 도움이 될 것으로 판단하여 2016년 6월부터 7월까지 531명의 장병을 대상으로 부대홍보활동이 장병들의 자긍심과 임무수행 의지에 미치는 영향을 조사했다. 그 결과 부대홍보활동은 장병들의 소속부대에 대한 자긍심에 긍정적 영향을 미치는 것으로 확인되었으며, 또한 자긍심은 부대원들의 임무수행의지 향상에 많은 영향을 주는 것으로 조사되었다. 이번 연구에서는 그동안 국민들과의 소통, 국민들의 신뢰획득을 위해 활용된 홍보활동이 소속부대 장병들의 정신전력 향상, 그 중에서도 행동으로 표출하는데 많은 도움이 된다는 결론을 얻었다.