• Title/Summary/Keyword: Media reach

Search Result 139, Processing Time 0.024 seconds

A Study of Dance Using Interview (인터뷰를 활용한 무용작품연구)

  • Cho, Sunyoung
    • Trans-
    • /
    • v.7
    • /
    • pp.1-17
    • /
    • 2019
  • In this study, it is recognized that the new social media has a great social impact and influence, and contemporary dance works that attempted to combine dance and media based on 'interview' are able to bring the value of dance art in a unique way. Currently, many art groups and choreographers are gradually awakening to the audience's thoughts by carefully studying new choreography techniques and forms in order to reach the audience effectively. These changes are meaningful and valuable as contents that will lead to diversification according to technological progress, industrialization of the 21st century, development of dance audience, expansion of stage, and enjoyment of dance arts. Therefore, it will be an inquiry study which analyzes through the literature and images of domestic and foreign dance works using interviews as a material, and finally examines what kind of choreography is used as the interview material in dance works and suggests its effectiveness.

  • PDF

Fashion Blogging and Personal Style Bloggers: The Evolving Enterprise

  • Reddy, Shweta Linga
    • International Journal of Costume and Fashion
    • /
    • v.13 no.1
    • /
    • pp.1-10
    • /
    • 2013
  • This study examines existing literature and uses case studies to identify the scope of fashion blogging and the evolving role of the personal style bloggers in the fashion business. Information on six popular personal style bloggers has been gathered to demonstrate the evolving business of these bloggers and their scope of operations that are relevant to fashion. The case of these six bloggers were drawn from popular media publications such as CNN, Wall Street Journal (WSJ), Time, Women's Wear Daily (WWD) and The New York Times. The case study of these six bloggers reveals that these personal style bloggers have used their reach and influence on the blog audience to procure and access business opportunities to grow their enterprise. The findings indicate that affiliation, partnership or collaboration with brands or established designers adds more value to a personal style bloggers resume. However, the findings also indicate that the popular fashion bloggers provide a new opportunity for marketing and promoting fashion brands and products to the younger generation.

Designing Health Games for Anti-Smoking Advertising Targeting College Students: The Impact of Message Types and Voice-Over

  • Yoo, Seung-Chul;Eastin, Matthew S.
    • International Journal of Contents
    • /
    • v.13 no.3
    • /
    • pp.17-24
    • /
    • 2017
  • Video games are an alternative channel for public health authorities constantly striving to reach target audiences and make positive changes. The objective of this research is to address effectiveness of health games as a health promotion technology for anti-smoking communication. This study tested the impact of advertising message types and voice-over relative to anti-smoking persuasion. By using commercial-level custom-made first person shooter (FPS) games, two experimental studies demonstrated usefulness of applying health games to change a player's attitude towards smoking. In particular, an interactive in-game message with a persuasive voice over was the most effective method to change targets' attitude towards smoking. Findings of our research offer meaningful insight on health promotion research and provide possible directions for future anti-smoking communication using health games.

Core Factors Influencing the Perceptions of Adolescenses in Higher Education Relating to The Impact of Technological Innovations on Human Interaction

  • Gurola, Mehmet Ali;Ozgurb, Ergun
    • Journal of Information Technology Applications and Management
    • /
    • v.21 no.1
    • /
    • pp.69-83
    • /
    • 2014
  • This paper aims to reach the perceptions, ideas and intentions of the higher education adolescences on the effects of technological innovations over interrelation/communication between individuals. While advances in technology commonly works for the welfare and benefit of humankind, paradoxically in some instances could have negative outcomes on interrelations among individuals, minimizing face-to-face communication. The perceptions, so ideas of the individuals on the matter could differ depending on their age, gender, race and the culture beyond their relative intimacy and closeness to ICT tools. In order to penetrate the basic initiatives leading the perceptions of adolescents on the effects of technological improvements on human interrelations/ communication, a survey is conducted with 157 students in high education consisting of Asian, African, Cypriot, Turkish nationals. Results indicate that participants use technological tools for communication which lessens their face-to-face interaction. However they prefer social media more than face-to-face communication during conflict or undesirable situations.

Electro-osmotic pump in osteo-articular tissue engineering: A feasibility study

  • Lemonnier, Sarah;Naili, Salah;Lemaire, Thibault
    • Advances in biomechanics and applications
    • /
    • v.1 no.4
    • /
    • pp.227-237
    • /
    • 2014
  • The in vitro construction of osteo-articular large implants combining biomaterials and cells is of great interest since these tissues have limited regeneration capability. But the development of such organoids is particularly challenging, especially in the later time of the culture, when the extracellular matrix has almost filled the initial porous network. The fluid flow needed to efficiently perfuse the sample can then not be achieved using only the hydraulic driving force. In this paper, we investigate the interest of using an electric field to promote mass transport through the scaffold at the late stage of the culture. Based on the resolution of the electrokinetics equations, this study provides an estimation of the necessary electric driving force to reach a sufficient oxygen perfusion through the sample, thus analyzing the feasibility of this concept. The possible consequences of such electric fields on cellular activities are then discussed.

Removal of Hydrogen Sulfide Using Porous Ceramic Biofilter Inoculated with Sulfur Oxidizing Bacteria (황산화 균주가 부착된 다공성 세라믹 biofilter를 이용한 $H_2S$ 제거)

  • 박상진;조경숙
    • Journal of Korean Society for Atmospheric Environment
    • /
    • v.15 no.5
    • /
    • pp.649-655
    • /
    • 1999
  • Biofiltration of polluted gas streams contained $H_2S$ was studied. The experiments were performed in a laboratory-scale reactor with a porous ceramic media inoculated with sulfur oxidizing bacterium, TAS which was isolated from activiated sludge. The concentration of $H_2S$ in the inlet gas varied from 109 to 3,841 ppm, at the various space velocities(SV) of 50 $h^{-1}$ to 250 $h^{-1}$. Various tests have been conducted to evaluate the effects of such parameters as pH, concentration of sulfate ion and retention time on the pressure drop and maximum elimination capacity. The removal efficiency of $H_2S$ decreased as the $H_2S$ concentration or gas velocity increased in the inlet gas. Pressure drop was insignificant in this system. The maximum elimination capacity could reach up to 16.35g-S/kg-dry packing material/day.

  • PDF

Effective in Vitro Propagation by Bulb Scale Segments Culture of Muscari comosum var. plumosum

  • Ko Jeong-Ae;Choi Jeong-Ran;Xudong He;Kim Hyun-Soon
    • Korean Journal of Plant Resources
    • /
    • v.19 no.3
    • /
    • pp.432-435
    • /
    • 2006
  • A rapid and mass propagation method for multiple shoots and plant regeneration using bulb scales of Muscari comosum var. plumosum were developed. In vitro different parts of bulb scale as explants were cultured on 11 kinds of MS (1962) media supplemented with various plant growth regulators to induce shoot and callus. A combination of 2.0 mg/L 6-BA and 2.0 mg/L IBA on MS medium was the most favorable and induced the highest production (80%) of shoot formation after 30 days. We also found that the middle part of bulb scale was the best for mass propagation of Muscari comosum var. plumosum of which production could reach 64.4%.

Roman Polansky's Tess: Aesthetics of Human Body and Capital (로만 폴란스키의 <테스>: 육체와 자본의 미학)

  • Kim, Bong Eun
    • English & American cultural studies
    • /
    • v.9 no.1
    • /
    • pp.71-90
    • /
    • 2009
  • David Harris argues that mass media suppress counter-hegemonic factors in order to reach audience. According to Harris's theory, the success of the film "Tess" depends on its effective adaptation from Thomas Hardy's novel Tess of the D'Urbervilles (1891). Tess (1979), directed by Roman Polansky, casting Nastassia Kinski for Tess, was acclaimed as a professional and commercial success, awarded with various prizes. Hardy's aim at criticizing Victorian English social and moral standard through Tess appears obscure in Polansky's film which focuses on the aesthetics of human body and capital. Polanski's Tess with urban white beauty does not emerge victimized by poverty, which the late twentieth century audience under the capitalist umbrella may abhor. To examine his use of music, sound effect, visual images by means of camera operation—angles, distances, close-ups and frequent movements—light and color, and mythic elements in the film, show Polansky's sharp perception of his contemporary audience's desire and conscientious work upon it.

Movie Marketing by Showbox: How to Promote Dachimawa Lee

  • Kim, Sang-Hoon
    • Asia Marketing Journal
    • /
    • v.11 no.2
    • /
    • pp.53-72
    • /
    • 2009
  • In the summer of 2008, the movie Dachimawa Lee: Villain, Get on the Express to Hell is waiting for its first release. This movie is based on a short film which was tremendously popular when it was first introduced on the internet in 2000, and the director Ryu Seung Wahn is expecting a mega hit of the movie this summer. Showbox is one of the leading movie distributors in Korea. After a series of blockbuster hits such as Welcome to Dongmakgol, The Host, and The Chaser, Showbox is now in stagnation. Along with sluggish economy in Korea, most of recent movies distributed by them didn't even reach the breakeven. However, expectation on the upcoming movie, Dachimawa Lee, is higher than ever. Marketing department of Showbox has to decide what kind of media channel to choose and which marketing strategy to apply. It needs to make a decision about whether to target the so-called mania group or the general public of much bigger size. In this case study, the distinctiveness of the movie marketing and its process will be discussed. Moreover, the marketing strategies for Dachimawa Lee's success will be examined in the Showbox's point of view.

  • PDF

A study on Public & Media activity's Impact on Enhancing Moral Strength in the Army -On the basis of a Daily Report of National Defense's Analysis on the Survey- (군(軍) 홍보활동이 장병 정신전력에 미치는 영향에 관한 연구 -국방일보 홍보사례 설문 분석을 중심으로-)

  • Kim, Gi Ju;Yang, Jong Hoon
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.3
    • /
    • pp.444-453
    • /
    • 2017
  • Moral education is essential to the military in fostering elite warriors to have clear sense of their nation and the security, while arming themselves with military spirit that strives for victory. To reach this goal, various moral education has been set forth through boot camp training, academic education, unit training, etc. depending on various subject and supporting agencies in question. Also, in order to heighten the effect of the education, various attempts to combine concert-style cultural activities with the programs are carried out. However, the ultimate goal for this moral education is to facilitate soldiers to voluntarily set their minds and will in combat, and the current education system lacks that motivation as it concentrates mostly on educating knowledges about nationality and security. Under such circumstances, various units have attempted to raise morality in creating many public and media activities within the unit, which proven to be successful. In theory, the usual definitions in the field of education such as emotion, interest, attitude, and personality can be expanded upon with public and media activities. With this in mind, we have researched on how effective this method is by conducting various public and media activities in multiple units, total of 531 soldiers, starting from June to July of 2016. As a result, these activities brought positive effects on young soldiers to build pride in their assigned units, and also increased their willingness to carry out their assignments and missions. Through this research, we drew to the conclusion that unit-level public and media activities, which was solely used for gaining trust and communicate with the general civilians, can be used to boost the soldiers moral strength and help them express the strength in action.