• Journal of Distribution Science
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• v.22 no.9
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• pp.129-139
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• 2024

Purpose: This research aims to examine the impact of social media marketing on buy decisions in Indonesia's B2B market, considering the mediating roles of brand image, perceived quality, and perceived value in relation to interactive flat panel display technology. To better understand technology adoption and distribution, we utilize the innovation diffusion theory. Research Design, Data and Methodology: The Decision-Making Unit of each organization that buy interactive flat panel display technology conducted an empirical survey of 82 participants. The quantitative research design analyzed the data utilizing the PLS-SEM model. outcome: This research reveals that social media marketing significantly impacted perceived quality, brand image, perceived value, and buy decisions. The research also found that perceived quality does not significantly impact buy decisions, but perceived value and brand image significantly impacted buy decisions. This research contributes to understanding the key factorsinfluencing buy decisionsin Indonesia's B2B market. Conclusion: Thisresearch concludesthat B2B consumers in Indonesia are less concerned about product quality but prioritize the value they receive when purchasing interactive display technology. Social media marketing could impacted the distribution of interactive display technology in Indonesia's B2B market by affecting the DMU's purchasing decisions. Brandsshould leverage social media marketing to positively impact theirsuccess.

• Journal of Broadcast Engineering
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• v.15 no.2
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• pp.192-204
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• 2010

As illegal distribution of the terrestial DTV broadcast program occurs very frequently in on-line, the needs to protect broadcast program have increased. In this paper, a new approach to implement a system for terrestial DTV broadcast program protection based on program protection information(PPI) is proposed. In our approach, the broadcast program is recorded with encryption according to redistribution condition of the PPI and packaged into a file with key information and PPI together. And we also define a set of domain protocol for supporting user fair-use of broadcast program. In the proposed system, copy control can also be provided by process of home domain management. Implementation results show that our system can protect broadcast programs with efficiency and can support conditional distribution within home domain in order to satisfy user fair-use.

• Journal of Broadcast Engineering
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• v.10 no.1 s.26
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• pp.103-118
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• 2005

Since the introduction of digital broadcasting, an additional advanced service called EPG has been brought to viewers. EPG (Electronic Program Guide) helps people select channels or programs. But existing user Interfaces for EPG are not convenient enough for the viewer. TV is the media anyone can access. Therefore, the 'look and feel' user interface is needed to guide the viewer to select their favorite programs without any difficulties. Generally, TV programs can be categorized by their attributes such as genre, broadcasting hours, and TV ratings. At the present moment, those attributes are not categorized systematically enough for easy program navigation. This paper presents how to organize the attributes of TV programs systematically and offers a user friendly interface to help the viewer access their favorite programs by specifying the values of the attributes in any order comfortable to them.

• Journal of Distribution Science
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• v.22 no.8
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• pp.1-15
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• 2024

Purpose: This study explored how Indonesian banks utilize digital marketing communication strategies to optimize their distribution channels, leading to enhanced customer trust and brand loyalty. It examined specific methods such as sponsorships, social media, institutional partnerships, and mobile banking application features as key components of this digital distribution strategy. Research Design, Data, and Methodology: This study employed mixed methods design to assess digital distribution impacts. It involved 385 Jakarta bank customers. The sample size was determined using the Lemeshow formula. Results: The findings indicate that effective digital distribution strategies, including sponsorships, social media engagement, and user-friendly mobile banking applications, significantly enhance customer trust and loyalty. However, overly complex features may negatively impact loyalty. Conclusion: Thisstudy demonstrates a clear connection between the strategic use of digital marketing channels, such as sponsorships, social media, institutional partnerships, and mobile banking features, and the development of customer trust and loyalty. The results provide valuable insights to Indonesian banks in designing digital distribution strategies that prioritize building trust and fostering integrated customer interactions. Tailored digital marketing approachesthat optimize distribution can significantly enhance both trust and loyalty among Indonesian bank customers.

• Journal of the Korean housing association
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• v.15 no.6
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• pp.89-97
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• 2004

This study proposes the direction of planning and designing for the media related facilities through the future concepts of media-center even though the concept and environment of the media-center are developed mealy at elementary schools in Korea. This study investigates and analyzes whether the present facilities are ready for the efficient education and improved facilities through comparison between after and before the 7th education program of systems of the academic support facilities. Therefore this study proposes the direction of developing and designing media-center through the field survey, make-up questionaries and analyzing architectural drawings of media related facilities for the future.

• Journal of Information Processing Systems
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• v.14 no.5
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• pp.1272-1285
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• 2018

The paper presents a novel embedded multifunctional media sever (EMMS) for mobile devices to receive various media programs. Being different from other contemporary system research, the paper mainly studies how to design a reception solution for terrestrial digital television (DTV) on mobile devices and how to enable mobile devices can receive DTV program, enjoy video-on-demand (VOD), achieve video surveillance and relay Internet video program via local Wi-Fi simultaneously. In the system design, we integrate broadcasting-terrestrial DTV tuner, streaming media re-transmission system, VOD disk, video camera and access interface to the Internet into EMMS, which can either receive terrestrial DTV radio signals and demodulate out digital transport stream (TS), or can read streaming media bit-stream from VOD disk, surveillance camera or access interface to the Internet. The experimental results show the proposed system is stable and quality-efficient. Comparing with the other systems, the proposed system has the least packet loss rate and response time.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2004.11a
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• pp.277-280
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• 2004

디지털 방송의 시작과 함께, TV화면에서 채널이나 프로그램을 직접 검색학 수 있는 EPG(Electronic Program Guide)라는 새로운 방송 서비스가 제공되고 있다. 그러나 아직까지는 시청자 입장을 고려한 EPG의 사용자 인터페이스에 대한 연구는 미흡한 실정이다. TV는 특정 계층이 아닌 모든 사람이 시청하는 매체이의로 시청자에게 프로그램을 쉽게 찾게 하기 위해서는 직관적인 사용자 인터페이스가 필요하다. 즉 EPG를 이용해 TV 시청자가 쉽게 이해할 수 있는 속성들을 선택해 프로그램을 빨리 찾을 수 있게 하는 것이다. 이를 위해본 논문에서는 먼저 TV 프로그램을 구분하는 대표적인 속성들인 장르, 시간, 등급 등을 체계적으로 분류하였다. 이렇게 체계화된 속성득의 값들을 시청자들이 EPG를 통해 지정하게 하되, 값을 지정하는 속성들의 순서를 편한 데로 선택할 수 있게 하는 사용자 인터페이스를 설계하였다. 그리고 기존의 상용 EPG와 본 논문에서 제안하는 EPG의 Usability Test를 통해 두 가지 EPG의 기능의 우수성을 비교평가 하였다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2003.11a
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• pp.83-86
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• 2003

With the opening of digital broadcast services and development of wire/wireless Internet, the current multimedia broadcasting is provided for has various services. The user will be provided lots of various content through the various channel and media. Content provider and consumer want the various service using content with the better quality which is fit to user preference. For transmitting this content in the limited transmission channel capacity, it needs to transmit the highly compressed content which user wants. The content of 3D mesh model-based on MPEG-4 enables the various content service that provides the lower capacity and the better quality, and Targeting service enables just provide the contents that user more wants and likes. The adaption of Java application program and 3D program can provide the content service utilizing 3D mesh model, so content provider and consumer can share the more information about the content. This paper has presented the study on the targeting service using compression of 3D mesh model-based on MPEG-4 and the adaptation of Java application program using it

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.2
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• pp.529-535
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• 2012

This paper attempts to the couple formation of date show program SBS as a hybrid genre. The characteristic of hybrid program emergent popular formation of television culture in our society, as well as encountered by audiences. It also implies that the visual culture transforms the popular elements of episode of television culture as a reality show program refer to central field of media industries. One final thing that date show program has been rapidly changed in terms of many different methods of format, as well as continued process of the date show program is an opportunity to raise the daily lives of fueling.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.1-13
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• 2021

In today's media environment, TV programmers and advertisers must strive ever harder to attract the attention of audiences. Yet what may be even more crucial is engaging audiences in conversations on social media and nourishing stronger relationships. To provide insights into how to improve audience experiences through social media television coviewing (STVC) behaviors, this study investigates audience motivations for using social networking sites (SNSs) while watching sports program (i.e., social media television coviewing-STVC) and examines relationships between identified motivations and key audience engagement outcomes. The results reveal four motivations for STVC behaviors: sports-related interaction seeking, information seeking, convenience seeking, and socializing. Further, results reveal that sports-related interaction seeking, information seeking, and socializing motivations are significant predictors of satisfaction, investment, and commitment to the program. Audience engagement outcomes are not predicted, however, by convenience seeking or by variables pertaining to SNS-use regarding STVC behaviors.