• Journal of Intelligence and Information Systems
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• v.24 no.2
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• pp.37-57
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• 2018

With the spread of smart phones, interest in mobile media is on the increase as useful media recently. Mobile media is assessed as having differentiated advantages from existing media in that not only can they provide consumers with desired information anytime and anywhere but also real-time interaction is possible in them. So far, studies on mobile advertising were mostly researches analyzing satisfaction with, and acceptance of, mobile advertising based on survey, researches focusing on the factors affecting acceptance of mobile advertising messages and researches verifying the effect of mobile advertising on brand recall, advertising attitude and brand attitude through experiments. Most of the domestic mobile advertising studies related to advertisement effect and advertisement attitude have been conducted through experiments and surveys. The advertising effectiveness measure of the mobile ad used the attitude of the advertisement, purchase intention, etc. To date, there have been few studies on the effects of mobile advertising on actual advertising data to prove the characteristics of the advertising platform and to prove the relationship between the factors influencing the advertising effect and the factors. In order to explore advertising effect of mobile advertising platform currently commercialized, this study defined advertising characteristics and media characteristics from the perspective of advertiser, advertising platform and publisher and analyzed the influence of each characteristic on advertising effect. As the advertisement characteristics, we classified advertisement format classified by bar type and floating type, and advertisement material classified by image and text. We defined advertisement characteristics of advertisement platform as Hedonic and Utilitarian media characteristics. As a dependent variable, we use CTR, which is the ratio of response (click) to ad exposure. The theoretical background and the analysis of the mobile advertising business, the hypothesis that the advertisement effect is different according to the advertisement specification, the advertisement material, In the ad standard, bar ads are classified as static framing, Floating ads can be categorized as dynamic framing, and the hypothetical definition of floating advertisements, which are high-profile dynamic framing ads, is highly responsive. In advertising, images with high salience are defined to have higher ad response than text. In the media characteristics classified as practical / hedonic type, it is defined that the hedonic type media has a more relaxed tendency than the practical media, and there is a high possibility of receiving various information because there is no clear target. In addition, image material and hedonic media are defined to be highly effective in the interaction between advertisement specification and advertisement material, advertisement specifications and media characteristics, and advertisement material and media characteristics. As the result of regression analysis on each characteristic, material standard, which is a characteristic of mobile advertisement, and media characteristics separated into 'Hedonic' and 'Utilitarian' had significant influence on advertisement effect and mutual interaction effect was also confirmed. In the mobile advertising standard, the advertising effect of the floating advertisement is higher than that of the bar advertisement, Floating ads were more effective than text ads for image ads. In addition, it was confirmed that the advertising effect is higher in the practical media than the hedonic media. The research was carried out with the big data collected from the mobile advertising platform, and it was possible to grasp the advertising effect of the measure index standard which is used in the practical work which could not be grasped in the previous research. In other words, the study was conducted using the CTR, which is a measure of the effectiveness of the advertisement used in the online advertisement and the mobile advertisement, which are not dependent on the attitude of the ad, the attitude of the brand, and the purchase intention. This study suggests that CTR is used as a dependent variable of advertising effect based on actual data of mobile ad platform accumulated over a long period of time. The results of this study is expected to contribute to establishment of optimum advertisement strategy such as creation of advertising materials and planning of media which suit advertised products at the time of mobile advertisement.

• Smart Media Journal
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• v.3 no.4
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• pp.9-15
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• 2014

A virtual platform models a processor core and the peripheral devices constituting the SoC in software. Major companies utilize a variety of platforms for product development with optimal SW+SoC integrated system architecture design and IP reuse based Top-Down design flow using a virtual platform. In this paper, we propose a virtual platform based on OpenRISC, an open source RISC based core. The proposed virtual platform supports high speed emulation of approximately 20 MIPS using DBT (Dynamic Binary Translation).

• Journal of Korea Multimedia Society
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• v.19 no.4
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• pp.765-773
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• 2016

As multimedia content technology developed, there are many cases that service contents are being provided in many different ways in the cloud-based media service system. A DRM is a technology that can enhance the copyright of the digital content by providing right information. It is available on a single platform and has a problem that the additional cost when the platform is changing. In this paper, we propose a media service system based on cloud computing. It can be used on multiple platforms at the same time by applying a number of DRM for digital contents, and allows use of a new authentication for another platform without any additional cost.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.882-885
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• 2014

이미지 혹은 영상에 대한 자동 태깅은 해당 콘텐츠에 대한 추가적인 정보를 자동으로 시스템에 제공하는 기술로써 영상 인식, 콘텐츠 매시업, 정보 검색 등 다양한 기술/서비스 분야에서 여러 목적으로 활용되고 있다. 특히, 방송 콘텐츠는 많은 양의 정보를 제한된 영역 및 시간에 축약하여 담고 있기 때문에 영상 처리 기술을 통한 객체 인식이나, 콘텐츠 매시업, 추천 서비스 등의 성능 향상을 위해 자동 혹은 수동 태깅을 통한 정보 제공이 요구된다. 본 논문에서는 블로그를 이용한 프레임 단위의 방송 콘텐츠 태깅 기술을 제안한다. 제안하는 기술은 기존의 콘텐츠 단위의 정보 제공이나, 수동 태깅 된 정보를 제공하는 기술들과 달리, 영상의 각 프레임에 대한 자동 태깅을 목표로 한다. 제안하는 방법은 거리 학습을 통해 영상의 각 프레임이 가지는 특성을 고려한 모델을 구축한 후, 이를 토대로 영상의 프레임들과 블로그의 이미지를 매칭한다. 매칭된 결과를 기반으로 특정 블로그는 영상 내 특정 프레임 구간에 태깅 된다. 제안한 방법은 이미지 매칭 성능을 측정하여 평가하였다. 블로그 이미지에 대해 Top 1 매칭 프레임을 살펴본 결과, 70%의 정확률을 보였다. 소프트 매칭(Top n)의 경우, 최대 90%의 성능을 얻을 수 있음을 실험을 통해 알 수 있었다.

• Proceedings of the Korea Contents Association Conference
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• 2014.06a
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• pp.481-482
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• 2014

• Journal of Korean Dental Hygiene Science
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• v.5 no.2
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• pp.97-104
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• 2022

Background: Due to the declining number of students preparing for university entrance exams , the quota of universities has been decreasing continuously. This situation became increasingly diverse as new media used online, mobile, and PR tools to continuously invite students. This study is aimed at offering the helpful data to plan an effective PR strategy by analyzing the correlation between the major selection and satisfaction of the department's social media usage among freshmen majoring in dental hygiene. Methods: The collected data from the self-reported survey with freshmen were analyzed using the SPSS 22.0 program. The survey items were motive to select the major, social media platform that subjects used, reasons to use the media, time to visit the department's social media platform, and satisfaction level on the department's social media platform, using a 5-point Likert Scale. Results: The reasons for choosing a major were given by 32.2% and 15.9% respondents, respectively, as the vision after graduation and practice facilities. 39.9% and 31.4% used Instagram and YouTube for social media platforms, respectively, for using social media platform; 26.9% and 26.3% visited the department's social media before and after entering the university, respectively; 46.4% and 24.9% used Instagram and YouTube for department social media; and they generally satisfied with the contents of the department's social media. 40.9% of them said that information from the department's social media was useful. 33.8% of them said the information from the department's social media exceeded their expectations. 46.8% of them answered that the department's social media made the department's image positive. 33.4% got interested in the major more due to the department's social media. According to 32.1% of respondents, the department's social media was helpful in deciding on a major. With 35.4%, a positive correlation was discovered between the department's practice facilities and satisfaction on the department's social media. Conclusion: It is thought that the department's social media should try continuously by uploading the contents to meet the users' needs on a regular basis and seeking the plans to be able to collect various opinions using surveys through the related social media so that students can select the major and, moreover, lead the positive direction to adapt the university life under the unfamiliar environment after admission.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.157-167
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• 2016

This article was to study the following three purposes. First, to identify and describe the platform strategies, content strategies, and management challenges that currently define the South Korean terrestrial broadcasting business. Second, to analyze from various angles the business area of global media group, in terms of platform strategies, content strategies, and management challenges. Third, to suggest how Korea's terrestrial broadcasting industry can become competitive with media groups. Looking at the digital conversion process and strategy as well as terrestrial broadcasting in each country, when digital switchover point and Action Plan, and the similarities in values and the role of digital terrestrial broadcasting times there are differences may be found.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.8
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• pp.2732-2748
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• 2021

In post-COVID-19 pandemic era, students' learning effects and experience may sharply decrease when teaching is transferred from offline to online. Several tools suitable for online teaching have been developed to guarantee and promote students' learning effects. However, they cannot fully consider teacher-student interaction in online teaching. To figure out this issue, this paper proposes integrated media platform-based virtual office hours implementation for online teaching. Specifically, an integrated media platform (IMP) is first constructed. Then, virtual office hours (VOH) is implemented based on the IMP, aiming at increasing student-teacher interactions. For evaluating the effectiveness of this scheme, 140 undergraduate students using IMP are divided into one control group and three experimental groups that respectively contain text, voice and video modes. The experiment results indicate that applying VOH in the IMP can improve students' online presence and test scores. Furthermore, students' participating modes during VOH implementation can largely affect their degree of presence, which can be well classified by using principal component analysis. The implication of this work is that IMP-based VOH is an effective and sustainable tool to be continuously implemented even when the COVID-19 pandemic period ends.

• Journal of Satellite, Information and Communications
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• v.9 no.1
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• pp.6-12
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• 2014

The traditional broadcasting service has advanced into a smart media service with the help of communication network. in In the smart media ecosystem, a variety of innovative media services have been provided by new players. However, terrestrial broadcasting service companies seem to lag comparatively behind new players in spite of their powerful contents production capacity and stable terrestrial media delivery networks. In this paper, we design a proposed media platform based on a set-to-box (STB) with various new function for terrestrial ultra-high definition(UHD) broadcasting service. Also we suggest specific transmission network architecture and platform components for UHD broadcasting service. The proposed media platform is expected to increase the number of direct home reception and to enhance the right of the free-viewers which is one of the natural mission of terrestrial broadcasting company. Also it can provide some profit model of UHD terrestrial broadcasting service with new value-added services.

• 중국학논총
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• no.63
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• pp.121-136
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• 2019

Graded reading is to match reading competency of readers with difficulty levels of text, based on the study of readability. This article discusses how to apply new media to develop Chinese graded reading materials which are more interesting, scientific and practical than traditional paper materials. The graded materials on the new media platform can be used for Chinese second language learners to self-study, and also for instructors to support reading and writing instruction in class or after class.