• Title/Summary/Keyword: Media engagement

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ERPs based Game Over-engagement Behavior Analysis (ERPs 기반의 게임 과몰입자 행태 분석)

  • Lee, Jae-Yoon;Kang, Hang-Bong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2014.04a
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    • pp.972-974
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    • 2014
  • 현대 사회에서 젊은 사람들의 인터넷 게임 과몰입 현상은 하나의 사회적 문제로 대두된다. 본 연구는 설문 결과를 이용하여 인터넷 게임 과몰입 사용자들의 생체 신호 차이를 비교하여 각 비교군들의 특징을 분석한다. 과몰입 사용자들의 CSG척도를 이용하여 분류한 각 몰입군 별로 Go/Nogo Task를 통하여 ERPs 신호를 측정, 특징을 분석한다. 이를 이용하여 각 몰입군 별 생리학적 지표를 만들고 인터넷 게임 과몰입자에게 몰입 정도를 알려주는 과몰입 진단 방법을 제안한다.

Visual Dynamics Model for 3D Text Visualization

  • Lim, Sooyeon
    • International Journal of Contents
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    • v.14 no.4
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    • pp.86-91
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    • 2018
  • Text has evolved along with the history of art as a means of communicating human intentions and emotions. In addition, text visualization artworks have been combined with the social form and contents of new media to produce social messages and related meanings. Recently, in text visualization artworks combined with digital media, communication forms with viewers are changing instantly and interactively, and viewers are actively participating in creating artworks by direct engagement. Interactive text visualization with additional viewer's interaction, generates external dynamics from text shapes and internal dynamics from embedded meanings of text. The purpose of this study is to propose a visual dynamics model to express the dynamics of text and to implement a text visualization system based on the model. It uses the deconstruction of the imaged text to create an interactive text visualization system that reacts to the gestures of the viewer in real time. Visual Transformation synchronized with the intentions of the viewer prevent the text from remaining in the interpretation of language symbols and extend the various meanings of the text. The visualized text in various forms shows visual dynamics that interpret the meaning according to the cultural background of the viewer.

Formation of Anti-Corruption Consciousness of Citizens as a Direction of Interaction of Public Authorities and Institutions of Civil Society

  • Shpak, Yurii;Bandura, Ivan;Primush, Roman;Dokalenko, Varvara;Abdullayev, Vagif
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.17-22
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    • 2022
  • This article defines the process of formation of anti-corruption consciousness as one of the areas of interaction between public authorities and civil society institutions. It is concluded that the implementation of the state anti-corruption policy in Ukraine may be more promising if the institutions of civil society are actively involved. The degree of citizen engagement can be increased by increasing social trust, as well as by increasing the level of political and legal education and culture. Particular attention should be paid to the organization of public control and monitoring of the activities of public authorities, impartial coverage of information on the fight against corruption in the media, as well as the joint conduct of an information and educational campaign and the promotion of the formation of anti-corruption consciousness among a large number of citizens.

Analyzing User Feedback on a Fan Community Platform 'Weverse': A Text Mining Approach

  • Thi Thao Van Ho;Mi Jin Noh;Yu Na Lee;Yang Sok Kim
    • Smart Media Journal
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    • v.13 no.6
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    • pp.62-71
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    • 2024
  • This study applies topic modeling to uncover user experience and app issues expressed in users' online reviews of a fan community platform, Weverse on Google Play Store. It allows us to identify the features which need to be improved to enhance user experience or need to be maintained and leveraged to attract more users. Therefore, we collect 88,068 first-level English online reviews of Weverse on Google Play Store with Google-Play-Scraper tool. After the initial preprocessing step, a dataset of 31,861 online reviews is analyzed using Latent Dirichlet Allocation (LDA) topic modeling with Gensim library in Python. There are 5 topics explored in this study which highlight significant issues such as network connection error, delayed notification, and incorrect translation. Besides, the result revealed the app's effectiveness in fostering not only interaction between fans and artists but also fans' mutual relationships. Consequently, the business can strengthen user engagement and loyalty by addressing the identified drawbacks and leveraging the platform for user communication.

Revolutionizing Elderly Care in Korea: A Deep Dive into the 'Nomad Silver' Generation's Hospital Needs

  • Yoo, Seungchul;Tunas Puentes, Sofia
    • International journal of advanced smart convergence
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    • v.13 no.1
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    • pp.122-128
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    • 2024
  • This study delves into the unique transformation of South Korea's elderly population, distinctively termed 'Nomad Silver'. Characterized by individuals aged 65 and above who actively seek novel experiences and embrace new activities, this demographic shift signifies a departure from traditional perceptions of the elderly. The Nomad Silver cohort, distinguished by their significant economic influence and evolving needs, necessitates a tailored approach to healthcare services. This paper underscores the importance of comprehending both the fundamental biological needs and the personalized desires of the Nomad Silver, aiming to enhance their satisfaction and overall well-being. Hospitals, in response, should innovate their services to resonate with the emotional, psychological, and social facets of this age group. Consequently, the paper proposes a four-pronged strategy for hospitals to adapt: comprehensive healthcare provision, patient-centric service development, senior health education coupled with community engagement, and establishing a generational bridge hub. Furthermore, the paper posits that catering to the Nomad Silver not only promises substantial financial gains for hospitals but also fosters new business opportunities across various sectors.

A Study on the Revelation of Materiality in Landscape Architecture - Focusing on the Concept of Materiality and the Significance of Materiality as Landscape Design Media - (조경에서의 물성 발현에 관한 연구 - 물성의 개념과 조경설계매체로서 물성의 의의를 중심으로 -)

  • Moon, Ji-Won;Cho, Jung-Song
    • Journal of the Korean Institute of Landscape Architecture
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    • v.33 no.5 s.112
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    • pp.1-14
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    • 2005
  • This study describes the recognition and the application of materials corresponding to the formative language of landscape design as the formative process of creating connote forms and meanings in a space. The purpose of this study is to propose the significance of materiality not only for conveying the meaning of landscape but also for providing expanded experience through synesthetic perception. The study consists of two parts: (1) The concept of materiality in landscape architecture is studied in three categories, which are divided in chronological order when the recognition of materials was changed. (2) Based on this exploration of the concept of materiality and the ways of expressing it that have developed from landscape arts to landscape architecture, the significance of materiality as the medium of contemporary landscape design is proposed. Breaking from previous technical and engineering approaches to materials and from a vision-centered recognition of materials, this study focuses on aesthetic and semantic aspects of materiality and is based on multidimensional recognition though synesthesia. Materiality has significance not only as the dynamic medium that carries the meaning of landscape by providing connections with the surrounding environmental context, but also as the engagement medium that expands observers' experiences with the environment through synesthesia. The study of materiality as the medium of landscape design would contribute to expanding the scope of the language of landscape design and to expressing the meaning of landscape through materiality being revealed on the basis of converted recognition of materials.

The Effect of Puzzle System on Player's Level of Immersion and Engagement in Adventure Games (어드벤처 게임의 퍼즐 시스템이 플레이어의 게임 몰입과 참여도에 미치는 영향)

  • Lee, In-Sun
    • Journal of Korea Game Society
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    • v.8 no.4
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    • pp.17-27
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    • 2008
  • This study has made an in-depth analysis of the 'Puzzle System' which is a characteristic structural unit of the Adventure Game, and concentrates on the mechanism where the experience arouses in the player a 'desire (quasi-need) to finish' that leads to one's immersion and engagement in the game. In the course of conducting this study, documentary records were consulted and also this writer personally played video games to learn the component elements and fundamental characteristics of the Adventure Games and to experience how the player was immersed in the game. Thus, the Puzzle System in the Adventure Game was defined and an analysis was made of the structure and course of play where the puzzle part and the narrative part within the system organically interacted between them in the system. In order to confirm the formation and effects of 'desire to finish' shown in the hypothetic assumptions, two experiment-purpose game units were produced, one with dramatic cut scenes and the other without them, so that differences between them could be found. I also conducted an experiment to learn the generation and effect of the 'desire to finish' of the Puzzle elements by using different games with a varying degree of difficulty.

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Impact of SNS Beauty Influencer Characteristics on Trust and Word-of-Mouth Intentions: The Moderating Effect of Engagement (SNS 뷰티 인플루언서 특성이 인플루언서 신뢰 및 구전 의도에 미치는 영향: 관여도의 조절 효과)

  • Zhang Qin;Yubeen Kim
    • Fashion & Textile Research Journal
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    • v.26 no.1
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    • pp.88-98
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    • 2024
  • With the growing preference among Chinese consumers for purchasing beauty products through social media networks (SNS), influencer marketing has recently emerged as a crucial strategy for maximizing word-of-mouth effects. This study aims to ascertain the impact of SNS beauty influencers' characteristics on trustworthiness and consumers' intentions to engage in word-of-mouth promotion. Furthermore, the study seeks to explore the moderating role of consumer involvement in the relationship between SNS beauty influencer characteristics and the trust consumers place in them. As part of an empirical analysis, an online survey was administered to 259 Chinese female consumers who had previously purchased beauty products through influencers on SNS. The data gathered were scrutinized by conducting multiple and hierarchical regression analysis to test the proposed hypotheses. The findings indicated that the attributes of "expertise,"' "intimacy," and "homogeneity" in SNS beauty influencers significantly affect influencer trust, whereas "charm" does not have a significant impact. Moreover, consumer involvement was found to moderate the relationship between SNS beauty influencer characteristics (expertise, intimacy, charm, and homogeneity) and influencer trust. Additionally, influencer trust positively influenced the intention to engage in word-of-mouth activities. These findings signify that leveraging influencers possessing qualities such as expertise, intimacy, and homogeneity can help enhance product exposure, popularity, and sales of the beauty industry. This study contributes valuable insights into the strategic utilization of influencer characteristics in the beauty industry and digital marketing, highlighting their pivotalrole in consumer engagement and the success of marketing strategies.

Predicting Health Communication Patterns in Follower-Influencer Networks: The Case of Taiwan Amid COVID-19

  • Chang, Angela;Jiao, Wen
    • Asian Journal for Public Opinion Research
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    • v.8 no.3
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    • pp.246-264
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    • 2020
  • As netizens increasingly utilize social media to obtain and engage with information, this study aims to determine the extent to which the follower-influencer interaction is manifested and strengthened. To analyze information related to the novel coronavirus disease (COVID-19), a total of 62,119 online posts from 11 Internet forums were examined to find a relationship between followers and influencers in Taiwan. These forums are PTT, SOGO, Ck101, Plurk, Mobile01, TalkFetnet, Gamez, PlaySport, Dcard, Eyny, and PCDVD. The variables that were the best predictors of influencer classification were strong influences, engagements, and hot values across 11 Internet forums. Learning the response to the COVID-19 pandemic is vital because public actions could have been fueled by stigmatizing terms that may harm public health and well-being. The results questioned the conventional diffusion of traditional news sources because the influencers brought widespread attention to the health threat issues in the early outbreak stages. This study enhances the understanding of forum types, follower engagement, and influencers' impact maximization in social networks. The conclusion provides insight into the relationships and information diffusion mechanisms to ensure accurate health information dissemination.

A Study on Mobile Web App Quiz Contents Authoring Model based on Gamification (게이미피케이션 기반 모바일 웹 앱 퀴즈 콘텐츠 저작 모형 연구)

  • Lee, Jae-Won;Kim, Hyun-Suk
    • Journal of Digital Contents Society
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    • v.19 no.7
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    • pp.1253-1262
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    • 2018
  • In this study, we propose a development environment for authoring quiz contents, which is based on the concept of "Gamification", which is the principle of Engagement and Reward. Future Services As a platform for authoring and composing technology, and also for educational contents authoring, I have reviewed key features and implications of HTML5 (CSS3.0, Java Script, etc.) along with key technologies. These features are key technologies for building a true smart learning environment. Based on this, a case of applying the gamification technique to enhance the educational effect was proposed through the quiz contents model.