• Title/Summary/Keyword: Media diversity

Search Result 376, Processing Time 0.025 seconds

The Effects of Social Media Utilization on Country Image and Purchase Intention (소셜미디어 활용수준이 국가이미지와 구매의도에 미치는 영향)

  • Park, Seong-Taek;Kim, Ki-Hong;Li, Guozhong
    • Journal of Digital Convergence
    • /
    • v.11 no.3
    • /
    • pp.127-138
    • /
    • 2013
  • The age of social network has arrived. Social media is the various online media for sharing of opinions and experiences and open for internet users' participation. As the new communication tools, social media has been in the limelight, threatening the traditional media as alternative media. In globalization, country image is seen as the source of competitiveness of a country. The goal of this study is to examine what impact does the utilization of social media has on country image, and we conducted our analysis in two aspects of social media utilization, usage volume and usage diversity. In addition, we examined the impact of factors that form the country image on purchase intention. The analytical results show that media usage volume positively affects country image, people image, political image and media usage diversity has significant effects on economical image, people image and political image.

Morphological Diversity of Marine Microorganisms on Different Isolation Media

  • Lee, Hong-Kum;Park, Shin-Hye;Kwon, Kae-Kyoung;Lee, Deuk-soo
    • Journal of Microbiology
    • /
    • v.40 no.2
    • /
    • pp.161-165
    • /
    • 2002
  • Isolation frequency of microorganisms from marine sources was examined with different media and samples collected from the coastal area of Cheju Island. From sea water samples, about 1% of microorganisms from the total number of bacteria were recovered. Microorganisms were cultured at the much lower frequency of 10$\^$-4/-10$\^$-6/ from other marine sources such as sediment, sponges and corals. The frequency of duplicated isolation was examined with 140 morphologically different colonies isolated on different media. Fourteen percent of them exhibited the same morphology on two different media. The duplication frequency of the isolates among three different media was 33%.

A Study on Determinants of Growth of Social Commerce : Roles of Social Media and Customer (소셜커머스의 성장요인 분석 : 소셜미디어와 소비자의 역할)

  • Choi, Sungho;Park, Kyung Min
    • Journal of the Korean Operations Research and Management Science Society
    • /
    • v.38 no.3
    • /
    • pp.71-86
    • /
    • 2013
  • This research explores the question how interactions between customer and firm affect firm growth. To test suggested hypotheses, this study collects data on social commerce industry in Korea during the period from the beginning of social commerce industry in Korea, May 2010, to March 2012, and investigates the effect of social media on the growth of social commerce firms. We suggest two hypotheses in this study. First, as web traffic inflow through social media into a focal social commerce increases, the growth rate of the focal social commerce increases. Second, the more diverse social media channel through which web traffic inflows into a focal social commerce, the weaker the positive effect of web traffic inflow on the growth rate of the focal social commerce. Analysis of data shows that inflow through social media is positively related to the growth of social commerce. In addition, our analysis shows that inflow channel diversity weakens the positive relationship between web traffic inflow through social media and growth rate of social commerce firms. These results suggest that firms need to concentrate on few social media in order to attract customers. The study contributes to understanding how interaction between firms and customers influences the growth of the firm.

Non-Pilot-Aided Timing Offset Estimation for OFDM Systems with Frequency Diversity

  • Yang, Hyun;You, Young-Hwan
    • Proceedings of the Korean Society of Broadcast Engineers Conference
    • /
    • 2006.11a
    • /
    • pp.175-177
    • /
    • 2006
  • This letter deals with non-pilot-aided symbol timing estimation methods in an orthogonal frequency division multiplexing (OFDM) system. To do this, OFDM system uses a frequency diversity scheme over two consecutive data symbols. Our approach can be viewed as an expansion of Schmidl's and Minn's correlation methods. Using the OFDM signal equipped with frequency diversity, however, symbol timing is accurately estimated without additional training symbol and a second-order diversity gain is achieved.

  • PDF

Phylogenetic Analysis of Culturable Arctic Bacteria

  • Lee Yoo Kyung;Kim Hyo Won;Kang Sung-Ho;Lee Hong Kum
    • Proceedings of the Microbiological Society of Korea Conference
    • /
    • 2003.05a
    • /
    • pp.26-33
    • /
    • 2003
  • We isolated and identifed culturable Arctic bacteria that have inhabited around Korean Arctic Research Station Dasan located at Ny-Alsund, Svalbard, Norway $(79^{\circ}N,\;12^{\circ}E)$. The pure colonies were inoculated into nutrient liquid media, genomic DNA was extracted, and phylogenetic analysis was performed on the basis of 16S rDNA sequences. Out of total 227 strains, 198 strains were overlapped or unidentified, and 43 bacteria were finally identified: 31 strains belonged to Pseudomonas, 7 strains Arthrobacter, two Flavobacterium sp., an Achromobacter sp., a Pedobacter sp., and a Psychrobacter sp. For isolation of diverse bacteria, we need more effective transport method than 3M petri-films, which were used for convenience of transportation that was restricted by volume. We also need to use other culture media than nutrient media. We expect these Arctic bacteria can be used for screening to develop new antibiotics or industrial enzymes that are active at low temperature.

  • PDF

A Conflict-Avoided Resource Reservation using Reservation Diversity for UWB WPAN with Distributed MAC Protocol

  • Joo, Yang-Ick;Hur, Kyeong
    • Journal of information and communication convergence engineering
    • /
    • v.9 no.4
    • /
    • pp.405-410
    • /
    • 2011
  • In this paper, a conflict-avoided resource reservation scheme for UWB (Ultra Wide Band) WPAN (Wireless Personal Area Network) with D-MAC (Distributed Medium Access Control) is proposed. Since distributed characteristic of the WiMedia D-MAC supporting DRP (Distributed Reservation Protocol) scheme may cause lots of conflicts, overall performances of the WiMedia D-MAC can be deteriorated. In addition, once a DRP conflict occurs, only one of the DRP reservations involved in that DRP conflict maintains the reserved MASs, while the other DRP reservation must be terminated and DRP negotiations for them have to be re-started. Such DRP termination and renegotiation time delays due to the DRP conflicts can be a critical problem to the mobile devices transceiving real-time QoS traffic streams. Therefore, we propose a mechanism to avoid DRP conflicts by providing a kind of path diversity using relay transmission scheme and demonstrate its performance improvements via simulation results.

Diversity of Cultured and Uncultured Bacteria in the Gut of Olive Flounder Paralichthys olivaceus (넙치(Paralichthys olivaceus) 장관의 배양 및 비배양 방법에 의한 세균의 다양성)

  • Kim, Ahran;Kim, Do-Hyung
    • Korean Journal of Fisheries and Aquatic Sciences
    • /
    • v.48 no.4
    • /
    • pp.447-453
    • /
    • 2015
  • We determined the optimal culture conditions for obtaining the maximum number of intestinal bacteria from the olive flounder Paralichthys olivaceus, and studied bacterial diversity using both culture-dependent and culture-independent methods. Using six culture conditions, mean bacterial numbers were greater than $10^6$ per gram of gut mucus, regardless of the medium. However, the bacterial diversity, based on colony morphology, appeared much higher on Marine agar (MA) and Zobell 2216 agar than on other media. We found eight and 17 cultured bacterial phylotypes with 99% minimum similarity in gut mucus grown on MA and tryptic soy agar, respectively. Furthermore, we used genomic DNA extracted from gut mucus to generate 78 random clones, which were grouped into 25 phylotypes. Of these, six were affiliated with Firmicutes, Actinobacteria, and Verrucomicrobia, and were not found using our culture-dependent methods. Consequently, we believe that Marine agar and Zobell 2216 agar are optimal media for culturing diverse intestinal microbes; we also discovered several novel sequences not previously recognized as part of the gut microbiota of olive flounder.

Semantic Network Analysis of 'Young-Kl(panic buying)': Focusing on News Source Diversity ('영끌' 보도에 대한 언어망 분석: 뉴스 정보원 다양성을 중심으로)

  • Lee, Jeng Hoon
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.12
    • /
    • pp.23-33
    • /
    • 2021
  • This study analyzed news articles about 'Young-Kl' reported by 11 media outlets, identifying news frames and quotation frames. Using a semantic network analysis, this study inspected the quotations frames and measured the frequency of the quotes and sources types. Also, the concentration index of the frames was measured. The results showed that news frames consisted of 10 topics and quotation frames consisted of 14 topics. Although the differences among quotation frames by media as well as by source types were observed, the concentration index of sources such as government, political arena, and business appeared high. Therefore, this study suggested that numerical diversity of news sources would not establish the diversity of news frames.

Diversity analysis of culture-dependent fungal species isolated from the sawdust media of Lentinula edodes (표고 톱밥배지에서 분리한 배양 진균의 다양성 분석)

  • Kim, Min-Keun;Sim, Soon-Ae;Choi, Si-Lim;Hong, Kwang-Pyo
    • Journal of Mushroom
    • /
    • v.17 no.4
    • /
    • pp.179-184
    • /
    • 2019
  • This study was conducted to investigate the diversity of culture-dependent fungal species in the sawdust media of Lentinula edodes. A total of 405 fungi were isolated from the specimens and identified to belong to 24 genera and 42 species. Among the identified 42 species of fungi, 26.2% belonged to Penicillium sp., 9.5% belonged to Trichoderma sp., and 64.3% belonged to others. Especially, Trichoderma harzianum, which is a causal agent of fungal disease in mushroom, was found on all the farms, and showed the highest frequency among the identified fungi. Community analysis showed that the fungal diversity patterns of the samples were similar to each farm and many kinds of fungi existed in the sawdust media at high levels. These results showed that the management of internal environments would be required for the stable cultivation of Lentinula edodes.

A Study on Switching Intention of Broadcasting Service to MCN Service by Migration Theory (새로운 방송 서비스로의 이전 : 이주 이론을 통한 MCN으로 전환의도 연구)

  • Kim, Yonghee
    • The Journal of Industrial Distribution & Business
    • /
    • v.10 no.1
    • /
    • pp.59-67
    • /
    • 2019
  • Purpose - The Millennial Generation, which grew in the wake of the spread of the Internet and rapid changes in the media environment, is rapidly moving from the traditional broadcasting environment to the Internet-broadcasting environment in terms of content acceptance. With the emergence of UGC (User-generated content), the change in the status of single-person content creators enables the growth of multi-channel networks (MCN), a new content-distribution platform and an agency concept for single creators. Youtube-based MCN produces multiple single star producers and casts and provides its own video series through Youtube. It is also emerging as a major M&A target for global media providers in terms of providing content to a wide range of consumers with the same interests and consumption characteristics. In addition, for the Millennials generation, which are part of their lives, MCN is becoming the most suitable media for TGIF (Twitter, Google, i-phone, Facebook). Accordingly, this study defines newly emerging MCNs and analyzes the factors for accepting MCN-produced content based on the push-pull-mooring (PPM) model. Research design, data, and methodology - An empirical analysis is performed through a questionnaire survey. For this purpose, 204 people who have experience of watching MCN were studied. Collected data is processed through analysis of a structural equation model using R to test the hypothesis. Results - For the MCN service to become an alternative to existing media, it is necessary to continuously promote cultural diversity and diversity of attempts that conventional media cannot provide. It is the attractiveness of the alternative that has the greatest influence on the intention to switch to a MCN service. When we look at MCN content so far, certain patterns such as game progress, introduction, food, and chat rooms have already appeared. We need to overcome this and develop a completely new conceptual content that we have never seen before. This requires a more generous viewer perception of the topics covered. For diversity, linguistic and verbal violence should be tolerant in common sense to provide a foundation for securing cultural diversity. Conclusions - In this study, we tried to develop a comprehensive approach to the substitution effect of MCN. In terms of academic achievement, the PPM model is used to enhance the utilization of media and broadcasting. Practical implications are to provide an analytical framework for verifying alternative or complementary effects when viewers switch to MCN.