• 제목/요약/키워드: Media content

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트랜스미디어 시대에서 에디큐레이션의 의미에 대한 연구 - 출판 및 만화 콘텐츠를 중심으로 - (Study on the meaning of Edi-curation in Trans-media era - Based on the comic(webtoon) and publishing content -)

  • 박세현
    • 만화애니메이션 연구
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    • 통권44호
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    • pp.235-261
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    • 2016
  • 인터넷 및 디지털 미디어의 환경에서 미디어 수용자는 동일 콘텐츠를 다양한 플랫폼으로 이용하고 있다. 이처럼 여러 장르의 콘텐츠가 디지털 미디어의 기반에서 융합, 조합, 변형, 분화, 복제 등의 과정을 거치면서 새로운 콘텐츠의 형태로 전환되는 것을 트랜스미디어라고 한다. 트랜스미디어 시대에서 성공하는 콘텐츠를 만들기 위해서는 에디큐레이션의 작업이 필요하다. 에디큐레이션은 큐레이터의 큐레이션 작업에 편집과 의미를 부가하는 작업 행위이다. 그런 점에서 이 논문은 트랜스미디어 시대에서 출판 및 만화 콘텐츠의 에디큐레이션에 대한 정의와 의미를 분석했다. 에디큐레이션은 디지털 미디어 환경에서 콘텐츠의 생산자가 곧 소비자며, 소비자가 곧 생산자인 프로컨슈머/프로듀저를 유도하는 역할을 담당하는 프로세스다. 디지털 플랫폼과 디바이스의 다양화, 디지털 1인(혹은 SNS) 미디어의 등장 등은 출판 및 만화 콘텐츠에도 다양한 방식의 에디큐레이션을 요구한다. 미디어 생산자(혹은 수용자)의 의도에 따라 콘텐츠는 복제, 짜깁기, 분해, 해체, 하이퍼텍스트, 압축, 재구성 등의 과정을 거쳐서 새로운 콘텐츠로 탄생한다. 이처럼 에디큐레이션의 작업을 거친 출판 및 만화 콘텐츠는 미디어 생산자의 작업 방식은 물론, 미디어 수용자의 콘텐츠 독법에도 영향을 미친다는 점에서, 트랜스미디어 시대의 에디큐레이션은 중요한 의미를 지닌다. 출판 콘텐츠에서 에디큐레이션 작업은 챕터나 단락의 논리성 파괴, 구어체의 문장, 카드 뉴스의 활용, 동영상 및 미디어 콘텐츠의 변형 등이 있으며, 만화 콘텐츠에서는 칸의 파괴, 말풍선, 의성어, 의태어의 다양한 변형 등을 들 수 있다.

A Study on Artificial Intelligence Based Business Models of Media Firms

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • 제8권2호
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    • pp.56-67
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    • 2019
  • The aim of this study is to develop Artificial Intelligence (AI) based business models of media firms. We define AI and discuss 'AI activity model'. The practices of the efficiency model are home equipment-based personalization and media content recommendation. The practices of the expert model are media content commissioning, content rights negotiation, copyright infringement, and promotion. The practices of the effectiveness model are photo & video auto-tagging and auto subtitling & simultaneous translation. The practices of the innovation model are content script creation and metadata management. The related use cases from 2012 to 2017 are introduced along the four activity models of AI. In conclusion, we propose for media companies to fully utilize the AI for transforming from traditional to successful digital media firms.

A P2P-to-UPnP Proxy Gateway Architecture for Home Multimedia Content Distribution

  • Hu, Chih-Lin;Lin, Hsin-Cheng;Hsu, Yu-Feng;Hsieh, Bing-Jung
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제6권1호
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    • pp.406-425
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    • 2012
  • Deploying advanced home networking technologies and modern home-networked devices in residential environments provides a playground for new home applications and services. Because home multimedia entertainment is among the most essential home applications, this paper presents an appealing home media content sharing scenario: home-networked devices can discover neighboring devices and share local media content, as well as enormous amounts of Internet media content in a convenient and networked manner. This ideal scenario differs from traditional usages that merely offer local media content and require tedious manual operations of connection setup and file transfer among various devices. To achieve this goal, this study proposes a proxy gateway architecture for home multimedia content distribution. The proposed architecture integrates several functional mechanisms, including UPnP-based device discovery, home gateway, Internet media provision, and in-home media content delivery. This design addresses several inherent limitations of device heterogeneity and network interoperability on home and public networks, and allows diverse home-networked devices to play media content in an identical and networked manner. Prototypical implementation of the proposed proxy gateway architecture develops a proof-of-concept software, integrating a BitTorrent peer-to-peer client, a UPnP protocol stack, and a UPnP AV media server, as well as media distribution and management components on the OSGi home gateway platform. Practical demonstration shows the proposed design and scenario realization, offering users an unlimited volume of media content for home multimedia entertainment.

360도 콘텐츠 기반 식물 재테크 상거래서비스 (360-degree content-based plant finance transaction service)

  • 유성현;양건우;최예찬;김은지;김병완;이병권
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2022년도 제66차 하계학술대회논문집 30권2호
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    • pp.517-518
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    • 2022
  • 본 논문에서는 360도 카메라기반 식물 전자 상거래서비스 어플을 제안한다. 식물을 이용한 재테크 일명 "식테크"라고 불리는 재테크가 증가하고 있는 추세이다. 현재 다른 중고거래 플랫폼에서는 본 거래가 제안되어 있어 거래가 어렵고 일종의 재테크의 개념이라 전문적으로 거래하기 힘들다는 문제점이 있다. 이를 해결하기 위해 본 프로젝트에서는 실시간 차트를 활용하여 식물 거래가를 알려주고, 360도 카메라와 VR을 활용하여 식물의 육성일기 공유하여 어플 사용자들의 커뮤니티 장소가 되고, 은퇴 후 귀농을 하는 사용자에게는 식물을 잘 기르는 법의 정보를 알 수 있는 다방면에서 활용이 가능하여 여러 문제를 효율적으로 해결할 것으로 기대된다.

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영상미디어콘텐츠에 대한 실감 서비스 모델 (Actual Feeling Service Model for Video-Media Contents)

  • 이지혜;윤용익
    • 디지털콘텐츠학회 논문지
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    • 제10권3호
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    • pp.453-459
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    • 2009
  • 최근 인터넷 사용자 사이에서 미디어콘텐츠에 대한 관심이 증대됨에 따라 웹상에는 방대한 양의 다양한 미디어콘텐츠가 유통되고 있다. 특히 이들 미디어콘텐츠 사이에서 인터넷 사용자들의 눈과 귀를 매료시키는 형태의 콘텐츠로서 영상미디어콘텐츠가 각광받고 있다. 또한 웹 2.0 시대에 발맞추어 인터넷 사용자들은 전문가들에 의해 제작된 콘텐츠를 수동적으로 받아들이기보다 적극적인 자세로 자신이 제작한 콘텐츠를 서로 개방하고 공유하는 새로운 형태의 유통 흐름을 창출하였다. 웹상에 유통되는 영상미디어콘텐츠는 전문가에 의해 만들어진 전문적인 콘텐츠도 있지만, 대부분 웹 2.0 시대의 핵심 이슈인 UCC(User Create Contents)의 형태로 제작된 비전문적인 콘텐츠가 주를 이룬다. 하지만 비전문가인 일반 인터넷 사용자들에 의해 제작된 콘텐츠는 촬영된 영상 정보만을 제공한다는 한계점을 가지고 있다. 웹 2.0 시대의 소비자로서의 인터넷 사용자를 만족시키기 위해서는 단순한 영상이 아니라 다양한 효과를 추가한 실감 있는 영상을 제공할 필요가 있다. 따라서 본 논문에서는 기존 단순 정보만으로 표현된 미디어 콘텐츠를 온톨로지 개념을 기반으로 주제와 의미를 파악하여 미디어콘텐츠에 적합한 실감을 제공할 수 있는 실감서비스모델(AF-VS : Actual Feeling Video Service)의 구성방법을 제시한다.

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맞춤형 Targeting 3차윈 컨텐츠 Data 서비스 (The Targeting for Users Data Service of 3D-mesh contents)

  • 정종진;이종설;임태범;이석필
    • 한국방송∙미디어공학회:학술대회논문집
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    • 한국방송공학회 2003년도 정기총회 및 학술대회
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    • pp.83-86
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    • 2003
  • With the opening of digital broadcast services and development of wire/wireless Internet, the current multimedia broadcasting is provided for has various services. The user will be provided lots of various content through the various channel and media. Content provider and consumer want the various service using content with the better quality which is fit to user preference. For transmitting this content in the limited transmission channel capacity, it needs to transmit the highly compressed content which user wants. The content of 3D mesh model-based on MPEG-4 enables the various content service that provides the lower capacity and the better quality, and Targeting service enables just provide the contents that user more wants and likes. The adaption of Java application program and 3D program can provide the content service utilizing 3D mesh model, so content provider and consumer can share the more information about the content. This paper has presented the study on the targeting service using compression of 3D mesh model-based on MPEG-4 and the adaptation of Java application program using it

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인터렉티브 스토리텔링의 구조적 디자인 (Structural Design of Interactive Storytelling)

  • 이준희
    • 디자인학연구
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    • 제16권4호
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    • pp.375-384
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    • 2003
  • Interactive storytelling is a scenario created "on the fly" with digital content through user interaction. Every time interaction occurs between the user and content, a brand new story is created. Interaction intrigues people because it provides different story from same content. Through conventional media, people shared same content and experience. However through interactive media, people encounter unique experience, over same content possibly everytime they use it. People we, by their nature, very interactive being. However, interacting with media is not an activity that people are accustomed to. Hence, designing content has been all migrating experience from existing media to an unfamiliar ground. Unique and adoptive ways of designing content for digital interactive media is being sought out from the need as the result of the evolution of integrated society and emerging information technology. People are already used to some of interactive storytelling through hyper text in CD-ROM and web sites. More complicated and different structured models were born through games that offered graphics, virtual spaces and interactivity. When drawn onto a structural graph, few attributes and similarities seem to occur. This paper will try to outline and discuss structural graphs of interactive storytelling methods and suggest some ways for better storytelling design.

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A Study on the Media Consumers' Behavior Related to Online Communications: Behavioral Economics Perspective

  • Ma, Alice Kyoungran;Kim, Takhun;Ahn, Jongchang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제13권5호
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    • pp.2491-2508
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    • 2019
  • This research investigates the media consumers' behavior with behavioral economics perspective, especially regarding TV content viewers' behavior; how do online communications influence TV viewers' decision when choosing a new TV content among options. We focus on quantity and attribute of comments or reactions on the online news articles. We analyze that online communications data, which were generated before the first broadcast, affect the TV content consumers' choice for a new TV series. Here we identify a predicted utility, experienced utility and distinction bias in TV media consumption to find the effectiveness of the first viewing choice on whole TV series' episodes. To avoid the crucial influence by exogenous factors, such as season and social issue, the test was done with specific conditions. This research found that the total number of reactions to the comments by itself positively affects the audiences' decision-making behavior for a new TV content choice. This influence was regardless of favor/ non-flavor reactions. This study contributes to the literature on media economics and management by exploring the media content users' consuming behavior and making a first step for finding an important influencer on the media content consumption.

What Drives Consumers' Purchase Decisions? : User- and Marketer-generated Content

  • Kim, Yu-Jin
    • 감성과학
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    • 제24권4호
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    • pp.79-90
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    • 2021
  • Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

Informix Media Asset Management

  • BBC Case Study
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 1998년도 국제 컨퍼런스: 국가경쟁력 향상을 위한 디지틀도서관 구축방안
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    • pp.83-98
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    • 1998
  • Who needs Media Asset Management? ◆ Publishers ◆ Any company publishing newspapers, magazines, catalogs or web sites. ◆ Content Creators ◆ Companies who create content for use in their business ◆ Broadcasters, Advertising Agencies, Studios, Sports Houses (NBA, NFL), Corporate Training Depts, Retailers ◆ Content Distributors ◆ Cable Operators, Telecoms, Internet Service Providers, Online Service Providers Who needs Media Asset Management? ◆ There's a LOT of money being spent on this kind of technology, and not just by 'media' companies ◆ Retailers, for catalogs, web sites, call centers ◆ Chems/Pharms, for drug. discovery, knowledge management ◆ Legal, for document and knowledge management ◆ Federal, for video surveillance and knowledge management ◆ Manufacturing, for integration of CAD, text and business-to-business applications ◆ Anyone with a Web/Content Management challenge(omitted)

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