• 디지털융복합연구
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• 제6권3호
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• pp.75-84
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• 2008

The purpose of our this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank window's and ATMs (automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

• Asia pacific journal of information systems
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• 제26권1호
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• pp.1-21
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• 2016

Social media is increasingly being used as a source of information during crises, such as natural disasters and civil unrests. However, the quality and truthfulness of user-generated information on social media have been a cause of concern. Many users find distinguishing between true and false information on social media difficult. Basing on the elaboration likelihood model and the motivation, opportunity, and ability framework, this study proposes and empirically tests a model that identifies the information processing routes through which users develop trust, as well as the factors that influence the use of these routes. The findings from a survey of Twitter users seeking information about the Fukushima Daiichi nuclear crisis indicate that individuals evaluate information quality more when the crisis information has strong personal relevance or when individuals have low anxiety about the crisis. By contrast, they rely on majority influence more when the crisis information has less personal relevance or when these individuals have high anxiety about the crisis. Prior knowledge does not have significant moderating effects on the use of information quality and majority influence in forming trust. This study extends the theorization of trust in user-generated information by focusing on the process through which users form trust. The findings also highlight the need to alleviate anxiety and manage non-victims in controlling the spread of false information on social media during crises.

• 지능정보연구
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• 제24권1호
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• pp.53-74
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• 2018

해외 시장 의존형 경제구조를 지닌 우리나라에서 관광산업은 국가경제에 중요한 산업으로 이를 육성하기 위해 정확한 관광 수요 예측이 필요하다. 그에 따라 많은 연구들이 출국 수요를 예측하기 위해 노력해왔으며 출국수요에 영향을 미치는 요인에 대해 다각도로 연구가 이루어져 왔다. 특히 정보기술의 발전으로 최근에는 출국자들의 출국지 선택 등 관광객의 의사결정에 온라인 뉴스, 소셜 네트워크 서비스 등의 온라인 미디어가 많은 영향을 끼치고 있다. 이에 본 연구는 온라인 미디어가 발생시키는 구전 효과가 출국 수요에 미치는 영향을 살펴보고 그 영향 관계를 규명하고자 하였다. 온라인 미디어는 쉽게 접근이 가능하고 공유가 활발하다는 측면에서 구전 효과가 발생되어 사용자들의 의사결정에 영향을 주고 있다. 이를 위해 본 연구에서는 온라인 미디어를 공적 미디어인 뉴스와 사적 미디어인 블로그로 구분하였으며 실제 아시아 5개국의 출국자 수에 이들 미디어가 미치는 영향 관계를 패널 모형을 통해 분석하였다. 그 결과, 온라인 뉴스의 구전 효과는 출국자 수에 부정적인 영향을 미치지만 블로그의 경우 긍정적 영향 관계를 보였다. 따라서 향후 출국 수요 예측에 있어 온라인 미디어의 구전 효과를 반영해야 하며 이는 미디어의 종류에 따라 차별적으로 적용해야 함을 시사한다. 또한 각 국가별로 온라인 미디어의 특성에 따라 미치는 영향 관계가 차이가 있음을 분석하였다. 즉, 출국 국가에 따라 온라인 미디어의 영향력이 다름에 따라 국가별로 차별적인 예측 및 관리 모형이 필요하다. 본 연구 결과를 통해 관광산업종사자들의 국가와 미디어별 온라인 미디어 기반의 마케팅 전략 수립에 도움을 줄 수 있으리라 기대된다.

• Child Health Nursing Research
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• 제21권2호
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• pp.183-193
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• 2015

Purpose: The purpose of this study was to identify the influence of parental media use, parents' educational needs regarding media use, and parents' media guidance for children on the children's media use. Methods: The participants were 161 parents of elementary school children in the 1st and 4th grades. Data were collected through self-report questionnaires, and analyzed using the SPSS/WIN 19.0 IBM program. Results: The average times for watching television and using the internet in the children were 11.44 hours and 5.89 hours per week, respectively. Children's time watching television was influenced by parents' time watching television, children's gender (girl), and parents' educational needs. Children's television dependency was influenced by parents' educational needs, parents' time watching television, and parents' age (under 36 years). Time using the internet and internet dependency in the children were influenced by parents' educational needs, family monthly income (under 3 million won), and parents' guidance for children on watching television. Conclusion: The findings indicate that elementary school children's media use is influenced by parental media use, parents' educational needs, and parents' media guidance for children. Therefore parental factors should be considered in developing approaches to provide education programs to prevent media overuse in children.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 추계학술발표대회 논문집
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• pp.141-145
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• 2006

The development of information & communication technology in 21st century along with the mass media In 20th century, the influence of state-of-art culture in our society rapidly increased in these days. This state-of-art culture makes the world becomes single-channeled by network, and there is a big change not only in human life but also in concept and understand for art and space. The development of digital paradigm and media technology is exerting a strong influence on the Ubiquitous computing environment that is being drawn great interest. The ubiquitous is concerned as expansion of media art, and the interactive art which is part of media art has the similarity with the ubiquitous computing environment. In this study, the possibility of connection between the territory of ubiquitous environment which is recently focused and has strong interrelation feature, and the territory of interacting will be examined. Furthermore, possibility of new space design work through seeking the possibility of connection between two territories will be estimated.

• Child Health Nursing Research
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• 제26권1호
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• pp.121-129
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• 2020

Purpose: This study aimed to examine the influence of social media affinity on eating attitudes and body dissatisfaction among adolescents in the Philippines. Methods: The participants were 114 junior high school students enrolled in 7th to 10th grade in Cavite Province, Philippines. The collected data were analyzed in SPSS, using descriptive statistics, the independent t-test, one-way analysis of variance, Pearson correlation coefficients, and stepwise multiple linear regression. Results: The factors affecting eating attitudes were body dissatisfaction (β=-.47, p<.001), social media affinity (β=.33, p<.001) and grade (10th grade) (β=-.28, p<.001), and the factors influencing body dissatisfaction were eating attitudes (β=-.65, p<.001) and social media affinity (β=.17, p=.041). Conclusion: In order to promote healthy eating attitudes and to improve body satisfaction among Philippine adolescents, educational strategies tailored to social media users will be needed.

• 한국정보시스템학회지:정보시스템연구
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• 제12권1호
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• pp.117-144
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• 2003

The purpose of this study is to be aware of the relationship between the perceived risk and purchasing intention after investing the impacts by 3 factors-consumer, media, and product characteristics on the perceived risk. The influence on perceived risk is categorized based on the 3 factors' combinations. The result of this study shows that the each characteristics of media, consumer, and product affect consumer's perceived risk and also this risk is affected by the relationship among these 3 independent variables. These results mean that the consumer's perceived risk about buying goods at the internet shopping mall or TV home shopping cannot be measured by a single dimension. Finally, it has a negative relationship between the perceived risk and purchasing intention. Implications for managers' use of shopping media are discussed in terms of the product and media characteristics fit.

• Journal of Information Technology Applications and Management
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• 제16권1호
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• pp.169-183
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• 2009

The purpose of this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank windows and ATMs(automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

• 한국통신학회논문지
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• 제35권8B호
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• pp.1150-1158
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• 2010

At present multimedia service composed of voice, data, and video service is prevalent in the Internet. As such, wide-scale penetration of Internet service imposes tremendous pressure to the network infrastructure such as the media servers and links as well as the nodes. In addition, users from a large-scale population require broad bandwidth and high level of QoS. This requires a network with reliable and scalable services to customers, which also necessitates a realistic method for the design of the a media server. In this work, we explore the influence of user's behavior about delay on the performance of media server that takes into account the system and user attributes in a realistic manner. By incorporating user's behavior about the delay-sensitivity, we present an analytic framework for the evaluation of the performance of the media server, via which we illustrate a meaningful intuition in the provision of Internet multimedia service.

• International Journal of Internet, Broadcasting and Communication
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• 제14권3호
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• pp.30-39
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• 2022

This study investigates the influence of consumer needs pertaining to brand social media pages on the consumer brand attachment formation process. We collected 278 valid responses from females who have experienced the food brands' social media pages. Following the data analysis, we developed the results as follows. First, we examined the significant influence of attachment to brand social media page needs and socialization needs on consumer content consumption engagement and content contribution engagement on brand social media pages. Then we determined that consumer engagement significantly influenced consumer brand attachment. Finally, we found consumer consumption engagement exerted a significant mediation effect on the relationship between consumer needs and brand attachment. Based on the results, we outlined the potential theoretical and marketing strategy implications of this research.