• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권3호
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• pp.1570-1594
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• 2017

Social network services have recently changed from environments for simply building connections among users to open platforms for generating and sharing various forms of information. Existing user reputation computation methods are inadequate for determining the trust in users on social media where explicit ratings are rare, because they determine the trust in users based on user profile, explicit relations, and explicit ratings. To solve this limitation of previous research, we propose a user reputation computation method suitable for the social media environment by incorporating implicit as well as explicit ratings. Reliable user reputation is estimated by identifying malicious information raters, modifying explicit ratings, and applying them to user reputation scores. The proposed method incorporates implicit ratings into user reputation estimation by differentiating positive and negative implicit ratings. Moreover, the method generates user reputation scores for individual categories to determine a given user's expertise, and incorporates the number of users who participated in rating to determine a given user's influence. This allows reputation scores to be generated also for users who have received no explicit ratings, and, thereby, is more suitable for social media. In addition, based on the user reputation scores, malicious information providers can be identified.

• 한국의류학회지
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• 제25권5호
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• pp.957-968
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• 2001

The purpose of this study was to extend the social comparison theory in an attempt to examine the effect of TV media on adolescent body images. The research was a survey and the subjects were 895 male and female adolescents in Taejon, Korea. The measuring instruments were 2 sets of stimuli of male and female body silhouettes and self-administrated questionnaire. Results were as follows: 1) The subjects TV viewing periods were 3∼4 hours per day and their involvements in TV media were moderate degree. 2) The results of perceptual body images showed that adolescent favored thin body type as an ideal body and had distorting tendency that their bodies were larger than the actual sizes. 3) The results of attitudinal body images showed three factors such as \"appearance evaluation\", \"appearance orientation\", and \"fitness orientation\". 4) TV media had significant effects on perceptual and attitudinal body images. It is concluded that the results of this study support social comparison theory that people compare themselves to others to satisfy their needs for self-evaluation and for judgments of their own personal worth since TV media give strong influence on adolescents through presenting social comparison models to body images.

• 설비공학논문집
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• 제24권3호
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• pp.271-280
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• 2012

This study examines the influence of experiencing interactive media in exhibition halls on the satisfaction and perception for the exhibition space. Field measurements and surveys were performed in two exhibition halls where various interactive media were exhibited. Results imply that experiencing interactive media was important to enhance understanding the information provided by them. In order to improve satisfaction for the exhibition halls, the layout of space need to be organized effectively in a way that visitors easily feel interest in the contents and information exhibited in the space. Also, in order to keep better perception for exhibition space, the information provided in the space should be organized clearly and open to visitors easily. The flow of visitors' traffic in the exhibition space should be perceived easily by the visitors. Multiple linear regression indicated that the space should be organized effectively with good visual composition that surrounds the exhibits in order to improve satisfaction level for the exhibition hall. In addition, various information provided by the media contributed to improve perception for the exhibition hall.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.475-483
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• 2021

COVID-19 pandemic has affected the lives of people and has forced businesses to develop different ways of doing businesses. Several businesses have implemented social responsibility activities. With social distancing keeping many people at home, online and digital platforms have become one of the most important mechanisms for businesses undertakings and implementing those social responsibility initiatives and activities - digital social responsibility (DSR). The purpose of this study is to examine the relationships of electronic word-of-mouth (eWOM) intentions and customer engagement with DSR in social media with attitude toward DSR as the antecedent during COVID-19 social distancing situation in Thailand. The study employs a quantitative research method where sampling method is followed by convenience sampling technique, and study data is collected through survey questionnaire with social media users who have experiences with firms' online social responsibility initiatives. Based the samples of 123 respondents, Structural Equation Modelling (SEM) has been used for analysis. The results show that attitudes toward DSR in social media significantly influence electronic word-of-mouth (eWOM) intentions and have a significant effect on customer engagement with DSR in social media. The mediation analysis also revealed that eWOM intention partially mediated the relation between attitudes toward DSR in social media and customer engagement.

• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.219-230
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• 2022

The goal of this research is to look into the relationship between social media marketing activities and brand attachment in the online marketing business, based on the indirect effect of perceived value and self-brand connections. For this reason, the study has used self-administered questionnaires to collect the data from 425 males from the major cities of Pakistan including Islamabad, Karachi, Lahore, and Sialkot. Furthermore, based on the PLS-SEM technique the empirical findings show that social media marketing activities positively affect perceived value, self-brand connections, and brand attachment. Perceived value has a significant positive impact on brand attachment and mediates the influence of social media marketing activities on brand attachment. In addition to this, self-brand connections have a positive effect on brand attachment, and self-brand connections mediate the relationship between them. Thus, firms employing social media marketing activities successfully in their branding build upon a positive perception of the brand in the customer's mind resulting in customer attachment with the brand. This study can assist the e-commerce managers and brand managers in building strong customer attachment via perceived value and self-brand connections.

• 한국콘텐츠학회논문지
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• 제18권8호
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• pp.127-147
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• 2018

본 연구는 홈쇼핑과 이용자 간 지속적이고 호의적인 관계를 구축하기 위한 방안을 논의하고자 TV 홈쇼핑과 애플리케이션 홈쇼핑에 대한 서비스 품질 요인이 관계결속을 매개로 스마트 미디어를 통한 홈쇼핑 상품의 재구매 의도에 어떠한 영향을 미치는지 살펴보았다. 연구결과 홈쇼핑에 대한 관계결속은 특정 서비스 품질 요인과 재구매 의도 사이에 형성된 영향관계를 완전 매개 혹은 부분 매개하여 브랜드자산 구축과정을 따르는 것으로 확인되었다. 이때 관계결속의 매개효과는 홈쇼핑 플랫폼에 따라 상이하게 제시되었는데, TV+애플리케이션 집단의 TV 홈쇼핑 이용에 대한 관계결속은 아무런 매개효과를 갖지 않았다. 또한, 이용자의 평소 미디어 이용 습관에 따라 홈쇼핑에 대한 서비스 품질 요인이 관계결속을 매개로 재구매 의도에 미치는 영향 관계가 상이하였다. 본 연구는 이상의 결과에 대해 신기술 채택 및 브랜드자산과 관련된 이론 및 개념을 적용하여 홈쇼핑 상품 구매 시 이용되는 플랫폼 특성과 이용자의 평소 미디어 습관에 따라 기술수용 과정 및 브랜드자산 구축 과정이 달라질 수 있음을 검증했다는 점에서 학술적 의의를 찾고자 한다. 홈쇼핑 사업자들이 자사 서비스에 대한 이용자 유인 방안을 고민하며 홈쇼핑 플랫폼별로 적합한 전략을 수립하는데 활용될 수 있다는 점에서 실무적 의의 역시 가지는 것으로 평가할 수 있다.

• 인터넷정보학회논문지
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• 제18권6호
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• pp.113-125
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• 2017

루머가 일상화된 사회에서 이 연구는 루머의 속성에 따라 소셜 미디어에서 확산되는 루머의 양과 상호작용에 차이가 있는지 규명하고자 사례 분석과 네트워크 분석을 실시했다. 먼저 사드배치와 관련된 루머를 사실성과 파급력을 기준으로 핵심적 진술, 주변적 진술, 핵심적 소문, 주변적 소문으로 구분했다. 노드의 양과 상호작용을 기준으로 소셜 미디어에서 확산된 의견을 분류하고 공중을 분산적 군중, 견고한 군중, 분산적 소수, 견고한 소수로 개념화했다. 분석 결과 이용자들은 핵심적 소문을 가장 활발하게 확산시켰으며, 주변적 소문, 핵심적 진술, 주변적 진술 순으로 확산됐다. 사실성보다는 파급력이 루머의 확산에 영향을 미친 것으로 나타났다. 이용자들은 사실과 같은 정보를 담고 있는 루머보다는 정보량은 적어도 파급력이 큰 것에 더 주목했다. 소문에 대해서는 견고한 군중이 형성되었고, 진술에 대해서는 소수가 형성되어 루머의 확산과정에 차이를 나타냈다.

• 한국의류산업학회지
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• 제25권1호
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• pp.104-112
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• 2023

This study attempted to investigate the characteristics of beauty influencers' social media contents and examine their influence on color cosmetics purchase intention. For this, female millennials who have shown an interest or subscribed beauty contents on social media platforms as followers were selected by convenience sampling. In terms of a research method, a self-administered questionnaire was performed from September 19 to 30, 2022. Among a total of 220 questionnaires distributed, 200 copies excluding poorly answered ones were used for final analysis. The collected data were analyzed by frequency analysis, descriptive statistics, factor analysis, reliability analysis, correlation analysis and multiple regression analysis, using SPSS 24.0, and the results found the followings: First, concerning characteristics of beauty influencers' beauty contents, five factors were derived: reliability, professionalism, social attractiveness, attractive appearance, sympathy In purchase intention, on the contrary, two factors were obtained: base makeup, point makeup. Second, regarding the effects of characteristics of beauty contents on color cosmetics purchase intention, 'professionalism (β = -.170 p = .015)' and 'physical attractiveness (β = -.148, p = .037)' revealed a negative influence with statistical significance. Through the result, by demonstrating the effect on the intention to purchase color cosmetics based on the beauty contents feature of the beauty influencer, it is considered that the purchasing power of the color cosmetics industry will continue to increase and help to suggest more effective color cosmetics promotion ways and indicators which companies can utilize.

• 비교문화연구
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• 제23권
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• pp.243-264
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• 2011

The results of 2000 Population Census explains the context of a series of incidents happening in the Latino television broadcasting market recently. That is, the rapid growth of Latino population so fast as overtaking the Black population has needed media as a means of Latino's own social interests and communication. In this context, the television broadcasting market as a marketing means of capitals targeting for the Latinos has experienced more rapid changes. In other words, there has been some changes in the Latino television broadcasting market which divided by two major networks, Univision and Telemundo. It was 1970s when Latino media started to be considered as an important framework to understand the problems of the Latinos in American society. Experiencing the human rights movement of the 1960s, the Latino communities' sense of identity realized the importance of media as an expression of themselves from the interest on the factors which directly determine the quality of their life such as the immigration, education, health, and employment. The anglo media plays a role in introducing the Latinos and forming the images of the Latinos to the non-Latinos. It can be possible to criticize that the anglo media propagates the unilateral image of the Latinos by the mainstream white society, the stereotyped images of the Latinos. The spanish media targeting for the Latinos has grown continuously, combining the inside needs of forming the identity of the Latinos and communication and outside needs of commercialism. On the other hand, the needs for the programs based on the American Latinos has been increased, along with the increase of the Latino media based on the dual languages or English. This paper reviewed the history of the Latino media briefly, and then examined the relationship between the Latinos and the media through the television broadcasting which influence the Latino's everyday life enormously.

• 인지과학
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• 제34권4호
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• pp.299-314
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• 2023

본 연구에서는 인쇄 매체와 디지털 매체 간 읽기 수행에 차이가 있는지 살펴보기 위해 인쇄물과 태블릿 PC에서 문단의 읽기 속도를 측정하였다. 매체의 물리적 특성이 읽기 수행에 영향을 미치는지 살펴보기 위해 인쇄 매체와 디지털 매체 간 글의 포맷을 최대한 동일하게 하였다. 또한 문단을 구성하고 있는 문장 길이에 따라 매체 간 읽기 수행 차이가 다르게 나타나는지 살펴보기 위해 동일한 내용을 긴 문장으로 구성한 조건과 짧은 문장으로 구성한 조건을 비교하였다. 추가적으로 참가자의 작업기억 용량에 따라 읽기 수행에서 차이가 있는지 살펴보기 위해 읽기폭 수준에 따른 읽기 속도를 분석하였다. 연구 결과, 디지털 매체로 읽을 때보다 인쇄 매체로 읽을 때 읽기 속도는 더 빠른 것으로 나타났으나, 문단을 구성하고 있는 문장의 길이에 따라서는 읽기 속도에 차이가 없었다. 읽기폭이 큰 참가자가 읽기폭이 작은 참가자에 비해 읽기 속도가 빠른 것으로 나타났으며, 읽기폭이 큰 참가자는 긴 문장으로 된 문단을 디지털 매체보다 인쇄 매체로 더 빠르게 읽는 것으로 나타났다. 본 연구의 결과는 태블릿 PC가 유발하는 시각 피로도와 참가자의 작업기억 용량이 읽기 속도에 영향을 미칠 수 있음을 시사한다.