• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제9권9호
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• pp.259-266
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• 2020

본 논문에서는 온라인 고객 리뷰를 활용하여 건강 보조제, 화장품 등 현재의 상태를 개선하기 위해 사용되는 제품을 대상으로 그 효과를 알아보기 위한 제품 효과 분석 기법을 제시하였다. 제안하는 제품 효과 분석 기법은 블로그 포스팅에 존재하는 광고를 자동 제거하고, 효과 분석을 위한 증상, 효과, 증가, 및 감소로 이루어진 단어 사전을 구축하며, 제안하는 알고리즘을 통해 제품의 효과를 측정한다. 제품 효과 분석 기법을 검증하기 위해 정답 레이블이 존재하는 네이버 쇼핑 리뷰 데이터셋을 대상으로 성능평가를 실시하였으며, 전통적인 긍부정 사전과 RNN 모델과 성능을 비교하였다. 실험 결과, 본 논문에서 제안하는 효과 분석 기법이 다른 두가지 방법보다 정확도가 뛰어남을 보여주었다. 또한, 아토피 피부염, 여드름 치료제에 제안하는 기법을 적용하여 소셜 미디어에 나타난 효과적인 치료법을 소개하였다. 본 논문에서 제시한 알고리즘은 블로그를 포함한 여러 매체의 리뷰로부터 제품의 효과를 점수화할 수 있으므로 다양한 제품군과 소셜 미디어에 적용될 수 있을 것으로 보인다.

• 정보관리연구
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• 제27권2호
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• pp.1-32
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• 1996

1990년대에 들어오면서 도서관에 데이터베이스 온라인탐색 및 CD-ROM탐색이 보편화되고 이러한 뉴미디어들은 이용자의 편의성 면에서, 도서관 경영적인 측면에서, 또는 소장공간의 효율적인 측면에서 볼 때 기존의 책자형 자료보다 도입효과가 있을 것으로 기대된다. 그러나 새로운 자료를 도입하거나, 시스템을 설계할 때 비용 대 효과를 객관적으로 평가하여야 하고, 구체적인 평가지침에 근거하여 일관성 있는 장서구성을 하여야 하므로 본 연구에서는 대외경제정책연구원 정보자료실을 모델로 하여 기존문헌, CD-ROM, 온라인탐색을 비교 평가하고자 한다.

• 한국조리학회지
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• 제23권7호
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• pp.204-219
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• 2017

The aim of this study was to examine the role of celebrity's traits on food service enterprises' media engagement, advertising effect (AD effect) and purchasing intention. Based on advance research, structural model of relationship between celebrity's traits and media engagement, AD effect and promotion of purchase was developed among the proposed constructs. Few empirical studies have been conducted to test the model. Date collection of study was from June 1st, 2017 to June 30th, distributing total of 300 issues and collecting total of 290 issues. Total of 271 questionnaires were used as the final analysis data as the nineteen questionnaires included missing information. The results can be summarized as follows: Celebrity's Traits significantly affected media engagement, AD effect and purchasing intentions. More specifically, mediating effect among the celebrity's traits and AD effect which came from media engagement was valid only if the subject of advertising effectiveness was on brands attitude. Based on the findings, theoretical and managerial implications were discussed to make one conclusion. As the media engagement was identified as a mediator between celebrity's traits and AD effect, certain brands which tend to enhance their AD effectivity should liaison proper celebrity.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2014년도 추계학술발표대회
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• pp.928-931
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• 2014

The detection of human behavior from social media revolutionized health, business, criminal and political prediction. Significance of it, in incentive transformation of public opinion had already proven for developed countries in improving democratic process of elections. In $3^{rd}$ World countries, voters poll votes for personal interests being unaware of party manifesto or national interest. These issues can be addressed by social media, resulting as ongoing process of improvement for presently adopted electoral procedures. On the optimistic side, people of such countries applied social media to garner support and campaign for political parties in General Elections. Political leaders, parties, and people empowered themselves with social media, in disseminating party's agenda and advocacy of party's ideology on social media without much campaigning cost. To study effectiveness of social media inferred from individual's political behavior, large scale analysis, sentiment detection & tweet classification was done in order to classify, predict and forecast election results. The experimental results depicts that social media content can be used as an effective indicator for capturing political behaviors of different parties positive, negative and neutral behavior of the party followers as well as party campaign impact can be predicted from the analysis.

• 한국토양비료학회지
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• 제44권3호
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• pp.415-424
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• 2011

This research was conducted to verified the effectiveness of a sintered porous media coated with organic matter as nutrient source and microorganisms as decomposer effective in TPH decomposition for a closed-typed biopole system. The organic matter content in the sintered porous media which was developed with bentonite increased with increasing dilution ratio of pig slurry and the sintered porous media as well as decrease in the particle size of sintered porous media. The decomposition rate of TPH was significantly increased with increasing aeration than that under atmospheric condition. Also the sintered porous media containing organic matter and microorganisms proved that the decomposition was enhanced with addition of nutrients sources in addition to aeration periodically.

• Journal of Public Diplomacy
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• 제1권1호
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• pp.57-79
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• 2021

Drawing on the theories of mediated public diplomacy, intermedia agenda-building, and homophily, this study aims to compare the effectiveness of the public diplomacy efforts made by the Saudi and Qatari governments during the Gulf diplomatic crisis. The study examines the respective international agenda-building influence of the state-sponsored media from the two competing Gulf states on the regional and international media's coverage of the crisis. Results show that, compared to Saudisponsored Al Arabiya, Qatari-sponsored Al Jazeera was more effective in shaping the agendas of the regional and international media. Whereas Al Arabiya has a weak first-level agenda-building influence and a moderate-to-strong influence at the second and the third levels, Al Jazeera demonstrates a strong agenda-building influence on the foreign media outlets at all of the three levels. We also analyze the impact of political proximity and the language of the media content (English or Arabic) on the agenda-building relationships. Still, the results suggest that, compared to Al Arabiya, Al Jazeera was more successful in shaping the agendas of the regional and international news media-no matter where they are based in the allied or the opposing countries. Also, we observe a higher level of consistency between Arabic- and English-language content in Al Jazeera.

• Journal of Contemporary Eastern Asia
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• 제21권1호
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• pp.33-42
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• 2022

The world has witnessed the outbreak of the Covid-19 epidemic. Mainstream and social media are playing an important role in Covid-19 pandemic prevention. This research explores awareness, communication channels and effectiveness of communication in the Covid-19 pandemic in rural areas of Thua Thien Hue province, Central Vietnam. Primary information was collected from 181 respondents, who are farmers, non-farmers and students. Secondary information was collected from reports and statistical data. Television, word of mouth and local loudspeakers are the main channels of mainstream media while social media mentions the role of Facebook and Zalo to transfer Covid-19 pandemic information. Mainstream media is still the main channel of farmers and old people while non-farmers and young people tend to access information through social media. Communication has significantly contributed to improving awareness and action of rural people in the Covid-19 epidemic prevention.

• 보건교육건강증진학회지
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• 제7권2호
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• pp.15-21
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• 1990

It is evidenced that the mass media can play an important role in communicating information to the public. Although some campaigns have failed to achieve success, application of mass communication principles should increase the likelihood of effectiveness. Specifically, campaign strategies should attempt to select message sources that are perceived as credible by the audience. In designing and disseminating messages, the quality of content should be emphasiged as well as the quantity of presencation. The context of message reception should be carefully considered. Selection of channels depends on the configuration of source, superior for most purposes. The crucial role of precampaign audience analysis should not be overlooked.

• Asia pacific journal of information systems
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• 제30권3호
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• pp.568-589
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• 2020

Recently, Social media has become a concern for businesses, including Small and Medium Enterprises (SMEs). SMEs began to adopt social media to support their performance. To benefit from the application of social media, SMEs must implement the right strategy. This study aims to analyze the factors that influence the use of social media in SMEs. Furthermore, alignment between social media functionalities and strategies and their effect on SME's performance are investigated. A case study is conducted in Gymi, a garment SMEs in East Java, Indonesia. The data collection includes interviews with the owner of SMEs, observations, and document analysis. Data analysis is performed by pattern matching, which matches the patterns from the literature with data from the case study. The results of this study show that cost-effectiveness, interactivity, and compatibility are factors that influence the use of social media in Gymi. The social media used by Gymi are Instagram, Facebook, YouTube, WhatsApp, and LINE. However, the main social media used to support Gymi's functions is Instagram. Gymi has a relatively good social media strategy as it has defined a specific goal, target audience, and channel selection for social media (Instagram). It also has specific resources and policies to handle social media. Gymi monitors and evaluates their social media content activities. These strategies are aligned with the Instagram feature used to support Gymi's function, particularly marketing, sales, customer service, and to some extent, internal operation. The alignment contributes to Gymi's performance measured by the increase in reputation (number of Instagram followers) and sales.

• 지식경영연구
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• 제9권2호
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• pp.1-13
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• 2008

The purpose of this study is to investigate the use of elements related to the competitive intelligence(CI) process, methods, and infrastructure in accordance with the degree of CI effectiveness of domestic firms and to propose a guideline for designing and operating an effective CI program in Korean films. The results of this study reveal that, for the elevation of CI effectiveness of Korean firms, it is important to actively utilize the overall CI process, including undisclosed information through human networks, public information through various media, and quantitative and qualitative analyses, an independent CI unit, various CI support systems, such as information and reward systems, and organizational culture of CI openness within an organization. However, CI outsourcing, CI primary objectives, and CI scale do not seem to have a significant influence on CI effectiveness of Korean firms. Based on these results, this research presents some important implications for effective competitive intelligence for Korean firms.