• 제목/요약/키워드: Media Effectiveness

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멀티미디어 콘텐트웨어의 효과연구-교감적 의미전달을 위한 정보설계를 중심으로- (Effectiveness of the Multimedia Contentware)

  • 안상혁
    • 디자인학연구
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    • 제11권3호
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    • pp.165-174
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    • 1998
  • 디지털매체의 급격한 신장과 매체간의 융합에 따라 구현되는 멀티미디어는 새로운 콘텍트 산업을 형성하고 확장시켜 나아가고 있다. 아울러 다양한 멀티미디어 전송기술의 등장과 발전은 보다 인간의 감각에 가까운 커뮤니케이션을 가능하게 하고 있다. 콘텍트 웨어는 기본적으로 보고 듣고 즐기는 내용물로 규정되는 것으로 기존의 영상, 음향, 게임. 등과 같은 엔터테인먼트 산업을 하나로 묶는 개념으로 진전되고 있다. 디지털 신호를 기반으로 하는 정보처리 기술에 의해 창출되는 콘텐트 웨어 들은 디지털 환경에서의 커뮤티 케이션 행위의 변화를 통해 그 특성을 파악할 수 있다. 이에 따라 '정보의 전달' 위주의 양적인 효율성을 추구해온 정보설계 기술의 문제를 '정보의 이해와 해석' 이라는 효과성의 문제로 다루기 위해 필요한 개념들을 논의하기로 한다. 정보 혹은 콘텐트 홍수의 시대를 맞아 미디어 소비방향의 특징은 재미있고 흥미로운 쪽으로 흘러가고 있다는 점이다. 이에 따라 좀 더 친화성 혹은 교감 성을 높일 수 있는 콘텐트 웨어의 정보설계 방향을 교감 적 커뮤니케이션에서 찾도록 하였다.

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잉크젯 프린터 용지 이송 장치의 정밀 위치 제어를 위한 이중 PID 제어기의 설계 (A Dual PID Controller for High-Accuracy Positioning of Ink Jet Printer Media Advance System)

  • 조영완
    • 제어로봇시스템학회논문지
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    • 제10권4호
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    • pp.317-324
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    • 2004
  • The ink jet printer media advance system is required to be exactly driven to the target position via tracking the reference velocity profile to obtain the high quality print image. A single gain PID controller is not sufficient to fulfill the control objectives, the exact velocity tracking and the accurate positioning, at the same time. A dual PID controller and its switching strategy are presented in this paper to achieve the control objectives. The media advance system is controlled by two separate PID controllers, one of which is for velocity control, and the other is for position control. A PID controller controls the velocity of the media advance system until it reaches the predetermined switching position. When the media advance system passes the predetermined position, the controller is switched to the other PID controller which is more profitable for exact positioning. The switching position is determined by the estimated stop distance. The simulation and experimental results are presented to show the validity and effectiveness of the proposed controller.

녹-청 띠 패턴을 이용한 단일이미지로부터의 거리영상획득 (Green-Blue Stripe Pattern for Range Sensing from Single Image)

  • Changsoo Je;Park, Kyuhyoung;Lee, Sang-Wook
    • 한국정보과학회:학술대회논문집
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    • 한국정보과학회 2003년도 가을 학술발표논문집 Vol.30 No.2 (2)
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    • pp.661-663
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    • 2003
  • In this paper, we present new methods for rapid high-resolution range sensing using green-blue stripe pattern. We use green and blue for designing high-frequency stripe projection pattern. For accurate and reliable range recovery, we identify the stripe patterns by our color-stripe segmentation and unwrapping method. The experimental result for a naked human face shows the effectiveness of our method.

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Effect of Sustainable Luxury Message Framing on Brand Evaluations

  • Eun-Jung Lee
    • International Journal of Internet, Broadcasting and Communication
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    • 제16권1호
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    • pp.1-10
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    • 2024
  • The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.

Analysis of Storage and Retrieval Results of Audio Sources and Signatures using Blockchain and Distributed Storage System

  • Lee, Kyoung-Sik;Kim, Sang-Kyun
    • 방송공학회논문지
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    • 제24권7호
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    • pp.1228-1236
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    • 2019
  • Recently, media platforms such as YouTube and Twitch provide services that can generate personal revenue by utilizing media content produced by individuals. In this regard, interest in the copyright of media content is increasing. In particular, in the case of an audio source, competition for securing audio source copyright is fierce because it is an essential element for almost all media content production. In this paper, we propose a method to store the audio source and its signature using a blockchain and distributed storage system to verify the copyright of music content. To identify the possibility of extracting the audio signature of the audio source and to include it as blockchain transaction data, we implement the audio source and its signature file upload system based on the proposed scheme. In addition, we show the effectiveness of the proposed method through experiments on uploading and retrieving audio files and identify future improvements.

Sensible Media Simulation in an Automobile Application and Human Responses to Sensory Effects

  • Kim, Sang-Kyun;Joo, Yong-Soo;Lee, YoungMi
    • ETRI Journal
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    • 제35권6호
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    • pp.1001-1010
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    • 2013
  • A sensible media simulation system for automobiles is introduced to open up new possibilities for an in-car entertainment system. In this paper, the system architecture is presented, which includes a virtuality-to-reality adaptation scheme. Standard data schemes for context and control information from the International Standard MPEG-V (ISO/IEC 23005) are introduced to explain the details of data formats, which are interchangeable in the system. A sensible media simulator and the implementation of a sensory device are presented to prove the effectiveness of the proposed system. Finally, a correlation between learning styles and sensory effects (that is, wind and vibration effects) is statistically analyzed using the proposed system. The experiment results show that the level of satisfaction with the sensory effects is unaffected overall by the learning styles of the test subjects. Stimulations by vibration effects, however, generate more satisfaction in people with a high tactile perception level or a low visual perception level.

열린교육을 위한 열린매체의 활용에 관한 연구 (A Study on the Effective Utilization of Media for Open Education)

  • 주영주
    • 교육시설
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    • 제5권3호
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    • pp.107-115
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    • 1998
  • Open education is more relevant to the current educational reality which requires the liberalization, individualization and creativeness, and the effectiveness of open education will be maximized with the full utilization of instructional media. As well known, there are many different types of instructional media to promote open education such as print material, audio material, still picture, movie, computer, and multimedia. The main criteria to choose effective instructional media for open education depend upon easiness of supply and retrieval of information, and promotion of more frequent interaction among participants. In addition, utilization method, cost, curriculum contents, as well as school culture are also elements to consider in the selection of right instructional media.

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A study on a model of intercultural learning contents and methods

  • Jong Youl Hong
    • 스마트미디어저널
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    • 제13권4호
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    • pp.104-113
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    • 2024
  • This study is a model study on the contents and methods of intercultural learning. Starting with a discussion of the intercultural learning model construct, it presents key contents important for intercultural learning and learning methods that can increase the effectiveness of intercultural learning. Also, we actually conducted the above learning program at the learning site and discussed the observations and results. It was a case study that allowed us to test the effectiveness of cultural intelligence theory, the latest theory that can improve intercultural competency. In addition, in order for the cultural intelligence theory to be effective in the learning process, it was found that the PBL method, which allows learners to solve problems on their own, rather than cramming education, is useful. Additionally, it was found that the ARCS model was also very effective in motivating and maintaining learners' continuous motivation. At this time, the instructor was also able to see that the effect increases when the role of catalyst becomes the main one.

Consumer Purchasing Decisions on Sustainable Products in Advertising: The Interplay of Message Appeals and Agency-Communion Orientations

  • Taemin Kim;Jeesun Kim
    • International Journal of Internet, Broadcasting and Communication
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    • 제16권2호
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    • pp.185-192
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    • 2024
  • Both message appeals and individual characteristics can influence the effectiveness of sustainable product promotions. Applying the agency-communion orientation to the advertising message research context, this study examined the interplay between message appeals and agency-communication orientations in impacting purchase intentions. The findings from a 2 (message appeal: self-interest vs. public-interest message) × 2 (motivational orientation: agency vs. communion) experiment revealed a communion-over-agency effect on consumer purchasing decisions for public-interest message appeals. In the self-interest message condition, we found no statistically significant difference in impact between agency and communion on purchase intentions. In short, we contribute to advertising effectiveness research by showing that agency-communion orientations moderate the effect of message appeals. We also explain the practical implications of these findings for effective sustainable communication in advertisements based on individuals' motivational orientations.

A Study on the Media Consumers' Behavior Related to Online Communications: Behavioral Economics Perspective

  • Ma, Alice Kyoungran;Kim, Takhun;Ahn, Jongchang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제13권5호
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    • pp.2491-2508
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    • 2019
  • This research investigates the media consumers' behavior with behavioral economics perspective, especially regarding TV content viewers' behavior; how do online communications influence TV viewers' decision when choosing a new TV content among options. We focus on quantity and attribute of comments or reactions on the online news articles. We analyze that online communications data, which were generated before the first broadcast, affect the TV content consumers' choice for a new TV series. Here we identify a predicted utility, experienced utility and distinction bias in TV media consumption to find the effectiveness of the first viewing choice on whole TV series' episodes. To avoid the crucial influence by exogenous factors, such as season and social issue, the test was done with specific conditions. This research found that the total number of reactions to the comments by itself positively affects the audiences' decision-making behavior for a new TV content choice. This influence was regardless of favor/ non-flavor reactions. This study contributes to the literature on media economics and management by exploring the media content users' consuming behavior and making a first step for finding an important influencer on the media content consumption.