• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권6호
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• pp.3023-3036
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• 2019

This study investigated the television (TV) content viewers' behavior influenced by online communication at the choice of new TV series on a terrestrial streaming platform. For exploring the impact of the anchoring effect on the TV content consumption, this study analyzed the correlation between the first episode's TV ratings and the data of online comments or reactions. These data were potential audiences' communication, which were generated on the online article three weeks before the first broadcasting began. To avoid the crucial influence by external factors, such as season and social issue, the test was done with eight (8) TV series which have same genre (drama), similar core audience targeting (20-49's women), similar broadcasting period (Jun-Oct 2016), same scheduling (10.00 to 11.00 pm, weekdays) and aired on terrestrial TV platforms. This research found that not only the amount of comments and reactions, but also the attitude about the comments created before broadcasting, positively influence the audiences' decision-making behavior for new TV content choices. This investigation contributes to the literature on media economics and management by exploring the media content users' consuming behavior with behavioral economics perspectives (anchoring effect) and making a first step for finding a new effect on the media content consumption.

• 아태비즈니스연구
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• 제14권2호
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• pp.17-31
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• 2023

Purpose - The purpose of this study is to verify the effects of attributes of personal media content and influencers on the cognitive and emotional trust of platform users. In addition, the structural relationships among cognitive trust, emotional trust, viewing commitment, and purchase intention were examined. Design/methodology/approach - For the empirical analysis of the study, a survey was conducted on 192 consumers who have recently experienced using personal media content. The Confirmatory Factor Analysis (CFA) and the Structure Equation Model (SEM) were hired in order to analyze the survey data. Findings - Findings of this study are 1) informativeness and expertise had a significant effect on cognitive and emotional trust. However, entertainment had no significant effect on both cognitive and emotional trust; 2) interactivity had a significant effect on emotional trust, but not on cognitive trust; 3) cognitive and emotional trust had a positive effect on the viewing commitment of the content; 4)content users' viewing commitment had a positive effect on their intention to purchase recommended products. Research implications or Originality - The theoretical and practical implications were discussed through the above empirical research results, and the limitations of the study and the direction of follow-up studies were presented.

• 상하수도학회지
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• 제10권1호
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• pp.112-120
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• 1996

In this study, the porous glass media was utilized as biomass carrier, and the optimum characteristics of this new media in fixed bed biofilm process were investigated. The characteristics of media considered here are a void volume fraction, a specific surface area, and surface characteristics of media. The effect of surface roughness and material could be clearly demonstrated by the fact that the porous glass media showed a good potential for biofilm development. This might results from the fact that biofilm is initially formed in the surface cavities of the media is protect from the shear effect. Therefore, the microcolonies are not readily detached by the fluid shear. In the steady state, biofilm formation along the packing bed depth was different from media to media. The specific area was also an important factor for the attachment of microorganism on the media surface. The specific area was also an important factor for the attachment of microorganism on the media surface. In the case of porous glass media, about $100m^2/m^3$ was enough to obtain a good organic removal efficiency The organic removal efficiency could be improved by increasing the void volume fraction in the reactor, at least 80% was required to obtain a high removal efficiency and prevent clogging. From the analysis of kinetics study, the yield coefficient, Y, was 0.42 mgMLSS/mgSBOD, endogenous respiration coefficient, ke, was $0.12day^{-1}$ and substrate removel coefficient of Mckinney. km, was $16.8hr^{-1}$ for the porous glass media G-2

• 한국교육논총
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• 제43권1호
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• pp.29-57
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• 2022

이 연구는 한국 미디어패널 2020의 자료를 활용하여 청소년의 미디어 활용 능력, 자아존중감, 인지 욕구가 비판적 미디어 이해 능력에 미치는 영향을 알아보기 위해 수행되었다. 연구결과 PC 활용 능력과 스마트기기 활용 능력은 청소년의 비판적 미디어 이해 능력에 영향을 주었다. PC, 스마트기기를 활용한 인터넷 활용 능력과 비판적 미디어 이해 능력 사이에서 인지 욕구의 매개효과가 유의하였고, PC와 스마트기기를 활용한 이메일 활용 능력과 비판적 미디어 이해 능력 사이에서 자아존중감의 매개효과는 유의하였다. 그러므로 청소년들의 비판적 미디어 이해 능력을 높이기 위해서 PC와 스마트기기 활용 능력을 높이는 동시에 PC와 스마트기기를 교육적인 상호작용의 도구로 활용해야 한다. 이를 위해 정보 및 기술 교과는 인지 욕구를 높일 수 있는 미디어 활용 능력 중심의 교육이 효과적일 수 있으며, 그 외의 교과에서 미디어를 활용한 협동학습이 바람직하다.

• 한국의류학회지
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• 제16권4호
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• pp.431-441
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• 1992

This research was designed to evaluate the effect of need and of demographic variables of adult women on the conformity and individuality in the selection of clothes. 1. There are factors which have effect on variables of need. Marriage status, household type, age have effect on safety need, household type and age have effect on belongingness and love need. Household type and native community have effect on self-esteem need, household type, native community, school career, frequency of contact with mass media have effect on need for self-actualizing. Native community have effect on aesthetic need, and school careers have effect on the desires to know and to understand. 2. Self-esteem need, belongingness and love need, safety need, need for self-actualizing, aesthetic need, frequency of contact with mass media and income as demographic variables are directly related with conformity of clothing. Age, marriage status, native community, household type, school career are indirectly related with conformity of clothing. 3. Self-esteem need, need for self-actualizing, aestheitic need, desires to know and to understand, belongingness and love need, frequency of contact with mass media, household type have direct effect on the individuality of clothing. And age, household type, native community, school career have indirect effect on the individuality of clothing.

• International Journal of Contents
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• 제18권2호
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• pp.18-31
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• 2022

This study explored the effects of the parasocial relationship formed by CCTV (China Central Television) TV news and non-traditional news on users' perceived media credibility and their online and offline political participation. This study conducted a survey with the Chinese CCTV users between April 19 and April 30, 2021, and finally, 701 respondents' data were analyzed using structural equation modeling. The study results showed that both TV news and non-traditional news had positive effects on parasocial relationships and the parasocial relationship positively influenced media credibility, which subsequently facilitated political participation. However, there was no direct effect between media usage and media credibility. This implies the important mediating role of parasocial interactions, which enables CCTV news to gain media credibility and subsequently influence political participation. This study suggests that CCTV needs to improve the parasocial interactions between their audience and media figures by utilizing the interactive mechanism of non-traditional media.

• ETRI Journal
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• 제36권2호
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• pp.224-231
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• 2014

In this paper, a method to extract temperature effect information using the color temperatures of video scenes with mapping to temperature effects is proposed to author temperature effects of multiple sensorial media content automatically. An authoring tool to apply the proposed method is also introduced. The temperature effects generated by the proposed method are evaluated by a subjective test to measure the level of satisfaction. The mean opinion score results show that most of the test video sequences receive an average of approximately four points (in a five-point scale), indicating that test video sequences (with the temperature effects generated by the proposed method) enhance levels of satisfaction.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2005년도 춘계학술대회논문집
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• pp.547-550
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• 2005

In many machines handling lightweight and flexible media, such as automated teller machines and printers, the media must transit an open space. It is important to predict the static and dynamic behavior of the sheets with a high degree of reliability The nonlinear theory of the dynamic elastica has often been used to a nonlinear dynamic deflection model. In this paper, the governing equation is derived and simulated by the finite difference method. The analysis has to include aerodynamic effect for more exact behavior analysis, because the flexible media can be deformed drastically by a little force. Therefore aerodynamic force must be applied to the governing equation. Different results were obtained with and without aerodynamic effect and the resulted show that after contacting circular guide, the directions of flexible media of two cases are different.

• 한국정밀공학회지
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• 제20권4호
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• pp.183-188
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• 2003

Particulate contamination is known to be a significant cause of failures of removable storage media. In this work, the effect of particles on the surface damage of removable hard disk media was investigated. The particles of different materials and size were introduced to the Head Disk Interface (HDI) using a particle injection system. It was round that the particles of particulate size and property serious damaged the media. This study showed that cleaning pad is effective for reducing particle contamination, except fer the particles of specific size and property. As a means to remove the particles of specific sire. the concept of using a stepped taper at the leading edge of the slider is proposed.

• 한국콘텐츠학회논문지
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• 제14권5호
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• pp.332-346
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• 2014

본 연구는 국내 금융업의 시장지향성과 소셜 미디어 마케팅 성과 간의 영향관계를 분석하여 금융 마케팅 및 소셜 미디어 담당자들에게 구체적인 전략적 시사점을 제시하고자 했다. 이를 위해 Narver & Slater의 개념구조에 기초한 기업의 시장지향성이 마케팅 커뮤니케이션 실행수준을 통한 간접효과와 소셜 미디어 마케팅 성과로의 직접효과에 어떤 영향을 미치는가에 대한 연구 모델과 가설이 설계되었다. 연구 대상은 국내 금융회사 230개에 달하는 은행업, 증권업, 자산운용업, 카드업, 보험업의 소셜 미디어 담당자 대상으로 설문조사를 수행하였으며 102개의 유의미한 응답을 기반으로 분석이 이루어졌다. 결과적으로 금융회사의 고객 지향성, 경쟁자 지향성, 기능간 상호 협조는 마케팅 커뮤니케이션 실행 수준에 긍정적인 영향을 미쳤으며 소셜 미디어 마케팅 성과에는 마케팅 실행수준을 거쳐 간접적으로 영향을 주는 것으로 분석되었다. 반면, 시장지향성 중에서 경쟁자 지향성만 소셜 미디어 마케팅 성과에 직접적이며 타 개념보다 가장 큰 정(+)의 영향을 미쳤으나, 고객 지향성과 기능간 상호 협조의 효과는 통계적으로 유의하지 않은 것으로 분석되었다.