• 제목/요약/키워드: Media Consumption

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청소년의 성별로 본 사회화와 생활환경 (Socialization and Envirommental Factors of Adolescents According to the Gender)

  • 정영숙;김영희;박경옥;이희숙;채정현;이종섭
    • 대한가정학회지
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    • 제37권9호
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    • pp.103-127
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    • 1999
  • The effects of environmental factors on adolescent’s socialization were examined according to the gender. Data were drawn from 1,412 adolescents. A hypothesized model was tested for male and female students separately by the links among housing, family conflicts, parent-adolescent relationship, family stress, peer relations, mass media, school atmosphere, consumption, consumer socialization, and adolescent’s socialization. There was no difference between male and female students in the predictability of the effects of environmental factors on internal and external socialization. For male students, the internal socialization was directly related to mass media, consumer socialization, peer relations, family stress, mother-adolescent relations, and school atmosphere. The external socialization was directly related to mass media, school atmosphere, consumer socialization, father-adolescent relations, housing, and mother-adolescent relations. For female students, the internal socialization was directly related to mass media, peer relations, father-adolescent relations, and consumer socialization. The external socialization was directly related to mass media, followed by consumer socialization, mother-adolescent relations, school atmosphere, housing, and peer relations. The findings are consistent with a growing body of literature showing that the environmental factors are related to male & female adolescent’s socialization.

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ESS 연동형 스마트 플러그 기반의 미디어 플랫폼 설계 (Design of Smart Plug based Media Platform interlocking with ESS)

  • 강민구
    • 스마트미디어저널
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    • 제3권2호
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    • pp.37-42
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    • 2014
  • 본 논문에서는 갑작스런 전력난이나 피크 전력시간 등의 비상 전력상황에서 필수적으로 동작해야 할 정보기기기가 전력을 공급받기 위해 우선순위(Priority) 제어기능을 부여한 스마트 플러그 기반의 스마트 콘센트에 의한 스마트 모니터링 및 표시장치를 갖는 스마트 미디어 플랫폼의 제어기능 설계를 제안한다. 이러한 스마트 게이트웨이는 에너지 저장장치(ESS, Energy Storage System)와 연동함으로서 스마트 플러그가 양방향 송배전과 우선순위 제어형 스마트 제어모듈에 의한 전력관리 효율을 극대화할 수 있다.

고정화 미생물 반응조의 운전특성 및 생활하수처리 적용 (Operational characteristics and application of reactor using entrapped microorganism in the sewage treatment)

  • 차수길;이병헌;정승현
    • 한국환경보건학회지
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    • 제28권1호
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    • pp.79-84
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    • 2002
  • Entrapped media with cellulous triacetate in which activated sludge was applied to induce operating factors and sewage treatment on site. The results are summarized as follows; The treatment efficiency of entrapped media is 92%, 90% and 80% at the size of 5mm, 7mm, and 12mm, respectively. Also, treatment efficient rate was increased by the packed amount of media in less than 30 % packed, while in more than 40 % packed that was decreased. It takes 10 day to reach the steady states and it is less than the existing activated sludge method. The slopes of oxygen consumption rate are almost parallel both in the entrapped media and free sludge. When organic loading rate is less than 1.0 kg/m$^3$ㆍd on site, it is achieved good removal rate independent of changes of loading rate.

미디어가 대학생의 주거 기대에 미치는 영향력 수준 결정 요인 (Determinants of Media Influence on College Students' Housing Expectations)

  • 이현정
    • 한국생활과학회지
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    • 제22권4호
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    • pp.707-718
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    • 2013
  • The purpose of this study was to examine media influence on college students' thoughts and explore determinants of the media influence. Between September 7, 2013, and September 12, 2013, a questionnaire survey was administered to students at university-A and total 328 useable responses were collected. Findings are as follows: (1) Houses in TV drama had a strong influence on college students' future housing preferences but had a relatively weak influence on housing satisfaction and concrete housing expectations; (2) students perceived that houses in TV dramas did not reflect reality well; (3) females and/or relatively younger respondents tended to perceive a stronger influence of media on their thoughts and expectation on housing; (4) respondents who had a stronger desire to imitate lifestyle of TV drama characters and a stronger perception that houses in TV drama reflected reality well, and the respondents whose consumption preferences were more easily influenced by media were found to perceive media influence on their housing expectation stronger; and (5) to see regression analysis results, a linear combination of desire to imitate lifestyle of TV drama characters, perception of reality reflection of houses in TV dramas, gender, perceived media influences on clothes and accessories, and electronics preferences was found to be able to explain 46.4% of variance in media influence on housing expectations.

극장과 온라인의 영화 소비와 소비집중도 추세에 관한 연구 (A Study on Movie Consumption and Concentration Trends in Theaters and Online)

  • 김준성
    • 한국콘텐츠학회논문지
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    • 제22권8호
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    • pp.170-179
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    • 2022
  • 극장 중심의 영화산업에서는 소비의 집중 현상이 발생해 영화 소비의 다양성을 저해하는 것으로 알려져 있다. 본 연구는 극장의 영화 소비 집중에 관한 기존의 논의를 온라인 영화 소비의 집중까지 확장한다. 그리고 코로나19 유행의 영화 소비와 소비집중도에 대한 영향을 분석한다. 분석을 위해 영화진흥위원회의 박스오피스 자료를 활용 2012년에서 2021년까지의 패널 데이터를 수집했다. 분석 결과 극장에서 온라인에서보다 영화별, 국가별, 장르별 소비집중도가 높은 것으로 나타났다. 그리고 코로나19 유행 이전까지 극장과 온라인 모두 영화 소비집중도가 상승한 것으로 나타났다. 코로나19 유행 기간에는 극장과 온라인의 소비 규모가 동반 감소하고, 온라인의 영화별 소비집중도는 높아졌다. 연구 결과는 영화 소비의 다양성 확보를 통한 영화산업의 장기적 발전을 위해, 소비 집중 추세의 전환을 위한 정책적 노력이 필요함을 시사하며, 이때 온라인 매체의 활용이 유용할 것을 시사한다.

한·일 대학생의 국가 호감도에 미치는 영향 요인 탐색: 미디어 접촉도와 문화 콘텐츠 소비를 중심으로 (An Exploratory Study on Determinants of National Preference between Korean and Japanese College Students: Focusing on Media and Cultural Contents Consumption)

  • 조윤용
    • 한국콘텐츠학회논문지
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    • 제16권9호
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    • pp.667-678
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    • 2016
  • 이 연구의 목적은 한국과 일본의 국가 호감도에 미치는 영향 요인을 탐색하는 것이다. 이를 위해 한국 대학생 206명과 일본 대학생 164명, 총 370명을 대상으로 설문조사를 실시하였다. 양 국의 대학생들에게 동일한 설문을 제시하여 상대국에 대한 호감도에 미치는 영향 요인을 탐색하였다. 구체적으로, 한국과 일본 대학생들의 해외 거주 여부와 외국인 친구의 유무와 같은 일반적인 해외 경험과 다문화수용성, 그리고 상대국 방문이나 상대국 출신의 친구의 유무와 같은 직접적인 경험, 그리고 미디어를 통한 상대국의 문화 콘텐츠 접촉과 같은 간접 경험 등의 설문과 국가 호감도에 영향을 미칠 것으로 예상되는 상대 국가의 문화 콘텐츠에 대한 인식 등의 개방형 설문 응답의 질적 분석을 통해 국가 호감도에 영향을 미치는 요인을 한국과 일본의 응답을 비교분석하였다. 분석 결과, 한국과 일본 대학생 모두 상대국의 문화 콘텐츠 접촉 빈도가 영향 요인으로 작용하였는데, 한국 대학생은 일본의 문화 콘텐츠 중에서 노래와 출판물의 접촉 빈도가, 일본 대학생은 한국 드라마의 접촉 빈도가 국가 호감도에 긍정적인 영향 요인으로 작용하였다. 이러한 결과를 바탕으로 연구 결과의 학술 및 실무적 함의를 모색하였다.

MediaCloud: A New Paradigm of Multimedia Computing

  • Hui, Wen;Lin, Chuang;Yang, Yang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제6권4호
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    • pp.1153-1170
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    • 2012
  • Multimedia computing has attracted considerable attention with the rapid growth in the development and application of multimedia technology. Current studies have attempted to support the increasing resource consumption and computational overhead caused by multimedia computing. In this paper, we propose $MediaCloud$, a new multimedia computing paradigm that integrates the concept of cloud computing in handling multimedia applications and services effectively and efficiently. $MediaCloud$ faces the following key challenges: heterogeneity, scalability, and multimedia Quality of Service (QoS) provisioning. To address the challenges above, first, a layered architecture of $MediaCloud$, which can provide scalable multimedia services, is presented. Then, $MediaCloud$ technologies by which users can access multimedia services from different terminals anytime and anywhere with QoS provisioning are introduced. Finally, $MediaCloud$ implementation and applications are presented, and media retrieval and delivery are adopted as case studies to demonstrate the feasibility of the proposed $MediaCloud$ design.

Investigating Consumer Innovativeness for New Media Infusion: Role of Literacy in the Context of OTT Services in Korea

  • Park, Keon Chul;Lee, Sangmin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제16권6호
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    • pp.1935-1952
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    • 2022
  • Consumer innovativeness plays a vital role in explaining consumer dynamics, such as adoption, usage, and behavioral intention, in the new world of disruptive online media. This empirical study aimed to examine the importance of consumer innovativeness and digital literacy in the adoption and expansion of new technology-based media services, focusing on OTT services. Extending the theory of adoption of new technologies by innovators to new media environment centered on OTT services, it examines the influence of the four dimensions of motivated consumer innovativeness on OTT service usage. The Korea Media Panel Data of 2019, where overall ICT usage and media consumption of a broad panel of respondents was collected, was used for the analysis. From the data of 10,864 respondents, 4,031 (37.1%) were found to have experience in using OTT services. To clarify the mediating effect of digital literacy on the correlations between cognitive innovativeness of consumers and their use of OTT services, Process Macro Model 4 was used. The bootstrap method was applied to reveal that all four dimensions of consumer innovativeness have a significant indirect effect on new media usage through digital literacy, thus indicating how digital literacy plays an important role in the spread of new digital services in addition to consumer innovativeness. The findings are important in that they can help in the efforts to introduce new technologies to the public and educate them to improve their digital literacy so that they can enjoy the complete experience of using these new digital products.

남성패션지 광고분석을 통해 본 남성의 소비트렌드 변화 - GQ를 중심으로 (Changes in Consumption Trends of Men As Conveyed in Advertisements in 'Gentlemen's Quarterly', a Men's Magazine)

  • 유현정
    • 가정과삶의질연구
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    • 제24권1호
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    • pp.299-313
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    • 2006
  • Male consumers, who had largely been overlooked in comparison to their female counterparts, are recently emerging as a major target of marketing. The five-day workweek system and shifts in the expectation of traditional sex roles have brought about this change. This study examined changes in consumption pattems of men and analyzed relevant trends and meanings. Advertisements were chosen as data for analyses in this study because they are the most fundamental tool to stimulate consumption and also because they are the media that convey the culture of the times in the most compressed form. One thousand four hundred and seven advertisements appeared in the 19 volumes of 'Gentlemen's Quarterly,' a men's magazine, that were published between March 2001 and October 2005. These advertisements were analyzed using both quantitative and qualitative methods. From the analyses of this study, six different kinds of trends were found. In each trend, important values sought after by men through consumption, and the meanings of consumption for male consumers were explained.

어머니의 아동기 자녀에 대한 소비자사회화 수행과 관련변수 (Mother's Consumer Socialization of Children and Related Variables)

  • 나종연
    • 대한가정학회지
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    • 제36권5호
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    • pp.107-123
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    • 1998
  • Mothers play a major role in children's consumer socialization but little is known about differences in mother's consumer socialization tendencies and the antecedents causing the differences. This study addresses two research questions: First, what are the underlying dimensions of mother's consumer socialization? Second, what are the antecedent variables causing differences in mother's consumer socialization tendencies; can parental style, consumption-related attitudes (attitude toward marketplace and ads., attitude toward consumerism and consumption-oriented attitude) be used as a conceptual basis for hypothesizing these differences? The findings of this research were as follows: 1. Factor analysis suggested five underlying dimensions of mother's consumer socialization of children; Mother-child communication about consumption, Mediation of media, Reaction to purchase requests, Restriction of allowances and Restriction of consumption. 2. The differences in the mother's consumer socialization tendencies among different parental groups matched the differences in child-rearing behaviour suggested by Developmental Psychology and this provided support for expected relationships between general-consumer socialization tendencies, as measured by mothers' behaviour. 3. Differences were found on all factors according to mothers consumption-related attitude. This provided support for the expectation that mothers' consumption related attitudes are important antecedent variables causing differences in consumer socialization tendencies. Some implications and directions for future research were discussed.

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